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someone you know, head over to tlbc.co.au

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and fill out the quick application. I'll get back to you

2:19

as soon as I can. And without further ado, here's

2:21

my conversation with Moro F. Ghia.

2:24

Your new book is called

2:26

The Perennials, The Megatrends Creating

2:28

a Post-Generational Society.

2:29

Something I was really

2:33

interested in, like, I

2:35

really want to dig into this concept of like a post-generational

2:38

society. Could you start out by just like

2:40

breaking down for us what exactly you mean

2:43

by that and why it's

2:45

kind of important to label it? Yeah, absolutely.

2:47

So as you know for the longest

2:49

time here in the United States in particular, we

2:52

have been categorizing people into generations.

2:55

This has become like an obsession

2:57

I think here in the United States. And every 10

2:59

years or 15 years we come up with a new term and

3:02

we come up with a new set

3:03

of stereotypes as to how people

3:05

in that new age cohort are supposed

3:08

to be behaving and what their values are and so

3:10

on and so forth. And that it is something that is

3:12

peculiarly American. And I

3:14

think there are many, many problems with that. The

3:17

first problem of course is that the boundaries between one

3:19

generation and the next are completely

3:21

arbitrary. The second one is that there's so

3:23

much variation within a generation. I mean people are

3:25

not all the same. You know you talk to

3:27

Millennials and they rebel against that label

3:30

because that doesn't allow them

3:32

to express their individuality. And

3:35

in any event, now that we have real-time

3:37

digital data from everybody,

3:39

right, I mean we can actually study individuals.

3:42

We don't have to put people in these

3:44

broad categories called generations. They're

3:46

very misleading. I think they're very stereotypical

3:49

and they tend to essentially

3:51

speak to,

3:53

you know, aspects that are not

3:55

necessarily true, that don't characterize

3:57

the entire group of people. So the post-generational

3:59

society...

3:59

is when we overcome that and

4:02

we essentially have a situation in which people are perennials.

4:04

They don't think or act their age necessarily.

4:06

So age is no longer like a constraint

4:09

that prevents us from doing certain things that we would like to

4:11

do. I guess where I'm getting stuck is like

4:14

why were we doing that in the first place?

4:16

What was the benefit of breaking

4:19

people up into these sort of generational groups?

4:21

Yes, that's a great question and

4:24

the answer I think is relatively straightforward. It

4:26

was very convenient. It was very convenient

4:28

for the government. It was very convenient for large

4:30

organizations, for employers, for companies. It

4:33

was very convenient for schools and for universities.

4:36

So people essentially were told you

4:38

have to make progress in life. First you're supposed

4:40

to play when you're very little,

4:42

then you study, then you work, then

4:44

you retire. It was easy then to run

4:46

the world in that way and especially as I

4:48

said governments and companies really like that because it

4:51

was easy then to put people in little categories

4:53

and just to treat them according to their age

4:55

or to their age group. And then you know

4:57

the other side of this is marketing.

5:00

So the concept of generation

5:02

was embraced especially here in the United States by marketers

5:05

and by advertisers. A long time ago in

5:07

the 1950s when they started to

5:09

compare for example the great generations who lived

5:11

through the Great Depression and World War II with

5:14

the Baby Boomer generation and then it

5:16

became like a habit to start labeling generations

5:18

because it was convenient. At the time marketers

5:21

and advertisers didn't have real-time data on

5:23

people like we do today through all of their social

5:25

media platforms. And so they had to categorize

5:27

people in some way. They categorize people in terms of

5:29

whether they live in the city or in a small town, whether

5:32

they were men or women

5:33

and the other category was whether

5:35

they belong to a certain generation or not.

