Joe Pulizzi joins Julia on an actionable, fun episode discussing the roots of content marketing (could it really have started 300 years ago with Benjamin Franklin?), Joe's history, and where content marketing is today. Plus, join in to listen and hear the two BIGGEST reasons why most brands miss out in creating content that impacts and adds value to the web, with personal examples of what Joe has witnessed in the content marketing strategy of some of the biggest companies in the world. Don't miss out on this episode! *Sign up for Julia's coming content strategy certification course: http://courses.expresswriters.com/ *Catch today's show notes: expresswriters.com/episode-23/ *Julia's blog: expresswriters.com/write-blog