What if we stopped shopping?

What if we stopped shopping?

Released Friday, 14th March 2025
 1 person rated this episode
What if we stopped shopping?

What if we stopped shopping?

What if we stopped shopping?

What if we stopped shopping?

Friday, 14th March 2025
 1 person rated this episode
Rate Episode

Episode Transcript

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0:01

No Buy 2025 is a tick-tock trend

0:03

that invites you to imagine what

0:05

if you just stopped shopping. People

0:07

are doing it for all kinds

0:09

of reasons. Debt? It's official. My

0:11

debt will be 100% gone, including

0:13

my car loan by August of

0:15

next year. Protest. These prices are

0:17

ridiculous. I'm not okay with them.

0:19

I'm sure you're not okay with

0:21

them. So what we need to

0:24

do is stop buying anything to

0:26

get their attention. I feel like the

0:28

only way to like actually make a

0:30

change in this country is to continue

0:32

with the no by 2025 boycott. Community

0:34

even. I love nobody Tiktong because

0:37

instead of just being poor and not

0:39

being able to buy things, I'm just

0:41

a no by girly. Coming up on

0:43

today explained, what happens when so many

0:45

of us decide we have enough? world's

1:00

hardest problems can't wait. Food

1:03

security, energy resilience, the digital

1:05

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need. You are listening

2:17

to Today Explained.

2:21

So my tic-toc story

2:23

is quite funny. I

2:25

had no idea how

2:27

to use the app.

2:29

I didn't have it

2:31

over lockdown or anything.

2:33

My friends and family

2:35

were saying get TikTok

2:38

and I was like

2:40

it's going to just

2:42

damage my brain like

2:44

I don't want to

2:46

download TikTok. I eventually

2:48

did because I was

2:51

seeing quite a few

2:53

funny videos on social

2:55

media. I made a video

2:57

thinking that just my friends would

3:00

be able to see it. Oh

3:02

no. You are like that person

3:04

who thinks your Venmo is private.

3:07

Exactly. Exactly. So I made a

3:09

TikTok video with absolutely no makeup

3:11

and hair done. I was in

3:14

my work uniform. So 2024 is

3:16

going to be the year that

3:18

I get my shit together in

3:21

times of my finances. I have

3:23

been... Please just support me for

3:25

the next year because I'm not

3:28

going to buy anything because I'm

3:30

poor. I go to sleep. I

3:32

wake up. The video has over

3:34

a million views. I've already got

3:36

about 6,000 followers. Thank you for

3:39

being so supportive. And I was

3:41

like, okay, I didn't quite understand

3:43

how this website works, but I

3:45

guess I'm going to roll with

3:48

it now. Maybe it will keep

3:50

me motivated. I'm here to hold

3:52

myself accountable and if I help

3:54

somebody else along the way then

3:57

that's just about this. Bye! Bye! Mia

4:01

Westrap 27 English social

4:03

worker sometimes goes to

4:05

extremes. I think I'm

4:08

quite a Taipei person as

4:10

in like I either do

4:12

something to its utmost extreme

4:14

or I just don't bother

4:16

at all and that's always

4:18

been such a character floor

4:20

of mine because I will

4:22

give up a hobby as

4:24

soon as I start it

4:26

because I'm no good at

4:28

playing like the guitar for

4:30

example. So I kind of

4:32

set myself a year because

4:34

I wanted to A, see

4:36

whether I could actually meet

4:38

a New Year's resolution for

4:40

myself and B, I think

4:42

if I had just set

4:44

myself a month, that wouldn't

4:47

have been a long enough

4:49

time for me to undo

4:51

any of the... problematic behaviors

4:53

I had around spending. Let's

4:55

talk about those behaviors and

4:57

what your financial circumstances were

4:59

that animated this whole thing.

5:01

What was going on with

5:03

your money? So I, to

5:05

really, really rewind, I grew

5:07

up. My mom was a

5:09

single mom of free children.

5:11

She worked really hard, but

5:13

we just kind of had

5:15

like the basic necessities. There

5:17

was no big holidays or

5:19

anything like that growing up.