5:38

What I'm hearing is prior to the

5:40

kind of like big data environment that

5:42

we live in where you can very

5:45

directly like dive into the individual

5:48

and and learn an enormous amount about

5:50

any individual person providing their

5:52

consent and so on so forth. Prior

5:55

to that

5:56

there was really no way

5:58

to like get that kind of of

6:00

information and store it and analyze it in

6:02

a major way. And so we were maybe

6:05

like putting people into these groups for those

6:07

purposes. And that was useful, but

6:09

it's kind of losing its value now. What

6:12

then would you say is the value going forward

6:15

of this kind of like perennial

6:17

post generational society? Like what

6:19

does that unlock for us that we can't

6:22

currently do? Well, I think the post

6:24

generational society and essentially

6:26

treating everybody as perennials opens

6:28

up opportunities for everybody. Think about people

6:31

who are in their 40s or 50s and they would like

6:33

to go back to school or they would like to go back and

6:36

learn online.

6:37

Well, now there are opportunities for them, but 20

6:39

or 30 years ago, those opportunities were very,

6:41

very scarce. Think about the people

6:44

who are approaching retirement age,

6:46

but they really would prefer to continue working

6:48

because otherwise they feel they might be disconnected

6:50

from their social life. Well,

6:53

we're going to have more opportunities for that,

6:55

both physically and online.

6:57

Think about also the all of the people who

6:59

essentially

7:00

miss some kind of a training

7:02

life. For example, teen mothers, only 2%

7:05

of them graduate from college. Well, we should

7:07

give them more opportunities to maybe attend college

7:09

at a later age. Think about also

7:11

high school dropouts. Think about people

7:14

who abuse drugs or substances

7:17

and they recover from that. Well, they've missed

7:19

on some of these life transitions. They haven't

7:21

been able maybe to finish a degree. So

7:23

we should be providing those people, especially

7:26

those people who for one reason or another

7:28

have missed some kind of a transition in life,

7:30

we should be providing them with opportunities. And that's what

7:33

I think the postgenerational society and this

7:35

society of perennials actually offers. It offers

7:37

an opportunity for everybody. It levels the playing field.

7:40

So then is the

7:42

core of sort of the argument

7:44

against this kind of generational

7:47

labeling that we

7:50

then focus, for example,

7:53

thinking of the person who missed out

7:55

on four years of college during

7:57

that like

7:58

age group that you see.

7:59

theoretically should be doing that. Is

8:03

it's that the marketing, the

8:05

opportunities, the funding, so on so forth,

8:07

all of that focuses on this

8:10

label, this specific like age range

8:12

that should be going through that at this

8:14

time. And so those things aren't

8:16

necessarily reaching the people who missed

8:18

it for any number of reasons and

8:21

might be trying to go back later in life. Is

8:23

that sort of the argument here? That is

8:26

a very important part of the argument. In other words,

8:28

to

8:29

stop compartmentalizing our lives

8:32

so strictly as a straight jacket, right,

8:34

that we need to do certain things at certain points in time.

8:37

And once again, those people who fall behind them find

8:39

it very difficult to recover. That's one aspect

8:41

of it. But the other aspect is think about women, for example,

8:44

you know, this very orderly, you

8:47

know, transition from one stage in life to the next

8:50

was really thought for men right back

8:52

in the 1940s and 50s because it

8:55

worked really well for men.

8:57

Right. The women were staying at home.

8:58

They didn't have that many labor market opportunities.

9:01

Now the situation today is completely different than, of course, women

9:03

face all of those constraints because

9:05

they want to have babies, but they also want to advance

9:08

with their career. So we need to introduce so

9:10

much more flexibility to the system

9:11

so that it's not just that people

9:14

who have missed one of those transitions in life,

9:16

but it's also all women are facing these constraints.

