TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

Released Wednesday, 9th April 2025
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TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

Wednesday, 9th April 2025
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0:01

Welcome to the Tennis

0:03

Files podcast bringing you advice

0:05

from the top minds in

0:07

tennis to help you improve

0:10

your game. And now here's

0:12

your host, Maribon Iran Shod.

0:14

This episode is brought to

0:16

you by Temptations Cat Treats. Your

0:18

cat will come running for the

0:21

perfectly irresistible Temptations Creamy Parade and

0:23

Temptations Lickable Spoon Cat Treats. The

0:25

best time to feed lickable cat

0:27

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0:30

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0:32

playful moment in a bowl for

0:34

a creamy treat or as a

0:36

topper to make mealtime fun. Visit

0:39

Temptations Treats.com to learn more. Hey

0:44

there, this is Mirabana Ranshot and

0:46

welcome to the show. I'm glad

0:48

you're here listening and I hope

0:51

that you've been playing a lot

0:53

of tennis and learning and implementing

0:55

what you've learned whether that's from

0:58

the podcast or any other great

1:00

resource That's your coach that you

1:02

have teaching you in person or

1:04

online and Today we have a

1:06

great interview with Eric Methilee from

1:08

Fury Sports. I actually asked Eric to

1:10

help me pronounce his last name and

1:13

I chose the French version. So yeah,

1:15

it's really great to have him on. I

1:17

think it's maybe a few few months now where

1:19

Ed Starr, who's on the board of Fury

1:22

Sport, had contacted me and it's

1:24

really cool because Ed is a listener of

1:26

the podcast and he mentioned that he was

1:28

on the board of Fury Sport and he

1:31

was on the board of Fury Sport and

1:33

he was on the Board of Fury Sport

1:35

and he was nice enough enough. along

1:37

with Eric and Michelle to send

1:39

me some some gear from Fury,

1:42

sport, rackets and strings,

1:44

grips and hoodie as well

1:46

and you know no you know they

1:48

said no pressure anything with it but

1:50

I really enjoyed you know testing all

1:52

of these stuff that they gave me

1:55

and just really great quality

1:57

stuff and we got to

1:59

brainstorm. and I thought that it

2:01

would be really, really cool to interview

2:03

Eric, who's one of the co-founders, as

2:05

I mentioned, with Michelle, about the brand

2:07

because it's not easy to put out

2:09

a top quality tennis brand, you know,

2:11

that's new, especially in this day and

2:13

age with all the other, you know,

2:16

established brands, if you will, you know,

2:18

Wilson, Babelad, Prince, Ed, etc. But Fury

2:20

Sport is a really unique brand with

2:22

really cool. and fresh and hip style

2:24

that I personally enjoy wearing and sporting.

2:26

So we're going to get into the

2:28

ins and outs of how Eric started

2:30

or actually co-founded Fury Sport along with

2:32

the mission, the unique mission of Fury

2:34

Sport, which you know, kind of give

2:36

you sneak peek, which is to just

2:38

make tennis more popular amongst, you know,

2:41

a lot of populations that perhaps are

2:43

not don't feel so inclusive or included

2:45

in the sport. and I think that's

2:47

a really cool mission statement and you

2:49

know as we'll talk in the show

2:51

I mean a lot of times you

2:53

know when you look at certain tennis

2:55

players or the majority as you know

2:57

a person from a different demographic perhaps

2:59

like you might not feel like it's

3:01

a fun place to pursue to be

3:03

involved with but when you start to

3:06

see all these you know cool new

3:08

stylish you know I guess combining you

3:10

know fashion and you know hip-hop culture

3:12

and you know urban culture and such

3:14

like you see Francis TFO and Nick

3:16

Curios I mean that attracts a whole

3:18

new bunch of a whole new demographic

3:20

of people to the sport which is

3:22

what we want we wanted to be

3:24

diverse and very inclusive so really really

3:26

enjoy jury sport and and it was

3:28

a great conversation with Eric so we're

3:31

going to talk about what Fury Sport

3:33

is and the different products that they

3:35

have that I've been testing and enjoying

3:37

and also really really cool to learn

3:39

just how the development process is and

3:41

you know which products did fury sport

3:43

I mean you know develop first and

3:45

then what is coming out for them

3:47

so this is certainly a little bit

3:49

of a different episode from the standpoint

3:51

of focusing on a brand and you

3:53

know how they're developing their products but

3:56

I think it's really really fun and

3:58

entertaining as well and also informative. So

4:00

with that I would like to bring

4:02

you to my interview. with Fury Sports,

4:04

Eric Mathilee. Everybody, welcome to another episode

4:06

of the podcast and it is an

4:08

honor and a pleasure to have on

4:10

Eric Mathilee on the podcast to talk

4:12

about Fury Sports. I've really been enjoying

4:14

using, obviously I've got this hoodie on

4:16

if you all are watching visually at

4:18

least, if you're listening on the podcast,

4:21

maybe you can't see it of course,

4:23

but you know, the hoodie, the rackets,

4:25

the strings, the strings, the grips. It

4:27

really been great, high quality stuff and

4:29

really excited to. to feature a brand

4:31

that is really cool in my opinion

4:33

and very unique from a lot of

4:35

the other ones out there. So Eric,

4:37

thanks a lot for coming on to

4:39

the podcast and how are you doing?

4:41

I'm good, doing well. Thank you for

4:43

having me. For sure, any time, any

4:46

time, yeah. It's a pleasure and it's

4:48

going to start off. I really enjoy

4:50

learning how people get their start playing

4:52

tennis. So how did you get your

4:54

start in the sport? So actually it

4:56

was by, I want to say by

4:58

accident, but my first love was actually

5:00

baseball. So I grew up in East

5:02

Flat Bush, Brooklyn, which is one of

5:04

the five boroughs in New York City.

5:06

My family's from Haiti, so I'm a

5:08

first generation Haitian American. So my first

5:10

early memories of playing sports was baseball.

5:13

I wanted to be a, I guess,

5:15

maybe a major league baseball player, you

5:17

know, but how I got into tennis

5:19

was at the age of 10. I

5:21

was one of two. you know, black

5:23

kids on all white baseball team and

5:25

sheep's head bay Brooklyn, which at the

5:27

time was predominantly white. And during that

5:29

time, I'm dating myself, but this is

5:31

the late 80s. They had a teenager

5:33

by the name of Yusuf Hawkins. There

5:35

was a documentary on HBO, I think

5:38

came out last year, but he ended

5:40

up going into the neighborhood to go,

5:42

I think it was check to check

5:44

out a car. He ended up getting

5:46

into an altercation with a group of

5:48

white kids. He ended up getting killed,

5:50

he ended up getting killed. So, you

5:52

know, New York City was, you know,

5:54

it was a lot of craziness going

5:56

on, you know, you know, that this

5:58

whole vibe, you know, didn't, you know,

6:00

want me to be a part of

6:03

it. You know, at the time being

6:05

10, I didn't really understand, you know,

6:07

you know, racism or anything like that,

6:09

you know, you feel like the world

6:11

is all, everything is, you know, great.

