Episode Transcript
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0:01
No Buy 2025 is a tick-tock trend
0:03
that invites you to imagine what
0:05
if you just stopped shopping. People
0:07
are doing it for all kinds
0:09
of reasons. Debt? It's official. My
0:11
debt will be 100% gone, including
0:13
my car loan by August of
0:15
next year. Protest. These prices are
0:17
ridiculous. I'm not okay with them.
0:19
I'm sure you're not okay with
0:21
them. So what we need to
0:24
do is stop buying anything to
0:26
get their attention. I feel like the
0:28
only way to like actually make a
0:30
change in this country is to continue
0:32
with the no by 2025 boycott. Community
0:34
even. I love nobody Tiktong because
0:37
instead of just being poor and not
0:39
being able to buy things, I'm just
0:41
a no by girly. Coming up on
0:43
today explained, what happens when so many
0:45
of us decide we have enough? world's
1:00
hardest problems can't wait. Food
1:03
security, energy resilience, the digital
1:05
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Indeed is all you
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need. You are listening
2:17
to Today Explained.
2:21
So my tic-toc story
2:23
is quite funny. I
2:25
had no idea how
2:27
to use the app.
2:29
I didn't have it
2:31
over lockdown or anything.
2:33
My friends and family
2:35
were saying get TikTok
2:38
and I was like
2:40
it's going to just
2:42
damage my brain like
2:44
I don't want to
2:46
download TikTok. I eventually
2:48
did because I was
2:51
seeing quite a few
2:53
funny videos on social
2:55
media. I made a video
2:57
thinking that just my friends would
3:00
be able to see it. Oh
3:02
no. You are like that person
3:04
who thinks your Venmo is private.
3:07
Exactly. Exactly. So I made a
3:09
TikTok video with absolutely no makeup
3:11
and hair done. I was in
3:14
my work uniform. So 2024 is
3:16
going to be the year that
3:18
I get my shit together in
3:21
times of my finances. I have
3:23
been... Please just support me for
3:25
the next year because I'm not
3:28
going to buy anything because I'm
3:30
poor. I go to sleep. I
3:32
wake up. The video has over
3:34
a million views. I've already got
3:36
about 6,000 followers. Thank you for
3:39
being so supportive. And I was
3:41
like, okay, I didn't quite understand
3:43
how this website works, but I
3:45
guess I'm going to roll with
3:48
it now. Maybe it will keep
3:50
me motivated. I'm here to hold
3:52
myself accountable and if I help
3:54
somebody else along the way then
3:57
that's just about this. Bye! Bye! Mia
4:01
Westrap 27 English social
4:03
worker sometimes goes to
4:05
extremes. I think I'm
4:08
quite a Taipei person as
4:10
in like I either do
4:12
something to its utmost extreme
4:14
or I just don't bother
4:16
at all and that's always
4:18
been such a character floor
4:20
of mine because I will
4:22
give up a hobby as
4:24
soon as I start it
4:26
because I'm no good at
4:28
playing like the guitar for
4:30
example. So I kind of
4:32
set myself a year because
4:34
I wanted to A, see
4:36
whether I could actually meet
4:38
a New Year's resolution for
4:40
myself and B, I think
4:42
if I had just set
4:44
myself a month, that wouldn't
4:47
have been a long enough
4:49
time for me to undo
4:51
any of the... problematic behaviors
4:53
I had around spending. Let's
4:55
talk about those behaviors and
4:57
what your financial circumstances were
4:59
that animated this whole thing.
5:01
What was going on with
5:03
your money? So I, to
5:05
really, really rewind, I grew
5:07
up. My mom was a
5:09
single mom of free children.
5:11
She worked really hard, but
5:13
we just kind of had
5:15
like the basic necessities. There
5:17
was no big holidays or
5:19
anything like that growing up.
5:21
So there wasn't really any
5:23
money to budget and following
5:25
that I didn't learn how
5:27
to budget money. My financial
5:29
literacy was at an absolute
5:32
zero percent. I couldn't afford
5:34
to do anything. I unfortunately
5:36
in 2017 my best friend
5:38
passed away from cancer and
5:40
he had kind of celebration
5:42
of life up in London
5:44
because he was a journalist.