9:19

And as I said earlier, there's

9:22

also the fact that people's

9:24

preferences for what they want to do at different points

9:26

in time

9:27

are also shifting. So we

9:29

need to introduce more flexibility. We need to give people

9:31

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9:34

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10:35

This idea of like focusing on the

10:38

individual and being able to cater

10:41

to an individual's needs and the life

10:43

that they're specifically living, that

10:45

makes a lot of sense to me. I think the part

10:47

I'm struggling with is how do we

10:49

actually, like what needs to happen,

10:51

I assume culturally, societally,

10:54

this is a very large top-down change

10:56

that would need to occur. So how do we get

10:59

there? It's not going to be easy, right? Because we

11:01

have been living our lives in this way for

11:03

too long, for more than a hundred years. So

11:05

what

11:05

needs to happen is first and foremost, as

11:08

you just mentioned, there needs to be a change in

11:10

mindset in the culture, right? But

11:13

how can we accelerate that change? Where we can accelerate

11:15

that change in governments and employers and

11:17

companies do their part, which is

11:19

to introduce more flexibility, to stop

11:22

discriminating by age. You

11:24

see very few companies these days, you

11:26

know, want to invest in the training

11:29

or education of a 50-year-old worker

11:32

because they feel, oh, I'd much rather, you know, hire

11:34

a 20-year-old. But you know, the problem is that there's

11:36

fewer 20-year-olds. And so

11:38

sooner or later, they're going to have to rely on the 50-year-olds

11:41

because of the declining fertility. We just have

11:43

fewer younger young people.

11:45

So we need especially those two

11:48

big actors, government and employers,

11:51

especially big employers, to change their tune, to

11:53

change their approach to how they deal with workers,

11:56

with employees. And I think that we go

11:58

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of this episode to learn more. So the

13:27

message to, because I'm thinking of my

13:30

like individual listener, let's say

13:32

Sarah Johnson. I don't know if that's a real

13:34

person listening, but hopefully it is. And I just freaked

13:37

you out by saying your name. How does

13:40

their life change

13:42

over the next five to 10 years? Well, I

13:44

think Sarah stands

13:46

to benefit from a potential

13:48

transition towards what I call the post-generational

13:51

society.

13:52

I think Sarah also stands to benefit

13:55

if for some reason she

13:58

always wanted to do something, but didn't find the

14:00

moment or didn't have the money to do it. So

14:04

this is a call for essentially creating

14:07

a new way of living our lives that

14:10

essentially allows us to unleash

14:12

our potential in ways that were very

14:15

difficult in the past. So I think Sarah

14:18

would probably benefit quite a bit from

14:21

this potential transition. And how do you think this

14:25

dovetails or connects back to, because

14:28

I hear a really phenomenal

14:31

opportunity to look at

14:33

our lives with less

14:36

regard for what's like

14:38

traditional stage we're in.

14:40

And that to me feels like such

14:42

an incredible place that we absolutely should

14:45

go, because there's no reason that somebody

14:47

in their fifties shouldn't go back to school

14:49

or shouldn't start a business or shouldn't whatever

14:52

their goals were that they just couldn't

14:54

do in their twenties.

14:57

But then when I take a step back and

14:59

I look realistically at the

15:01

world that we live in, or at least

15:03

in the US, there are still

15:05

very tangible barriers that

15:08

make that harder. For example,

15:11

the need for improvements in childcare

15:14

or the need for improvements in healthcare or whatever

15:16

it is, how does this conversation

15:19

connect back to those conversations

15:22

in your mind? Yes, well, there are, let's

15:24

use the example of childcare

15:26

because I think it is a really important

15:28

one, given that

15:30

we are striving as a society to have

15:32

enough young people,

15:33

but we make it very hard for young couples to

15:35

have children,

15:37

especially when both of them want to pursue

15:39

a professional career. And

15:42

what we need is to think about very carefully,

15:44

what is it that people want? So some

15:46

people prefer, for example, to be given vouchers

15:48

so that they can use them

15:50

at the childcare center, which is right around the corner

15:52

from where they live. Other people would prefer

15:54

to have childcare at their place of work

15:57

and so on. So there are different. options

16:00

out there. And there's some research

16:03

on all of this. But once again, what the child

16:05

care or opportunities for offering

16:07

more child care to more people

16:09

essentially

16:11

introduce more degrees of flexibility

16:14

so that both the father and

16:16

the mother can, you know,

16:18

or the parents can, you

16:21

know, do the other things that they want to do in life and at the same

16:23

time also bring up children.

