Episode Transcript
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0:00
300 bucks an hour as a
0:02
content creator with no audience required.
0:04
Today's guest went from zero to
0:06
over 100 grand a year on
0:08
the side from her day job
0:10
with a unique online business centered
0:12
on UGC. That's user-generated content. This
0:15
is getting paid by brands to
0:17
help them fill their social feeds
0:19
with organic-looking content, even if you're
0:21
not an influencer, even if you're
0:23
not a Mitch expert, and even
0:25
if you don't have any following
0:28
right now. from Megan Collier, ugc.com.
0:30
Megan Collier, welcome to the Side Hustle
0:32
Show. Thanks for having me, Nick. I'm
0:34
excited to be here and chat about UGC.
0:36
This is a new, like an elder
0:38
millennial, so you're going to have to
0:40
break it down for me. But I'm
0:42
excited to learn alongside the audience in
0:45
this one. We're covering. step-by-step how you
0:47
can tap into the UGC gold rush,
0:49
and it absolutely is a gold rush
0:51
that I see going on right now,
0:53
how to approach brands and land your
0:55
first deals, figuring out pricing and production
0:57
side, and how to potentially scale to
0:59
hundreds of dollars an hour, maybe even
1:02
a full-time income stream, just like Megan
1:04
did. So I want to go back.
1:06
So my understanding is you've got a
1:08
young kid at home, you're working full-time,
1:10
and you're going to see this opportunity,
1:12
a thousand bucks a month. That
1:14
would be fantastic. And then you
1:16
land your very first deal, $750.
1:18
You're like, Okay, there's there's something
1:20
to this. Walk me through this
1:22
first deal and how you got
1:24
started. Yeah, that's basically it. You
1:26
know, I was scrolling on Tiktok
1:29
one day randomly, like a lot
1:31
of us do these days. Saw
1:33
somebody talking about UGC. They explained
1:35
it fairly clearly. It made sense
1:37
to me and I already knew
1:39
that brands were, you know, they
1:41
needed content because most brands are
1:43
on social media. So it made
1:45
sense to me. And so I...
1:47
I just kind of jumped right
1:49
in and I yeah, I had
1:51
a goal of a thousand bucks
1:53
a month I thought maybe yeah,
1:55
we could pay our car payments,
1:58
maybe some groceries and yeah I
2:00
Basically, I created a portfolio using
2:02
products around my house that I
2:04
already had, created video examples so
2:07
brands could kind of get to
2:09
know me, my style of content.
2:11
Okay, so this was stuff. I had
2:13
this lying around, I need a portfolio.
2:15
I'm not getting paid to do this,
2:17
but I need something to... Show somebody
2:19
on a media kit type of deal.
2:21
Exactly. Media kit portfolio. You can use
2:23
them simultaneously. Just really one central place.
2:25
And that's what I just saw. I
2:27
kind of pieced together information from people
2:30
I was following on TikTok that I
2:32
saw doing UGC. Okay. So I'm like,
2:34
okay. I clearly need a portfolio. So
2:36
that's what I did. I literally had
2:38
two videos that I did about. the
2:40
cat treats that we give our two
2:42
cats, a toy, a toy kit that
2:44
we gave our, you know, we got
2:46
our son off of Amazon or something.
2:48
Okay. And then a travel fidget spinner,
2:50
I had four videos total when
2:52
I hit publish on my portfolio
2:55
and I just did it on
2:57
Canva. It wasn't like I coded
2:59
a website or built this crazy
3:01
website. It was really, really simple.