6:13

Yeah, Rosie, exactly. So I had to

6:15

stop playing. So you know, I had

6:17

to stop playing. So I was a

6:19

pretty active kid. I started to get

6:21

into basketball too, but I was one

6:23

of in the row, I actually grew

6:25

to be 5-10, which I'm happy to

6:28

be, but you know, when I was

6:30

young, I didn't think I was going

6:32

to even be that height. So yeah,

6:34

so, you know, I remember calling my

6:36

mom and, you know, asking her, can't

6:38

play baseball, so I need something to

6:40

do, you know, I had a lot

6:42

of energy, so I was like, you

6:44

know, I think I had a lot

6:46

of energy, so I was like, you

6:48

know, I think I'm going to try

6:50

this slow. But you know, she's like,

6:53

you know, Eric, if you, you know,

6:55

want to play, go on the yellow

6:57

pages and go find somewhere. So that

6:59

was typical. My mom, you know, at

7:01

the time, I didn't realize it. I

7:03

was like, yeah, why can't she just,

7:05

you know, do it for me? But,

7:07

you know, she wanted me to be,

7:09

you know, she wanted me to be,

7:11

you know, she wanted me to be,

7:13

you know, you know, she wanted me

7:15

to be, you know, you know, you

7:18

know, she wanted me to be, you

7:20

know, you know, you know, she wanted

7:22

me to be, you know, you know,

7:24

she wanted me to be, you know,

7:26

you know, she wanted me to be,

7:28

you know, you know, you know, you

7:30

know, you know, she wanted me to,

7:32

you know, you know, you know, she

7:34

wanted me to, you know, you know,

7:36

she wanted me to, she wanted me

7:38

to, she wanted me to, and I

7:40

would take lessons. And that's how, you

7:43

know, that's how I got started. It's

7:45

awesome, American. You ended up being at

7:47

a, getting to a pretty high level.

7:49

I mean, you ended up playing college

7:51

tennis, I think you. a scholarship. Yeah,

7:53

same practice college. Yep. Yeah, yeah, that's

7:55

fantastic. How did that go for you?

7:57

So how did that happen? So I

7:59

did, so after three years of, you

8:01

know, playing once a week, I just,

8:03

I was like, I fell in love

8:05

with this point and I was like,

8:08

man, you know, I would see some

8:10

of, you know, some of these junior

8:12

players who some of them ended up

8:14

becoming lifelong friends with like so much

8:16

better than me. I'm like, how do,

8:18

how do I'm like, how do, how

8:20

do I'm like, how do, how do,

8:22

how do, how do, So luckily enough,

8:24

you know, my mom was able to

8:26

put me in summer camp back then,

8:28

you know, I wasn't too expensive. So

8:30

I just started playing from the age

8:32

of 13 on. So that summer at

8:35

the age of 13, I, you know,

8:37

I played every day and I was

8:39

able to improve, you know, within one

8:41

year I won most improve at the

8:43

tennis club. And as a result, I

8:45

was able to play a tournament in

8:47

Bermuda. And that was my first plane

8:49

right. Prior to that I had never

8:51

flown on the airplane. and I started

8:53

playing junior tennis and then you know

8:55

I got good luckily enough to get

8:57

a college scholarship to St. Francis College

9:00

which is the D1 school and yeah

9:02

so I played and I graduated in

9:04

2000. That's super neat Eric. Tennis opens

9:06

a lot of doors and you know

9:08

a lot of first experiences so that's

9:10

super neat. So Eric I'm curious also

9:12

about the period in between college tennis

9:14

for you and then up until when

9:16

you decided to co found Fury Sports.

9:18

So can you talk to us about

9:20

that as well? Oh yeah, definitely. So

9:22

after college, I spent two years in

9:25

finance, so I was in the mutual

9:27

fund industry, so I worked for Sun

9:29

America, did that, and then after the

9:31

two years, ended up getting my series

9:33

six, and then for a hot second,

9:35

I was like, all right, you know,

9:37

maybe, I'll pursue the financial route, but

9:39

you know, again, I had that interest

9:41

in going to law school or grad

9:43

school, so, you know, I applied to

9:45

a few law schools, didn't get into

9:47

the school that I wanted to, but

9:50

I got into, the grad school. So

9:52

I ended up going to grad school.

9:54

So I graduated in 2006 with a

9:56

degree in urban policy and up working

9:58

for the Department of Housing Preservation and

10:00

Development, which is one of the city

10:02

agencies in New York City. And I

10:04

did that for seven months before. I

10:06

ended up getting fired, believe it or

10:08

not. Didn't get along with my boss.

10:10

And, you know, I always knew, like

10:12

I said, I wanted to be an

10:15

entrepreneur. I just didn't know when. And

10:17

at that moment, in 2007, had some

10:19

money saved up. And I'm like, okay,

10:21

I don't know what I'm going to

10:23

do. You know, you know, I need

10:25

to take some time to take some

10:27

time to figure some time to figure

10:29

some time to, to, to, you know,

10:31

you know, to, you know, you know,

10:33

to, you know, you know, you know,

10:35

what started my entrepreneur journey. So I

10:37

dabbled my hand in a few things.

10:40

And then my first, you know, I

10:42

would say little success. I had a,

10:44

believe it or not, a dessert delivery

10:46

business that I co-founded. I did that

10:48

for two years, got burnt out. And

10:50

then from there, me and my former

10:52

co-founder at the time, launched a media

10:54

company, small media site around culture streetwear,

10:56

around that stuff. And then at the

10:58

end of 2015, while I was actually

11:00

down in Miami, doing an event with

11:02

Airbnb, Michelle, who had my co-founder, who

11:05

I met previously in 2014, came to

11:07

me with this idea that ended up

11:09

becoming fury sport. That's neat. And, you

11:11

know, things don't just go from idea

11:13

to all of a sudden all these

11:15

awesome products here. You got to put

11:17

in a lot of work. So I'm

11:19

wondering, you know, I guess, how did

11:21

you all first decide on what products

11:23

to create? Because obviously you got, as

11:25

we mentioned, you know, you got the...

11:27

tennis equipment part of it with the

11:29

racket strings, the bags which look fantastic

11:32

as well, and then you got the

11:34

clothing and you even have like a

11:36

pretty cool line as well, like kind

11:38

of like Japanese-inspired. Yeah, we like to

11:40

call it elevated streetware. So we knew

11:42

in order for us to be taken

11:44

seriously, we needed to have equipment, you

11:46

know, and obviously people, you know, when

11:48

you talk to people like, oh wow,

11:50

how do, you know, a tennis rack,

11:52

it look very simple. but to make

11:54

a good one is, and I'm gonna

11:57

say a lot of varies, but it's

11:59

very very very very very very very

12:01

very hard. So we knew coming out

12:03

the gate we needed to have. equipment

12:05

and we needed to do it I

12:07

guess the best way we could so

12:09

our you know our thesis was like

12:11

alright let's focus on equipment first and

12:13

then gradually develop our you know accessories

12:15

then our apparel got you got you

12:17

and then I guess to kind of

12:19

just go deeper into the the racket

12:22

route because I mean like you said

12:24

basically I mean there's a lot of

12:26

racket companies out there you know making

12:28

tons of different racket so what was

12:30

that process like in terms of like

12:32

deciding on, you know, the look, the

12:34

technology and, you know, the who to

12:36

cater for as well and all that.

12:38

So that was the million dollar questions

12:40

because there were so many different, you

12:42

know, ways we could have gone. We

12:44

had a lot of meetings, you know,

12:47

some of them were very, let's just

12:49

say, highly, there was a, the energy

12:51

was very, yeah, very, it could be

12:53

contentious, you know, because everyone had their

12:55

opinion. And at the time, so we

12:57

decided this journey started in 2016, you

12:59

know, just to give, you know, people

13:01

some context. And at the time, I

13:03

would say, I had to stop playing

13:05

tennis. So, you know, prior to that,

13:07

it was 2004, I would play recreationally.

13:09

So I went like, you know, I

13:12

would follow professional sports, but I went

13:14

a good, you know, 2004, you know,

13:16

maybe I would play once in a

13:18

blue mood mood. So I just didn't

13:20

touch a racket, you know, you know,

13:22

you know, So for me, I grew

13:24

up playing with Prince Racket, so I'm

13:26

biased towards more of a, you know,

13:28

traditional box frame type of frames. Racket's,

13:30

but a lot of people at the

13:32

time was like, bob a lot, bob

13:34

a lot, bob a lot. You know,

13:37

when I started getting back into it,

13:39

everyone had a bob a lot, racket,

13:41

or do we go more of the

13:43

traditional? But, you know, so I have

13:45

two main consultants that work with us.

13:47

One is... from Japan. He's worked with

13:49

Wilson ahead for over 30 years. He

13:51

had his opinion and have another master

13:53

rocket technician. who owns two pro shops,

13:55

New Jersey, childhood friend of mine. And,

13:57

you know, what we, what we guessed

13:59

and we seemed to have guessed right,

14:02

we thought the market was actually moving

14:04

away from a round shape, the more

14:06

back towards a traditional box frame. And,

14:08

you know, just for your listens, if

14:10

they're like, okay, what's the difference between

14:12

a round shape, box frame? Round shape

14:14

tends to be more powerful. Box frame

14:16

tends to be more of the control

14:18

oriented rack, stuff like that. So we

14:20

made the, you know, we had a

14:22

few people who, you know, no longer

14:24

working with us was like, hey, let's

14:26

just make a racket similar to Babylaw,

14:29

but we were thinking, like, listen, as

14:31

a new brand, if we just make

14:33

a racket similar to Babylaw, who are

14:35

going to go with a brand that's,

14:37

you know, established? So we were like,

14:39

you know, we're going to have a

14:41

shot, let's, you know, go with the,

14:43

you know, A racket is a racket,

14:45

right? So it's, you don't have that

14:47

much wiggle room in the design process

14:49

because pretty much everything has been done.

14:51

So we had to figure out, you

14:54

know, creative ways to kind of take

14:56

a traditional frame but bring it into,

14:58

you know, a modern tie. So like

15:00

if you take a look at the

15:02

shape of the racket, it's more of

15:04

a, you know, box, but it has

15:06

more teardrop. you know, shape and stuff

15:08

like that. So as we're thinking through

15:10

these things, we felt like, okay, these

15:12

are, you know, some of the key

15:14

things that we think could make a

15:16

very stable racket. That was the initial

15:19

thought process. And then figuring out the

15:21

technology, what, you know, what type of

15:23

technology we wanted to use and the

15:25

market that we wanted to cater to

15:27

was more of a recreational market. But

15:29

once we got our first prototypes, we

15:31

realized, oh, wow, this is actually better

15:33

than what we expected. Yeah, yeah, I

15:35

mean the reviews, you know what I

15:37

feel and also reviews that I've heard

15:39

as well is that it's it's it's

15:41

really a unique racket I mean you

15:44

have like a hundred and one square

15:46

inch and you got exactly that's my

15:48

that's that's something he in his head

15:50

we're like are we gonna do a

15:52

hundred he's like no no no let's

15:54

do 101 and I'm like yeah you're

15:56

the expert so I'm like all right

15:58

what to go with that but you

16:00

know when we tell people that everyone

16:02

is shocked and like no the racket

16:04

you know we've gotten like oh that

16:06

looks like a 95 I'm like in

16:09

my head I'm like that's a bit

16:11

of a stretch but I've heard a

16:13

98 no you know it's just again

16:15

it's just how we designed it's how

16:17

we designed it and stuff like Yeah,

16:19

yeah, I mean, I think you guys

16:21

did a great job with your consultants.

16:23

And, you know, I feel that it's

16:25

really like, it's stable, good balance of,

16:27

you know, stiffness as well. It's not

16:29

too stiff. So I'm going to kill

16:31

your arm, like some certain brands. And

16:34

yeah, great feel. And I think you

16:36

guys did a great job with it.

16:38

And it's nice that you offer like

16:40

a light version. I think that's like

16:42

10 ounces unstrong and then a 10.