5:21

So there wasn't really any

5:23

money to budget and following

5:25

that I didn't learn how

5:27

to budget money. My financial

5:29

literacy was at an absolute

5:32

zero percent. I couldn't afford

5:34

to do anything. I unfortunately

5:36

in 2017 my best friend

5:38

passed away from cancer and

5:40

he had kind of celebration

5:42

of life up in London

5:44

because he was a journalist.

5:46

and I couldn't afford to

5:48

get there. I could only

5:50

choose between going to like

5:52

the funeral or that party

5:54

essentially. So that's when I

5:56

began to realize, okay. I

5:58

really do not understand where

6:00

my money is going. It's

6:02

like it disappears into thin

6:04

air. And then over the

6:06

years, no matter how much

6:08

my income improved, what I

6:10

ended up with at the

6:12

end of the month stayed

6:14

exactly the same. And so

6:17

yeah, I essentially, it just

6:19

got to a breaking point

6:21

at the end of 2023

6:23

where I didn't have enough

6:25

money to hold up a

6:27

long distance relationship. I was

6:29

anxious because I rent and

6:31

that's becoming more and more

6:33

precarious by the day in

6:35

the UK and I just

6:37

felt like I needed more

6:39

of a security blanket because

6:41

it was just this overwhelming

6:43

stress that I was experiencing.

6:45

So as many of us

6:47

do, you took to Tiktok

6:49

and you told Tiktok, I

6:51

am not going to buy

6:53

anything for a full year,

6:55

let me ask you what

6:57

you did spend money on

6:59

and what you skipped. So

7:02

when I was planning my

7:04

no-by year, I thought it

7:06

would be best to kind

7:08

of color code my spending.

7:10

Typing? Yeah, exactly. Typing. So

7:12

I made a green-yellow and

7:14

red list. Green was the

7:16

things that I could spend

7:18

my money on without question

7:20

so that was bills rent

7:22

groceries I didn't put any

7:24

limit on the groceries that

7:26

I was going to buy

7:28

because I knew that it

7:30

was going to be a

7:32

year of me cooking my

7:34

own food. So I might

7:36

as well try and purchase

7:38

things that I like and

7:40

not try and skim too

7:42

much there. Yellow was the

7:44

category of items where I

7:46

was allowed to spend money,

7:49

but only if there was

7:51

a caveat attached to it

7:53

or specific circumstances. So if

7:55

my laptop charger broke or

7:57

something... thing that I use

7:59

every day in the kitchen

8:01

for example broke then I

8:03

would replace that it was

8:05

more replacement than anything and

8:07

then red was the long

8:09

long long list of things

8:11

that I was not going

8:13

to let myself buy for

8:15

an entire year so that

8:17

was meals out carbonated drinks

8:19

which I was very much

8:21

addicted to at the time.

8:23

Absolutely abhorrent financial decision I

8:25

made in 2023. It was

8:27

spending over a thousand pounds

8:29

on cherry Pepsi Max and

8:31

that's a very very conservative

8:34

estimate. No new clothes, no

8:36

books. Just things that I

8:38

had enough of and could

8:40

make do without buying more

8:42

for a year. Did you

8:44

cheat at all? I did

8:46

a couple of times, but

8:48

I was very honest with

8:50

everybody in thousands. Did you

8:52

go on TikTok and Spiller?

8:54

I did, I did. So

8:56

that was another good thing

8:58

about TikTok, was... that it

9:00

allowed me to kind of

9:02

talk through my thinking if

9:04

I was tempted to buy

9:06

something on the yellow list

9:08

or on the red list.

9:10

When my other friend came

9:12

around we all went out

9:14

for dinner. I've spent about

9:16

60 pounds over the past

9:19

three days that I probably

9:21

didn't need to, like we

9:23

probably could have found things

9:25

to do for free. And

9:27

it makes me... There was

9:29

a couple of times over

9:31

the summer where my weight

9:33

had fluctuated and I hadn't

9:35

really accounted for that for

9:37

that because... none of my

9:39

summer clothes fit me anymore.