3:04
Yeah, four videos hit publish and
3:06
I started reaching reaching out to
3:08
brands. Okay. placeholder as like a
3:10
place to showcase those videos? Yeah,
3:13
just mainly can, but I think I
3:15
probably, I decided to start a new
3:17
TikTok, like taking everyone through my journey,
3:20
I saw other people doing that, and
3:22
like, okay, this would probably keep me
3:24
accountable to continue doing it and sharing
3:26
it, and sharing it, and sharing my
3:29
process, my journey, starting UGC. So I
3:31
started a brand new Tik Talk, and
3:33
I think I posted those video examples
3:36
there, just because I thought that's what
3:38
you should do, two ways. One is
3:40
Instagram DM. I would like literally just
3:43
scroll Instagram, look at the ads that
3:45
I was seeing on Instagram, and then
3:47
go and follow the brand if I
3:49
wasn't already following them, and then I
3:52
would DM them and say, hey, I'm
3:54
Megan, I'm a UGC creator, I've
3:56
been seeing your ads, your product,
3:58
looks like something I could totally
4:00
use myself and I'd love to be
4:02
connected with the person in charge of
4:05
handling partnerships. And I got several responses
4:07
from that. That's why I landed my
4:09
second UGC deal. The first one though
4:11
that you mentioned, the $750 deal, was
4:13
like 10 days into my UGC journey
4:15
and that was with an app company
4:17
that I just ended up emailing cold
4:20
pitching via email. And yeah, they ended
4:22
up hiring me for three videos initially.
4:24
And then I wanted to make more
4:26
money and prove that I could actually
4:28
do this and make a, you know,
4:30
a good chunk of money for my
4:33
first UGC deal. And so I ended
4:35
up, I didn't tell them, but I
4:37
made five total videos for them. And
4:39
I was like, hey, I ended up
4:41
having a ton of like ideas for
4:43
you guys. And I have five videos
4:45
if you want to buy the other
4:48
two. And they were like, oh, my
4:50
gosh, yes, 100. We need all the
4:52
videos that we can all the videos
4:54
that we can get. Step one, create
4:56
the portfolio, step two, start doing the
4:58
brand outreach, and it sounds like I'm
5:00
just going to scroll my feed and
5:03
show who's showing up in the ads,
5:05
like I know they're investing in user
5:07
acquisition and growth marketing, so they might
5:09
be more receptive to this, because my
5:11
approach would have been like, well, what
5:13
are the top 25, 50 brands that
5:16
I already know, like, and trust and
5:18
I use, and I'm going to start
5:20
there, but sounds like, maybe that comes
5:22
down the road. land the deal is
5:24
literally by connecting with brands. So it
5:26
doesn't matter if you're gonna DM, if
5:28
you're gonna email, if you're just gonna
5:31
start with the brands that you already
5:33
like, because that also is super powerful
5:35
because you're coming. to the brand saying,
5:37
hey, I've been using this product for
5:39
X amount of months or X amount
5:41
of years. They've already got that, like,
5:44
it's a bonus for them because they
5:46
have a real customer that's gonna be
5:48
willing to make some really authentic genuine
5:50
content. So yeah, 100% you can start
5:52
with brands you already know, you already
5:54
like, you can quite literally, this is
5:56
what I tell people if they're kind
5:59
of having a block on. to reach
6:01
out to is take a pen and
6:03
piece of paper or take your notes
6:05
up on your phone, go walk around
6:07
your house and look at all the
6:09
products that you have that you've purchased
6:12
that you use on a consistent basis.
6:14
I can almost guarantee most of those
6:16
brands are posting consistently on social media
6:18
and probably a lot of them are
6:20
also working already with UGC creators. Yeah,
6:22
and it's not just, you know, I'm
6:24
thinking of like the closet and shoes
6:26
and clothes and clothes, but also... food
6:29
and snacks and toys and games like all
6:31
sorts of stuff so much and even it
6:33
even software like you said the first deal
6:35
was a was an app company yeah
6:37
I've worked with so many apps
6:39
software companies that I've used for
6:41
years and just you know they
6:43
just hired me to do UGC.
6:45
So whenever people ask me like
6:47
what kind of brands are using
6:49
UGC, creators, it's truly a mix.
6:52
It's across the board. I've worked
6:54
with fashion, like clothing companies, software,
6:56
tech companies, like you as a,
6:58
you doing podcast, like I'm looking
7:00
at your headphones, right? Your mic,
7:02
like whatever you're using as a
7:04
podcaster, so many brands are using,
7:06
you know, user-generated content in their
7:08
marketing strategies. Okay, that's what they're
7:10
getting out of the deal is we're going
7:13
to hire Megan or 100 people like
7:15
Megan to fill out our own content feed.