16:44

Yeah, of course. And then also, yeah,

16:46

I think in terms of the tech

16:48

you have the energy return technology and

16:50

then the vibration return technology. So I

16:52

guess like the latter is for the

16:54

comfort and then the former is like

16:56

more for like to, is that for

16:59

like extra power? Yeah, extra power. Yeah,

17:01

because as you know, you know, with

17:03

box frame rackets, they tend to be

17:05

more control oriented. So when I used

17:07

to play with my prince racket, I

17:09

had to throw some lead on, you

17:11

know, you know, to get a little,

17:13

they put lead that's fine but we

17:15

out of the gate at least for

17:17

stock we wanted to have you know

17:19

some good um for some people it's

17:21

surprise you know it might be a

17:23

little bit too powerful because I have

17:26

a friend he calls our strings our

17:28

C4 string because he calls it the

17:30

orange he calls it the orange he

17:32

calls it the orange he calls it

17:34

the orange he calls it the orange

17:36

he calls it the orange he calls

17:38

it the orange crush to had a

17:40

good enough pop to say we just

17:42

wanted to create a stock racket that

17:44

had a good enough pop to it

17:46

to it to your like. Yeah, yeah,

17:48

that's a great point. You can always

17:51

use that, that lead tape to get,

17:53

you know, the perfect, you know, combination

17:55

for you. I'm curious, by the way,

17:57

did you use the, uh, the, Michael

17:59

Chang, right? Was that what you used? Yeah,

18:01

I used the graphite, the graphite, the green,

18:03

yeah, exactly the microchain. Yeah,

18:05

classic. Classic one, exactly. And then

18:07

when I got back before we co-founded, I

18:09

played with the Prince Text Stream. It's the

18:12

green and black one that Lucas Poi used

18:14

to use, you know, before he switched to Baba

18:16

Lot. So that's the one I was using when

18:18

I got back in 2016 when I got back

18:20

into the sport. Got you, got you, very cool,

18:22

very cool, very cool, very cool. And just

18:24

in terms of like getting you know I guess

18:27

the word out there with with the racket especially

18:29

like I mean what are your main avenues

18:31

like how how are you you know trying

18:33

to the word and everything. So right now

18:35

you know obviously we've been a new brand

18:38

it's always a challenge you don't have the

18:40

big budgets as the bigger brands but a

18:42

lot of it has been we haven't done

18:44

any digital media so a lot of it

18:46

if it has been pressed has been earned media

18:48

so we were in the New York Times. we

18:50

were mentioned in Elle magazine, business of

18:52

fashion, you know, complex. So some really

18:55

credible, so that helped a lot, but

18:57

it's been really primarily word of mouth

18:59

in coaches, you know, coaches who come

19:01

on board, who been pushing it to

19:03

their clients. So those are the two main,

19:05

and on our website, you know, if you

19:08

hear about it, it's to come to our

19:10

website and stuff like that. So I would

19:12

say those are the, you know, three or four

19:14

main channels. Awesome, yeah, and I definitely

19:16

highly encourage that you all demo these

19:18

rackets. I mean, you guys, you have

19:20

a demo program, right? Yes. So yes, so

19:23

the demo program now is, you know,

19:25

you come onto the site, you can

19:27

demo up to two rackets for $30,

19:29

you can hold on to the rackets

19:31

for $30, you can hold on to

19:33

the rackets for 14 days, and if

19:35

you do decide to purchase the racket,

19:37

in my opinion, because, you know, I

19:39

think most places only give you give

19:41

you a week, give you a week.

19:43

you know and then I don't know that

19:45

they I mean maybe some of them apply

19:48

them the demo racket money but I don't

19:50

know that all of them do that so

19:52

that's that's really good yeah cool cool and

19:54

then how about the the C4 strings I

19:56

mean first of all I love the

19:58

color fantastic I mean you know, you

20:00

don't have like many, you know, orange

20:02

type, yeah, exactly orange crush, as your

20:05

friend says, and, you know, copolyester amount

20:07

of film, and I think that's a

20:09

great move in terms of, you know,

20:11

that type of string. So yeah, just

20:13

tell me any other details and maybe

20:15

how, oh, also, I guess, how did

20:17

you, you know, come up with that

20:19

as well, like, was that also a

20:21

consultant that you talked to, you know,

20:24

between our two consultants it's combined like

20:26

over 50 years of industry experience right

20:28

so they you know they see what

20:30

work they see what work and seen

20:32

what didn't so when we're again thank

20:34

you we knew we wanted to come

20:36

out with a polyester string but we

20:38

number one with the color because again

20:40

fashion is built into our DNA we

20:42

wanted something that at least it's not

20:45

out there you know very often so

20:47

if you do see that you know

20:49

orange Carly be like okay that's you

20:51

know fury you know or Hopefully, you

20:53

know, people start to associate the orange

20:55

with fury. But when we're thinking about

20:57

it, you know, we tested, you know,

20:59

all different types of strings, but we

21:01

wanted a string, you know, this string

21:04

is more round shape, so it doesn't

21:06

have bite. Because when we were testing

21:08

out, because when we were testing out,

21:10

I tend to have bite, because when

21:12

we were testing out, I tend to

21:14

do a round shape, because when we

21:16

were testing a round shape, let's just

21:18

do a round shape of how stiff

21:20

it is. the C4 students tend to

21:23

be soft. It has a really, you

21:25

know, it's very soft and it has

21:27

good tension maintenance. So those are the

21:29

two main things that we wanted to

21:31

do because polyester tends to lose tension

21:33

pretty quickly. This one sometimes, you know,

21:35

have certain people, you know, certain, you

21:37

know, customers, we say, damn, I'm getting

21:39

13 14 hours, I'm still getting the

21:42

tension maintenance. This is, it's too good

21:44

now, you know, so I'm like, you

21:46

just cut it out, you know, you

21:48

know, you know, you know, you know

21:50

players to be comfortable in terms of

21:52

yeah some some of these policies out

21:54

there are really rough on the arm.

