0:00

You're listening to TIP. On

0:03

today's episode, I'm joined by brain

0:05

expert Jim Quick to discuss his

0:08

updated book Limitless Expanded. As

0:10

Value Investors, we are on this journey

0:12

of lifelong learning. One of

0:14

the things that many people overlook is this

0:16

idea of learning how to learn. Imagine if

0:18

you could increase your reading speed by 25

0:20

to 50% while also increasing your retention.

0:25

Over the course of years, this would make

0:27

a massive difference. This is exactly

0:30

why we brought Jim Quick onto the show.

0:32

Jim is a New York Times bestselling author,

0:34

brain coach, and the host of the Quick

0:37

Brain podcast. He has served as the brain

0:39

enhancement and high performance coach and trainer to

0:41

many of the world's most admired Fortune 500

0:44

CEOs in a variety of public

0:46

figures including Bill Gates, Tom Brady,

0:49

Richard Branson, Oprah Winfrey, and Elon

0:51

Musk's team at SpaceX. When

0:53

it comes to thinking better and upgrading our

0:55

reading skills, Jim is our guy to turn

0:57

to. During this chat, we

1:00

cover why we should reconsider the practices we

1:02

use to learn, why all behavior

1:04

is belief driven, the framework Jim uses

1:06

to stay motivated, Arnold Schwarzenegger's advice to

1:08

Jim on what it takes to be

1:10

the very best in your field, how

1:13

we can reach flow state, ways

1:15

in which we can improve our focus

1:17

and concentration, the mental benefits of reading,

1:19

how you can increase your reading retention,

1:21

and much more. I'm already in the

1:23

works of re-reading Jim's book because there's

1:25

just so much great info in it,

1:27

so I really think you're going to

1:29

enjoy this discussion. Also, I'm

1:32

recording this intro just after we

1:34

heard about the passing of Charlie

1:36

Munger. Munger has certainly made

1:38

his mark on TIP over the years. The

1:41

We Study Billionaires show was founded in

1:43

2014 and it was started out with

1:45

studying the world's greatest investors, which obviously

1:47

led us to Warren Buffett and Charlie

1:49

Munger. Munger has been

1:52

a cornerstone of making Berkshire Hathaway

1:54

the conglomerate it is today. On

1:57

his passing, Buffett stated, Berkshire Hathaway could not have been

1:59

a better investor. been built to its

2:01

present status without Charlie's inspiration,

2:04

wisdom, and participation. TIP

2:06

is forever indebted for Charlie

2:08

Munger's contributions to the value investing

2:10

community. I've linked a

2:13

couple of episodes we've done on Charlie

2:15

Munger in the show notes and we're

2:17

going to be releasing a special episode

2:19

dedicated solely to Charlie on January 4th,

2:23

2024 which is just after what would have been his 100th birthday. It's

2:26

only fitting that today's episode is

2:28

titled Lifelong Learning and this is

2:30

a key idea that Charlie has

2:33

continuously shared and is obviously a

2:35

key part of his own success.

2:37

I'm reminded of two quotes that Gautam

2:39

Bade put at the start of his

2:41

bestselling book, The Joys of Compounding. The

2:44

first is the very first quote in

2:46

his book which states, The best thing

2:48

a human being can do is to

2:50

help another human being know more. And

2:52

that quote brings out so much gratitude

2:54

for me and hopefully making some sort

2:56

of positive mark with you, the listener,

2:59

in helping you in this continuous journey

3:01

of lifelong learning. The second quote is

3:03

at the start of chapter one of his book, I

3:05

constantly see people rise in life who

3:08

are not the smartest, sometimes not even

3:10

the most diligent, but they are learning

3:12

machines. They go to bed

3:14

every night a little wiser than when

3:16

they got up and boy does that help

3:19

particularly when you have a long run

3:21

ahead of you. Charlie has

3:23

helped teach me that the best investment

3:25

I can ever make is not in

3:27

any one company or any particular investment,

3:30

but it's in myself. Investing

3:32

in yourself is the gift that keeps

3:34

on giving and the ultimate form of

3:36

self-improvement. And it's one of those things

3:38

where you don't see much of the

3:40

results initially, but when you add it

3:43

up and you compound it over years,

3:45

it's like every year or two, you

3:47

start to become a totally different person.