5:46
and I couldn't afford to
5:48
get there. I could only
5:50
choose between going to like
5:52
the funeral or that party
5:54
essentially. So that's when I
5:56
began to realize, okay. I
5:58
really do not understand where
6:00
my money is going. It's
6:02
like it disappears into thin
6:04
air. And then over the
6:06
years, no matter how much
6:08
my income improved, what I
6:10
ended up with at the
6:12
end of the month stayed
6:14
exactly the same. And so
6:17
yeah, I essentially, it just
6:19
got to a breaking point
6:21
at the end of 2023
6:23
where I didn't have enough
6:25
money to hold up a
6:27
long distance relationship. I was
6:29
anxious because I rent and
6:31
that's becoming more and more
6:33
precarious by the day in
6:35
the UK and I just
6:37
felt like I needed more
6:39
of a security blanket because
6:41
it was just this overwhelming
6:43
stress that I was experiencing.
6:45
So as many of us
6:47
do, you took to Tiktok
6:49
and you told Tiktok, I
6:51
am not going to buy
6:53
anything for a full year,
6:55
let me ask you what
6:57
you did spend money on
6:59
and what you skipped. So
7:02
when I was planning my
7:04
no-by year, I thought it
7:06
would be best to kind
7:08
of color code my spending.
7:10
Typing? Yeah, exactly. Typing. So
7:12
I made a green-yellow and
7:14
red list. Green was the
7:16
things that I could spend
7:18
my money on without question
7:20
so that was bills rent
7:22
groceries I didn't put any
7:24
limit on the groceries that
7:26
I was going to buy
7:28
because I knew that it
7:30
was going to be a
7:32
year of me cooking my
7:34
own food. So I might
7:36
as well try and purchase
7:38
things that I like and
7:40
not try and skim too
7:42
much there. Yellow was the
7:44
category of items where I
7:46
was allowed to spend money,
7:49
but only if there was
7:51
a caveat attached to it
7:53
or specific circumstances. So if
7:55
my laptop charger broke or
7:57
something... thing that I use
7:59
every day in the kitchen
8:01
for example broke then I
8:03
would replace that it was
8:05
more replacement than anything and
8:07
then red was the long
8:09
long long list of things
8:11
that I was not going
8:13
to let myself buy for
8:15
an entire year so that
8:17
was meals out carbonated drinks
8:19
which I was very much
8:21
addicted to at the time.
8:23
Absolutely abhorrent financial decision I
8:25
made in 2023. It was
8:27
spending over a thousand pounds
8:29
on cherry Pepsi Max and
8:31
that's a very very conservative
8:34
estimate. No new clothes, no
8:36
books. Just things that I
8:38
had enough of and could
8:40
make do without buying more
8:42
for a year. Did you
8:44
cheat at all? I did
8:46
a couple of times, but
8:48
I was very honest with
8:50
everybody in thousands. Did you
8:52
go on TikTok and Spiller?
8:54
I did, I did. So
8:56
that was another good thing
8:58
about TikTok, was... that it
9:00
allowed me to kind of
9:02
talk through my thinking if
9:04
I was tempted to buy
9:06
something on the yellow list
9:08
or on the red list.
9:10
When my other friend came
9:12
around we all went out
9:14
for dinner. I've spent about
9:16
60 pounds over the past
9:19
three days that I probably
9:21
didn't need to, like we
9:23
probably could have found things
9:25
to do for free. And
9:27
it makes me... There was
9:29
a couple of times over
9:31
the summer where my weight
9:33
had fluctuated and I hadn't
9:35
really accounted for that for
9:37
that because... none of my
9:39
summer clothes fit me anymore.
9:41
So I bought like a
9:43
pair of trousers with a
9:45
structurally waist and one oversized
9:47
t-shirt that would go with
9:49
kind of everything else I
9:51
wore. And other than that,
9:53
there wasn't any big breaking
9:55
off the rules. It was
9:57
more so like little... breaking
9:59
of the rules, but in
10:01
a, they were mindful purchases
10:04
and they've informed the way
10:06
that I still think about
10:08
consuming things now. We are
10:10
on Zoom and I am
10:12
noting that your hair is
10:14
quite cute. You have nice
10:16
bangs. Your eyebrows are on
10:18
fleek, as we said, five
10:20
years ago. What about beauty,
10:22
hair care, makeup? What'd you
10:24
do? I am still getting
10:26
through the same... tinted moisturizer
10:28
that I bought about two
10:30
and a half years ago.