21:56

So that's cool. And also, yeah, I

21:58

meant to ask you, how did you

22:00

come up with the names, too, for

22:03

the rackets and the strings? So, I

22:05

mean, again, as a team, one of

22:07

my consultants came up with the name

22:09

Arma, so he was like, we were

22:11

thinking through, you know, all different types

22:13

of names. We're all names from the

22:15

past that you know probably like I

22:17

we can't do that we'll probably get

22:19

we're getting trouble But you know we're

22:22

thinking about you know like army just

22:24

means weapon in Spanish. So like you

22:26

know, what do you do when you

22:28

go into tennis court? So it's that's

22:30

your weapon So once once that and

22:32

we really you know we did a

22:34

little due diligence we saw there was

22:36

no other racket named I would like

22:38

you know that's perfect you know your

22:41

armor your your weapon of choice and

22:43

it would the C4 because the polyester

22:45

had good pop C4 is explosion basically

22:47

yes that's true that's how we came

22:49

up with the name that's cool that's

22:51

cool this like random side note I

22:53

just realized that because like I play

22:55

I used to play a lot of

22:57

counter strike okay and like you got

22:59

plant the C4 so it's like oh

23:02

yeah that's it's it exactly Yeah, yeah,

23:04

cool man. Cool. So and then yeah,

23:06

I guess with the properties for this

23:08

for the string, I mean, I mean,

23:10

it seems like for what I feel

23:12

is I get, you know, great spin

23:14

control and also power as well. I

23:16

mean, it's just a good, you know,

23:18

all around comfortable string like you said

23:21

a little bit softer. Yes. Yeah. So

23:23

I think people should definitely check that

23:25

out as well. And, you know, just

23:27

to go back to I really like

23:29

what you all are doing too. people

23:31

I guess when people are looking at

23:33

the sport you know they want to

23:35

feel like some inclusion and feel like

23:37

you know cool and everything like that

23:40

and fashionable and and you know you

23:42

see a lot of really fantastic players

23:44

like Francis TFO who's local to us

23:46

and Naomi Osaka and and Nick Curios

23:48

and they're wearing you know like very

23:50

fashionable yeah play with a jersey I'm

23:52

sure you'd love to do that. Yeah

23:54

yeah yeah definitely definitely so I mean

23:56

I mean that's I think that's partially

23:58

why you're you know infusing you know

24:01

the fashion side so that I think

24:03

that's just gonna help overall to get

24:05

more people like to see oh you

24:07

know Fury sport they got really cool

24:09

like clothing and mission statements I'm gonna

24:11

like rock their stuff and then they're

24:13

gonna want to play more tennis so

24:15

I think it's a little you know

24:17

to exponent. I think, you know, when

24:20

we're thinking again, you know, like our

24:22

thesis back in 2016, you know, you

24:24

know, my business partner, again, she comes

24:26

for fashion, she worked at Calvin Klein,

24:28

Macy's, started up for Korean Macy, Calvin

24:30

Klein, DK&Y, was, you know, very popular,

24:32

Polo. We knew that tennis and fashion

24:34

were associated, but I think sometimes people

24:36

forget that, you know, there's a lot

24:39

of people that I rock to stand

24:41

Smith sneakers, right, you know, you know,

24:43

you know, it's, it's, it's crossed over.

24:45

but you know if you tell someone

24:47

that doesn't know tennis or doesn't play

24:49

I'm like you know that's technically a

24:51

tennis sneaker that someone played back in

24:53

the 70s you'll be like oh really

24:55

yeah so tennis does have that but

24:57

I feel like over the years it

25:00

kind of I don't say lost his

25:02

way but you know it got away

25:04

from that and I know when I

25:06

got into the sport you know my

25:08

favorite play with Andre Agassie and when

25:10

he had the long hair you know

25:12

you know the denim shorts with the

25:14

tights with the tights underneath that was

25:16

cool and his sneakers. I mean, just

25:19

growing up in an urban environment, you

25:21

know, I would rock that and still

25:23

in that feel like I was, you

25:25

know, out of place, you know, as

25:27

an alternative to where, you know, Michael

25:29

Jordan, Stinkers and stuff like that, that

25:31

was pretty popular back then. So it

25:33

had that crossover feeling. I feel like

25:35

tennis can have that, but I just

25:38

think that we got safe, you know,

25:40

the sport got safe. And, you know,

25:42

this is what worked. And I think

25:44

now we're reaching, now we're reaching now

25:46

in 2022, in 2022 with the new

25:48

generation, with the new generation coming in.

25:50

it's an opportunity to kind of like,

25:52

you know, reimagine the sport. And this

25:54

is how we're going to grow it.

25:57

You know, I think, you know, we

25:59

can continue to get new brands come

26:01

in, have a different point of view.

26:03

I think this is great. Yeah, 100%

26:05

100% man, great stuff. And as well,

26:07

actually one of my friends, Mike, he,

26:09

one day came into our Friday clinic

26:11

and he had a fury bag. So

26:13

that really like those, looks really cool.

26:15

And you got like a two to

26:18

three racket, like a two to three

26:20

racket, like backpacks. And then you got

26:22

the 12 pack racket bag and you

26:24

got the two racket. toteach back from

26:26

what I've seen on the site. So,

26:28

yeah, how about that? What was that

26:30

in the pecking order? Was that like

26:32

third or fourth? That was number two.

26:34

Oh, no. So that was the racket.

26:37

And that was number two. So the

26:39

whole thought process is behind that. So

26:41

I, you know, I was talking to

26:43

Michelle and I told her, I don't

26:45

know, we got a conversation around about

26:47

the bag. And I was like, you

26:49

know, when I was playing, you would

26:51

never catch me with my prince bag

26:53

with my prince bag outside of tennis

26:56

bag outside of tennis bag outside of

26:58

tennis bag outside of tennis bag outside

27:00

of tennis bag outside of tennis bag

27:02

outside of tennis bag outside of tennis

27:04

bag outside of tennis bag outside of

27:06

tennis bag outside of tennis bag outside

27:08

of tennis bag outside of tennis bag.

27:10

you wouldn't see me walking around because

27:12

it's like it was I hate you

27:14

know it wasn't cool right so I

27:17

was like if we were to do

27:19

something we definitely need to make it

27:21

fashionable so what you know some people

27:23

ask us like why black for us

27:25

black is just the counter of you

27:27

know it's like anti so you know

27:29

because I guess tennis has that procession

27:31

of country club so we're like you

27:33

know what we want to be the

27:36

opposite of that so black and black

27:38

also to you know just as a

27:40

sleek look to it's a sleek look

27:42

to it So when we're thinking about

27:44

the branding, you know, especially in tennis,

27:46

there's never, I don't think there's been

27:48

a brand that's just like predominantly black.

27:50

So that was one. When we're thinking

27:52

through the bag, we knew we wanted

27:55

to be functional but also fashionable. So

27:57

the way the bags, the way the

27:59

way the bags, look, it doesn't look

28:01

like a traditional tennis bag besides our

28:03

hellie, the big 12 pack, everything else,

28:05

you know, we wanted it to be

28:07

like, hey, if you don't use it

28:09

for tennis, you can use it, you

28:11

can use it, you can use it,

28:13

you can use it, you can use

28:16

it, you can use it, a lot

28:18

of us live in apartments that are

28:20

not too big. You don't have room

28:22

for a lot of bags. So we

28:24

wanted to make sure that, hey, if

28:26

you use his bag, it has, you

28:28

know, multi-use. So that was. of our

28:30

initial thought process behind the designs of

28:32

the bag. Yeah, I definitely love it,

28:35

man. I mean, you know, I was

28:37

looking at these bags. They look fantastic.

28:39

You know, I would thank you for

28:41

not just, yeah, for sure, not just

28:43

for tennis, but you know, if you

28:45

do look at most of the, maybe

28:47

probably all like of the racket backpacks,

28:49

it's like, I don't know that I

28:51

would. bring that to like Starbucks to

28:54

like you know to work and stuff

28:56

like it's just not that quite exactly

28:58

like I still have my old prince

29:00

bag is I was looking at I

29:02

was looking at it and I was

29:04

like damn man I was like it's

29:06

just folded up in the corner and

29:08

I'm just like geez you know I

29:10

had the big 12 pack I was

29:12

just like literally go to the court

29:15

come home you know I wouldn't you

29:17

know because I felt a little embarrassed

29:19

you know like oh you play tennis

29:21

eat you play tennis I'm like Oh

29:23

yeah, I do. Yeah, I do. You

29:25

know, that's kind of the feeling that,

29:27

you know, I used to, I used

29:29

to have. Yeah, I'd be like, oh,

29:31

you think you're a prince or something?