16:26

So once again, this goes, I think, under

16:28

the category of initiatives

16:30

that may increase the flexibility

16:33

in terms of how we live our lives. So

16:35

let's talk about staying

16:37

on that sort of topic. Let's let's talk about lateral

16:39

thinking of it. And specifically, this

16:43

approach of utilizing mega trends to

16:46

analyze where we think

16:49

society is going. Because

16:52

your first book also looked

16:54

at things from this

16:56

kind of approach of here's a number

16:58

of different trends

17:00

that feel maybe disconnected. But

17:02

when you actually look at it,

17:03

there are deep connections between them.

17:06

And they are all affecting each other. They're all playing

17:08

off of each other.

17:10

Could you walk us through just

17:12

to sort of establish the

17:14

scene here? Could you walk us through the process

17:16

of analyzing these mega trends and like what that

17:18

actually looks like on your end? Yeah, no, absolutely.

17:20

So in my in my previous book, 2030,

17:23

I analyzed a broad range of economic,

17:25

political and technological trends in the

17:28

perennials. The book that is coming out in August,

17:30

I focus on essentially three trends that

17:33

are, I think, creating this

17:35

post-generational society. So

17:37

the first of those trends has to do with the fact that we're

17:39

living longer

17:40

now. But more importantly, that we

17:42

stay healthy for a longer period of time, meaning

17:44

we stay in good mental and physical shape

17:46

for a longer period of time. And that essentially means that

17:48

somebody who is 60, 65, 70, 75, can

17:52

today pursue the lifestyle of

17:54

a 40 year old 20 years ago. And

17:56

that completely changes the game, right? Because

17:59

it essentially means that

17:59

that we have more time

18:02

in our lives to do things. We can work,

18:04

we can learn, we can have fun, and

18:06

so on and so forth. The second

18:09

really, really important trend is technological change.

18:11

So, technological change always has negative

18:13

effects, but also positive effects. The

18:15

negative effect in this case is that, as you know, many

18:18

of us may be made redundant by

18:20

new technologies. I'm not talking just about robotics,

18:22

but also artificial intelligence. And

18:25

so, if that wave of

18:27

technological change catches you when you are in your 50s,

18:30

it may be difficult for you to recover from that. But

18:33

the idea is that also, we

18:35

find solutions in technology, so technology may

18:37

also have a positive effect, because

18:39

now we see that online forms of working,

18:42

online forms of learning, are essentially

18:44

helping people in those demographics

18:47

get back on their feet and

18:50

be relevant in this ever-changing

18:52

global economy. So, we see that this second

18:54

trend, technology can be positive or can

18:56

be negative. But in any event,

18:58

it's something that we need to understand as individuals,

18:59

and we need to

19:01

use it as a tool. Between technological

19:03

changes that

19:07

are just shifting the landscape of what

19:10

work means and what we do on a day-to-day

19:12

basis, we're living significantly

19:15

longer, and more

19:17

of those years are actually more

19:19

active than it was previously. What I'm seeing

19:22

here, and correct me if this is wrong, but there

19:24

is a macro conversation of, we

19:26

need to have this postgenerational society,

19:28

and that's gonna create all of these downstream effects

19:30

for individuals.

19:31

But on

19:33

a micro level of me getting

19:36

up and going to work tomorrow, connect

19:38

those two for me. So, lateral thinking

19:40

is all about connecting the dots. It's like looking

19:43

at things that appear to be completely

19:45

separate,

19:46

but then, in

19:48

fact, when they come together, they

19:50

actually either create an opportunity or they generate

19:53

a threat, and we need to respond to that. We

19:56

were talking just a moment ago about the three interrelated

19:59

trends, life experience.