10:32
So that's gross. You say
10:34
I've got cute bangs. We're
10:36
both kidding ourselves. I obviously
10:38
cut them myself. But you
10:40
cut them well. And then
10:42
for eyebrows, again, I went
10:44
without for a year, but
10:46
then that was the first
10:49
thing that I treated myself
10:51
to. this year was getting
10:53
my eyebrows waxed because I
10:55
was just taking to them
10:57
with a razor and I
10:59
ended up looking like two
11:01
completely different people depending on
11:03
which side of my face
11:05
you were looking at. Okay
11:07
so you got through the
11:09
end of your year and
11:11
you worked really hard. How
11:13
much money did you end
11:15
up saving just under 9,000
11:17
pounds which I think in
11:19
like US Day that's maybe...
11:21
11 and a half thousand
11:23
dollars or something. Okay. It's
11:25
a lot of money. It's
11:27
about a thousand, close to
11:29
a thousand dollars a month.
11:31
Yes, yeah, which really really
11:33
surprised me. A lot of
11:36
that was, well, maybe a
11:38
little less than half of
11:40
that was... paying its creators,
11:42
which is always lovely. But
11:44
yeah, at least 500 pounds
11:46
a month of that was
11:48
just me saving my salary.
11:50
What was the hardest thing?
11:52
What was the thing that
11:54
you wanted to buy and
11:56
couldn't stop thinking about buying,
11:58
but for that year, you
12:00
just weren't? to clothes. That
12:02
was why they're my downfall.
12:04
I just love charity shopping
12:06
and yeah going to vintage
12:08
stores and then the other
12:10
thing that I missed was
12:12
being lazy basically because you
12:14
are having to go out
12:16
grocery shopping and doing a
12:18
full grocery shop. You can't
12:21
just rely on like food
12:23
deliveries. You need to kind
12:25
of organize. how you're going
12:27
to get places without an
12:29
Uber. So that's what I
12:31
found difficult at times was
12:33
the letting go of the
12:35
ease that I lived my
12:37
life by beforehand. All right,
12:39
so at the start of
12:41
your year, you were just
12:43
a girl standing in front
12:45
of a TikTok, asking your
12:47
friends to support you in
12:49
your endeavor. You, like all
12:51
of us, did not have
12:53
millions of friends, but you
12:55
woke up after posting this
12:57
and you found that... A
12:59
million people or so had
13:01
seen it. That is the
13:03
definition of virality for my
13:06
money. Why do you think
13:08
this went so viral? I
13:10
think it does speak to
13:12
people. So many people
13:14
were supportive in saying, in
13:16
the comments saying, like, these
13:18
are my problem areas as
13:20
well. So I think it
13:23
did speak to people in
13:25
that they weren't necessarily going
13:27
to do a no by
13:29
year, because that's crazy. But
13:31
they were going to stick
13:33
around for any tips. And
13:35
maybe they were just curious
13:37
to see if somebody could
13:39
do it for an entire
13:42
year. And you did. Me,
13:44
congratulations. Thank you. That was
13:46
Mia Weststrap. Coming up why
13:48
it seems like everyone is
13:50
starting to agree that we
13:52
buy too much crap. Support
13:54
for Today Explain comes from
13:56
delete me as humans. We
13:58
tend to forget things over
14:01
time. It's just one of
14:03
the things that makes us
14:05
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14:09
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15:44
Explain comes from Quinn. Sometimes
15:46
it's nice to splurge on
15:48
the finer things in life.
15:50
I say to myself when
15:52
I take the train to
15:55
New York. Instead of the
15:57
bus, but still don't take
15:59
the a cellar. Anyway, according
16:01
to Quince, you can invest
16:03
in luxurious essentials without paying
16:05
a small forging. Quince says...
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They offer high quality items
16:09
priced 50 to 80% less
16:11
than similar brands. Items like
16:14
100% Mongolian cashmere sweaters okay.