29:34

Exactly, exactly. Now when I'm wearing my

29:36

bag, I'm like, I'm cool. I'm just

29:38

walking do-do-do-do-do-do, no problem. Yeah, for sure,

29:40

yeah, I'm, I'm just walking do-to-to-do-do-do-do-to-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do You

29:42

also have some nice over grips as

29:44

well. And what was that? What was

29:46

that in the pecking order? That was

29:48

so rackets with first back. Oh, that

29:50

was actually third. That was actually third.

29:53

Third. Okay. Oh, so okay. So you

29:55

had the rackets, then the bags over

29:57

grips. And then over grips. Oh, okay.

29:59

Okay. I'll just throw it in a

30:01

pecking order because nice. We wanted to

30:03

be a, you know, full sweet, you

30:05

know, you know, you know, we have

30:07

four different views. that's a little bit

30:09

more tacky, which we call the ultimate

30:12

overgrip, then we have the perforated, that's

30:14

the one with the hold, then we

30:16

have the super thin, which is similar

30:18

to our ultimate overgrip, but it's just

30:20

a little bit thinner, and then we

30:22

have our dry type, which would be

30:24

comparable to toner grip. You have any

30:26

recommendations, like just on, I mean, even

30:28

just generally, or you know, for like

30:30

who should use like what grips? If

30:33

you sweat a lot, you know, you

30:35

sweat like if you live in Florida

30:37

and you sweat a lot, you know,

30:39

definitely you would want to look at

30:41

something like our dry type, you know,

30:43

because it's dry, me, my favorite of

30:45

the, of the four is the perperated

30:47

with the holes, you know, I love

30:49

those. But if you like, if you

30:52

want something super tacky, they're definitely the

30:54

ultimate. That's our standard type, which would

30:56

be comparable to a, the Wilson's overgrip.

30:58

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31:38

the dream. Yeah, like those white, well,

31:40

I mean, I guess there are many

31:42

colors, but I used to have a

31:44

pack of like the, you know, the

31:46

white overgrip from Wilson. Yeah, Wilson Pro,

31:48

yes, the ultimate would be comparable to

31:51

that. Got you. And then the thin

31:53

one is just, is it just for

31:55

people who like more feel like more

31:57

feel like, like, like, less thick, so

31:59

that would be for them as well.

32:01

But it's very similar. It's basically like

32:03

the brother or sister to our old

32:05

sister, but that makes sense. I was

32:07

definitely impressed by the different kinds you

32:10

have come on here. Cool man, cool.

32:12

And then the clothing, obviously, you know,

32:14

like I said, I just totally being

32:16

honest, I wear this like, probably like

32:18

three or four times a week. Oh,

32:20

that's amazing. Thank you. Yeah, of course.

32:22

So I could give you a quick

32:24

overview. So we wanted, you know, when

32:26

we were thinking through what do you

32:28

wear once you're done playing tennis, right?

32:31

So I guess that was our whole

32:33

door process. a lot of people, a

32:35

lot of players tend to like, especially

32:37

in New York, like if you're going

32:39

to, if you're at a club, you're

32:41

going to go meet up a friend.

32:43

It's not a lot of clothes that

32:45

look nice, you know? So we, you

32:47

know, our designer comes from, he's from

32:50

Portugal, but he lives in Paris. He

32:52

used to work for, you know, high-end

32:54

designers such as Kenzo, Paco Rabon. He's

32:56

worked with brands such as Clarence, Ermes,

32:58

you know, pretty high- because, you know,

33:00

the types of fabrics that he wants

33:02

to use is like, no, that's not

33:04

the price point that we have. Cashmere

33:06

sweaters. Yeah, exactly, exactly. So we wanted

33:09

to basically just come up with a,

33:11

you know, our version of a tennis

33:13

kit, but something that you wear off

33:15

the court. So, you know, heavily inspired,

33:17

you know, the shapes of very Japanese,

33:19

but basically it's our take of street

33:21

wear. try and you know we have

33:23

our key logo but not trying to

33:25

be overly you know logo like a

33:27

lot of you know other brands we

33:30

do have our regular merch that does

33:32

have the logo but this we want

33:34

it to be more elevated but that

33:36

was kind of a whole door process

33:38

and make it genderless because I feel

33:40

like the trend now is for you

33:42

know like women can wear men's clothes

33:44

so like our pants you know women

33:46

and men can wear that so just

33:49

you know just trying to think of

33:51

a more genderless world if you want

33:53

to see Got you, that's fantastic. And

33:55

then on the, I guess on the

33:57

regular apparel side, I see that, I

33:59

mean, you got obviously the hoodie that

34:01

I'm wearing. I love and then you

34:03

got like t-shirt, crew necks and different

34:05

colors and the hat. Is there any

34:08

thoughts on any other products at the

34:10

moment or are you just gonna kind

34:12

of stick with these? Oh no, I

34:14

mean right now we actually sold about

34:16

a cap right now and then the

34:18

t-shirts are sold out so we got

34:20

a you know we got to re-up

34:22

on those things. But yeah, I mean

34:24

just to just the beginning, you know,

34:27

we have some more fashion oriented like

34:29

a logo merchants that we'll be releasing

34:31

this summer doing like small drops. And

34:33

then the big thing that we'll be

34:35

launching is we're working right now in

34:37

our performance, you know, which we're super

34:39

excited about. So now it's going to

34:41

be clothing that you can actually play

34:43

tennis and, you know, keeping with our

34:45

same thesis of being, you know, on

34:48

the court or court coming up, it's

34:50

going to have a key technology that

34:52

right now no one has on the

34:54

market, you know, really being stylish. You

34:56

know, hopefully things that people find, you

34:58

know, cool. So we're looking to have

35:00

that hopefully by the U.S. Open with

35:02

regards to the performance. Excellent. That's awesome.

35:04

That's awesome. That's awesome Mary. By the

35:07

way, are you going to, I assume

35:09

you're probably going to be at the

35:11

U.S. Open? Yeah, yeah, probably in what

35:13

capacity I don't know yet, but I'll

35:15

definitely keep you posted as, you know,

35:17

the date gets closer. Yeah, definitely. I'd

35:19

love to meet meet up with you

35:21

up there. Oh, yeah, definitely. Yeah, love

35:23

to hear with you. Cool. And also,

35:26

just in terms of, I guess like

35:28

the future for you, I know you

35:30

mentioned the sports products, or you know,

35:32

the tennis where, which is super exciting.

