0:00

Hi there, Sydney O'Reilly here.

0:02

We regret to inform you

0:04

that the Rejection podcast is

0:06

back for its sixth season.

0:08

And Terry and I have

0:10

some fun episodes to share

0:12

with you this year. We'll

0:14

be telling the stories of

0:16

Yellowstone, Josh Allen, Bill Hater,

0:18

Monty Python, Billy Holiday, and

0:21

Canada's own, Alanis Morissette. It's

0:23

jagged little rejections this year

0:25

on We Regret to Inform

0:27

You. Hope you'll join us. Does

0:32

it Does

0:34

it ever feel like you're a

0:36

marketing professional just speaking into the

0:38

void? Well, with LinkedIn ads, you

0:40

can know you're reaching the right

0:42

decision makers. You can even target

0:45

buyers by job title, industry, company,

0:47

seniority, skills. Wait, did I say

0:49

job title yet? Get started today

0:51

and see how you can avoid

0:53

the void and reach the right

0:55

buyers with LinkedIn ads. We'll even

0:57

give you a $100 credit on

1:00

your next campaign. Get started at

1:02

linkedin.com/results. Terms and conditions Ryan Reynolds here

1:04

for Mint Mobile. I don't

1:06

know if you knew this,

1:08

but anyone can get the

1:11

same premium wireless for $15

1:13

a month plan that I've

1:15

been enjoying. It's not just

1:18

for celebrities, so do like

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I did, and have apply. one

1:22

of your assistance assistance to

1:25

switch you to Mint Mobile

1:27

today. I'm told it's super

1:30

easy to do at Mint

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mobile.com. What makes a great pair

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of glasses? At Warby Parker, it's

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of glasses, sunglasses, or contact lenses,

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or to find the Warby Parker

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Warby parker.com. over to Warby Parker. That's warby Parker dot com. You

2:04

can listen to this

2:07

episode ad free on

2:09

Amazon music. This is

2:12

an apostrophe podcast production.

2:14

We're going to show

2:17

you our big news

2:19

to the baker. That's

2:21

a spicy meatboard. What

2:24

love doesn't conquer. Alka'selser

2:26

will. What a relief!

2:29

You're under the influence

2:31

with Terry O'Reilly. spawned

2:34

several classic lines. You

2:36

had me at hello.

2:38

Help me, help you.

2:41

And maybe the most

2:43

famous line from the

2:46

film is on the

2:48

American Film Institute's list

2:51

of the 100 best

2:53

movie quotes of all

2:55

time. What you gonna

2:58

do, Jerry? Jerry McGuire,

3:00

played by Tom Cruise,

3:03

is an ambitious sports

3:05

agent. One day, the

3:08

young son of a

3:10

client asks Jerry, what

3:13

do you stand for?

3:15

That question prompts McGuire

3:17

to re-evaluate his career,

3:20

and he writes a

3:22

25-page mission statement to

3:25

his company saying they

3:27

should take on less

3:30

clients and create a

3:32

better, more caring relationship

3:34

with them. The memo

3:37

is leaked to the

3:39

press, and Jerry's company

3:42

stands behind his revolutionary

3:44

manifesto publicly, then summarily

3:47

fires him. As Jerry

3:49

McGuire quickly scrambles to

3:51

convince his clients to

3:54

stick with him, they

3:56

all abandon him except...

3:59

for one football player

4:01

named Rod Tidwell. He's

4:03

willing to stay with Jerry if

4:06

Jerry can. Show Me the Money.

4:08

The movie was written and

4:10

directed by Cameron Crow

4:12

who had originally written the

4:14

lead role for Tom Hanks

4:16

but it took Crow so long

4:18

to write the screenplay that by

4:21

the time it was finished, Hanks

4:23

was too old to play the

4:25

part. When Crow then said he

4:27

wanted Tom Cruise for the lead role,

4:30

he was told Cruz would never play

4:32

a loser. As it turns out, Cruz

4:34

was desperate to play a character

4:36

who was down and out. Cameron

4:38

Crow really did write out

4:40

the full 25-page mission statement that

4:42

gets McGuire fired, even though it

4:45

never gets fully read on screen.

4:47

That manifesto was inspired

4:49

by a real-life incident. When

4:52

film executive Jeffrey Katzenberg

4:54

wrote a similar 28-page

4:56

tirade telling me Walt

4:58

Disney Company, they should

5:01

return to storytelling and

5:03

move away from empty

5:06

movie spectacles. Interestingly,

5:08

Reebok struck up a product

5:11

placement deal with the Jerry

5:13

McGuire movie for $1.5 million.

