The convergence of video and content marketing provides a new way to leverage the power and humanness of video.

The results include higher engagement with target audiences and potential customers.

Key benefits include:

• Video’s ability to create authentically human productions that generate valuable connections that can lead to long-term relationships
• Conversational vodcasts (video podcasts) that can provide deeper dives into meaningful content.
• “Content creation engines” that feed today’s video-hungry social media ecosystems—from TikTok to Instagram Reels, from audio podcasts to LinkedIn Live.

In only 20 minutes, Jon Leland, digital marketing strategist, and video pioneer, illuminates leadership advantage of what he calls “Video First Content Marketing.”

After his presentation, the remaining 14 minutes of this video is Q&A with the live audience, some by streaming video call-in.

RESOURCES MENTIONED IN THIS WEBINAR:

• 3 Apps for Social Media Video Creators That Provide The Best Content Marketing Video Production Workflow: https://www.combridges.com/apps-for-social-media-video-creators/
• Why TikTok is an Important Business Marketing Opportunity & a “Fast Track” to More Video Visibility: https://www.combridges.com/tiktok-business-marketing-video-visibility/
• Descript: https://www.descript.com/?lmref=Gn-60A (affiliate link)
• Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=jon-leland (affiliate link)

ADDITIONAL RESOURCES TO HELP GET YOU STARTED:

• The Tech Tools of a Vibrant Video Presence, Pillar #2: https://www.combridges.com/build-a-vibrant-video-presence-pillar-two/