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1:03

right, these are the three types of

1:05

posts you need to make money on

1:07

LinkedIn how to do LinkedIn as a

1:10

side hustler in the common and costly

1:12

mistake You're probably making on LinkedIn. This

1:14

is the side hustle show. It is

1:16

the business podcast You can actually apply

1:19

today's guest has taken his LinkedIn ghost

1:21

writing side hustle from zero to a

1:23

multi six figure business generating millions of

1:25

impressions along the way And he's here to fill

1:27

us in on how to make money on

1:29

LinkedIn this year from Joe makai that

1:32

info Joe Mchi, welcome to The Sign

1:34

Hustle Show. Thanks for having me, Nick.

1:36

I'm really looking forward to that chat

1:38

today. Me as well. LinkedIn has long

1:40

been ignored as a social platform for

1:42

me. And after our LinkedIn lesson, Joe's

1:44

got a business idea to donate. So

1:46

be sure to stick around for that.

1:48

Plus, we've got the triple threat. This

1:50

is Joe's favorite tool tactic and book

1:52

from the last 12 months. But let's

1:54

kick it off with those three types

1:56

of posts that every LinkedIn side hustler

1:58

needs to do. is a lot of

2:00

advice out there. For me, it is as simple

2:03

as three types of posts. The first type of

2:05

post that I look at is really about awareness.

2:07

So this is usually going to be a

2:09

story about you, about your side hustle, about

2:11

where the idea came from, about why you

2:14

love what you're doing, why you're passionate about

2:16

it, maybe some of the struggles or the

2:18

fails that you've had along the way. And

2:20

so this kind of a story-based post is

2:22

really meant to... to reach as many people

2:25

as possible to drive awareness and to get

2:27

your photo and your headline and your name

2:29

in front of as many people as you

2:31

can. So I think that's kind of the

2:33

starting point is... going broad and telling a

2:36

story. Okay, we'll go into some examples of

2:38

all these. Yeah, sure. But go ahead. So

2:40

the second type of post that I think

2:42

of is really around educating your

2:44

target audience. So we're starting to get

2:46

a little bit narrower in who we're

2:49

speaking to here. You want to try

2:51

and demonstrate that you're the expert or

2:53

you're the person that they should reach

2:55

out to when they face the problem

2:57

that you solve. So you're trying to...

2:59

either educate them around a problem that

3:01

they might have and teach your target

3:03

audience how to solve that problem. You

3:06

might unpack how you got a result for

3:08

a client or a great client story. You

3:10

might share a mental model or a framework

3:12

or something that you apply in your side

3:15

hustle with clients. And so really that next

3:17

kind of layer of your three layered content

3:19

strategy is around building trust and

3:21

demonstrating your expertise with a relevant

3:23

audience. So it's less about kind

3:26

of... breadth and volume of eyeballs and

3:28

more about focusing in on who you're

3:30

talking to and targeting them more specifically.

3:32

Okay, got it. And the third post

3:34

that you really need to, and this

3:36

is where I see a lot of

3:38

people leaving money on the table, is

3:40

to make an offer. So a lot of

3:42

people assume that by telling some stories

3:45

and building some trust that customers

3:47

will come to them and that

3:49

can happen, but it's really important

3:51

to consistently and regularly remind

3:53

people exactly what you do. who you help, how

3:56

you help them and then how they can work

3:58

with you and kind of make that off. and

4:00

put that in front of them with a

4:02

clear simple call to action that someone can

4:04

follow. That might be send me a DM,

4:06

that might be join my newsletter. So making

4:08

that offer, making an offer of some kind

4:11

and putting it in front of your target

4:13

audience rather than hoping that they kind of

4:15

come to you and know what action to

4:17

take. Got it. So at the end of

4:19

the post or even it could be the whole

4:22

post. itself. This is an offer type of post.

4:24

Hey, if you want more of this, I send

4:26

out a newsletter every Thursday on this topic. You

4:28

know, make sure you join so you never miss

4:30

one. Send me a message. Book a discovery

4:32

call. Inviting people to take that next

4:34

step to, you know, deep in the

4:36

relationship or do business with you. Yeah,

4:39

absolutely. So that call to action kind of

4:41

sits at the end, whether it's, yeah, what

4:43

I think of as like a light lift

4:45

call to action, which would be. join my

4:47

newsletter or follow me through to a really

4:49

like a heavier lift kind of a higher

4:51

value call to action which is as you

4:53

said book a discovery call book a strategy

4:55

call depending obviously on your side hustle and

4:57

the service you're offering and and what goes

4:59

really well as kind of the the content

5:02

of of those offer led posts is customer

5:04

testimonials great client results that you've

5:06

received you know where you can

5:08

demonstrate ROI of whatever it is

5:10

that you're offering if you kind

5:12

of start with that and potentially a

5:14

story, you know, a customer story around

5:16

that, and then have a call to

5:18

action that follows. That's a really powerful

5:20

combination. Okay, so I could put

5:23

something like I could reformat a story from

5:25

the podcast and put that on LinkedIn

5:27

as a text-based post or maybe with

5:29

some image, we can talk about those

5:31

type of tactics too. And then if

5:33

you want more stories like this, make

5:36

sure to follow the side hustle show,

5:38

some framework like that. Absolutely. If someone

5:40

gets to the bottom of your post,

5:42

you've grabbed their attention, you've obviously piqued

5:44

their interest. It's really important to give

5:46

them a next step to take before

5:49

they just go scrolling by. Has LinkedIn

5:51

gone like more algorithm-based versus more follower-based

5:54

where if you create something, you know,

5:56

maybe only have 100 connections or something

5:58

like, I don't necessarily... need those people

6:00

to see it, but I would like the

6:02

broader world to see it. If I hit that

6:04

viral thread just rightly, is that

6:07

going to happen? And do I

6:09

have the ability to go beyond

6:11

my existing network here? Yeah, absolutely.

6:13

That shift is coming to the

6:15

algorithm on LinkedIn. It's kind of

6:17

arrived already, and I think I'm

6:19

seeing it getting more exaggerated. So

6:21

you are more likely than ever

6:23

to see. Yeah, viral type, more algorithm-led content

6:25

versus content from your direct network. And I

6:27

think that can be a good and a

6:29

bad thing. Yeah, as a user, it's good and

6:31

bad because it's like, you know, Facebook, Instagram,

6:33

like they're serving me up, all sorts of

6:35

stuff from accounts, pages that I have never

6:37

followed, never really interacted with, but they're like...