7:17
Like there's always another day coming
7:19
around, there's always going to be needing
7:21
more stuff to post. And so this
7:24
is a way to kind of crowdsource.
7:26
that in an authentic looking way or,
7:28
you know, from actual users of the
7:30
thing. And so that's their benefit,
7:32
benefit to you is obviously getting
7:34
paid to do it. And so it sounds
7:36
like from your Instagram dams, it's like,
7:39
could you connect me with the, you said,
7:41
the person handling content partnerships? Or is
7:43
like some, is that an official? job
7:45
title that I want to be on
7:48
the lookout for? Yeah, it's going to
7:50
be different for every brand, right? So
7:52
what I like to tell people is,
7:54
you know, typically when you're reaching out
7:56
to medium, you know, from medium to
7:59
large-sized brands, The person that's looking at
8:01
the DMs on the brand's Instagram account
8:03
is not typically a decision maker, right?
8:06
It's going to be a customer service
8:08
person that just wants to answer questions
8:10
quickly. So that's why I say always
8:13
ask to be connected with the brand
8:15
partnerships or it could be an influencer
8:17
manager, it could be a partnerships director,
8:19
it could be a creative director. So
8:22
you could ask it in a specific
8:24
way more like... Can I be connected
8:26
with the person in charge of handling
8:29
partnerships? So you don't have to say
8:31
a specific title, but just whoever's in
8:33
charge of working with content creators. Okay,
8:36
and same thing over email, like is
8:38
through the generic contact form on the
8:40
page. Okay, and same thing over email,
8:43
like this is through the generic contact
8:45
form on the page. It seems like
8:47
half the time, that's just going into
8:50
a black box where maybe it's customer
8:52
service that checks that, or maybe it
8:54
just is into a black hole. Typically
8:56
it's going to be the same. You're
8:59
going to, like with Instagram, DM, you
9:01
know, it's going to be a little
9:03
quicker, shorter text. It's not going to
9:06
be like, hey, I'm Megan, this is
9:08
who I am, this is what I
9:10
love about your products. Like when you
9:13
email somebody, it could be the generic
9:15
email if you literally cannot find the
9:17
email of whoever is in charge or
9:20
a marketing person's. you know, email contact
9:22
info. So it could be and I
9:24
do find that when the generic email
9:26
is the only one that you can
9:29
find and you do send cold outreach
9:31
emails to those, they typically do get
9:33
forwarded to the right person, but you
9:36
know, of course it could go unread
9:38
or could get lost in the mix
9:40
and that's where follow-up can come through
9:43
too. Yeah. I suppose you could look
9:45
on... LinkedIn for somebody who has like
9:47
a you know marketing director partner marketing
9:50
you know something like that in their
9:52
job role and trend reverse engineer you
9:54
know their email like Jay Smith at
9:57
brand name.com you know trying to figure
9:59
out What are the common email structures
10:01
to try and get anything about? Or
10:03
is it said to LinkedIn message too?
10:06
Yes, totally. Yeah, that's totally an option.
10:08
And also, I mean, now, because I'm
10:10
making money with UGC, I've reinvested, so
10:12
I use a software called hunter.io, if
10:15
you've heard of it. Yeah. So that
10:17
makes it way easier. You'll have less
10:19
of a headache, you'll have, you know,
10:21
a way higher chance of actually finding
10:23
the person that is in charge or
10:26
in the marketing department at least. So
10:28
that's like 60-something bucks a month, I
10:30
think. It can be worth it. I
10:32
mean, if you get one brand deal
10:34
from one email a month, it's going to
10:37
pay for it. So hunter.io is a great
10:39
software. What is a typical response
10:41
once you reach that decision maker?
10:44
an immediate yes and the
10:46
rate is $500 like do
10:48
they have a template response or
10:50
something that they're used to paying
10:52
people like what what typically happens
10:54
next? It's kind of a mix back.
