In this episode of Revenue Insights, host Guy is joined by Jonny Adams, Managing Consultant at SBR Consulting, to explore revenue acceleration, challenges in meeting sales quotas, and the impact of data-driven insights on sales performance. Jonny shares strategies for improving sales processes, understanding buyer personas, and using technology to drive growth.With over 20 years of experience, Jonny has worked with 1,000+ organizations across sectors like technology, professional services, and finance. He discusses key challenges faced by go-to-market teams and highlights the importance of adopting a data-driven approach to enhance sales outcomes and develop effective revenue strategies.