35:34

I guess, are there any other other

35:36

plans for the future or just next

35:38

steps in terms of trying to brought

35:40

in the brand out to more people?

35:42

So the next step is definitely, you

35:44

know, we are, performance is really key

35:47

because, you know, we've been approached by

35:49

a lot of. you know people who

35:51

like hey guys one of you that

35:53

was one of our number one requests

35:55

like if we did do the order

35:57

all over again or we did the

35:59

off the off course clothing, we would

36:01

have done the performance. So we kind

36:03

of did it in reverse. So, you

36:06

know, our focus is really to get

36:08

that performance, nail that, and just continue

36:10

to, right now is all about brand

36:12

awareness and getting the brand in front

36:14

of more people, you know, hearing, you

36:16

know, hearing our story, you know, that's

36:18

why I'm so thankful to have the

36:20

opportunity to speak to you to, you

36:22

know, get the brand message out there.

36:25

So that, you know, I would say

36:27

for 2022, for 2022, that's, you know,

36:29

you know, you know, you know, you

36:31

know, you know, big push is, you

36:33

know, you know, you know, you know,

36:35

you know, you know, you know, you

36:37

know, you know, getting that performance closed.

36:39

We're coming, oh, with junior racket. So

36:41

we'll be releasing this spring junior racket.

36:43

So we'll have a 25 inch and

36:46

26 inch junior racket. And then we'll

36:48

have a 98 square inch limited edition

36:50

drop of racket. That's another thing. So

36:52

certain players, like, yeah, Eric, you know,

36:54

I love the racket, but you guys

36:56

had come in a smaller head. So

36:58

it'll be for those types of players

37:00

who, you know, are used to playing

37:02

with the 98. So we'll be releasing

37:05

by end of April. And then from

37:07

there, you know, now people start, are

37:09

you doing pickleball? So eventually, you know,

37:11

we'll look into other, you know, racquet

37:13

sports, pickleball would probably be the next

37:15

sport that we'll get into next, because

37:17

it seems like it's on fire right

37:19

now. Yeah, yeah, it's definitely, definitely exploding,

37:21

you know, there's definitely more pickleball people

37:24

that are taking up the courts and

37:26

like to, I mean, I'm not 100

37:28

percent. please you know sometimes like in

37:30

some cases they're converting the tennis courts

37:32

and stuff but um I know but

37:34

you know I mean I can appreciate

37:36

that it's a great another great sport

37:38

for people to get exercise and all

37:40

that I haven't played it yet I

37:42

just I'm still trying to wrap my

37:45

brain around it you know because I'm

37:47

gonna mess up my tennis and they're

37:49

like no it's like ping pong on

37:51

steroids so I'm like oh okay I'm

37:53

still I'm still on the fence. I

37:55

haven't been, you know, like I haven't

37:57

played it yet. So, but you know,

37:59

hopefully, you know, I'll give you the

38:01

try one of these days. Yeah, definitely.

38:04

I mean, there's just some, you know,

38:06

interesting rules. Like, I guess you, like

38:08

you can't volley or you can't step

38:10

inside the kitchen, they call it, which

38:12

is basically like. past the service line,

38:14

like just trying to like make a

38:16

comparison like to volley. So anyway, there's,

38:18

you know, I think you, I think

38:20

you'll like it, but I like tennis

38:23

a little better. Exactly. But we'll be

38:25

looking to get into that eventually, but

38:27

yeah, yeah, for us, as a brand

38:29

overall, we just want to continue to

38:31

grow, you know, get more people into

38:33

the sport. You know, for us, it's

38:35

not every day you see, you know,

38:37

you know, a brand minority and woman

38:39

owned brand, And just again, Trist trying

38:42

to, you know, make this sport, you

38:44

know, seem cooler to get more people

38:46

into this sport. I think that's one

38:48

of our biggest things is to get

38:50

more people into the sport. And for

38:52

me, you know, coming from my background

38:54

as well, you know, I just wanted

38:56

to quickly touch upon that. I just

38:58

could try to get more minority kids

39:00

to the sport. You know, not everyone

39:03

could be a basketball player, and I

39:05

didn't want to be a rapper, I

39:07

didn't even could be a rapper could

39:09

be a rapper, perfectly said earlier to

39:11

open doors for them and get them

39:13

through college and then, you know, disguise

39:15

the limit for them. So that's one

39:17

of another thing that we're passionate about,

39:19

you know, our theory sport is reason

39:22

to the game. Yeah, I love that.

39:24

And yeah, just this, you know, expanding

39:26

the different types of people in the

39:28

game and helping them, you know, feel

39:30

like more included in the sport is

39:32

fantastic, fantastic mission. Oh, also side question

39:34

that I saw, I mean, obviously that

39:36

you got the armelite armor pro, it

39:38

says V2. Was there a V1 as

39:41

well? Yeah, so back in 2018, I

39:43

first run when I went to China,

39:45

we ended up, and that's what I

39:47

actually played with. I played with the

39:49

limited edition version one. We made a

39:51

limited edition, we numbered that one to

39:53

100. So we had a hundred lights

39:55

and a hundred pros, and a hundred

39:57

pros, and we played with that. I

39:59

have some friends there keeping it actually

40:02

for, they're like, you know, this might

40:04

be worse something someday. So I'm like,

40:06

okay, if you want to, you know,

40:08

okay. Cool, but that's what I actually

40:10

play. with. The V2 is definitely more

40:12

smoother. You know, this one is like

40:14

if you want to consider like a

40:16

prototype version, but that's what I actually

40:18

play with. I just like, uh, I

40:21

bracketed to have a little rougher feel

40:23

to it. This, you know, I don't

40:25

know, I just, I just tend to

40:27

gravitate to that. But, uh, but yeah.

40:29

So that's the reason why for V2

40:31

and then, you know, we'll continue with

40:33

V3, you know, so on and so

40:35

on and so on and so. Very

40:37

nice. Very nice. Very nice. Very nice.

40:40

Very nice. Very nice. Very nice. Very

40:42

nice. Very nice. Very nice. Very nice.