10:57
It depends on the brand. A lot
10:59
of brands have an entire process for
11:01
how they work with UGC creators and
11:04
you can even go if you're stocking
11:06
you know if you're stocking brands trying
11:08
to figure out who to the Instagram
11:10
account of a brand and if you
11:13
see a bunch of random faces in
11:15
all their videos they're likely to convince.
11:17
to hire you as a UGC creator, right?
11:19
So if they're already doing it, that's a
11:22
green light. When you get a response from
11:24
a brand, it's gonna be either, hey, thanks
11:26
so much for reaching out. We had to
11:28
look at your portfolio. You look like you'd
11:31
be a great fit to make content for
11:33
us. This is what we currently need. Other
11:35
times they could be, you know, it could
11:38
just be wrong timing, right? So for example,
11:40
I reached out to a supplement company that
11:42
I have used for years and you don't
11:44
have to be a customer of the
11:46
companies you're reaching out to, obviously, but
11:49
it's a good start. So I really
11:51
wanted to make UGC for this supplement
11:53
company because I'm obsessed with them and
11:55
I just am a loyal customer. I've
11:57
spent thousands of dollars on their products.
11:59
And so I reached out to them
12:01
back in August, sent them an email, and
12:04
they said, no, like, we have an agency
12:06
that handles this, like, we're not interested in
12:08
working with you right now. And I was
12:11
a little annoyed because I really wanted to
12:13
make content for them. So I sent them
12:15
a video pitch. So this is another thing
12:18
that you can do, is I use loom,
12:20
loh-oh, lom software. It's a screen recording software.
12:22
I basically screen record my screen, my computer
12:24
screen, my computer screen, and have my little.
12:27
face up there as well, record and just
12:29
kind of introduce myself. So for them, I
12:31
kind of took it a step further because
12:34
I really did want to work with
12:36
them. I sent them a loom video. It's
12:38
probably like six minutes long. I even created
12:40
a Google doc with all like the three
12:42
concepts that I had for them for UGC
12:45
videos, told them why they should hire
12:47
me to create UGC and sent it to
12:49
them, was super confident. And again, they're like,
12:51
sorry, like, no, we just, we're not going
12:54
to work with you. come a month ago,
12:56
they emailed me and they're like, hey
12:58
Megan, we're ready to work with you. Just
13:00
send us your rates and we'll, you know,
13:02
we'll get you set up and I love
13:05
the video concepts that you shared with us
13:07
six months ago, let's do those. I told
13:09
them what I would charge and they hired
13:12
me and paid me and paid me and
13:14
it was great. Well, that's a great
13:16
lead in on one, like staying in touch,
13:18
going above and beyond doing the follow-up and
13:20
just. pitches where it's like well we just
13:23
we just did an episode about that but
13:25
if you come back at six months
13:27
like okay now it's now it's perfect but
13:29
exactly it makes sense on the brand side
13:32
too so they ask well how much you're
13:34
gonna charge sure what's you send me your
13:36
rates and now the the deer in
13:38
the headlights go well what should I charge
13:40
so what do you're saying back to that?
13:43
Yeah for sure so at this point well
13:45
I'll just kind of I think most people
13:47
that are listening maybe don't have any experience
13:50
with this. So I always recommend if you're
13:52
brand new to UGC and you're just starting
13:54
out, the typical beginner rates are going
13:56
to be like... 150 to 200 dollars per
13:58
UGC video. Most brands want multiple UGC videos
14:01
when they're hiring you. So 150 to 200
14:03
that's what I charge at the beginning now
14:05
because obviously like anything else you get
14:07
better you get clients you get you know
14:10
you get results for brands. Now I charge
14:12
you know I could charge well over a
14:14
thousand dollars per UGC video and you can
14:16
also charge usage rights if a brand
14:18
like that supplement brand. And these are super
14:21
short. Yeah. I want to highlight, there's some
14:23
editing required, there's some creative thought, we'll get
14:25
into that. But like, we talk about a
14:28
45 second video, a thousand bucks, you know,
14:30
do the hourly rate on that. Exactly, yeah,
14:32
so for this brand, you know, they, I,
14:34
yeah, I charged them a little over
14:36
a thousand dollars per video and they hired
14:39
me for three videos. So those three videos,
14:41
again, I've been doing this two and a
14:43
two and a half years, it's, you know.