9:41

So I bought like a

9:43

pair of trousers with a

9:45

structurally waist and one oversized

9:47

t-shirt that would go with

9:49

kind of everything else I

9:51

wore. And other than that,

9:53

there wasn't any big breaking

9:55

off the rules. It was

9:57

more so like little... breaking

9:59

of the rules, but in

10:01

a, they were mindful purchases

10:04

and they've informed the way

10:06

that I still think about

10:08

consuming things now. We are

10:10

on Zoom and I am

10:12

noting that your hair is

10:14

quite cute. You have nice

10:16

bangs. Your eyebrows are on

10:18

fleek, as we said, five

10:20

years ago. What about beauty,

10:22

hair care, makeup? What'd you

10:24

do? I am still getting

10:26

through the same... tinted moisturizer

10:28

that I bought about two

10:30

and a half years ago.

10:32

So that's gross. You say

10:34

I've got cute bangs. We're

10:36

both kidding ourselves. I obviously

10:38

cut them myself. But you

10:40

cut them well. And then

10:42

for eyebrows, again, I went

10:44

without for a year, but

10:46

then that was the first

10:49

thing that I treated myself

10:51

to. this year was getting

10:53

my eyebrows waxed because I

10:55

was just taking to them

10:57

with a razor and I

10:59

ended up looking like two

11:01

completely different people depending on

11:03

which side of my face

11:05

you were looking at. Okay

11:07

so you got through the

11:09

end of your year and

11:11

you worked really hard. How

11:13

much money did you end

11:15

up saving just under 9,000

11:17

pounds which I think in

11:19

like US Day that's maybe...

11:21

11 and a half thousand

11:23

dollars or something. Okay. It's

11:25

a lot of money. It's

11:27

about a thousand, close to

11:29

a thousand dollars a month.

11:31

Yes, yeah, which really really

11:33

surprised me. A lot of

11:36

that was, well, maybe a

11:38

little less than half of

11:40

that was... paying its creators,

11:42

which is always lovely. But

11:44

yeah, at least 500 pounds

11:46

a month of that was

11:48

just me saving my salary.

11:50

What was the hardest thing?

11:52

What was the thing that

11:54

you wanted to buy and

11:56

couldn't stop thinking about buying,

11:58

but for that year, you

12:00

just weren't? to clothes. That

12:02

was why they're my downfall.

12:04

I just love charity shopping

12:06

and yeah going to vintage

12:08

stores and then the other

12:10

thing that I missed was

12:12

being lazy basically because you

12:14

are having to go out

12:16

grocery shopping and doing a

12:18

full grocery shop. You can't

12:21

just rely on like food

12:23

deliveries. You need to kind

12:25

of organize. how you're going

12:27

to get places without an

12:29

Uber. So that's what I

12:31

found difficult at times was

12:33

the letting go of the

12:35

ease that I lived my

12:37

life by beforehand. All right,

12:39

so at the start of

12:41

your year, you were just

12:43

a girl standing in front

12:45

of a TikTok, asking your

12:47

friends to support you in

12:49

your endeavor. You, like all

12:51

of us, did not have

12:53

millions of friends, but you

12:55

woke up after posting this

12:57

and you found that... A

12:59

million people or so had

13:01

seen it. That is the

13:03

definition of virality for my

13:06

money. Why do you think

13:08

this went so viral? I

13:10

think it does speak to

13:12

people. So many people

13:14

were supportive in saying, in

13:16

the comments saying, like, these

13:18

are my problem areas as

13:20

well. So I think it

13:23

did speak to people in

13:25

that they weren't necessarily going

13:27

to do a no by

13:29

year, because that's crazy. But

13:31

they were going to stick

13:33

around for any tips. And

13:35

maybe they were just curious

13:37

to see if somebody could

13:39

do it for an entire

13:42

year. And you did. Me,

13:44

congratulations. Thank you. That was

13:46

Mia Weststrap. Coming up why

13:48

it seems like everyone is

13:50

starting to agree that we

13:52

buy too much crap. Support

13:54

for Today Explain comes from

13:56

delete me as humans. We

13:58

tend to forget things over

14:01

time. It's just one of

14:03

the things that makes us

14:05

who we are. Unfortunately, the

14:07

internet doesn't work that way.

14:09

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14:11

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14:13

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14:15

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14:17

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14:20

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14:22

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15:44

Explain comes from Quinn. Sometimes

15:46

it's nice to splurge on

15:48

the finer things in life.

