In this episode of Video Mojo, B2B video marketing influencer Jon Leland of https://combridges.com interviews Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B organizations. They discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video's power, and the pandemic's impact on B2B marketing.

Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.

Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers. 

Learn more at https://wistia.com/product/live-video