After 10 years and 400 episodes, our friends at Switched on Pop decided it was finally time to revamp their outdated theme song. In this episode, they take us inside the chaotic, hilarious, and surprisingly emotional process of making a new one. Along the way, they get brutally honest feedback from top music critics, craft over a hundred layers of swirling synths and cinematic sound effects, and even get some sonic strategy from our very own Dallas Taylor.

Enter the “Sound Off” Story Contest at 20k.org/soundoff. Submissions close on May 7th, 2025.Explore the all new Defacto Sound website, and click the Contact Form to get in touch.Follow Switched on Pop wherever you get your podcasts.If you know what this week's mystery sound is, tell us at mystery.20k.org.Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Claim your $75 sponsored job credit at indeed.com/hertz.Download the CFO's Guide to AI and Machine Learning at netsuite.com/20k.Sign up for a one-dollar-per-month trial at shopify.com/20k.

Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonic-brand-makeoverLearn more about your ad choices. Visit megaphone.fm/adchoices