How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective, I'll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.