Only 5% of your ICP is in-market.

95% aren’t even aware of your category.

How do you generate demand for such a big chunk?

We asked and Madhav (Head of Marketing at Storylane) answered.

He is in this exact situation.

He is generating demand for a category that’s brand-new.

His goal?

Go from 1 to 10 million ARR.

He figured out 3 demand-gen strategies that work wonders:

1. Capture existing demand from an adjacent category.

2. Hang out where the customer is

3. Build on insight-led content

   
   

Madhav breaks down all 3 strategies in the podcast.

Know the best plan of action for demand gen.

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