We missed recording a season of Think Like a Producer in 2023 so instead we recorded a bonus episode covering our updates from the year, what we've learned, and what we're exploring in 2024 as media and podcast producers. Looking for pro suppor
This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the fu
It's our final episode of Season 3 on the show and we're wrapping it with a tutorial on how to do something we are well-known for: filming an interview-style podcast. We have literally made hundreds of these kinds of episodes for clients, so we
When it comes to video recording your show, don't sleep on the lighting. You probably already know this, especially if you've seen plenty of bad lighting in videos on YouTube, but you may not know the basics of getting good lighting, at home or
“Choose the focus of the media you're about to create: Do I want this to be audio-first or video-first?”One of the most important things to get right when filming your show, at home or in a studio, is the audio. It's easy to get excited about n
“Crew and talent are just different types of people to work with.”As we say in this episode, there's no way to know all of the things you need to plan for and prepare for as a producer of a video shoot until you've done it. However, we do want
One of the most common, and most avoidable, issues we see podcasters and YouTubers make is that they record lots of great content and then it . . . never sees the light of day. It's so easy to get excited about a video shoot and when it's over,
“It ups the level of creativity, it ups the level of planning, of getting things done when you have other people on your team.” This season of the show is all about using a studio and a crew to film your show and make it look its best! That mea
“Sizes of social media followings do not reflect the success of your podcast.”Topics covered:(1:44) The big things to understand about your audio podcast’s performance(11:01) The growth scale of podcasts(13:30) The big things to understand abou
“Where you are putting your effort is where your numbers are going to come from.”Topics covered:(1:10) The importance of sticking with what you are good at(5:00) How to pick the platforms that market your show the best(15:40) Tips for managing
“Earned would be time, owned would be resources and paid would be money.”Topics covered:(1:00) What earned media is and how to get it(4:36) What owned media is and how to get it(8:25) What paid media is and how to get itLinks mentioned:PodcornS
“We hope you use collaborations to elevate what you’re doing to another level in your industry.”Topics covered:(0:56) How independent podcast hosts collaborate on limited series(3:55) Using crossover episodes to co-promote your show(7:25) The b
“Algorithms are not meant to stop you from growing. Algorithms are meant to learn how people are reacting.”Topics covered:(0:35) The problem with mixing short and long videos on your YouTube channel(3:30) How to choose a video format to start y
“Without commitment, you’ll never start. But more importantly, without consistency you’ll never finish.” - Denzel WashingtonTopics covered:(1:30) Budget options starting at DIY and going up to in-house team production(3:40) How to estimate a bu
“A key piece of running a successful production for the long haul is getting people in the right roles.”Topics covered:(0:20) Busting the myth that you need to be the host and producer of your show(1:30) How producers need to think(4:05) How ho
“You kind of rewrite throughout the process.”Topics covered:(1:00) When scripting an episode is valuable(7:50) When scripting an episode is not valuable(10:45) Pros and cons around scripting episodes for videoLinks mentioned:Looking for pro sup
“The efficiency level of an in-house team is unmatched.”Topics covered:(2:30) The benefits of having an in-house production team(6:50) How having an in-house production helps your team grow(8:35) The challenges of having an in-house production
“This is an emerging field. Traditional film and TV is starting to morph into the creator economy.”Topics covered:(2:15) The main positions to consider hiring for(5:30) Ballpark budgets to keep in mind(13:15) What to consider about hiring an au
“The big perk of having a premium podcast is that you can have access to your audience’s name and email address.”Topics covered:(1:20) What a private or premium podcast is and how to use it(9:40) What YouTube premium is about how to use itLinks
“You don’t have to feel that pressure of posting your full podcast on YouTube.”Topics covered:(0:54) How to make YouTube shorts that are unique to you(5:30) Ways to use podcasting in non-traditional formats(8:13) How to use private podcasts to
“YouTube rewards you when you’re finding that niche audience, when you’re bringing people in who know exactly what they’re looking for.”Topics covered:(1:20) Choose content that plays to your strengths(4:14) Figure out what you want to be hired
“What allows you, in the most efficient and clear way possible, to share your expertise in a way that makes people keep coming back for more?”Topics covered:(1:50) How to format your audio podcast to make it binge-able(9:45) How to optimally fo
“The quickest road to burnout is to copy someone else’s zone of genius when it’s not yours.”Topics covered:(0:57) How to play to your strengths on video(6:00) How to play to your strengths on audioLinks mentioned:Looking for pro support to buil
Welcome to Season 2 of the show! This season is all about how to create media that attracts your dream customers to you. We'll be dropping new episodes every Thursday starting 9/16/21. Subscribe on your favorite podcast app and on our YouTube c
Ready to start your podcast but doing it yourself? Wondering how to choose the best equipment and services? Wanting to do it right without overwhelming yourself?Introducing . . . Create Your Own Podcast: Beginner’s Bootcamp!This 6-week bootcamp