15:50

I say to myself when

15:52

I take the train to

15:55

New York. Instead of the

15:57

bus, but still don't take

15:59

the a cellar. Anyway, according

16:01

to Quince, you can invest

16:03

in luxurious essentials without paying

16:05

a small forging. Quince says...

16:07

They offer high quality items

16:09

priced 50 to 80% less

16:11

than similar brands. Items like

16:14

100% Mongolian cashmere sweaters okay.

16:16

Or washable silk tops and

16:18

dresses okay. Or organic cotton

16:20

sweaters okay. Or 14-carat-gold jewelry

16:22

okay. Tell them, Claire. I've

16:24

loved everything that I've received

16:26

from Quinns. I've been wearing

16:28

the organic cotton poplin tops

16:30

to work and the cotton

16:33

boyfriend sweater on the weekends.

16:35

They both just feel like

16:37

pieces that I would reach

16:39

for in my closet regardless

16:41

of where they come from.

16:43

They're super versatile and they're

16:45

super comfortable and they're really

16:47

well made. You can give

16:49

yourself the luxury you deserve

16:52

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Today explained, I'm no well

18:12

King, Aja Barber loves clothing. She

18:14

also loves knowing how things

18:16

were made. About two decades

18:18

ago, Aja Barber loves clothing.

18:21

She also loves knowing how

18:23

things were made. About two

18:25

decades ago, Aja started wondering

18:27

about her clothes. I'm someone who

18:29

has a sewing machine who knits,

18:31

who does both of those things

18:34

badly. So I understand that there

18:36

is a level of skill that

18:38

goes into making things. So I

18:40

started to not be able to

18:42

understand how H&M could sell a

18:44

dress for $5 that looked far

18:46

better than anything I could create

18:48

with my two hands, especially when

18:50

I know what fabric costs, what a

18:53

machine cost, you know, and a lot

18:55

of this never really added up. for

18:57

me personally. The answer, of course, is

18:59

the people making those clothes are

19:02

often overseas and frequently paid very

19:04

little. Eventually, Aja quit buying fast

19:06

fashion, she quit buying from Amazon,

19:08

and she wrote a book called

19:11

Consumed, The Need for Collective Change.

19:13

It was published in 2021, and

19:15

we called Aja this week to

19:17

see how it feels, to be

19:20

vindicated. So you've been, you've been banging

19:22

the drum for a decade, ten

19:24

years ago, nine years ago. Were you

19:26

embraced online? Like what was

19:28

your reaction to what you were

19:30

saying? No, okay. So I've been

19:33

talking about, you know, fast fashion

19:35

for a decade and it was

19:37

literally like telling a bad

19:39

joke and people throwing tomatoes at

19:41

you. And I've been in, you

19:44

know, really like liberal and lefty

19:46

spaces, but I began to see

19:48

that there was some raging hypocrisy

19:50

surrounding fast fashion because people would

19:53

be... all about the feminism and

19:55

they would be all about you

19:57

know human rights and then I

19:59

be like, yeah, we need to stop

20:01

shopping at Forever 21 because they

20:03

are, you know, not paying their

20:06

garment workers and people will be

20:08

like, boo! Like, how dare you

20:10

make me think about this system

20:12

I really enjoy engaging with? We've

20:14

probably been asking ourselves this

20:16

since Time and Memorial, but where

20:18

do you think the need to

20:20

consume so much comes from? I

20:22

think the need to consume so

20:24

much is really built into the

20:27

fabric of our society. Now, the

20:29

most important step of all, velvety

20:31

smooth mabeline mascara. To order your

20:34

Betty Crocker 100-piece decorating kit for

20:36

$10 plus shipping and handling. But

20:38

if you call now, within the

20:40

next 20 minutes, because we can't

20:42

do this all day, we'll give you

20:45

a second set, absolutely free. We are

20:47

raised as consumerists from the amount of

20:49

advertising that you see from the

20:52

messaging that we get from political

20:54

leaders. This is something that I

20:56

talk about and consumed. 11, George

20:58

W. Bush told people to get

21:00

out there and shop. To meet

21:02

the challenges of the 21st century,

21:04

we must also work together to

21:06

achieve important goals for the American

21:08

people here at home. This work

21:10

begins with keeping our economy growing.