6:39

Well, you watch this one ski video, so

6:41

we think you're going to like this one

6:43

too. And you're like, well, dang it, you're

6:45

right. Or you looked at this one data

6:47

map, I don't know, I love looking at

6:49

these. And of course, you spent a long

6:51

time staring it, so they're like, oh, this

6:53

guy's really engaged with this stuff. And so

6:55

they show you more of that. It's good

6:57

to be actually, well, I didn't ask for

6:59

that. You know, you didn't, I didn't follow

7:01

this page, but you know, for those content

7:03

creators, they're able to reach a much wider

7:05

audience than the otherwise would have, so I

7:07

could see the positive side of it too.

7:10

Yeah, it is certainly a mixed bag, but

7:12

if you do have a small audience, it's

7:14

still, it's possible to go viral, it's possible

7:16

to reach, you know, much wider than your

7:18

own. kind of first-degree network. But for me,

7:20

I'm still trying to bring it back to

7:22

your target audience. Who is likely to buy

7:24

from you? You know, that's ultimately who you

7:26

really want to get in front of. The

7:28

eyeballs can feel good and going viral can

7:30

feel good, but really, you're there, especially on

7:32

a platform like LinkedIn and for side

7:34

hustlers. You are trying to turn that

7:36

into a commercial opportunity. So getting in

7:38

front of the right audience is the

7:41

most important thing. Are you proactively... making

7:43

connection requests or is it kind

7:45

of relying on this content first

7:47

strategy to grow that network

7:49

or that follower based on the platform?

7:52

I think you definitely need both. So

7:54

I think one of the most

7:56

powerful aspects of LinkedIn is this

7:58

ability to search by industry. by

8:00

job title, by company. So if you're

8:02

selling a service or have an offer that

8:04

kind of relates to a certain type

8:06

of worker or someone who works in

8:08

a specific industry or with a certain

8:10

job title, it's a really powerful tool

8:12

to do that proactive outreach and build

8:14

your audience, like take it into your

8:17

own hands to build, curate an audience

8:19

that's going to be relevant to you

8:21

by sending those connection requests. Then your

8:23

content strategy is really what becomes your

8:26

shop window. kind of becomes your, the

8:28

proof point that you know what you're

8:30

talking about when they look at that

8:33

connection request from you, when they see

8:35

you show up in the feed, that's

8:37

where that kind of trust building comes

8:39

in and hopefully you're then able to

8:42

put an offer in front of a

8:44

relevant audience later. So I believe the

8:46

two really need to sit together. You

8:48

need to go out and build your

8:50

own audience and then create content to

8:52

feed that audience and nurture them. spam

8:54

them red flags. It's more of a

8:57

rule of Microsoft than a rule of

8:59

thumb. I think you can send a

9:01

hundred connection requests per week. And I

9:03

think that doubles if you have LinkedIn

9:05

premium. Okay. If you're doing it manually,

9:07

you'll just get told that you've hit the

9:10

limit. There are some automation tools out there

9:12

which LinkedIn is aware of and is cracking

9:14

down on some of that stuff. I've never

9:16

used kind of an automation tool to grow

9:18

my audience. You can and they plug in,

9:20

but I know that LinkedIn is tightening the

9:23

screws screws on those. Got it. Okay, I want

9:25

to go back to the top

9:27

of the funnel, this awareness type

9:29

of post. Can you give us

9:31

some examples or frameworks of it's

9:33

got to be, you know, hook,

9:35

story? I imagine there's a handful

9:37

of tools in your tool belt

9:39

that work really well to try

9:41

and drive this initial awareness. Yeah,

9:43

absolutely. Look, something that I'm seeing

9:45

work really well at the moment. Because

9:47

I think like all social media, LinkedIn

9:49

can be a place of overblown positivity,

9:52

you know, it feels like everyone's making

9:54

seven figures in their sleep and conquering

9:56

the world. And so talking about a challenge

9:58

that you faced, talking about... to fail that

10:00

you had or a mistake that you made

10:02

along the way in starting your side hustle

10:04

or building your side hustle is a really

10:06

great way to like people want to see

10:08

that's compelling content people do want to learn

10:11

what happened but it's also a way to

10:13

be authentic and share I guess a little

10:15

bit behind the scenes and and build that

10:17

trust kind of at the same time so

10:19

I try and use LinkedIn in a really

10:21

honest way there is obviously some polish

10:23

and some curation that that goes into putting

10:25

something out in public so I guess what

10:27

I think of is we have a personal

10:29

life and we have a private life. And

10:32

if you can get close to that line,

10:34

so if you can share something from your

10:36

personal life, especially like as a side hustle

10:38

or as a solo pernour, we are the

10:40

brand, we are the business, you can get

10:42

close to that line where you're kind of

10:44

almost in your private life without... breach any

10:47

trust or sharing anything that you're not comfortable

10:49

sharing. That can be a really rich vein

10:51

of stories and ideas and things that you

10:53

can share that will resonate with a wider

10:55

audience. Okay, you know, the opening line that

10:58

I see over and over again, you know,

11:00

and you can probably apply this to just

11:02

about any niches, like, you know, a hundred

11:04

million people use Czech GPT, but 99% of

11:06

them, you know, are using it wrong, or,

11:08

you know, half of America has a side

11:10

hustle, but... you know, 99% of the people

11:12

aren't doing it right. And then, you know,

11:14

it kind of goes in, is this just

11:16

a factor of people ripping off what has

11:18

worked for other people, like other viral threads

11:20

or other viral posts, and saying, well, how

11:22

can I apply this to my, I guess

11:24

that's one way to reverse engineer it. Yeah,

11:26

look, there certainly are, and, you know, if

11:28

you spend as much time as I have

11:31

on LinkedIn over the last couple of years,

11:33

you do start to spot these almost canned,

11:35

templitted hooks, Yeah, the 99% you know,

11:37

really specific numbers and figures in opening

11:39

hooks are really popular. So there is

11:42

a lot of that and I think

11:44

that can tactics like that can help

11:46

and you know there's any number of

11:48

creators you can go and purchase some

11:50

some hook templates or some post templates

11:53

from but I predict in 2025 we're

11:55

going to see more focus on I'm

11:57

calling it norm core content so more

11:59

your... Crocks and socks style content

12:01

like content that is is genuine. It's

12:04

real. It may not be as polished

12:06

But it's based on kind of genuine insight.