16:16
Or washable silk tops and
16:18
dresses okay. Or organic cotton
16:20
sweaters okay. Or 14-carat-gold jewelry
16:22
okay. Tell them, Claire. I've
16:24
loved everything that I've received
16:26
from Quinns. I've been wearing
16:28
the organic cotton poplin tops
16:30
to work and the cotton
16:33
boyfriend sweater on the weekends.
16:35
They both just feel like
16:37
pieces that I would reach
16:39
for in my closet regardless
16:41
of where they come from.
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They're super versatile and they're
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super comfortable and they're really
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well made. You can give
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Today explained, I'm no well
18:12
King, Aja Barber loves clothing. She
18:14
also loves knowing how things
18:16
were made. About two decades
18:18
ago, Aja Barber loves clothing.
18:21
She also loves knowing how
18:23
things were made. About two
18:25
decades ago, Aja started wondering
18:27
about her clothes. I'm someone who
18:29
has a sewing machine who knits,
18:31
who does both of those things
18:34
badly. So I understand that there
18:36
is a level of skill that
18:38
goes into making things. So I
18:40
started to not be able to
18:42
understand how H&M could sell a
18:44
dress for $5 that looked far
18:46
better than anything I could create
18:48
with my two hands, especially when
18:50
I know what fabric costs, what a
18:53
machine cost, you know, and a lot
18:55
of this never really added up. for
18:57
me personally. The answer, of course, is
18:59
the people making those clothes are
19:02
often overseas and frequently paid very
19:04
little. Eventually, Aja quit buying fast
19:06
fashion, she quit buying from Amazon,
19:08
and she wrote a book called
19:11
Consumed, The Need for Collective Change.
19:13
It was published in 2021, and
19:15
we called Aja this week to
19:17
see how it feels, to be
19:20
vindicated. So you've been, you've been banging
19:22
the drum for a decade, ten
19:24
years ago, nine years ago. Were you
19:26
embraced online? Like what was
19:28
your reaction to what you were
19:30
saying? No, okay. So I've been
19:33
talking about, you know, fast fashion
19:35
for a decade and it was
19:37
literally like telling a bad
19:39
joke and people throwing tomatoes at
19:41
you. And I've been in, you
19:44
know, really like liberal and lefty
19:46
spaces, but I began to see
19:48
that there was some raging hypocrisy
19:50
surrounding fast fashion because people would
19:53
be... all about the feminism and
19:55
they would be all about you
19:57
know human rights and then I
19:59
be like, yeah, we need to stop
20:01
shopping at Forever 21 because they
20:03
are, you know, not paying their
20:06
garment workers and people will be
20:08
like, boo! Like, how dare you
20:10
make me think about this system
20:12
I really enjoy engaging with? We've
20:14
probably been asking ourselves this
20:16
since Time and Memorial, but where
20:18
do you think the need to
20:20
consume so much comes from? I
20:22
think the need to consume so
20:24
much is really built into the
20:27
fabric of our society. Now, the
20:29
most important step of all, velvety
20:31
smooth mabeline mascara. To order your
20:34
Betty Crocker 100-piece decorating kit for
20:36
$10 plus shipping and handling. But
20:38
if you call now, within the
20:40
next 20 minutes, because we can't
20:42
do this all day, we'll give you
20:45
a second set, absolutely free. We are
20:47
raised as consumerists from the amount of
20:49
advertising that you see from the
20:52
messaging that we get from political
20:54
leaders. This is something that I
20:56
talk about and consumed. 11, George
20:58
W. Bush told people to get
21:00
out there and shop. To meet
21:02
the challenges of the 21st century,
21:04
we must also work together to
21:06
achieve important goals for the American
21:08
people here at home. This work
21:10
begins with keeping our economy growing.
21:12
And I encourage you all to
21:14
go shopping more. You know, there
21:16
were a few things that he
21:18
could have said. Moran, pray, be
21:21
peaceful, gathering, community. No, you got
21:23
to shop to save the economy.
