Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Episodes
Under the Influence with Terry O'Reilly
Episodes of Under the Influence
Mark All
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting sto
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - M
It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast c
This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have m
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a
This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is th
This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pione
This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate.
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.We’ll look at a seasonal candle
Today, movie theatres have to compete with home theatre systems and streaming services.This week, we look at how cinemas are transforming to attract more movie goers.To survive, theatres now offer restaurant meals and full bar menus.They offer
There are things in the world of marketing that are forbidden.It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined.In some countries, there are rules around using national anthems in commercial
During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers of my generation. Hosted on Acast. See acast
This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comm
This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnais
This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style. Consistency is the key to branding, and these famous people all understood that. We’ll take a look at Juliu
This week, we look at the marketing of ICE.It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, t
This week, we take a look at Last Chance Tourism.Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.Namely, they are vanishing.From glaciers, to p
In our first episode of 2025, we explore a strange aspect of advertising.Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray.It's a trend that started in the early '60s with t
As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time."Today is the day Dave cooks the t
Bonus
Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will F
Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility.It is an interes
Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto. Tickets here. Time fl
I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sulliva
Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent
Unlock more with Podchaser Pro
- Audience Insights
- Contact Information
- Demographics
- Charts
- Sponsor History
- and More!
- Account
- Register
- Log In
- Find Friends
- Resources
- Help Center
- Blog
- API
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More
- © 2025 Podchaser, Inc.
- Privacy Policy
- Terms of Service
- Contact Us