12:08

I guess is what I'm hoping at least

12:11

to see Takeover more this year

12:13

There will always be that Tendency

12:15

to viral kind of templated

12:17

style hooks, but I don't think it serves

12:19

you in the long term as somebody who

12:21

creates a lot of content, but

12:23

never finds the time or prioritizes the

12:26

time to post on social media because

12:28

there are some Where it's like, how

12:30

can I take this, this long form

12:32

podcast interview as one example and like,

12:34

you know, crank it through some machine where it

12:37

comes out as like a coherent, you

12:39

know, LinkedIn formatted type of, type of

12:41

post? So there's a few. So

12:43

I mean, for video repurposing specifically,

12:45

you've got Opus Pro, which does

12:47

a really good job of taking

12:49

long form content and creating clips.

12:51

Okay. I think you're a Descript

12:53

user. Descript has started offering that

12:56

as well. Vertical video as a

12:58

format on LinkedIn is really trending upwards.

13:00

LinkedIn has installed a kind of a

13:02

tick-tock style video feed. So for you,

13:04

as someone who's going to have a

13:06

lot of video content up your sleeve,

13:09

some simple repurposing some shorts, that kind

13:11

of thing could work really well. In

13:13

terms of going from a video into

13:15

like a text-based post, ChatGBT can be

13:17

really helpful to help you kind of

13:19

pull out key stories and moments. I

13:22

tend to lean towards... moments in a

13:24

conversation, like if it's a podcast, or

13:26

for me, if it's a coaching call with

13:28

a solopourner or with a client, the moments

13:30

when I'm feeling like I'm leaning into the

13:32

conversation and I can tell they're leaning in

13:34

if I'm sharing an example or a framework

13:37

or a story, my brain is kind of

13:39

just is tracking those moments when it feels

13:41

like something important is kind of passing through

13:43

the airwaves if that makes sense. So I

13:45

use a lot of tools to help what

13:47

I do, but I'm also, to end of

13:49

the day just trying to use my own

13:51

antenna. from the conversations I'm having to go,

13:53

you know, that felt like a moment or

13:55

that felt like an anecdote or a story

13:57

or a model that would be relevant would be.

14:00

would be good to share. So for

14:02

me it's that combination of tools and

14:04

then that human element of just feeling

14:06

the moment, I guess, if that's kind

14:08

of hard to explain. Yeah, I mean, and

14:11

you can look through your own feed to

14:13

see what is showing up, what is working

14:15

and obviously apply that to your own

14:17

voice and to your own niche. Absolutely.

14:19

I think there is an element of

14:21

reverse engineering that's possible and that's helpful.

14:24

You know, see the types of posts

14:26

that you resonate with and see what

14:28

you could apply from your own history,

14:30

your own story, your own story, your

14:32

own lessons, but novel content I think

14:34

is really important as well. You know,

14:36

what's something that only you could write

14:38

about, or a post that only you could

14:40

create. More LinkedIn tactics with Joe and

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14:45

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14:47

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is all you need. As far

17:03

as the format of this is really

17:05

helpful, like, oh, there may be a

17:08

somewhat of a blue ocean in short

17:10

form video on this platform because it

17:12

hasn't historically been a short form video

17:14

platform, and so that's like, you know,

17:16

getting more eyeballs. Anything else, best practices

17:18

as far as images versus text versus

17:20

video versus putting a link in the

17:22

text, like all these little nitty gritty

17:24

tactics? Yeah, absolutely. So, LinkedIn really wants

17:27

to keep people on platform. So posts

17:29

that include... external links will get punished

17:31

by the algorithm. You know, LinkedIn will

17:33

try and suppress those to an extent. So

17:35

if you include like a YouTube link in your

17:37

post or a link to your sign up to

17:39

your newsletter directly, that can, that will really harm

17:42

your reach. The flip side is you're going to

17:44

get a better conversion rate if it's easy for

17:46

someone to see your post and then click out

17:48

to something. So that's sometimes a trade-off that. that

17:50

you might be willing to make. Adding images to

17:53

posts certainly helps, particularly if they are

17:55

a story-led post. The classic LinkedIn selfie

17:57

is a bit of a thing for

17:59

a reason. it does seem to help the

18:01

algorithm. Sorry, what do you mean by that?

18:03

Well, it's just a, again, I've spent a

18:05

lot of time in the big blue box

18:07

and you'll see a lot of creators who

18:09

are just adding random selfies to kind of

18:11

every post. And it's a grab for reach

18:13

and it definitely works. Just for me, it's

18:16

worth that line of how you want

18:18

to present your brand and what's relevant

18:20

to the post or to the story.

18:22

But adding a selfie, adding a photo

18:24

of yourself will definitely improve the reach

18:26

of that post. Interesting. Okay. Yeah. What

18:28

other tips can I share? So video

18:30

is absolutely on the rise. Like I'm

18:32

really leaning into video for 2025, short

18:34

form video. And then your text posts,

18:36

I think the key is to avoid

18:38

slabs of text. Like paragraphs and

18:41

paragraphs of text are just hard to

18:43

digest. You use plenty of white space,

18:45

you know, hit the enter button, give

18:47

it lots of line breaks, short paragraphs,

18:50

make it easy on the brain. And

18:52

for yourself or for your clients, any

18:54

rules regarding... Well I got to post

18:56

three times a day, I got to

18:58

post three times a week, like what

19:01

kind of frequency are you finding you,

19:03

it works best? The kind of 80-20

19:05

rule where you're going to get

19:07

80% of the value is three times

19:10

a week, and for me I would

19:12

suggest Monday, Wednesday, Friday, sometime before most

19:14

people would start work in your own

19:16

local time. So for me, like I

19:19

try and schedule posts that we're looking

19:21

at. You could share roughly one of

19:23

those each week on a Monday, Wednesday,

19:26

Friday, and that's a really simple, manageable,

19:28

effective content strategy that's going to help

19:30

you kind of feed the algorithm the

19:32

way it needs to be fed, but

19:35

also not spend forever creating content for

19:37

LinkedIn for LinkedIn. Is there a way to

19:39

batch schedule those, like upload and schedule in advance?