21:12

And I encourage you all to

21:14

go shopping more. You know, there

21:16

were a few things that he

21:18

could have said. Moran, pray, be

21:21

peaceful, gathering, community. No, you got

21:23

to shop to save the economy.

21:25

And then the same note. Rishi

21:28

Sunak in the UK did the

21:30

same thing during the COVID-19 lockdowns

21:32

when asked about, you know, if

21:34

people have savings due to not

21:37

being out in the streets and

21:39

spending money, what should they

21:41

do with it? And he

21:43

basically was encouraging people to

21:45

put their money into the economy

21:47

and I... push back very hard

21:50

against that online. It was like,

21:52

Rishi Sunak is married to a

21:54

billionaire. He could put his money in

21:56

the economy. You keep your money in

21:58

your pocket. I want

22:00

to ask you to wrestle with

22:03

something for me. We do have

22:05

consumer economies. It is true that

22:07

when people buy less, our economy

22:09

suffers. People lose jobs, the markets

22:11

might go down, which matters to

22:14

people who have their retirement in

22:16

the market. So like, there's lots

22:18

of things about our economy that

22:20

do make it necessary for us

22:22

to consume. as you grapple with

22:25

that and also still want to

22:27

like, you know, have like friends

22:29

and be able to be someone

22:31

who like lives in the quote

22:33

unquote real world. How do you,

22:36

like what's that tension like for

22:38

you? Our economy cannot be structured

22:40

in a way where we have

22:42

to buy cheap garbage in order

22:44

for us to survive. in a

22:47

way that thrives. I think that's

22:49

the crux of the problem, is

22:51

that our economy has to be

22:53

structured differently because buying all of

22:55

this stuff isn't making us happier,

22:58

it's not making our planet better,

23:00

it's not providing really good jobs

23:02

for people. So for me, I

23:04

just look at the whole system

23:06

and go, if this system requires

23:09

me overconsuming garbage to run, perhaps

23:11

it's a bad system and we

23:13

shouldn't be propping it up. There's

23:15

something that's been happening and I

23:17

am sure that you've seen it

23:20

and are aware of it and

23:22

I am desperate to know what

23:24

you think. So we're at this

23:26

point in American history where people

23:28

who have very different politics are

23:31

converging on a shared view. President

23:33

Trump's Treasury Secretary Scott Bessent made

23:35

big news recently because he was

23:37

defending tariffs, which of course will

23:39

make Chinese and Canadian and Mexican

23:42

imports more expensive for Americans. And

23:44

he said... Access to cheap goods

23:46

is not the essence of the

23:48

American dream. That sounds to me

23:50

like something that you would agree

23:53

with wholeheartedly. It's not from the

23:55

Green Party. It's not from the

23:57

Socialist Party. It's from the Republican

23:59

Party. Well, here's the thing. I

24:01

think where we feverishly disagree is

24:04

on this notion of the American

24:06

dream. One person's American dream. to

24:08

be another person's American nightmare. What

24:10

sort of dream is there for

24:12

a country that is built on

24:15

the exploitation of the indigenous people

24:17

that live there and the exploitation

24:19

of imported people through chattel slavery?

24:21

When we look at the modern

24:23

fashion industry, when we look at

24:26

the industrial revolution, we need to

24:28

recognize what is behind all of

24:30

that, it's slavery. and colonialism and

24:32

exploitation of labor and goods and

24:34

resources. And so I just don't

24:37

know if I would ever agree

24:39

with the Republican Party on this

24:41

notion of the existence of such

24:43

a dream, but I do agree

24:45

that access to cheap goods isn't

24:48

something that we should really honestly

24:50

prize above all. The problem I

24:52

see is We have eroding social

24:54

safety nets in our society. And

24:56

so because of that lack of

24:59

actual systems that work for people,

25:01

people are leaning into consumerism. I

25:03

see this all the time in

25:05

my generation, right? Can't buy a

25:07

house, don't have health care, but

25:10

you know what you can get?

25:12

You can get a cheap summer

25:14

dress, and that'll be the band-aid

25:16

that you'll put over... The scrape

25:18

on your arm that's annoying you

25:21

that you're not going to go

25:23

to a doctor to check out

25:25

because you don't have health insurance.

