In this episode of The SaaS Operator Podcast, we sit down with Ivan Maryasin, founder of Monite, a groundbreaking platform that's reshaping the world of B2B finance by enabling platforms like vertical SaaS providers, B2B neo-banks, and payment providers to evolve into finance super apps.

Tune in to learn more about:

~ Realistic approach to fundraising in current market conditions.

~ Marketing insights and strategies for technical founders.

~ Freelance vs. in-house teams.

Timestamps:

• (00:00) - Intro
• (00:30) - How Monite helps B2B startups become finance super apps?
• (02:04) - Target audience and market strategy for Monite.
• (03:54) - Why Monite went for account-based management over PLG.
• (05:25) - Monite’s market strategy and customized messaging for different verticals.
• (09:47) - How Monite’s marketing team executes their strategy.
• (11:47) - Ivan’s plan to refine sales with account-based marketing strategies.
• (13:49) - Tech team structure of Monite and their international expansion.
• (15:47) - Sales and marketing structure of Monite.
• (20:15) - The challenge of fundraising in current conditions.
• (25:32) - Benchmarks to raise Series A in 2024.
• (26:37) - Essential marketing strategies and insights for technical founders.
• (29:06) - Outro

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Follow Ivan:

On LinkedIn: https://www.linkedin.com/in/ivanmaryasin

On Twitter: https://twitter.com/ivan_maryasin

Mentioned In The Episode

Monite Financial Operations Automation Tool for Businesses.

ReactSquad.io React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

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