5:16

Reebok provided merchandise, flooded

5:18

the marketplace with movie

5:21

tie-ins, and produced advertising

5:23

promoting the upcoming film. In

5:26

return, Cuba Gooding's character, Rod

5:28

Tidwell, was to appear in

5:30

a Reebok commercial which would

5:32

run during the end credits,

5:34

which Reebok produced and paid

5:36

for. When the movie came out,

5:38

the Reebok commercial wasn't in the

5:41

film. As a matter of fact, Rod

5:43

Tidwell at one point says, F. Reebok.

5:46

Cameron Crow felt the

5:48

commercial didn't fit creatively

5:50

with the movie. Furious, Reebok

5:52

sued for breach of contract,

5:54

demanding $10 million, and through

5:56

the movie's main line, Show Me the

5:59

Money, back at... the Hollywood studio. You

6:02

can understand Reebok's position. It

6:04

had spent $1 .5 million

6:06

promoting a movie that said

6:08

F Reebok. As the

6:10

shoe company said in court, it

6:12

was almost as if the line had

6:14

been scripted by Nike. At

6:17

the end of the day,

6:20

Reebok and the studio negotiated a

6:22

settlement, and the commercial was

6:24

subsequently reinstated for the movie's television

6:26

airings and was added as

6:28

a special feature on the DVD.

6:40

While sports agents like Jerry Maguire

6:42

handle many elements of an

6:44

athlete's career, landing endorsement deals is

6:46

among the most lucrative. Most

6:49

star athletes make a lot more

6:51

money endorsing products than they

6:53

do on the field, the court

6:55

or the ice. Today, we'll

6:57

tell the stories behind some of

7:00

the most interesting sports star

7:02

commercials, because when big money is

7:04

dangled, most athletes say, you

7:06

had me at hello. You're

7:12

under the influence. During

7:24

the Second World War, an

7:26

American agent named Julius Amos,

7:28

who worked for the predecessor

7:30

of the CIA, was stationed

7:32

in Greece. Amos suffered from

7:34

a dandruff problem and mentioned

7:36

it to his Greek barber.

7:38

That barber gave him a

7:40

bottle of clear liquid to

7:42

apply to his scalp every

7:44

day. Two weeks later, Amos

7:46

not only noticed that his

7:48

dandruff had disappeared, but his

7:50

gray hair was slowly turning

7:52

dark again. When Amos got

7:54

back to the States, he

7:56

set up a company called

7:58

World Wide Rights and acquired

8:00

the product from his barber. To

8:02

honor that Greek barber,

8:05

Amos called the product

8:07

Grecian formula. Amos then

8:09

tried to market the product

8:11

as a woman's hair dye,

8:13

but it never took off. So

8:16

Amos looked for another company

8:18

to market the product.

8:20

That's when he met Ivan

8:23

Koom. Koom had worked for

8:25

advertising agency Young and Rubicam

8:27

in New York, and then

8:29

later worked for an over-the-counter

8:32

pharmaceutical firm. Taking

8:34

his marketing and pharma knowledge,

8:36

Koom started his own company

8:38

to sell personal care products.

8:40

His first big hit was acne

8:43

cream. He knew all teenagers wanted

8:45

clear skin, so he named it

8:47

Clearsal. Koom advertised it on the

8:49

show all teenagers watched in 1960

8:51

in 1960. American Bandstand. When

8:54

you have pimples, you need

8:56

a medication developed specifically for

8:58

this problem. Not a general-purpose

9:00

skin cream that might be good

9:02

for chapskin or sunburn, not simple

9:04

wiping pads that merely cleans the

9:07

surface. You need the active medications

9:09

prescribed by leading skin specialists, and

9:11

that is clear as ill. With

9:13

that huge success, Koom looked for

9:16

other products he could promote. That's when

9:18

he met Julius Amos. Instead

9:20

of marketing Grecian formula

9:23

hair dye to women, Cune

9:25

wanted to advertise it to

9:27

men. It was a radical

9:29

decision, as not many grooming

9:32

products were aimed at men at

9:34

that time. So Cune relaunched

9:36

the product in 1961 as

9:38

Grecian Formula 16, and for the

9:41

next 40 years, it held 70%

9:43

of the men's hair dye category.