14:46
it's easier to me than just starting
14:48
out, right? Yeah, yeah, yeah. But those videos
14:50
took me less than two hours. One of
14:52
them I did with my mom, so I
14:54
had her come over to my house, we
14:57
recorded at my house, I edited it
14:59
right after she left, it was very quick,
15:01
very simple. But yeah, that's kind of the
15:03
great thing about UGC, like you're going to
15:06
get better and better, you're going to be
15:08
able to charge more. So your hourly rate
15:10
technically is just truly going to increase to
15:12
a crazy amount. Yeah, each video that you
15:15
do, it adds to the portfolio, makes it
15:17
easy to sell the next job, unless you
15:19
get better at the creative process and doing
15:22
the work, and you improve the processes and
15:24
all the stuff. I definitely see there's some
15:26
economies of scale, and one yes is likely
15:28
two, three, four, five yeses, because they want
15:31
multiple videos, and it's not really worth,
15:33
you know, sending you 150 bucks for the
15:35
one, but if you can do five of
15:37
them, then, okay, now we got, now we're
15:40
talking. More with Megan in just a moment,
15:42
including the platforms and agencies that could
15:44
potentially eliminate this cold outreach from your marketing
15:46
plans, and why you might not need to
15:48
be super creative to come up with new
15:51
video contents. the house all
15:53
the time, coming
15:55
up right after this.
15:57
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extra charge. What happens when
18:23
somebody says, oh, we do our...
18:25
influence or partnerships or UDC
18:27
partnerships through an agency and now
18:30
it's like well now there's another
18:32
middleman to deal with here. You could
18:34
do I mean two things obviously you could
18:36
just move on to the next brand
18:38
or if they give you the name
18:40
of the agency which you could ask
18:42
for it you could probably do some
18:44
research googling it but if you find
18:46
the agency that's another way to connect
18:48
with brands is so many brands do
18:50
hire agencies to outsource their UGC creator.
18:53
So if you were to go on
18:55
Google and type in UGC agency, there
18:57
are so many agencies because most brands
18:59
are working with UGC creators. So you
19:01
could do that. You could go find
19:03
the brand or find the agency and
19:05
reach out via email and just tell
19:07
them who you are and include your
19:09
portfolio almost like you are pitching directly
19:11
to the brand and then just ask
19:13
to be. added to their creator roster.
19:15
If they do have a client coming
19:17
up and you kind of fit who
19:19
they're looking for as a UGC creator.
19:21
Yeah, that seems like a place to
19:23
potentially get matched with a lot of brands
19:25
for a little effort without, you know, having
19:28
to send out hundreds and hundreds
19:30
of cold D. M's where it's just, can
19:32
I get on your preferred vendor list? Your
19:34
roster of creators? And whenever a gig comes
19:37
up, maybe they send it your way or
19:39
say this is something, ask if you'd be
19:41
interested in it be interested in it. Yeah,
19:43
and it's also important to
19:45
note that now because UGC
19:47
is such a popular way
19:49
for brands to keep up
19:52
with their marketing and their
19:54
marketing efforts, there's been so
19:56
many, like not only agencies,
19:58
but apps, platforms, to just
20:00
hop on and you could download an
20:02
app called Below, where there's B-roll, Incense
20:04
app, there's so many apps that you
20:07
can download on your phone and create
20:09
profiles, and then you'll be able to
20:11
connect with brands on those apps. Each
20:13
app is a little bit different how
20:15
it works, the logistics of it, but
20:18
there's also platforms like Brands Meet creators,
20:20
Vidzi, Coley. breakfast.io, which is brkfst.io. There's
20:22
just an insane amount that it could
20:24
be overwhelming to new people, but what
20:26
I always recommend is, you know, dip
20:29
your toes into a couple of them.
20:31
I personally don't use a ton of
20:33
those platforms. or apps because I've been
20:35
doing it for so long that I
20:37
have contacts already. I have repeat customers.