19:41

Or do they prefer you like drafting them in

19:43

platform and just hitting enter like live? No, so

19:45

scheduling is a thing is a thing. So you

19:48

can absolutely, there's a little clock icon when you

19:50

write a little clock icon when you write a

19:52

you'll see a little clock icon next to the

19:54

post button and that's where you can schedule. So

19:56

for me I'm trying to batch at least a

19:59

week in a time. and get myself a

20:01

week's runway in advance, you can get

20:03

it done really quick. The second type

20:05

of post we talked about the awareness post

20:07

these were norm core content this could be

20:09

short form videos this could be struggles fails

20:12

you know I used to think this but

20:14

now I think this you know it could

20:16

be trying to build awareness for you know

20:18

who you are what you do kind of

20:21

thing the education piece seems perhaps simpler it's

20:23

like well this is what you know especially

20:25

if it's if you're building a business around

20:27

stuff you already know and do you know

20:30

here's the seven steps to do XYZ. It

20:32

could be some results that you've gotten for

20:34

a previous client. It could be a

20:36

tool or tactic that it's helping you.

20:38

I think the education piece is maybe

20:41

easier to come up with and like,

20:43

oh, what would be a viral idea

20:45

in this niche? Like, that's more intimidating.

20:47

But what do you see working on

20:50

the education side? The secret source with

20:52

this is that the best content, the

20:54

most relevant content that's going to resonate

20:56

with your target audience is not going

20:59

to be created. in the interactions you're

21:01

already having with your customers. So like

21:03

I was saying before, if I'm on

21:06

a coaching call and I'm sharing a

21:08

lesson or a client shares a problem

21:10

or a question that they're facing

21:12

with me, that question or that problem can

21:14

kind of become the opening hook. And

21:17

then my answer, the way I respond

21:19

to that or how I help them

21:21

solve that, is the body of the

21:23

post. And so I'm always looking at

21:25

repurposing content, not across formats or across

21:28

platforms, but really across... like between

21:30

delivery, between sales, and

21:32

between marketing. I think you can

21:34

always be repurposing across those. So

21:36

you might get on to a

21:39

discovery call and the objections that

21:41

you commonly hear or the questions

21:43

you get before someone decides

21:46

to purchase from you. Those

21:48

can be fantastic ideas for

21:50

content that build struct. Answer

21:52

those questions in content. Yeah,

21:54

I really like this Q&A type

21:56

of creative. process where especially

21:59

if you you're already going through

22:01

the trouble of answering this question, it's like,

22:03

okay, could you make a note or could

22:05

you repurpose that to a new platform? Sure,

22:08

you can have to re-format it, you can

22:10

have to find an image or take a

22:12

selfie and figure out how to answer

22:14

that. But we had a guest years

22:16

ago, we said this is the single

22:18

most important document that I keep on

22:20

my computer. It's my questions database. It's

22:22

the list of questions that people

22:25

ask me. And the reason it's

22:27

important. hints and clues as to what

22:29

your perceived areas of expertise are, where even

22:31

if you don't have a side hustle yet,

22:33

well, what are people asking you questions about?

22:36

That's something that they think you... might have

22:38

the answer to. They should probably know more

22:40

about than the average person, at least more

22:42

than the person asking you. And so I

22:44

tried to do this for a while, like

22:47

in a Google sheet, and it was like

22:49

really tedious. So I just have, in Facebook,

22:51

I have a saved label as questions, and

22:53

same thing in email, in Gmail, in Gmail,

22:55

like I have a label as questions, so

22:58

I can drag stuff over there,

23:00

I want to get email questions.

23:02

And in my case, that turns

23:04

into Q&A episodes, under this education

23:06

category. Yeah, absolutely. It's such

23:08

an important way to think about

23:10

harvesting content rather than starting from

23:12

scratch. You know, the hardest thing

23:14

about creating any content is that

23:16

blank page. And so whatever you

23:18

can use to get past that

23:20

is super valuable. The other one,

23:22

I would touch on this idea

23:24

of trying to take people onto like the

23:26

workshop, like give them a tour of

23:28

the workshop of what it's like to... work

23:30

with you or to engage with your

23:33

to receive your service or your product

23:35

or your offer, kind of showing them

23:37

behind the scenes, whatever that might look

23:39

like. So it might be a shot

23:41

of your, you know, where you record

23:43

the podcast or a deliverable that you

23:45

give to clients or what the the

23:47

onboarding document might look like, things like

23:49

that assets, collateral stuff that you've got

23:51

lying around your side hustle that give

23:54

people a tour of the workshop, I

23:56

think really valuable content resources as

23:58

well. Yeah, how this asset gets made. My friends

24:00

in e-commerce do this really well. Like, hey,

24:02

new shipment just came in. Like, okay, great,

24:04

you know, or we don't have any room

24:07

in the warehouse, like, now it's an excuse

24:09

to throw a liquidation minisail or something. Our

24:11

local ski area does this really well. They're

24:13

always, even over the course of ski area,

24:15

does this really well. They're always, like, even

24:17

over the course of the course of the

24:20

course of year, it does this really well.

24:22

They're always, like, like, like, like, like, like,

24:24

like, like, like, like, like, like, like, like,

24:26

like, like, like, like, like, like, like, like,

24:28

scales. I like this behind the scenes

24:31

type of content. I think that could

24:33

be really cool like building that trust

24:35

like another touch point to build up

24:37

that trust. Now, Joe, the question

24:40

that comes up a lot specifically

24:42

related to LinkedIn is, hey, I'm

24:44

trying to start a side hustle. LinkedIn

24:46

is like my professional workplace

24:48

network for my day job, where there

24:51

may not be a lot of overlap between the

24:53

two or I may not necessarily want

24:55

my I saw you posting about some

24:57

random, like, you know, what's that all

24:59

about? It's like, how do you tow

25:01

the line of what do I post

25:03

publicly, where do I need to set

25:05

up a separate profile for my side

25:08

hustle? Like, and I get that this

25:10

is the kind of a unique situation

25:12

like facing people trying to start something

25:14

on the side. Yeah, a lot of

25:16

people are in this situation for

25:18

various reasons. They haven't had the

25:20

conversation with their employer or they,

25:22

it's not a possibility to have

25:24

that conversation. get a lot of

25:26

value out of LinkedIn without doing

25:28

anything above the surface, let's say.

25:30

So I touched on before, you

25:32

know, the ability to search by

25:34

job title, by industry, by company.

25:36

The direct message capabilities in LinkedIn

25:38

and the people that you can reach and

25:40

how focused you can get to a target

25:43

audience is really valuable. So

25:45

if you're in that situation where

25:47

you're not necessarily wanting to...