9:45

That's when one

9:48

particular athlete...

9:51

entered the

9:55

picture.

10:00

Maurice Richard was a

10:02

hockey icon. The captain

10:04

of the Montreal Canadians,

10:06

he played from 1942

10:08

to 1960. Richard was

10:10

the first to score 50

10:12

goals in 50 games, a record

10:14

that stood for 36 years. He

10:17

was the first to score eight

10:19

points in one game. First

10:21

to reach 500 career goals,

10:24

he played in 13 all-star

10:26

games and helped the Canadians

10:28

win eight Stanley Cups. The

10:30

rocket was, simply, Hockey

10:32

Royalty. In 1983, the

10:34

retired and slightly graying rocket

10:36

Richard starred in a classic

10:38

commercial for Grecian formula. When

10:40

it comes to feeling young...

10:42

A lot of it's up

10:44

here. Three years ago, Maurice

10:46

Richard said goodbye gray hair.

10:48

Hello, Grecian Formula 16. It

10:50

was so easy, remember? Grecian's

10:52

is easy to use as

10:54

water, works for any color

10:56

hair. The change was so gradual

10:58

and looks so natural, no one

11:00

even noticed. Today I still leave

11:03

a touch of gray. The wife likes

11:05

it. Hey, Richard, two minutes for looking

11:07

so good. Look as young as you

11:09

feel, with Grecian Formula 16, liquid or

11:12

cream. That line, Two Minutes

11:14

for Looking So Good,

11:17

became a catch phrase

11:19

that lives on to this

11:21

day. One day, an ad

11:24

writer named Peggy King had

11:26

to come up with

11:28

a commercial idea for

11:31

her client, Beauty Mist

11:33

Panty Hose. While watching

11:36

Monday Night football one evening,

11:38

she heard Howard Costell say

11:40

that star quarterback Joe Nameth's

11:43

legs had taken a lot of

11:45

punishment. Then it hit her. Why

11:47

not put a man in pantyhose?

11:50

If Beauty Miss could make a man's

11:52

legs look great, imagine what

11:54

they could do for women.

11:56

The first celebrity Peggy King

11:59

approached was Bert Reynolds. He

12:01

had just posed nude in

12:03

Playgirl magazine and he had

12:05

good legs. But Reynolds wanted

12:07

$1 million. So the next

12:10

celebrity the ad agency went

12:12

after was Joe Nameth. Nameth

12:14

was the football league's star

12:16

quarterback and he rocketed to

12:18

fame when he made the

12:20

famous guarantee that his team,

12:23

the heavy underdog New York

12:25

Jets, would win Super Bowl

12:27

Super Bowl 3. Shockingly they

12:29

did. beating the powerful Baltimore

12:31

Colts in one of the

12:33

biggest upsets in sports history.

12:35

Nameth was named the Super

12:37

Bowl MVP and his fame

12:40

exploded. Nameth was good-looking, had

12:42

a great sense of humor,

12:44

and was loaded with charisma.

12:46

He became the toast of the

12:48

town. But the question remained,

12:50

with Joe Nameth, Broadway Joe

12:53

Nameth, quarterback for the New

12:55

York Jets, superstar male athlete,

12:58

actually doned pantyhose

13:00

for a commercial. When

13:02

his lawyer presented the

13:05

pantyhose commercial idea to

13:07

Nameth, Nameth just laughed.

13:09

He thought it was

13:11

hilarious, and he thought

13:13

it was a good

13:15

payday. He signed the

13:17

deal for $100,000, or

13:19

the equivalent of $680,000

13:21

in today's dollars. On

13:24

the way to the shoot that

13:26

morning, Nameth's lawyer was afraid to

13:28

tell Joe just one more detail.

13:30

It was his duty to inform

13:32

Nameth that he had to shave

13:34

his legs for the commercial. When

13:37

he finally got up the nerve,

13:39

Nameth just burst out laughing. He said,

13:41

I shaved my legs all the time.

13:43

Turned out Nameth shaved his legs

13:46

before every game in order to

13:48

tape his knees and ankles. When

13:50

he got to the sound stage, Nameth

13:52

just laughed as he slipped on the

13:55

penny hose, and the rest is history.