19:59

expectancy, the health span,

20:01

and lastly, technological change. So you have

20:04

to exercise your lateral thinking to see how the confluence,

20:06

the convergence of those retrains affect you as

20:09

an individual. Now we're all different. We are

20:11

positioned in different ways. And obviously,

20:13

these trends are catching us at different points in

20:15

our lives, at different ages. So we need

20:17

to then come up with a recipe that is more individualized

20:20

as to how we need to change. What

20:22

I always tell people is that what you need to do

20:24

when confronted with all of these transformations,

20:27

and you're trying to figure out exactly how

20:29

they may be affecting you.

20:30

You have to follow two golden rules. So

20:33

the first golden rule is that you have to accept

20:36

that the only possible response to change is

20:38

change itself. That is to say that if you stand still

20:41

while the environment is changing so quickly,

20:44

you're not going to be ready for the future.

20:47

The second principle is that, especially

20:49

when there's so much uncertainty as to where all of

20:51

these different pieces are going to fall,

20:53

what you need to do is to make decisions that are

20:56

not irreversible. Let me explain. If

20:58

you make today a decision that is very hard

21:00

or very costly for you to reverse, well,

21:03

that's a recipe for disaster because you

21:05

cannot fully anticipate change. You cannot make a decision

21:07

today that is irreversible and hope that

21:10

it will be

21:10

the ideal solution, the ideal decision for

21:13

the next five years or 10 years. So you have to preserve

21:15

an element of flexibility in your own decision

21:17

making. This is also really important.

21:20

That's the second

21:21

golden rule that I always tell people about.

21:23

So then how does, and I

21:26

apologize because I know we were just talking about the individual,

21:28

but it did raise a question in my mind.

21:30

Is that second golden rule still the

21:33

case

21:35

in making decisions

21:37

within structures that are inherently difficult

21:39

to reverse? For example,

21:41

legal decisions

21:44

are theoretically possible to reverse,

21:46

but very challenging, especially

21:49

if an actual law is passed. So

21:52

how do we, when

21:54

we're looking at the societal and cultural changes

21:56

that need to be made here, how do we maintain

21:59

that sort of

21:59

connection to

22:01

making reversible decisions

22:04

so that we can be flexible for the future without

22:07

it

22:07

being without the answer being essentially what happens

22:10

now, which is let's debate it forever

22:13

and just sort of end up in gridlock and never make

22:15

any decision. Yeah, that's a that's an interesting

22:17

point. Now you're focusing on the macro

22:20

level, you're focusing on the society.

22:22

And yeah, absolutely. If the Supreme

22:24

Court makes a decision that ties us up

22:26

for, you know, the next 30 or 40 years, if

22:29

the government passes a law, it may be

22:31

very difficult to reverse in the near in the

22:33

near term.

22:34

I was more arguing at the individual

22:36

level, what is it that individuals should do? But at

22:38

the macro level, I think what's really important

22:40

for our politicians, for our lawmakers,

22:43

for people who have influence on things

22:45

is to also try to legislate

22:48

or try to introduce structural changes. That's

22:51

the term that you were using in such a way

22:54

that we can preserve the individuality that

22:56

we're not like imposing on everybody

22:58

the same pattern.

23:00

I think it's really important to preserve that flexibility

23:02

at that micro level as well. So

23:05

create flexibility at the macro level

23:07

by thinking about the individual

23:09

and their ability to create flexibility at the

23:12

micro level. That's right.

23:13

Okay, that's exactly right. That makes a lot of sense to me.

23:15

Let's zoom out a bit from this

23:18

specific book. One thing I wanted to

23:20

ask you about when we're looking at

23:23

and analyzing megatrends

23:26

and lateral

23:28

thinking as a way to identify

23:31

and potentially address problems,

23:34

especially very large problems. You

23:37

mentioned in an interview in 2021,

23:40

I assume was part of the tour for 2030.