40:44

Very nice. Very nice. Very nice. I

40:46

mean, I've really been enjoying talking with

40:48

you today, Eric. I want to just

40:50

kind of re-educate people on where to,

40:52

and you know, we're going to have

40:54

links like in the show notes page

40:56

and all that, but like, what's the

40:58

best place for people to go to

41:01

check out all of theory sports, awesome

41:03

products? Oh, yeah, so they can go

41:05

to theory sport, dot com. And you

41:07

can also find this on Instagram at

41:09

Fury Sport, F-U-R-I-S-T or on Twitter. We're

41:11

not as active on Twitter, but you

41:13

know, like, you can reach out to

41:15

us on that. Or if you want

41:17

to email us, you can email us

41:20

at Support at Fury Sport. Or they

41:22

can just send us a DM on

41:24

Instagram. And we'll eventually get it. hit

41:26

that market as well. And then you

41:28

just also like the your social media

41:30

handles are they at free sport? Yep,

41:32

everything. Yeah, so Twitter, excuse me, Instagram.

41:34

It's all at fury support. That's the

41:36

Instagram. And again, they can hit us

41:39

up on there and you know, someone

41:41

on the team will definitely get back

41:43

to them or if not, they can

41:45

get support and it will get back

41:47

to them as well. Excellent. Excellent. Eric,

41:49

before we close, just want to ask

41:51

if you have any other closing thoughts

41:53

or anything else you want to add

41:55

before we ask. You know, again, you

41:57

know, so you know, this opportunity to,

42:00

you know, speak to me. We're definitely

42:02

trying to reimagine how the sport is viewed,

42:04

trying to make it a little bit cooler,

42:06

trying to change, basically change that

42:08

narrative that, you know, tennis is just, you

42:11

know, a country club sported and it's not,

42:13

you know, I mean, you know, this, you

42:15

know, just as we started to build this

42:17

such, it's actually diverse, more diverse

42:19

than a lot of people would think,

42:21

you know, I've met people from, it

42:23

could be from finance to music. to,

42:26

you know, teach her. You

42:28

know, I met so many,

42:30

you know, different races, black,

42:32

white, Hispanic, Asian, and, you

42:34

know, it's, it's, it's so

42:36

cosmopolitan, and, you know, but

42:38

I just, again, it just, that,

42:41

that's not portrayed. It's

42:43

always portrayed like, oh,

42:45

it's just a country

42:47

club, blah, blah, blah, blah, blah.

42:49

So these are the things that

42:51

we're trying to, you know, to say

42:53

that, hey, tennis is for everyone to

42:56

make it more inclusive. Love it, love

42:58

it, Eric. Well, yeah, great job again to

43:00

you and the team. Thank you so much. Oh

43:02

for sure, and big shout out to

43:04

Ed as well, who connected us. Oh,

43:07

yes, definitely. Yeah, yes, cool dude. And

43:09

yeah, I definitely highly recommend everybody to

43:11

check out Free Sports, Free Sport.com. And

43:14

like I said, we'll have the show,

43:16

the links that we mentioned today

43:18

in the show notes page. Like I said,

43:20

I really enjoy wearing the hoodie

43:22

as well and I've been testing

43:25

out the products and I definitely

43:27

get a lot of stairs. You

43:29

know, I feel like people are

43:31

really interested. Like I was in

43:33

the Starbucks line on Sunday, but

43:35

after playing a match and then

43:37

like I saw somebody like staring

43:40

at my chest and it's not

43:42

like I'm a bodybuilder. They're definitely

43:44

looking at it. You know, like when

43:46

they're looking at you. Ask the light, oh,

43:48

what's the story with the name? And I

43:50

always say, I wish I had a good

43:52

story, but you know, just trying to figure

43:55

out some name, typing up some stuff and

43:57

Google Translate and actually, I forgot what

43:59

I typed in it. Fury came up, but

44:01

it was spelled F-U-R-I-I, and I was

44:03

like, wow, this could be interesting, you

44:06

know, specifically for sports, because, you know,

44:08

Fury can have a bad connotation, but

44:10

when you're in sports, you can use,

44:12

tap into your passion and use it

44:15

positively, you can do anything. So when

44:17

I instinctively, I was like, wow, that

44:19

could be interesting for, you know, brand

44:22

name. So that's the, you want to

44:24

call it a story, but that's good.

44:26

I don't know, it was in Japanese,

44:28

I typed something in Japanese, and then

44:31

it came up fury, and I was

44:33

like, oh, okay, I was like, this

44:35

could be good, this could be good.

44:38

That's how we came up with the

44:40

name. Well, well done, Eric. Well, again,

44:42

thanks a lot for coming on to

44:44

the podcast, and I'm sure we'll reconnect

44:47

again soon, and I hope to see

44:49

you in New York as well, so

44:51

all the best, I really appreciate it.

44:54

All right, I really appreciate it, I

44:56

really appreciate it. I really appreciate it.

44:58

All right, I hope you really enjoyed

45:00

my interview with Eric Methilee. Eric, thanks

45:03

a lot for coming on to the

45:05

show and really enjoyed our conversation about

45:07

Fury Sport and for all the links

45:10

to the different products and Fury Sports,

45:12

various socials and website, definitely check out

45:14

the show notes, of course, you can

45:17

go to Fury Sport.com to check out

45:19

all their awesome equipment and gear racket

45:21

strings and so forth. So, um... With

45:23

that I hope that you really enjoyed

45:26

the show and if you did and

45:28

if you get value from the podcast

45:30

I would really appreciate it if you

45:33

would leave your review for the tennis

45:35

falls podcast and you can do that

45:37

at tennisfalls.com/apple podcasts or in your podcast

45:39

app of choice that you used to

45:42

listen to the show I just find

45:44

that Apple podcast seems to be the

45:46

most popular one out there and the

45:49

most helpful in terms of moving the

45:51

needle for the show to be shown.

45:53

higher up the list and therefore to

45:55

have more people benefit from it. So

45:58

each review and rating really does help

46:00

the show quite a bit. So I

46:02

really appreciate it. Thank you in advance

46:05

and I would also select to leave

46:07

you with a quote as I often

46:09

do at the end of the show

46:11

and this one is by Mike Murdoch

46:14

and Mike said the secret of your

46:16

future is hidden in your daily routine

46:18

that is really a fire quote so

46:21

to speak and so true so definitely

46:23

look at your daily routine and if

46:25

it does not seem very productive and

46:28

conducive to to success and prosperity then

46:30

you might want to adopt some positive

46:32

habits such as exercising in the morning

46:34

or meditating, doing yoga, stretching, things like

46:37

that, reading, pickup habits that successful people

46:39

are doing and it's gonna definitely provoke

46:41

a big change, a positive change in

46:44

feeling in your lives and your tennis

46:46

games and so forth. So hope you

46:48

found that little piece of advice along

46:50

with that quote helpful. And with that,

46:53

thank you so much for listening to

46:55

the show and I will see you

46:57

on the next episode of the tennis.

47:00

Files podcast. This is Mayor about around

47:02

Chad signing out. Thanks for listening to

47:04

the Tennis Files podcast. For more tips

47:06

to help you improve your tennis game,

47:09

visit tennis files.com.

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