13:57

This commercial will prove to the women

13:59

of him. the beauty miss pantyhose

14:01

can make any legs look

14:03

like a million dollars. The

14:05

commercial begins at a pair

14:07

of bare feet and slowly

14:09

pans up two legs in

14:11

silky pantyhose. Then it's revealed

14:13

those legs belong to big

14:15

Joe Nameth. Now I don't

14:17

wear a pantyhose, but a

14:19

beauty mist can make my

14:22

legs look good. Imagine what

14:24

they'll do for yours. Somehow

14:26

everything looks better through beauty

14:28

mist. Especially your leg. Nameth

14:32

had called his mother in

14:34

Beaver Falls, Pennsylvania to give

14:36

her a heads up that

14:38

he would be wearing pantyhose

14:40

in a commercial. She gasped,

14:42

but then left when she

14:44

finally saw it. The Jet's

14:46

public relations office said Joe

14:48

got a lot of ribbing

14:50

from other players, but he

14:52

couldn't care less. His confidence

14:54

was part of his appeal.

14:56

Here's the best part. During

14:58

the 1977 season, the temperature

15:01

was bone chilling. So the

15:03

jet's equipment manager came up

15:05

with the idea to have

15:07

the team where panty hose

15:09

under their uniforms to keep

15:11

warm. He sent his wife

15:13

out to buy extra large

15:15

panty hose for the entire

15:17

team. The next thing you

15:19

know, it wasn't just Joe

15:21

sporting nylons. When we come

15:23

back, Layla Ali goes a

15:25

few rounds with her famous

15:27

father. Does

15:31

it ever feel like you're a

15:33

marketing professional just speaking into the

15:35

void? Well, with LinkedIn ads, you

15:37

can know you're reaching the right

15:40

decision-makers. You can even target buyers

15:42

by job title, industry, company, seniority,

15:44

skills. Wait, did I say job

15:46

title yet? Get started today and

15:49

see how you can avoid the

15:51

void and reach the right buyers

15:53

with LinkedIn ads. We'll even give

15:55

you a $100 credit on your

15:57

next campaign. Get started at linkedin.com/and

16:00

conditions apply. Ryan Reynolds

16:02

here for Mint Mobile. I

16:04

don't know if you knew

16:06

this, but anyone can get

16:09

the same premium wireless for

16:11

$15 a month plan that

16:13

I've been enjoying. It's not

16:15

just for celebrities, so do

16:18

like I did, and have

16:20

one of your assistance assistance

16:22

to switch you to Mint

16:25

Mobile today. I'm told it's

16:27

super easy to do at

16:30

Mint mobile.com. If you were

16:32

glasses, you know how hard it is

16:34

to find the perfect pair. But step

16:37

into a Warby Parker store and you'll

16:39

see it doesn't have to be. Not

16:41

only will you find a great selection

16:43

of frames, you'll also meet helpful advisors

16:45

and friendly optometrists. Yep, many Warby Parker

16:47

locations also offer eye exams. So the

16:50

next time you need glasses, sunglasses, contact

16:52

lenses, or new prescription, you know where

16:54

to look. To find a Warby Parker

16:56

store near you or to book an

16:58

eye exam, head over to Warby parker.com.com

17:00

slash retail. When

17:12

Adidas was launching its

17:14

Impossible is Nothing campaign

17:16

in 2004, it looked

17:18

for great stories to

17:20

build commercials around. Adidas also

17:23

had a long history with

17:25

superstar athletes and wanted to

17:27

tip its hat to its

17:30

history while building a bridge to

17:32

present-day athletes. Enter Layla

17:35

Ali. The daughter of Muhammad Ali.

17:37

Layla had a story to tell.

17:39

Her father was the icon of

17:41

icons, voted the most important athlete

17:44

of the 20th century. He also

17:46

wore Adidas in the ring during

17:48

most of his fights, including

17:50

his famous Rumble in the

17:52

Jungle Boat against George Foreman.

17:54

Layla didn't even see a woman's

17:57

boxing match until she was 17

17:59

years old. She didn't even

18:01

know women's boxing

18:03

existed. But as soon

18:06

as she saw it, she wanted

18:08

to do it. Layla Ali

18:10

won the WBC, WIBA,

18:13

IWA, and IBA titles

18:15

in the Super Middleweight

18:17

Division, as well as

18:20

the IWR-LIF light heavyweight

18:22

belt, with a perfect

18:24

24-0 record with 21

18:27

knockouts. But before all

18:29

that success, she had never

18:31

participated in sports, she wasn't

18:33

an athlete, and she was

18:35

30 pounds overweight. But there

18:38

was another stumbling block.