23:44

You mentioned climate change as one of

23:47

the individual trends that

23:50

obviously get a lot of focus for a lot of reasons,

23:53

but that there were larger

23:55

trends or interconnected trends rather

23:58

that you also need to look at, which I completely

24:00

agree with because ultimately you can't

24:03

fully understand what's causing a problem unless

24:05

you understand the interconnected

24:08

pieces of that problem.

24:10

What are your thoughts though on

24:14

that approach giving

24:16

sort of leeway to more

24:18

nefarious actors to essentially

24:21

delay making any decision

24:23

because they kind of always have the

24:25

response of well it's more complicated

24:27

than that.

24:28

Especially in the case of something like climate

24:30

change that is very complicated but

24:32

the solution has largely been agreed on

24:35

for

24:35

decades. Yeah so I

24:38

think the example of our climate

24:40

the climate emergency is a very good one

24:42

and you see in Europe and

24:45

to a certain extent the United States we have been reducing

24:47

our carbon emissions over the last 20 or 30

24:49

years but the

24:51

problem continues to grow in the world

24:53

because we have the so-called emerging markets.

24:55

So

24:56

the emerging markets are polluting

24:58

more now and of course when you so I'm talking

25:00

about China I'm talking about India

25:03

when you ask them why are you doing that they

25:05

say well you had a hundred years when

25:07

you were polluting

25:08

and you were able then to increase the standards of living

25:11

you're having a great life

25:12

do you want to deny us now the

25:15

opportunity to raise people out of poverty into

25:17

the middle class right. I think this is the

25:19

biggest threat to climate change right now but

25:22

it's an argument by these emerging economies

25:24

that is very difficult to rebut

25:27

right

25:27

because how can you tell them well you know what

25:30

I mean we enjoyed a hundred years of polluting the

25:32

world and emitting carbon but

25:34

now you cannot do it right.

25:36

So what we need to do of course is

25:38

you know come to the table try to see and

25:41

talk and see what are the the ways

25:43

in which we can

25:44

you know make progress. Now

25:47

you know the other important thing here is that of all

25:50

countries in the world

25:51

precisely China and India and Southeast

25:53

Asia they're going to be the most

25:56

affected by climate change because of the geography

25:58

because they have a lot of cities that are not. that are very close

26:00

to the water and so on and so forth.

26:03

So in fact, I think they would

26:05

be shooting themselves in the foot if they don't

26:07

take action now, even though their priority

26:09

is to continue lifting people out of poverty. But

26:12

again, this creates a conundrum. This is like a

26:14

very difficult situation, right?

26:15

Because we, the rich people in the world,

26:18

we're telling the poor people, hey, you cannot enjoy

26:20

the fruits of development, right? Because

26:22

now we have this big problem. So that's where

26:25

you see, as you were pointing out earlier,

26:27

that's where you see these situations

26:29

in which unless you consider all of the relevant factors,

26:32

you're not gonna be able to address the problem.

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shopify.com. So then what

27:23

do you say to the, like,

27:26

okay, we're looking at

27:28

this on a global level. We

27:30

have these emerging economies

27:33

that are trying to develop and are following

27:36

what is essentially a tried and true path that

27:39

we follow to do so. And

27:42

that's a really important conversation

27:44

to have. But

27:47

then, you know,

27:59

wants to protect their sort of

28:02

like built in benefits

28:03

of

28:07

the current sort of way of things, who

28:10

uses that as, see this conversation

28:13

is way more complicated, it's not just my

28:15

fault, so I really don't need to change anything.

28:17

Well, I think we need to begin the conversation by

28:19

saying we are on the same boat. This is

28:21

called a spaceship Earth.

28:23

Unless we can escape from the planet,

28:26

we're trapped. And it doesn't matter whether you're

28:28

the US or you're India, this is a global problem,

28:31

right?