20:40
I have retainer clients, right? So, but
20:42
when you're just starting out, you know,
20:44
join a couple apps, join, join a
20:46
couple platforms, create profiles, and connect with
20:48
brands that way. It's a really good
20:51
way to get started. That makes sense
20:53
to go where they're already used to
20:55
shopping for this type of service. Yeah.
20:57
Stick your flag out and say, I'm
20:59
open for business. Come, come hire me.
21:02
This is a super interesting stuff. Does
21:04
it make sense to transition a little
21:06
bit to the creative process? Because my,
21:08
you know, we joked about this on
21:10
the show in the past, like my
21:13
bread and butter is a 45 minute
21:15
podcast episode, like short form is a
21:17
foreign language to me. And there's a
21:19
skill that goes into making something snappy,
21:22
but still tells a story and ultimately,
21:24
you know, hopefully convinces people that they
21:26
want to buy this product that the
21:28
brand is paying you to promote. You
21:30
know, what do you like is keep
21:33
a rolling dock of different? ideas or
21:35
what's working on that side? Yeah, so
21:37
the good thing about working with brands
21:39
as a UGC creator, even if you're
21:41
new and you're highly intimidated by the
21:44
entire creative process and I get so
21:46
many people reach out to me and
21:48
say, I think I'm going to draw
21:50
a blank, like I'm going to freeze
21:52
when the brand, you know, wants me
21:55
to make a video. Well, what am
21:57
I even going to do? But the
21:59
great news is that it's not typically
22:01
an issue because when a brand is
22:03
hiring you for UGC, 9 times out
22:06
of 10, they're going to have a
22:08
plan for you. So that could look
22:10
different depending on the brand. Most brands
22:12
are going to send you a creative
22:14
brief. So they're going to have, you
22:17
know, they could even send you a
22:19
script, like a full-on script. I had
22:21
a student of mine get a UGC
22:23
deal just literally reading an eight-minute script
22:25
that they sent her and she got
22:28
paid $600 for that. So... It really
22:30
just depends on what the brand is
22:32
looking for. I've had brands that say,
22:34
hey, we love your style. We trust
22:36
you as a UGCA creator in your
22:39
creative process that we'd love for you
22:41
to just like roll with it and
22:43
come up with your own ideas and
22:45
your own script and just have total
22:48
creative freedom. On the other side, though,
22:50
there's so many more brands that send
22:52
you some type of outline, whether it's
22:54
like a bullet point list, a full-on
22:56
script. Hey, here, here are the shots
22:59
that we want you to get. For
23:01
example, like, my mom got a UGC,
23:03
you know, she's in communication with a
23:05
brand, and they sent her a whole
23:07
notion doc that has, hey, here's the
23:10
script that you need to read, and
23:12
then the visual input, like... you know,
23:14
brush your hair with the hairbrush that
23:16
we're sending you while you're saying this
23:18
script. So it can be as detailed
23:21
as that. It can be like, hey,
23:23
here's the videos that have performed super
23:25
well for us in the past when
23:27
we've hired other UGC creators. Maybe you
23:29
can replicate those in your own way
23:32
and then send those to us. Okay,
23:34
it's similar to the world of podcast
23:36
advertising where some brands are like, hey,
23:38
you're a user, say it in your
23:40
own words, we trust you, and others
23:43
are like. This needs to be read
23:45
verbatim. This is, you know, the talking
23:47
points, like, and a spectrum, and everything
23:49
in between, that makes sense, and that's
23:51
actually less, makes it less intimidating, because
23:54
it's like, oh, if you give me
23:56
the outline, or give me some guardrails,
23:58
there's structure around it, as, you know,
24:00
to the... of brushing your hair, not
24:02
that that would be applicable to me,
24:05
but that's helpful in trying to
24:07
come up with something that would
24:09
be compelling. Yeah, yeah, and I think
24:11
that it also, I mean, obviously you've
24:13
got to learn, it's not like you're
24:15
going to read a script every time
24:18
and it's going to be a breeze
24:20
every time and it's going to be
24:22
a breeze every single time, you know,
24:24
so like I always tell people, you
24:26
know, script writing, it's a skill like
24:29
anything else, you'll get better and better
24:31
at it, but it's also helpful to
24:33
know that we now have Chad GBT
24:35
or other AI writing tools that can
24:37
kind of get those creative juices flowing. So
24:40
that's what I tell people, you know, if
24:42
you are totally drawing a blank on what
24:44
to do, feed in some information using AI
24:46
and kind of utilize that tool that we
24:48
have now to kind of get those ideas
24:51
flowing, because that can be a really, really
24:53
great resource, especially for people who are just
24:55
starting out and who are super intimidated by
24:57
the whole process. Yeah, and if you're the
24:59
person who's super intimidated, maybe not the side
25:01
hustle for you, but we got lots of
25:03
other options for you. But if you're like,
25:05
I like making videos, I like watching videos,
25:07
I like brand, you know, I'm a consumer,
25:10
I could go to town with this. So
25:12
you get the first deal and you make
25:14
this effort to go, well, I made you
25:16
a couple extra. Would you like to buy
25:18
those too? And they say, what happens next?
