We are joined by Katie Del Angel, marketing manager at Copious and organizer of many events, to talk about social media, particularly as a marketing tool for business to business sales. Kristin admits failure at running a Twitter account that's not 90% nonsensical jokes. We ask important questions like: Do large telecom companies "like" tweets? Katie schools us in how to create a strategy around which channels might be best for your company and how to talk to your customers. She also tells us how NOT to use social media, aka "social shoehorning". Joel quantifies the cost of writing Tweets and says things like "Being authentic is delightful".

Show Notes

• Joel's Instagram
• Slack's Twitter account
• If This Then That
• SumAll
• Warby Parker on YouTube