18:40

Her father. Ali told her that

18:42

boxing was not for women. He

18:45

said it's too hard. It's a

18:47

man's sport. He said the whole

18:49

world would be watching, and what

18:51

if you get knocked down? Layla

18:54

said, I'm going to get back up.

18:56

Just like you did. The

19:00

idea for the Adidas commercial was

19:02

to show Layla Ali boxing her

19:05

famous father. It took two months

19:07

to put the film together as it

19:09

combined footage from four of

19:12

Muhammad Ali's most famous fights

19:14

and inserted Layla into the

19:16

action. The new footage of Layla

19:18

had to be downgraded to

19:20

match the gritty quality of

19:22

her father's footage from the

19:24

60s and 70s when cameras

19:26

weren't as sophisticated. Then Layla

19:29

had to duplicate the

19:31

moves of Ali's opponents

19:33

perfectly to the millisecond

19:35

so that they both moved

19:38

together seamlessly. Every

19:40

little tweak required

19:42

20 hours of computer rendering.

19:44

As the commercial begins, we

19:47

see Muhammad Ali enter the

19:49

ring wearing his classic white

19:52

robe. Then Layla begins a

19:54

voiceover tribute to her father.

19:57

It's an opinion. Then his

19:59

The opponent enters the ring

20:02

in a black robe. It's Layla

20:04

Ali. Like when they said

20:06

it being possible to be something,

20:08

he's too powerful, too experienced. The

20:11

bell is rung, and the two

20:13

begin bobbing and weaving. When they

20:15

said, don't take the fight in

20:18

Zaire, he's too young, too strong.

20:20

He's going to destroy Ali. Layla

20:22

throws three quick jabs. And Mohammed

20:25

quickly slips the mall. So when

20:27

my father looks impossible in the

20:29

eye and defeats it, again and

20:32

again, what do you think I'm

20:34

going to do when they say

20:36

woman shit box? At that moment,

20:39

Layla Ali lands a big

20:41

punch that sends Mohammed Ali

20:43

back into the ropes. Yeah,

20:45

that's right. Rumble, young girl,

20:47

Rumble. Muhammad looks surprised

20:49

and winks. Layla smiles back.

20:51

Parting words on the screen.

20:53

Impossible. is nothing. Adidas.

20:56

After Lila Ali won

20:58

her titles, her father

21:00

apologized to her saying, I'm

21:03

sorry, you can fight. Women

21:05

can fight. Within two weeks,

21:08

the Adidas Commercial had five

21:10

million views. By the

21:12

way, the Impossible is Nothing

21:15

manifesto that said impossible

21:17

is not a fact,

21:20

it's an opinion, has

21:22

been attributed to Muhammad

21:25

Ali over the years, but

21:27

he never said it.

21:29

It was written by an

21:32

ad writer named Amy

21:34

Plato Shavey. Rumble, Young

21:36

Girl, Rumble. Back in

21:39

1989, an athlete named

21:41

Bo Jackson did something

21:44

that had never been

21:46

done before. He became an

21:49

all-star in two different Major

21:51

League sports. At the time, Jackson was

21:53

playing for the Kansas City Royals

21:55

in Major League Baseball and the

21:58

Las Vegas Raiders in the... NFL.

22:00

Also during that time, Nike

22:03

was about to launch its

22:05

first cross-training shoe. Nike, famous

22:07

for working with star

22:10

athletes, thought Bo Jackson

22:12

would be the perfect

22:14

spokesperson for a cross-trainer,

22:16

since he crossed two

22:18

professional sports at once.

22:20

Nike's advertising agency, Wyden

22:22

and Kennedy, was given the

22:24

task of coming up with

22:27

a launch commercial. The lead writer

22:29

on the Nike advertising was

22:31

Jim Rizwold. So Rizwold and

22:34

his team held a brainstorming meeting

22:36

at a local bar to toss

22:38

around ideas. But they came up

22:40

empty, until somebody commented that

22:43

Bo was an unusual

22:45

first name. So the table began

22:47

yelling out names of other famous

22:49

Bo's. Bo Derek, Bo Brummel,

22:52

Little Bo Peep, and rock pioneer,

22:54

Bo Did Lee. Hearing Didley's

22:56

name made Rizwold sit

22:58

up straight. Right away, he jotted

23:01

down the line, Bo, you don't

23:03

know Didley. That night,

23:05

Rizwold imagined the whole

23:07

commercial in a dream.

