This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust.

Natalie introduces her latest book, Trusted: The Proven Path to Customer Loyalty and Business Growth, and shares practical advice for businesses to strengthen their relationships with customers and employees. The conversation underscores the critical role trust plays in achieving long-term business success and offers actionable steps for company leaders to measure and improve their trust equity. Lastly, they touch upon the significance of self-improvement and continuous learning, recommending books like Atomic Habits by James Clear.

Topics Include:

• Understanding Trust and Its Impact

• Addressing Trust Issues in Business

• Breaking Down The Trust Equity Index

• Investigating Trusted Companies Secrets

• Examining Natalie’s New Book Trusted

Natalie’s Book Recommendation: 

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Connect with Natalie: 

Website

Book

LinkedIn 

YouTube

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Produced By: Social Chameleon