25:49

publicize what you're doing then get

25:51

into the direct messages. It's got

25:54

good search functionality on LinkedIn. You

25:56

don't need sales navigator, LinkedIn premium

25:58

I think is about 70 bucks

26:00

a month or 60 bucks a month

26:03

and with that you can get some

26:05

better access to connect with people and

26:07

you can do a lot of really good

26:10

work in building a prospect list and

26:12

selling just in the dams. So the

26:14

way that I approach that or I

26:16

would suggest people approach that is

26:19

a simple AB test. So when

26:21

you send a connection request on

26:23

LinkedIn you can either send it just

26:25

as is or you can add a

26:27

short note up to 300 characters. to

26:29

that request. And so I would do

26:31

like a 50-50 split, you know, send

26:34

10 connection requests without a message

26:36

attached, send 10 with a simple message

26:38

that, you know, talks to the pain

26:40

point you solve or what a lot

26:42

of customers talk to you about and

26:44

kind of position your service and see

26:47

which of the two kind of gets

26:49

the best response rate and then lean

26:51

into that strategy. Got it. And I

26:53

imagine if you're creating content about your

26:56

area of expertise at work, then it's...

26:58

you know, okay, I'm building my professional

27:00

network. To me, it's hard to imagine

27:02

an employer getting all upset about

27:05

that and maybe where the the challenging part

27:07

comes in, it's like, well, I do, I

27:09

do this for my day job, but now

27:11

my LinkedIn profile is like completely out in

27:13

left field where I'm like, hey, it says

27:16

founder of such and such other, you know,

27:18

random company. And then that's like where it

27:20

starts to maybe look a little bit weird.

27:22

And I can get on my soapbox and

27:24

be like your employer doesn't. own you

27:26

24 hours a day like what do they

27:29

care you know what you do in your

27:31

spare time but like there's still that like

27:33

social norms piece of you know workplace etiquette

27:35

yeah there is look I was fortunate enough

27:37

to just have a really open conversation you

27:40

know as part of accepting the the last

27:42

day job offer I had yeah before I

27:44

went full-time into my side hustle was to

27:46

have that conversation that you know this is

27:49

the side hustle that I've got my LinkedIn

27:51

channel is a key business tool for that

27:53

side hustle and and that channel I

27:55

guess belongs to me and not every

27:57

employer will be as understanding but from

28:00

my perspective, if you can be proactive and

28:02

if you can kind of stay ahead of

28:04

it and be proactive with your communication, you

28:06

know, have that conversation in advance, it's going

28:08

to be a load off your shoulders, you

28:11

know, rather than trying to wonder what your

28:13

boss might be thinking, but do as much

28:15

as you can on site, like if you

28:17

can find a way to have that conversation,

28:20

then I think it's valuable. And even if

28:22

the answer is not what you hope, you'll

28:24

have more information, you'll be in a position

28:26

to then maybe make a more informed decision

28:29

from there. about this is yeah, we're trying

28:31

to, you know, cast a wide net with

28:33

this awareness type of content, we're trying to

28:35

narrow that funnel down with this educational type

28:38

of content, and then we're trying to close

28:40

the deal with this offer type of content.

28:42

And depending on what your offer is, it

28:44

may not take that many takers to build

28:46

a meaningful side income. And I don't know

28:49

what was in your case where it's like,

28:51

okay, can we just hire you to do

28:53

this for us? Like, because people started raising

28:55

their hand to say yes, or for any

28:57

of your clients, can you share some of

29:00

the results that you've seen where people

29:02

started to build their connections and

29:04

where people started to build their

29:06

connections and all of a sudden

29:08

that translated it into dollars and

29:10

cents? Yeah, absolutely. For myself. So

29:12

it started with me just sharing

29:14

my own thoughts on LinkedIn regularly

29:16

and LinkedIn regularly and getting a

29:18

former boss who's. who was a

29:20

partner in a management consultancy firm

29:22

and it was $500 for 10

29:24

posts and we did an interview.

29:26

I redrafted his profile and then

29:28

shared 10 posts with him and

29:30

it scaled from there. And what

29:32

I actually found was being in

29:35

the position of a side hustle. So

29:37

I spent 12 months where it was

29:39

just a side hustle. It was my

29:41

evenings, I've got two young kids. That

29:43

meant that I priced the service at

29:45

a level that kind of reflected.

29:47

the value of that time to me

29:49

of my free time to myself. So

29:52

my entry level package is a four-figure

29:54

investment per month and that's done for

29:56

your content and it's kind of it's scaled

29:58

from there. As you say... it doesn't take,

30:00

depending on the service you offer,

30:03

it doesn't take many prospects

30:05

to build a really healthy side

30:07

hustle that you can start thinking

30:10

more seriously about, that was

30:12

the case for me. Yeah, that's awesome. Congrats

30:14

on building that. I like that. I

30:16

don't know how you phrased it, but

30:18

it was like, I want to make

30:21

sure that I'm charging enough to

30:23

justify the free time that I'm

30:25

spending here, because my alternative is

30:27

hanging. you know, doing any number

30:29

of other hobbies, and so you've

30:32

got to make it worthwhile. And if it

30:34

is seen as side hustle or

30:36

extra income, then it's, hey, take it

30:38

or leave it, you know, this is the price.

30:40

I want to circle back to

30:43

this most common mistake that you

30:45

see people make with their profiles

30:47

or with their content there. Yeah,

30:49

so the common mistake does relate to

30:51

the offer, and that is this

30:53

idea that we assume that everyone in

30:56

our network knows exactly what to do

30:58

next if they want to work with

31:00

us. You know, we assume that we're creating

31:02

all this content, we're sending these messages

31:04

where we've updated our profile, like it's

31:07

clear that we've got this side hustle

31:09

or this business in X, whatever it

31:11

is, and that just everyone knows where

31:13

to find us, and if they wanted

31:15

to engage us or learn more, that

31:18

they would know exactly what step to

31:20

take. And that's just not the reality. And

31:22

even if it puts a lot of the...

31:24

you know, onus on the prospect to take

31:26

that leap of faith or like, I don't

31:29

know, unless the pain is really, really strong

31:31

for them. It's like, okay, who is that

31:33

guy again? I gotta find their thing. Sign

31:35

up for the discovery call or whatever the

31:37

next step is. But I don't know, I'm

31:39

kind of with you there. I probably have

31:42

been guilty of this. You almost

31:44

have to be reminded of it. You

31:46

know, there's probably some marketing. Oh, you

31:48

got to see the offer seven times

31:50

before you take action on it. There

31:52

absolutely is something to this. Yeah, and

31:54

so that's where this offer post, you

31:56

know, making that offer, putting it in

31:58

front of people regularly. And it can

32:00

literally be the same post that you

32:02

post once a month that says, here's

32:04

what I do, here's the people

32:07

that typically benefit most from my services, here

32:09

are some of the results I've received.

