Today I am joined by James Hoffmann. World barista champion, author, entrepreneur, and widely considered the "Godfather of Coffee YouTube". Through his videos, businesses, and bestselling book, the World Atlas of Coffee, James has helped millions of people understand coffee on a deeper level and probably spend a little bit more money on coffee gear than they planned. Speaking for myself.

Chapters

00:00 Intro

01:15 Rule 1: Fear and leverage stories

05:35 Rule 2: Everybody leaves

12:55 Rule 3: Obsess about privacy

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