In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh. 

Alyssa breaks down her favorite ways to optimize existing content without burning it all down.

Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough (spoiler alert: it's not 😅), this episode is packed with real-world tips to make your SEO strategy work smarter, not harder.

💡 Key Takeaways:

• Not All Updates Are Equal: A content refresh doesn’t have to mean a full rewrite. Small additions like FAQs or new sources can move the needle.
• YMYL Content = Higher Standards: If your content impacts someone’s health, money, or safety, Google expects top-notch trust and quality signals.
• Check the SERP Features: See what’s ranking (video packs, AI overviews, People Also Ask), then optimize accordingly.
• Don’t Be That Brand: Simply changing the publish date isn’t an update—it’s shady and ineffective.
• Internal & External Links Matter: Link to your own valuable content and trustworthy external sources like .gov or .edu sites to build EEAT.
• AI Isn’t Replacing You (Yet): Use ChatGPT for brainstorming, but don’t let it do all the thinking for you.

🔥 Memorable Quotes:

• “A content update doesn’t have to be an overhaul... It can be an FAQ insert or updating your sources and links.” - Alyssa Corso
• “If you’re ranking #1 but not in the featured snippet—why not try and go for it?” - Alyssa Corso

✅ Listener Action Items:

• 📝 Audit your older posts—can you add a helpful FAQ or new source?
• 🔍 Search your target keyword and note what SERP features appear.
• 🔗 Add new internal and external links to boost EEAT.

📬 Connect with Alyssa at alyssacorso.com or drop her a line at alyssa@alyssacorso.com.

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