23:09

The next morning, he wrote it

23:11

down, then shared it at the

23:13

office. Everyone loved it.

23:16

The commercial begins with words

23:18

on the screen that say,

23:20

cross training by Bo Jackson,

23:23

music by Bo Didley.

23:25

The commercial shows Bo Jackson

23:27

excelling at all kinds of

23:29

different sports as various sports

23:32

legends comment on his remarkable

23:34

abilities. Like Kirk Gibson. Bo

23:37

knows baseball. And Jim Everett.

23:39

Bo knows football. Michael Jordan.

23:42

Bo knows basketball too. And

23:44

McEnroe. Then we see Bo

23:46

playing hockey. And Greski simply

23:49

says. At the end of

23:51

the commercial, Bo Jackson is

23:54

suddenly on stage with Bo

23:56

Diddley and Jackson tries a

23:58

guitar solo. Then Bo

24:01

Didley says, Bo, you don't

24:03

know Didley. The commercial was

24:06

set to debut during the

24:08

All-Star Game in July of

24:10

89. In the announcer booth

24:12

that night was Vin

24:15

Scully and President Ronald

24:17

Reagan. Just as

24:19

Reagan was marveling

24:21

at Jackson's multi-sport

24:23

prowess, Jackson hit a

24:26

monster lead-off home run. The

24:30

Bono's commercial aired in the middle

24:32

of the fourth inning. Bo let

24:34

off the bottom of the fourth with

24:36

a line drive single. Then he

24:38

added an RBI and a stolen base

24:41

that night. Jackson was named

24:43

the All-Star MVP. It was

24:45

almost like Bo Jackson had a

24:47

sense of what was at stake

24:49

for the campaign Nike had built

24:51

around him. Because if Bo had

24:53

struck out all four times, it would

24:55

have drained the excitement right

24:58

out of the campaign. By

25:03

the way, the reason Gretzky

25:05

only has a one-word moment

25:08

is because Jim Rizwold didn't

25:10

think Gretzky was a good actor.

25:12

So he told Gretzky to

25:14

just say no. It's Gretzky's

25:16

best acting moment. That

25:18

bono's campaign knocked Reebok out

25:20

of the number one spot

25:23

and Nike eventually captured

25:25

80% of the cross-training

25:27

shoe market, going from $40

25:29

million in sales to $400

25:31

million. Bo showed Nike

25:34

the money. When we

25:36

return, Richard Williams

25:39

dreams big. Hey

25:42

Kristen, how's it

25:44

tracking? With Karvana

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Value Tracker? What

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else? Oh, it's tracking.

25:52

In fact, value

25:54

surge alert trucks

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up 2.5% Vans

25:59

down 1. does it ever

26:01

feel like you're a marketing

26:03

professional could hold

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the power to always know

26:07

our cars worth exhilarating isn't

26:09

it? Tracking. Always know your

26:12

cars worth with Carvana value

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tracker. Does Does

26:17

it ever feel like you're a

26:19

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26:22

void? Well, with LinkedIn ads, you

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26:26

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26:28

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26:30

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26:32

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26:37

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26:39

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26:41

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linkedin.com/results. Terms and conditions apply. What makes

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27:11

or to find the Warby Parker

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Warby parker.com. One

27:30

day, Richard Williams was changing

27:33

channels on his TV and

27:35

came across the end of

27:38

a tennis match. The sponsor

27:40

was presenting the winning

27:42

female player with a

27:44

check for $40,000. The

27:46

commentator said, $40,000 for four

27:49

days work, not bad. Williams

27:51

couldn't believe it was possible

27:53

to earn $40,000 in just

27:56

four days, let alone for

27:58

a female athlete. sports store

28:01

near his home in Compton,

28:03

California. He said he

28:05

wanted to buy 300 used tennis

28:07

balls, an instructional tennis

28:09

video, and a book on tennis.

28:12

He said he wanted to teach

28:14

his two daughters how to become

28:16

tennis superstars. When the

28:18

store owners asked him how old

28:20

his daughters were, Williams said, oh,

28:22

my daughters aren't born yet.

28:24

The owners laughed out loud. You're

28:27

laughing now, said Richard Williams.

