Are your email metrics telling the whole story?

In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths behind open rates, clicks, and deliverability.

From spam folder traps to reputation pitfalls, this conversation will change the way you think about email performance — and show you what really matters.

0:00 – Introduction

2:00 – Open Rates Are Unreliable

4:30 – Why Apple’s Mail Privacy Protection Makes Open Rates Misleading

7:00 – The Myth of “Machine Opens” and Their Impact

9:00 – The Disconnect Between Clicks and Opens

11:30 – Understanding the Role of Email Segmentation

14:30 – False Attribution and the Impact on Email Metrics

17:30 – Optimizing for Real Engagement in Email Campaigns

#EmailMarketing #EmailMetrics #EmailDeliverability #MarketingTips #GlockApps #EmailSegmentation #OpenRates #EmailCampaigns #DigitalMarketing #EmailStrategy #EmailListBuilding #EmailMarketingStrategy #GlockAppsCEO #MarketingPodcast #EmailMyths #EmailMarketingTips #EmailOptimization #EcommerceMarketing #MarketingPodcast #RetentionMarketing #B2CMarketing

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