21:25
And then the same note. Rishi
21:28
Sunak in the UK did the
21:30
same thing during the COVID-19 lockdowns
21:32
when asked about, you know, if
21:34
people have savings due to not
21:37
being out in the streets and
21:39
spending money, what should they
21:41
do with it? And he
21:43
basically was encouraging people to
21:45
put their money into the economy
21:47
and I... push back very hard
21:50
against that online. It was like,
21:52
Rishi Sunak is married to a
21:54
billionaire. He could put his money in
21:56
the economy. You keep your money in
21:58
your pocket. I want
22:00
to ask you to wrestle with
22:03
something for me. We do have
22:05
consumer economies. It is true that
22:07
when people buy less, our economy
22:09
suffers. People lose jobs, the markets
22:11
might go down, which matters to
22:14
people who have their retirement in
22:16
the market. So like, there's lots
22:18
of things about our economy that
22:20
do make it necessary for us
22:22
to consume. as you grapple with
22:25
that and also still want to
22:27
like, you know, have like friends
22:29
and be able to be someone
22:31
who like lives in the quote
22:33
unquote real world. How do you,
22:36
like what's that tension like for
22:38
you? Our economy cannot be structured
22:40
in a way where we have
22:42
to buy cheap garbage in order
22:44
for us to survive. in a
22:47
way that thrives. I think that's
22:49
the crux of the problem, is
22:51
that our economy has to be
22:53
structured differently because buying all of
22:55
this stuff isn't making us happier,
22:58
it's not making our planet better,
23:00
it's not providing really good jobs
23:02
for people. So for me, I
23:04
just look at the whole system
23:06
and go, if this system requires
23:09
me overconsuming garbage to run, perhaps
23:11
it's a bad system and we
23:13
shouldn't be propping it up. There's
23:15
something that's been happening and I
23:17
am sure that you've seen it
23:20
and are aware of it and
23:22
I am desperate to know what
23:24
you think. So we're at this
23:26
point in American history where people
23:28
who have very different politics are
23:31
converging on a shared view. President
23:33
Trump's Treasury Secretary Scott Bessent made
23:35
big news recently because he was
23:37
defending tariffs, which of course will
23:39
make Chinese and Canadian and Mexican
23:42
imports more expensive for Americans. And
23:44
he said... Access to cheap goods
23:46
is not the essence of the
23:48
American dream. That sounds to me
23:50
like something that you would agree
23:53
with wholeheartedly. It's not from the
23:55
Green Party. It's not from the
23:57
Socialist Party. It's from the Republican
23:59
Party. Well, here's the thing. I
24:01
think where we feverishly disagree is
24:04
on this notion of the American
24:06
dream. One person's American dream. to
24:08
be another person's American nightmare. What
24:10
sort of dream is there for
24:12
a country that is built on
24:15
the exploitation of the indigenous people
24:17
that live there and the exploitation
24:19
of imported people through chattel slavery?
24:21
When we look at the modern
24:23
fashion industry, when we look at
24:26
the industrial revolution, we need to
24:28
recognize what is behind all of
24:30
that, it's slavery. and colonialism and
24:32
exploitation of labor and goods and
24:34
resources. And so I just don't
24:37
know if I would ever agree
24:39
with the Republican Party on this
24:41
notion of the existence of such
24:43
a dream, but I do agree
24:45
that access to cheap goods isn't
24:48
something that we should really honestly
24:50
prize above all. The problem I
24:52
see is We have eroding social
24:54
safety nets in our society. And
24:56
so because of that lack of
24:59
actual systems that work for people,
25:01
people are leaning into consumerism. I
25:03
see this all the time in
25:05
my generation, right? Can't buy a
25:07
house, don't have health care, but
25:10
you know what you can get?
25:12
You can get a cheap summer
25:14
dress, and that'll be the band-aid
25:16
that you'll put over... The scrape
25:18
on your arm that's annoying you
25:21
that you're not going to go
25:23
to a doctor to check out
25:25
because you don't have health insurance.
25:27
I remember telling someone when I
25:29
was living in the US that
25:32
you shouldn't get mad at immigrants
25:34
that you think are taking your
25:36
job. That's not who's taking your
25:38
job. The corporations that are shipping
25:40
jobs overseas that used to be
25:43
union US jobs and exploiting other
25:45
people with that system, that's who
25:47
you should be mad at. So
25:49
yeah, I do think that there's
25:51
there's some space for people to
25:54
maybe see eye to eye on
25:56
this one, but ultimately we have
25:58
to want better for everyone else
26:00
and in that will want better
26:02
for ourselves. All right so many
26:05
of us live in the US.