32:11

You know, book a discovery call or go

32:13

to this website if you'd like to

32:15

learn more, send me a DM. One thing

32:17

that's a really crispy good call to

32:19

action to use is send me a DM

32:21

with info, like tell them exactly the

32:23

message to send you so that they don't

32:26

have to sit there in front of

32:28

a blank page again and go, dear Joe,

32:30

I've been struggling with my business or

32:32

take that out of their hands and just

32:34

say, send me a DM with keyword and

32:37

I'll send you some more information. And

32:39

just repeating that process regularly and not

32:41

being shy about that because you're

32:43

adding new audience all the time, people

32:45

are busy and they're scrolling through content.

32:47

And so putting that offer in front

32:49

of them on a consistent basis is

32:51

gonna help you grow your business. Okay,

32:54

is that automated? Like you see that

32:56

all the time on Instagram specifically, like

32:58

through many chat or something,

33:00

like comment, hustle and I'll

33:02

send you my free guide

33:04

to XYZ. You can automate

33:06

that, I personally don't. I'm

33:08

trying to just get a

33:10

prospect to send me a

33:12

DM and then I'm handling

33:14

those myself individually. But that

33:17

is another trend that's going

33:19

on LinkedIn at the moment

33:21

is, yeah, comment keyword for a

33:23

free copy of my guide.

33:25

Again, commenting is really good for

33:27

virality, but I've heard rumors that

33:29

LinkedIn is cracking down on this

33:31

kind of behavior as well. So

33:33

I would be suggesting DM a

33:35

keyword to me kind of below

33:38

the surface rather than a public comment.

33:40

Yeah, that's fair, because it is obnoxious

33:42

to see people with really, really, but

33:44

I know how the game is played

33:46

so I could like have some level

33:48

of appreciation for it. But at the

33:50

same time, like really, is this what

33:52

we're gonna do right now? Okay, thank

33:54

you. All right, well, that was awesome.

33:56

It was a great crash course on

33:58

LinkedIn. You got me inspired to kind

34:01

of spruce up my... profile and maybe make a renewed effort

34:03

to post anything over that. It's probably been years

34:05

since I posted, but we can do

34:07

that after the call. More with Joe

34:09

in just a moment, including his

34:11

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36:24

side hustle. Let's move on to round two.

36:26

donate a business idea, this is something that

36:29

you might start if you had more time,

36:31

this is something that you wish existed in

36:33

the world, this is something, you know, maybe

36:36

you see an opportunity, you think listeners could

36:38

run with, and so with that, I'll kick

36:40

it back to you. Yeah, so I've spent

36:42

a fair bit of time recently, like I

36:45

would say a lot of people listening

36:47

in chat-GPT and spent a lot of

36:49

time at that very surface level, you

36:51

know, sending it funny prompts, asking it

36:54

random facts and figures, but more recently

36:56

have... dive deeper into building

36:58

custom GPTs. So you can train

37:00

chat GPT on your coaching calls with

37:03

clients on your previous

37:05

content, essentially building a

37:07

personalized AI tool for

37:09

yourself. And I could see

37:11

a million and one different uses

37:13

for this. It might be a

37:15

custom recipe GPT. It might be

37:17

activities to do with the kids

37:20

on a rainy weekend like custom

37:22

GPT. I think it doesn't take much.

37:24

expertise to be a couple of

37:26

steps ahead of where your average

37:28

audience member or average GPT user

37:30

is to have a lot of

37:32

capability to build something

37:34

that's bespoke to a like a

37:36

one-to-one kind of custom GPT offer and

37:39

I can just see so many different

37:41

uses for it. I had thought there

37:43

was some sort of character limit

37:45

or internal memory and this could

37:47

be just for chat GPT specifically

37:50

where it's like you can upload.

37:52

4,000 words or something, but it's

37:54

like you're talking about here. What

37:57

if we uploaded the last 600

37:59

episodes? So transcripts from the Side Hustle

38:01

Show, or like some big body of work,

38:03

or you know, here's a copy of my

38:06

book, you know, how would they answer these

38:08

questions? Like that's kind of what you're trying

38:10

to ultimately build. And so this is kind

38:12

of a separate tool. I don't know. Where

38:15

do you go to start with, or something

38:17

like that? Yeah, so you can go and

38:19

this is based on kind of chat GBT

38:21

as it exists now in January 2025, but

38:24

you can go into explore GPTs. you can

38:26

hit the there's a plus plus icon in

38:28

the top right I think and you do

38:30

need to have the the paid version of

38:32

chat BT and you can then add attachments

38:34

to a knowledge base you give it a

38:37

set of master prompts basically that that it

38:39

will follow every time build add some

38:41

attachments in a knowledge base and all

38:43

of a sudden you can you can

38:45

create whatever kind of AI assistant you

38:47

need it's it's very powerful technology and

38:49

then the game plan would be to sell this

38:52

to another company? Well, potentially I

38:54

could see, I could see side

38:56

houses selling this to individuals. I

38:58

could see people, yeah, selling it

39:01

to companies, people who maybe are

39:03

trying to streamline some of their,

39:05

whether it's their content creation or

39:07

have questions answered, like an almost

39:10

build an FAQ library from existing

39:12

kind of resources and assets that

39:14

they've got. I think there's endless

39:16

possibilities. I do see, I mean, maybe

39:19

this is how they accomplish that.

39:21

customer support widgets on certain websites. You're

39:23

asking a question and it used to

39:25

be, I don't understand that, let

39:28

me connect you with the human, but

39:30

more and more recently it's like, hey,

39:32

it looks like you're asking a question

39:34

about this, here's, you know, they must have

39:36

fed in something, some sort of large

39:38

language model, like based on the question,

39:40

and it, you know, spit out a

39:42

semi-coherent answer without, you know, connecting

39:44

to a human. And so maybe that's one

39:46

potential. application. I'm trying to go to the

39:48

next step. The idea sounds cool, but like,

39:50

you know, who would be a customer base?

