It seems that more and more often, branded content is trying to seem like its anything but that.

No matter how branded content is presented, the one invariable aspect of its success is great storytelling. As the rules of branded content continue to shift and marketers continue to hotly debate what the finicky public will latch onto next, we decided to take a look at the world of branded marketing.

So who’s doing it right? What’s next for branded content and how can your brand get in on the action? All of this and more as the Version Control team digs into the whys, whens, whos and hows of the non-branded, branded content of 2019.

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