25:27

I remember telling someone when I

25:29

was living in the US that

25:32

you shouldn't get mad at immigrants

25:34

that you think are taking your

25:36

job. That's not who's taking your

25:38

job. The corporations that are shipping

25:40

jobs overseas that used to be

25:43

union US jobs and exploiting other

25:45

people with that system, that's who

25:47

you should be mad at. So

25:49

yeah, I do think that there's

25:51

there's some space for people to

25:54

maybe see eye to eye on

25:56

this one, but ultimately we have

25:58

to want better for everyone else

26:00

and in that will want better

26:02

for ourselves. All right so many

26:05

of us live in the US.

26:07

It is a consumer economy, it's

26:09

a capitalist society. The question then

26:11

I guess is how can we

26:13

be more responsible? No by 2025

26:16

is one option. What else do

26:18

you see is useful? If you

26:20

are a person like me who

26:22

has a closet full of clothes

26:24

and you like your clothes, they're

26:27

good clothes. Where your clothes? Learn

26:29

how to repair your clothes. If

26:31

you have a cabinet full of

26:33

beauty products, maybe it's time to

26:35

actually just start using what's in

26:38

your cabinet before you buy more.

26:40

And there's another part to this.

26:42

When it is time to buy

26:44

again, because you know that you

26:46

have more than enough, it's time

26:49

to actually start researching the corporations

26:51

that you spend your money with

26:53

and asking some hard questions like.

26:55

Does this corporation actually pay the

26:57

people who make the products fair

27:00

wages? And if you can't really

27:02

figure out what's going on behind

27:04

the literal seams of a company,

27:06

then maybe it means that you

27:08

don't spend your money there. It's

27:11

time for us to open our

27:13

eyes and stop engaging in a

27:15

system that just requires us to

27:17

shut up and buy. It's time

27:19

for us to do more than

27:22

be consumers. Aja

27:29

Barber, her book is called

27:31

Consumed, the Need for Collective

27:34

Change. And you can get

27:36

it at the Public Library.

27:38

Victoria Chamberlain produced today show

27:40

Jolie Myers edited Matthew Billy

27:43

and Andrea Kristen's daughter engineered

27:45

and Laura Bullard checked the

27:47

facts. Today Explain is produced

27:49

by Peter Balanan Rosen. We

27:52

miss you, Bud. Avashire Artsi,

27:54

Gabrielle Burbay, Miles Bryan, Carla

27:56

Javier, Travis Larchak, Amanda Lle

27:58

and Hadi, and Devin Schwartz.

28:01

Patrick Boyd, Mixes, Masters, Makes

28:03

Decisions. Amana Elsadi is our

28:05

managing editor, Miranda Kennedy is

28:07

our executive producer. We use

28:10

music by Breakmaster Cylinder. It

28:12

is March 14th and do

28:14

you know what that means?

28:16

Sean Ramosferm turns 50 today.

28:19

Happy birthday to this man

28:21

and here's to the next

28:23

50. Today explained is distributed

28:25

by WNYC and the show

28:28

is a part of Vox.

28:30

If you wish you can

28:32

support our journalism by joining

28:34

our membership program today or

28:37

whenever the markets rebound. Go

28:39

to vox.com/members to sign up

28:41

and do remember we make

28:43

a show on the weekends

28:46

down too. You can check

28:48

out explain it to me

28:50

which will be in our

28:52

feed on Sunday morning. I'm

28:55

Noel King. It's today explained.

28:57

making everyday experiences like a

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trip to the dentist is

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especially difficult. In fact, 26%

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of sensory sensitive individuals avoid

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overload, a new documentary produced

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as part of Sensodyne's sensory

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inclusion initiative, we follow individuals

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navigating a world not built

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for them, where bright lights,

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loud sounds, and unexpected touches

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can turn routine moments into

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overwhelming challenges. Burnett Grant, for

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example, has spent their life

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masking discomfort in workplaces that

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don't accommodate neurodivergence. I've only

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had two full-time jobs where

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I felt safe, they share.

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This is why they're advocating

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stories like Burnett's, sensory overload

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that embrace sensory inclusion. Because

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true inclusion requires action with

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environments where everyone feels safe.

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Watch Sensory Overload now, streaming

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on Hulu. Support

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for the show comes from from Alex

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