39:53

Like, could you pre-sell a customer versus like,

39:55

I'm going to build this out because you

39:57

may not even have access to this library

39:59

of content or. custom health GPT, you

40:01

know, given that it's, you know,

40:03

New Year's resolution season, like, oh,

40:05

we're gonna, if you want to

40:08

optimize for, you know, glucose,

40:10

I don't know, the anti-inflammatory

40:12

GPT, or something, you know,

40:14

build in, you know, upload

40:16

everything that can be found

40:18

about that specific topic. Yeah, I

40:20

think where I'm seeing this is,

40:22

is just, for someone who has

40:24

some time and is wanting to

40:27

build a site hustle. Educating

40:29

yourself on a tool as powerful as chat

40:31

TV and being able to just be a

40:33

few steps ahead of your average person,

40:35

I think could be quite easily monetized

40:37

in a whole bunch of ways. I

40:39

could just be one-to-one training sessions

40:41

for boomer data at home who wants to

40:44

learn what this AI thing is about. It

40:46

doesn't take too long to follow your nose

40:48

on YouTube or wherever you can find

40:50

information to get arm yourself with enough

40:53

knowledge to create some really interesting

40:55

stuff that you could then educate

40:57

others on. who are a few

40:59

steps behind you on the same path.

41:01

Okay, and I'd heard of people

41:03

using it almost as a co-founder,

41:06

as your business coach, your

41:08

spitballing ideas about, and it

41:10

may make sense to provide

41:12

it with more context than

41:15

is available on just like

41:17

the public interface free version. And

41:19

so you may need to do this

41:21

plus icon project. based thing, like

41:24

here's my financials, here's everything that's

41:26

gone on in the business so

41:28

far, here's my biggest challenges, like,

41:30

you know, what do you recommend

41:33

type of content. Yeah, and so

41:35

I guess one really specific use

41:37

case for me has been, take

41:39

some coaching call transcripts and some

41:42

sales or discovery call transcripts, upload

41:44

those and build essentially an ideal

41:46

customer profile. So I create like

41:48

an AI version of my ideal

41:50

customer. And I then... Send it

41:52

email newsletters that I've got in draft.

41:54

I share draft LinkedIn content with it.

41:57

I position offers to it and say, you know,

41:59

get its honest. feedback based on everything that

42:01

it knows, build that person, like literally build

42:03

an AI avatar of who you're trying to

42:05

talk to, who you're trying to target, and

42:08

then bounce ideas off it and see what

42:10

it thinks. Yeah, respond as if you are,

42:12

you know, this target prospect. What do you

42:14

think of this sales copy or what do

42:17

you think of this? Well, literally, so even

42:19

deeper than that, you actually create and you

42:21

give them, I give them names so that

42:24

I don't kind of lose track, but my

42:26

kind of ideal customer profile profile is called

42:28

Sarah. like she is that persona so

42:30

she's got kind of that revenue detail

42:32

she's heard my coaching calls like she's

42:35

I've built a profile of my ideal

42:37

audience and then I send stuff to

42:39

her. You should give you coherent responses

42:41

to give you helpful responses or it's

42:43

like I'm just I'm just talking with

42:46

a robot here? Yeah no if you spend

42:48

the time and there's kind of a

42:50

process guide that I've I've outlined to

42:52

feed it the right prompts to prepare

42:54

it and the keys to get that

42:56

knowledge base. and that master prompt, right?

42:58

And if you do that, the results

43:01

have really surprised me. I think the

43:03

one thing I would say is large

43:05

language models have essentially just absorbed everything

43:07

on the internet and they really respond

43:10

to you by kind of predicting what

43:12

words generally follow other words in

43:14

a sequence. So they're not as

43:16

much as it can feel like

43:19

they're thinking critically and logically at

43:21

the moment. as of whenever this

43:23

podcast goes out, they're not actually

43:25

thinking, they're just playing back kind

43:28

of, they're playing a guessing game

43:30

really of what words logically feed

43:32

in a sequence, but it's very

43:34

useful. Okay, and so you

43:37

can, instead of having it, you

43:39

know, having consumed the entire archive

43:41

of the internet, you want to

43:43

feed it very specific information to

43:46

become an expert in your business or

43:48

in one specific area? episode. It's probably

43:50

been a couple years. It's like I

43:52

know so much has changed and there's

43:54

a lot more that I could be

43:56

doing in that space to work smarter,

43:58

not harder, even if it's just, you

44:00

know, with repurposing help or all

44:02

sorts of strategy, other next stuff.

44:05

But that's fascinating. Custom GPT creation,

44:07

Joe's business idea donation for you.

44:09

Let's move on to round three,

44:11

which is our triple threat, and

44:13

we're going to start off with

44:15

a marketing tactic that's working right

44:17

now. Could be LinkedIn related. Could

44:20

be something else. Yeah, so the

44:22

tactic that's working for me right now,

44:24

we talked a lot about creating what

44:26

I think of as broadcast content. publishing

44:29

a LinkedIn post, sending an email

44:31

and newsletter, publishing a podcast episode.