28:29

But one day you'll look

28:31

back and remember this, and

28:34

no I wasn't kidding. It

28:36

was a crazy dream. And he

28:38

wasn't kidding. Richard Williams,

28:40

against all odds, taught

28:43

and coached his daughter's Venus

28:45

and Serena to become world

28:47

champions. In the starch white

28:50

world of professional tennis, the

28:52

Williams sisters put up with

28:54

the jeers... took on all

28:57

commerce, created their own personal

28:59

styles, and worked their way

29:02

to the top of the

29:04

game. In 2019, Nike was launching

29:06

the newest commercial in its

29:08

campaign titled, Dream Crazier. It

29:11

shone a spotlight on female

29:13

athletes who have broken barriers

29:15

and tackled the gender bias

29:18

women face in sports and

29:20

in life. The commercial

29:22

showed athletes like gymnast

29:25

Simone Biles, Antonio Spurs

29:27

assistant coach Becky Hammond,

29:30

and soccer star Megan

29:32

Rapino, achieving incredible

29:35

victories. Voice over courtesy

29:37

of Serena Williams. If

29:40

we show emotion, we're

29:42

called dramatic. If we

29:44

dream of equal opportunity,

29:46

we're delusional. When we're too

29:49

good. There's something wrong with

29:51

us. And if we get

29:53

angry, we're hysterical, irrational, or

29:55

just being crazy. But a

29:58

woman running a mirror... was

30:00

crazy. Officials tried to

30:02

pull her off the

30:04

course. A woman boxing

30:06

was crazy. A woman

30:08

dunking an NBA team

30:11

competing in a hijab.

30:13

We're winning 23 grand

30:16

slams, having a baby,

30:18

and then coming back

30:20

for more. Crazy, crazy,

30:22

crazy, and crazy. So

30:24

if they want to call

30:27

you crazy, fine. Show them

30:29

what crazy can do. Parting

30:31

words on the screen say,

30:33

it's only crazy until you

30:35

do it. The commercial launched

30:38

during the Academy

30:40

Awards. Many viewers

30:42

said it was the best

30:44

moment of the Oscars. Within

30:46

a week, it had six

30:49

million views on YouTube and

30:51

24 million on Twitter. It's

30:54

amazing what a crazy dream

30:56

can do. You

31:04

can worship rock stars, but you

31:07

want to be a sports star.

31:09

We all marvel at the

31:11

accomplishments of star athletes like

31:14

Maurice Richard and Serena Williams,

31:16

who seem to bend time

31:18

and space to their will.

31:20

That's why their images are

31:22

so bankable. Athletes have endorsed

31:25

products not just for

31:27

decades, but centuries. Even

31:29

gladiators endorsed wine and olive

31:32

oil back in the Roman

31:34

Coliseum days. In many ways, Joe

31:37

Nameth moved sports into the

31:39

modern era, and the endorsement

31:41

industrial complex fuse was

31:43

lit in the 1970s.

31:45

Football made Nameth a star,

31:48

but his product endorsements made

31:50

him a superstar. According

31:53

to Forbes, Michael Jordan made

31:55

$90 million in salary. and

31:57

2.4 billion in

31:59

Korean. endorsements. He

32:01

reportedly earns $250 million

32:03

a year from Nike,

32:06

which is a sweet deal for

32:08

the shoe company as it

32:10

made $7 billion from the

32:12

Jordan brand in 2024 alone.

32:14

And Jordan brand revenue

32:17

has doubled since 2020.

32:19

A movie star is a hero

32:21

for two hours, but a superstar

32:24

athlete can be a hero for

32:26

life. That's

32:29

why their

32:32

when you're under the influence. I'm

32:35

Terry O 'Reilly. me

32:38

the money

32:41

when you're

32:44

under the

32:47

influence. I'm Terry

32:50

O'Reilly. under the

32:52

influence theme by

32:55

Casey Pick, Jeremiah

32:58

Pick, and James

33:00

Ayrton. Tunes provided by

33:02

APM Music. And let's be

33:05

social. Follow me at Terry

33:07

O Influence. This podcast is

33:09

powered by ACAST. Come read next

33:11

week's Fun Fact. Just go

33:13

to apostrophe podcasts.ca and follow

33:16

the prompts. It's easy. See you

33:18

next week. Fun Fact! Hi, this is

33:20

Diane from Prince George British,

33:23

British Columbia. Rocket Rashard's

33:25

younger brother, the

33:27

Pocket Rocket, won

33:29

11 Stanley Cups, the

33:32

most in NHL history. If

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an eye exam, head over to

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Warby parker.com/ retail.