83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. In this episode, Jay Baer and I talk llamas vs. alpacas, why word-of-mouth marketing matters so much today, how to deploy a strategy to improve your brand's word-of-mouth marketing, his new book Talk Triggers, and more. Jay Baer is the founder of Convince & Convert, a Hall of Fame Keynote Speaker, and the best-selling author of 6 books, including The Now Revolution, Hug Your Haters, and Youtility: Why Smart Marketing is About Help and Hype. Jay’s new book, Talk Triggers, co-written with Daniel Lemin, came out on October 2, a day after we recorded this episode! Don't miss this fun, insightful chat. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast