The Test Close | How to Use the Most Effective Closing Technique | The Sales Circle Podcast

Is your sales pitch landing… but your prospect just won’t commit? The issue might not be your close—it might be that you didn’t test close. In this episode of The Sales Circle, sales coach and author Rob Spence breaks down how to master one of the most powerful, low-pressure closing techniques in sales: The Test Close.

You’ll learn how to use this technique to gauge buyer interest, uncover hidden objections, and guide prospects smoothly toward a yes—without ever feeling pushy or “salesy.”

Whether you’re a beginner learning how to close a sale or an experienced pro looking to sharpen your toolkit, the test close could be the missing link in your sales conversations.

What You’ll Learn in This Episode:

✅ What a test close is—and why it works

✅ The difference between a test close and a hard close

✅ When to use test closes during your pitch or demo

✅ Real-life examples of how test closes uncover hidden objections

✅ The exact phrases you can start using today

✅ What to do if your prospect says no

✅ Why top salespeople test throughout the process—not just at the end

Book of the Week – Sales Closing for Dummies by Tom Hopkins

Want to go even deeper into closing strategy? This week, we’re recommending:

📖 Sales Closing for Dummies by Tom Hopkins – A comprehensive, approachable guide to the art and psychology of closing sales. Learn dozens of proven techniques (including the test close), how to handle objections, and how to ask for the sale with confidence.

📘 Grab your copy here: https://amzn.to/4lzcD2S

Boost Your Sales with These Tools:

✔️ CRM to track follow-ups and test closes: Monday.com CRM: https://try.monday.com/w6un6aq14jsb-wzpmg4

✔️ Sales training to sharpen your technique: https://www.paragonsalessolutions.co.uk/online-sales-courses/

About The Sales Circle Podcast

The Sales Circle is your weekly podcast for practical, powerful, and proven sales strategies. Hosted by internationally renowned sales coach and trainer Rob Spence, this show is packed with insights on:

🧠 Sales psychology

📞 Cold calling techniques

🤝 Objection handling

📈 Closing sales with confidence

💬 Social selling, prospecting, and follow-up strategy

New episodes every Thursday on Spotify, YouTube, Apple Podcasts, and wherever you stream your shows.

#SalesPodcast #TestClose #ClosingDeals #SalesTechniques #SalesTraining #SalesTips #SalesStrategy #SalesMindset #B2BSales #TheSalesCircle #TomHopkins #SalesClosing #SalesForBeginners

Hosted on Acast. See acast.com/privacy for more information.