Today's guest is Armin Vit. He is the CoFounder of Under Consideration and the Brand New Conference as well as a Graphic Designer. 

During Part One of this episode we talk about:

-the band logos he doodled for years before pursuing Graphic Design.

-what really lit the design fire for him and why it took until the third year of his design degree. 

-the Under Consideration startup story.

-the one logo that he saw and has just stuck with him. 

-the senses you can interact with using print, how you can make a long-lasting impression with print, and some of the crazy print things they have done for the Brand New Conference. 

I always love talking to business owners and hearing their scrappy startup stories. No matter how successful the business is now, they usually have very humble beginnings. Like a business plan written on a muffin bag. @ucllc @arminvit @bryonygp