25:20
Like, you're like, I got a bite, I
25:22
got a bite, I'm 10, I'm 10 days,
25:24
I'm 10 days, I'm 10 days, scaling up
25:26
and doing it as a on the side
25:28
from the day job. Yeah, so I was elated when
25:31
I got that deal and I was on
25:33
cloud nine, which I think most UGC creators
25:35
can feel that way, whether it's a hundred
25:37
bucks, whether it's eight hundred bucks, it's just
25:40
a really good feeling because that kind of
25:42
instilled this confidence in me that Okay, I
25:44
reached out to this brand even though I
25:46
said a ton of emails One said yes
25:49
to me. They paid me they liked what
25:51
I did It kind of was like okay.
25:53
I can do this again and again and
25:56
again. So that's what I did. I just
25:58
continued doing that I continued studying 5G
33:45
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33:51
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just 15 bucks a month. No matter how you say it.
54:01
new video editing tips and tricks along
54:03
the way. I like the call to
54:05
build recurring contracts, build long-term relationships, makes
54:07
life easier for the brand. They don't
54:09
have to hire somebody new every month.
54:12
You don't have to learn a new
54:14
brand, a new brand language every month,
54:16
plus it adds some stability, kind of
54:18
like baseline revenue. You're still free to
54:20
go out and pitch other deals, but like
54:22
at least you're. stable and maybe that's
54:24
get to the goal of like I could
54:27
pay my rent I could pay my mortgage
54:29
with like this recurring contract like my day
54:31
job is called the gravy time like you
54:33
know I don't need it anymore it's just
54:36
like it's bonus especially with those recurring contracts
54:38
but otherwise to like the workflow the process
54:40
improvements as you just get a few more
54:42
reps under your belt the hourly rate really
54:45
starts to improve some super inspiring episode if
54:47
you're new to the show welcome we've got
54:49
hundreds of actionable episodes in the archives to
54:52
help you make more money if your G.C.
54:54
isn't your thing. But let's have you binge
54:56
on any of those. It's kind of a
54:58
choose your own adventure type of deal. If
55:01
you're not sure where to start, I want
55:03
to invite you to build your own
55:05
personalized side hustle show playlist. How it
55:07
works is you go to hustle that show.
55:09
You answer a few short, multiple
55:11
choice questions. Takes probably 60
55:14
seconds. It's
55:25
at hustle that show. Big thanks to Megan
55:27
for sharing her insight. Big thanks to our
55:29
sponsors for helping make this content free for
55:31
everyone. You can hit up side us on
55:33
nation.com/deals for all the latest offers from our
55:36
advertisers in one place. Thank you for supporting
55:38
the sponsors that support the show. show. That's
55:40
it for me. Thank you so much for tuning
55:42
in. If you're finding value in the show, the
55:44
greatest compliment is to share it with a friend.
55:46
So fire off that text message. Maybe you know
55:49
that Gen X or Boomer person in your life
55:51
who can make a little extra money with UGC
55:53
and help spread the word that way. But until
55:55
next time, let's go out there and make something
55:57
happen. And I'll catch in the next edition of.
55:59
the hustle show. show. Hustle on.
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