In this episode of The Venture-Scale SaaS Operator, we dive into the entrepreneurial journey of Lindsay Liu, founder of Super. Super is a productivity software for property managers. Lindsay shares the story behind Super, from her pivotal shift towards monetization and customer-driven development to her take on hiring developers as an early-stage startup.

Tune in to learn more about:

~ When to start charging as an early-stage startup.

~ An incredible way to A/B test your messaging on a low budget.

~ How to start hiring developers as a non-technical founder? – Agency vs In-house team.

Timestamps:

• (00:00) - Intro
• (00:28) - How Super got its name and domain
• (01:19) - What Super is and who it's for.
• (02:43) - Origin of the idea for Super.
• (04:44) - Company size and revenue.
• (06:02) - Shift from beta phase to monetization.
• (12:30) - Hiring technical team as a non-technical founder.
• (18:53) - Lindsay's marketing background and its influence on building Super.
• (24:49) - Marketing tactics and specifics for early-stage startups.
• (28:55) - Long-term vision for Super.
• (30:33) - Outro

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Follow Lindsay Liu:

On LinkedIn: https://www.linkedin.com/in/lindsayliu/

On Twitter: https://twitter.com/lindsayliu

Mentioned In The Episode

Super - A Productivity software for property managers.

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

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