44:33

So one to many. Something that's

44:35

working really well for me, if

44:37

we think about, I guess the line of

44:39

work that I'm in, which is sort of

44:42

high ticket consultancy, I guess, and coaching,

44:44

sales are going to happen in

44:46

one-to-one conversations. You know, it's highly

44:48

unlikely that a broadcast piece of

44:50

content is going to directly convert into

44:52

a sale. my goal is to get

44:55

into one-to-one conversations with people that may

44:57

want to buy from me. And so

44:59

what I'm doing now is, whether it's

45:01

an email newsletter or a LinkedIn post

45:04

that goes out, I'm grabbing it and

45:06

I'm trying to find three to five

45:08

people, I guess somewhere in my CRM, in my

45:10

funnel, I guess I would use the term prospects,

45:13

and sending that piece of content to them

45:15

one-to-one. And so it's a simple message like,

45:17

hey, Nick, I wrote this post about... the

45:20

three types of content you need to build

45:22

your side hustle and I thought of you

45:24

and sending that kind of one-on-one to

45:26

a small handful of people in my

45:29

orbit has really rapidly increased the

45:31

number of conversations I'm having with

45:33

relevant people because you're giving a

45:35

gift. Okay even if they may already be

45:37

on your email list even if they may already

45:39

have it in their inbox like just one extra

45:41

follow-up to be like hey just want to make

45:44

sure you saw this or hey I thought of

45:46

you when I wrote this or something. Yeah, you

45:48

lead with some value, you give it a

45:50

small gift, and it sparks conversations

45:52

more often than not. And so that's, and

45:54

again, like this idea of trying to

45:57

harvest content ideas, never stare at a

45:59

blank page. use the stuff that you've

46:01

already produced and then get the most

46:03

mileage out of it that you possibly

46:05

can. Any thing that you're using, like

46:07

I don't know if your CRM has

46:09

like you know contact scoring or like

46:11

any criteria because it's like if you

46:13

have a list of thousands of people

46:15

like how you pick and who to

46:17

send this to? Yeah look my CRM

46:19

is a very simple spreadsheet. I have

46:21

a kind of a last contact date

46:23

and like a rough nurture date and

46:25

I'm trying to keep those a few

46:27

weeks apart. due or overdue for a

46:29

nurture, and then thinking about

46:31

the content I've created recently

46:34

and trying to line those two things

46:36

up. Okay. All right. Just try to

46:38

stay top of mind and share some

46:40

goodwill. Absolutely. All right. Sales happen one-to-one.

46:43

How are you cultivating those one-on-one

46:45

relationships, inviting people to do

46:47

business with you? Love that

46:49

tactic. The next segment here

46:52

is a new or new-to-you tool that

46:54

you're loving right now. We talked. ChatGPT,

46:56

we talked a few other tools, but

46:58

anything that comes to mind here. Yeah,

47:00

so this is a little bit maybe

47:02

in the reverse of the idea of

47:04

the segment, but I actually removed the

47:06

mail app from my iPhone over the

47:09

holidays and it has been a game changer.

47:11

So I turned off notifications

47:13

for mail or email and I actually

47:15

found that was weirdly making me spend

47:17

more time in email because I was

47:20

always refreshing to see if anything

47:22

had come in. And so I just made

47:24

the switch over the, like just before Christmas,

47:26

removed the mail out from my phone, and

47:29

so email is now confined to a batch

47:31

period of time, like maybe once in the

47:33

morning, once in the afternoon, each day on

47:35

my computer, and that's it. And I've just

47:38

found my headspace massively open up. I'm not

47:40

half wondering in my phone if there's, could

47:42

I have a quick look and check? I'm

47:45

just, it's really helped me compartmentalize my

47:47

evenings. and my time off. Yeah, that

47:49

makes sense. And it sounds like it

47:51

was email in your case, but it

47:53

might be TikTok and somebody else's, it

47:55

might be Instagram, like, whatever is that thing

47:57

that, you know, I'm just going in for.

48:00

quick check and then you know 15 minutes

48:02

later you're like completely derailed and

48:04

distracted and you're especially if you see

48:06

you've got kids they see you staring

48:08

at your phone all the time like it's

48:11

not not great so what is that app that

48:13

needs to get deleted you know maybe

48:15

go cold turkey see how much you

48:17

miss it and you know I imagine

48:19

there's some withdrawal symptoms early on and

48:21

you know hopefully you get over that

48:23

but that's a really interesting one I

48:25

don't have anyone has shared Yeah, so

48:28

I like that. And your favorite book

48:30

from the last 12 months? Yeah, so

48:32

this is one that's still on the

48:34

bedside table. It's not quite finished, but

48:36

I've taken a lot out of it

48:38

already. His unreasonable hospitality by Will Godara,

48:41

who was the owner, sorry, not the

48:43

owner, but the manager of 11 Square,

48:45

11 Madison Park in New York. So

48:47

one of the best restaurants in the

48:49

world, and he shares all his insights

48:51

on how he built a world leading

48:53

team, but really how he thinks about

48:56

it. serving customers and being hospitable.

48:58

And so I did some really

49:00

interesting client gifting at the end

49:02

of 2024, just using this idea,

49:04

like the thinking of unreasonable hospitality,

49:06

like what is a crazy nice

49:09

thing I could do for my

49:11

clients? Well, so I made a

49:13

donation to a charity that I'm

49:15

passionate about called Just Digget on

49:17

their behalf and sent everyone a

49:19

personalized video note. You know, I

49:22

don't have thousands or hundreds of

49:24

customers. but just spending that time

49:26

to say hi and completely personalize,

49:28

you know, one-to-one tailored to them.

49:30

And the response I got was really

49:32

uplifting for me as well. It was

49:35

a massive win-win. And so that book

49:37

has just taught me to think, and

49:39

for us, like, if it's a side

49:41

hustle or a solopener business, like, we

49:43

can do that stuff. You know, we

49:45

are building personal connections with the people

49:47

that we're serving. And so leaning into

49:49

that is really powerful on both sides

49:51

I reckon. Unreasonable hospitality was

49:53

the book recommendation. That is a new

49:55

title to me. So we'll have to

49:57

check that one out. We'll link it

49:59

up. in the show notes along

50:01

with all the other resources mentioned

50:03

in this episode, including Joe's newsletters

50:06

called the thought follower. You can

50:08

find it at joe mkei ye

50:10

dot info. Follow along for more

50:12

LinkedIn tips, other solo pernour strategies.

50:14

I think you're going to like

50:16

it. We'll link that up and

50:19

Joe, thanks so much for joining

50:21

me. There's been awesome. I'm taking

50:23

a ton of notes on LinkedIn

50:25

and everything else and appreciate your

50:27

recommendations on what is working here

50:29

this year. Now if you're new

50:32

to the show, welcome. Thank you for tuning in.

50:34

We've got hundreds. You know, if you're just

50:36

starting here, you got hundreds of episodes in

50:38

the back catalog to help you make more

50:40

money. If you're wondering where to start, I

50:42

want to invite you to build your own

50:44

personalized playlist. All you got to do is

50:46

go to hustle.show, how it works is you

50:48

answer a few short, multiple choice questions. You

50:50

tell me a little bit about your side

50:52

hustle interests, your goals, where you're at, where

50:54

you're at, where you want to go. And

50:56

the machine is going to recommend eight to

50:58

recommend eight to ten. personalized Big

51:10

thanks to Joe for sharing his insight.

51:12

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51:27

If you're finding value in the show, the greatest

51:29

compliment is to share it with a friend. So

51:31

fire off that text message to somebody who needs

51:34

to hear this and learn a little bit about

51:36

up in there a LinkedIn strategy. And until next

51:38

time, let's go out there and make something happen.

51:40

I'll catch you in the next edition of the

51:43

Side Hustle show. Hustle on.