26:07
It is a consumer economy, it's
26:09
a capitalist society. The question then
26:11
I guess is how can we
26:13
be more responsible? No by 2025
26:16
is one option. What else do
26:18
you see is useful? If you
26:20
are a person like me who
26:22
has a closet full of clothes
26:24
and you like your clothes, they're
26:27
good clothes. Where your clothes? Learn
26:29
how to repair your clothes. If
26:31
you have a cabinet full of
26:33
beauty products, maybe it's time to
26:35
actually just start using what's in
26:38
your cabinet before you buy more.
26:40
And there's another part to this.
26:42
When it is time to buy
26:44
again, because you know that you
26:46
have more than enough, it's time
26:49
to actually start researching the corporations
26:51
that you spend your money with
26:53
and asking some hard questions like.
26:55
Does this corporation actually pay the
26:57
people who make the products fair
27:00
wages? And if you can't really
27:02
figure out what's going on behind
27:04
the literal seams of a company,
27:06
then maybe it means that you
27:08
don't spend your money there. It's
27:11
time for us to open our
27:13
eyes and stop engaging in a
27:15
system that just requires us to
27:17
shut up and buy. It's time
27:19
for us to do more than
27:22
be consumers. Aja
27:29
Barber, her book is called
27:31
Consumed, the Need for Collective
27:34
Change. And you can get
27:36
it at the Public Library.
27:38
Victoria Chamberlain produced today show
27:40
Jolie Myers edited Matthew Billy
27:43
and Andrea Kristen's daughter engineered
27:45
and Laura Bullard checked the
27:47
facts. Today Explain is produced
27:49
by Peter Balanan Rosen. We
27:52
miss you, Bud. Avashire Artsi,
27:54
Gabrielle Burbay, Miles Bryan, Carla
27:56
Javier, Travis Larchak, Amanda Lle
27:58
and Hadi, and Devin Schwartz.
28:01
Patrick Boyd, Mixes, Masters, Makes
28:03
Decisions. Amana Elsadi is our
28:05
managing editor, Miranda Kennedy is
28:07
our executive producer. We use
28:10
music by Breakmaster Cylinder. It
28:12
is March 14th and do
28:14
you know what that means?
28:16
Sean Ramosferm turns 50 today.
28:19
Happy birthday to this man
28:21
and here's to the next
28:23
50. Today explained is distributed
28:25
by WNYC and the show
28:28
is a part of Vox.
28:30
If you wish you can
28:32
support our journalism by joining
28:34
our membership program today or
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whenever the markets rebound. Go
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to vox.com/members to sign up
28:41
and do remember we make
28:43
a show on the weekends
28:46
down too. You can check
28:48
out explain it to me
28:50
which will be in our
28:52
feed on Sunday morning. I'm
28:55
Noel King. It's today explained.
28:57
making everyday experiences like a
28:59
trip to the dentist is
29:01
especially difficult. In fact, 26%
29:04
of sensory sensitive individuals avoid
29:06
dental visits entirely. In sensory
29:08
overload, a new documentary produced
29:10
as part of Sensodyne's sensory
29:13
inclusion initiative, we follow individuals
29:15
navigating a world not built
29:17
for them, where bright lights,
29:19
loud sounds, and unexpected touches
29:22
can turn routine moments into
29:24
overwhelming challenges. Burnett Grant, for
29:26
example, has spent their life
29:28
masking discomfort in workplaces that
29:31
don't accommodate neurodivergence. I've only
29:33
had two full-time jobs where
29:35
I felt safe, they share.
29:37
This is why they're advocating
29:40
for change. Through deeply personal
29:42
stories like Burnett's, sensory overload
29:44
highlights the urgent need for
29:46
spaces, dental offices and beyond,
29:49
that embrace sensory inclusion. Because
29:51
true inclusion requires action with
29:53
environments where everyone feels safe.
29:55
Watch Sensory Overload now, streaming
29:58
on Hulu. Support
30:00
for the show comes from from Alex
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Partners. Did you know that almost
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90 of of executives see potential for
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growth from digital disruption? With
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