28:32

Secondly, we need to

28:34

find ways, probably by helping,

28:37

by providing funding to some of those countries from

28:40

the rich countries that will help

28:42

them make the transition towards a more ecological

28:44

economy, a greener economy. Without

28:47

that, it's gonna be really difficult. Look, Greg,

28:49

we are burning right now four times

28:52

more coal than we were in the

28:54

1970s. We're actually going backwards.

28:57

And that's because all of that coal now is

28:59

being burned not in Europe or the United States that much,

29:02

but in China, in India and other emerging markets.

29:05

So we're actually going backwards. We're not making

29:07

any progress. So until

29:09

we actually have a honest

29:12

conversation with all of those countries in

29:14

the world, and we

29:17

understand their aspirations,

29:19

and they understand our aspirations and

29:21

our way of looking at things,

29:23

we're not gonna find a solution to this

29:25

very, very pressing urgent problem of the

29:27

climate emergency. So as we wrap up here, what

29:30

is, I have

29:33

two questions. One is, what

29:35

is the one thing that you hope readers walk

29:37

away with?

29:38

And two, what is the one

29:40

reason? And these could be the same answer, but what is the

29:42

one reason why they should go and pick up a copy?

29:45

Well, I hope that people understand that

29:47

the way in which we have organized our

29:49

lives for the last hundred years or so is not the best.

29:52

That that old way of organizing our lives

29:54

makes it very difficult for women to realize their

29:57

full potential and makes it very difficult for some of those other

29:59

groups that I mentioned.

29:59

earlier like high school dropouts or teenage matters

30:02

to

30:02

also have a fulfilling life.

30:05

That's I think the main

30:07

message and that there's an opportunity

30:09

now thanks to technology, thanks to

30:11

longer life expectancy to

30:14

make changes. And then the reason

30:16

I would urge them to go and

30:19

get the book and read it

30:20

is that I think it's really important to

30:23

get ready for the larger scale changes

30:25

that are going to be taking place over the next few years. In

30:27

the book I discuss how individuals should be adapting

30:29

or adjusting

30:30

to this new reality. So I think

30:33

that would be the answer to those questions.

30:36

Thank you so much for taking the time to be here. The book

30:38

is called The Perennials, the megatrends

30:40

creating a postgenerational society. It

30:43

is out everywhere today actually,

30:46

but the links to

30:47

get it pretty much anywhere are in the description

30:50

of this episode. Any final thoughts before

30:52

we jump off here? Well I think I want to emphasize

30:54

the message that everything around us is changing.

30:57

And once again, the only possible response

31:00

to change is change. So

31:02

we need to adopt that mindset that we need

31:04

to change. The book is called The Perennials,

31:06

the megatrends creating a postgenerational

31:08

society. It is out today wherever

31:11

you get your books and of course links to that are in

31:13

the description of this episode. I want

31:15

to thank our guests today, Mauro Guillain. It was a

31:17

fantastic conversation. I had a ton

31:19

of fun. I can't thank you enough for appearing

31:21

on the show. Highly recommend you check

31:23

out the book. It's one of those things that doesn't necessarily

31:26

feel like it affects you on a day to day basis,

31:29

but it does affect the list of opportunities

31:31

that you have going forward as well

31:33

as the opportunities that your kids might have

31:36

if you choose to have kids or if you currently have

31:38

kids. With that said, I want to remind you that

31:40

I am hiring. I'm looking for a video

31:42

editor. This is a part time position. You'll

31:44

be working on this podcast as well as a number

31:46

of other pieces of content that I'm currently

31:48

producing and there will be training

31:51

involved. All you really need is some basic

31:53

premier pro experience and a willingness

31:55

to learn and go through the process.

31:57

Head over to TLBC. If

32:00

that sounds interesting to you, because I'd love to

32:02

connect. And with that said, thank you for being here.

32:05

My name is Greg Clunis.

32:06

And remember that all big changes come from

32:09

the tiny leaps you take

32:11

every day.