3:49

It's very miraculous seeing it happen to

3:51

various individuals. Lastly, I want

3:53

to extend a personal thank you

3:55

on behalf of TIP to you,

3:57

the listener, each and every one of

3:59

you. of you listening. We know that there

4:01

are time

4:04

and we're forever grateful that we're

4:08

here to help you with this journey of

4:10

lifelong learning. We

4:15

hope that at least some of these episodes have

4:17

helped you become a little bit wiser and

4:19

maybe a little bit less stupid as Charlie would

4:21

put it. Rest in peace to

4:24

the one and only Charlie Munger. On

4:26

that note, I bring you today's episode

4:28

with Jim Kwepkow. You

4:33

are listening to me in the

4:35

investors podcast. While we study the

4:37

financial market and read the books

4:40

that influence self-made billionaires the most,

4:42

we keep you informed and prepared

4:44

for the earnings. Welcome

4:54

to the investors podcast. I'm your host,

4:56

Clay Fink, and today I am joined

4:59

by Jim Kwepk, Jim, such a pleasure

5:01

to have you here. Thanks for having

5:03

me on, Clay. Thank you everybody who's taken some

5:05

of your time and your focus to join us

5:07

for this episode. We're going to get real brainy

5:09

on this one, I know. Well,

5:11

today we're going to be chatting about your

5:14

book I just discovered. You just released your

5:16

expanded version of a book called Limitless. I

5:18

got to say, I really, really enjoyed going

5:20

through this and super excited to dive into

5:23

this because we have a lot of readers

5:25

in our audience, Jim. A lot of our

5:27

listeners are part of the value investing community

5:29

in the Warren Buffett School of Thought. It's

5:32

really just a journey of continuous learning, learning

5:34

about the world, learning about new businesses, learning

5:37

about history, the list goes on. There are

5:39

just so many practical takeaways in this book,

5:41

so super, super excited to dive in. The

5:44

first question here I had for you, Jim,

5:46

towards the start of your book, you talk

5:48

about how school is full of classes telling

5:50

you what to learn, but not very often

5:52

is someone teaching you how to learn. Talk

5:55

to us about this idea of learning how to learn.

6:00

Growing up, people seen the final product in

6:02

terms of they're familiar with my work. They

6:04

know I read every day and for four

6:06

years I read a book a day. I

6:08

do these mental feats on stage when I

6:10

speak at like 5,000 or these investing conferences

6:12

and I always tell people it's funny. I

6:15

didn't start out this way. I grew up

6:17

with a traumatic brain injury when I was

6:19

five. I had learning disabilities. I had focusing.

6:21

I couldn't read for three years, talk about

6:23

the power of reading. That was very frustrating

6:25

and embarrassing. When I was nine, I was

6:28

slowing down the class being teased for it

6:30

and teacher came to my defense. She

6:32

pointed to me in front of the whole

6:34

class and said, leave that kid alone. He's

6:36

the boy with the broken brain and that

6:38

really kind of that label became my limit

6:40

and it's interesting. My teachers back then, this

6:42

wasn't just elementary school. This was middle school,

6:44

junior high, high school. Number of times I

6:46

was about to fail high school English. They

6:48

would have been surprised if I read a

6:50

book, much less wrote books and so I

6:52

always thought it was interesting in school. They

6:54

teach you what to learn like math and

6:56

history, science, Spanish, but there was literally

6:59

zero classes in me growing up on how

7:01

to learn those things. I realized that when

7:03

you point to somebody, maybe it's your child

7:05

or a teammate, say, hey, you got to

7:07

just really study and prepare for this or

7:09

focus or remember this. That's like going to

7:11

somebody saying play the didgeridoo or the ukulele

7:13

who's never had any kind of training or

7:16

a class on how to do that. I

7:18

always think that if there's one skill to

7:20

master the 21st century, whether you're an investor,

7:23

an entrepreneur, or anybody

7:25

really, it's our ability to learn rapidly.

7:28

Our ability to learn rapidly and translate

7:30

that learning into action is the ultimate

7:32

competitive advantage. Obviously,

7:35

you mentioned Warren Buffett. I

7:37

validated this. I had an opportunity at one

7:39

of his annual shareholder meetings to play bridge

7:42

with him actually at a mall during one

7:44

of the breaks. He really does

7:46

read 500 pages a day. I

7:48

don't know if he's currently doing that, but

7:50

today, knowledge is not only power, knowledge is

7:52

profit. Everybody has decades of experience and they

7:55

put it into a book and somebody could sit down

7:57

in a few days and absorb and read that book.

8:00

decades of wisdom into days, which I

8:02

still believe is the number one advantage

8:04

somebody could have today, because the faster

8:06

you learn, the faster you could earn.

8:09

And so yes, this whole area of

8:11

science that we write about in Limitless

8:13

Expanded called meta-learning. Meta-learning is the art

8:15

and science of learning how to learn,

8:18

learning how to focus, learning how to

8:20

not only read faster, but understand more,

8:22

learning how to remember things, learning how

8:24

to think critically about

8:26

a subject, be able

8:28

to retain it, and also speed

8:30

of implementation is so very important

8:32

in a fast-paced, data-driven world nowadays.

8:34

And so I believe our brains

8:36

are the number one wealth-building asset

8:38

that we have. And if you want

8:40

your bank account to grow, your business to grow, your

8:42

brand to grow, then we need to grow. Yet

8:45

your brain doesn't come with an owner's manual, and

8:47

we weren't taught how to use it in school,

8:49

and it's not very user-friendly. So that's

8:51

why I wrote Limitless Expanded to be

8:53

an owner's manual for her reader's brain.

8:56

So very, very practical, where we

8:58

take very heady neuroscience and meta-learning

9:00

skills and make it very fun,

9:02

very, very simple, and something that

9:05

they could incorporate very easily into

9:07

day-to-day life for greater productivity, greater

9:09

performance, greater peace of mind, and certainly

9:11

greater profitability. In

9:13

reading your books and listening to some of your

9:15

talks, you kind of open up people's mind to

9:17

what is possible. You mentioned some of the stuff

9:19

you've done up on stage. I believe it was

9:21

30 numbers where you had the

9:23

audience members just say the numbers, and then

9:25

you essentially memorized them right off the bat,

9:28

and then you said all the numbers backwards,

9:30

and I was just kind of blown away.

9:32

And you tell some similar stories in your

9:34

book, and it reminds me of one of

9:36

the things that Preston on our team always

9:38

mentions when I tune into some of his

9:40

chats. And he says, very often, be careful

9:42

what you tell yourself, because you may

9:44

just realize it. I'm reminded of

9:46

when I read your book of so many

9:48

of us just tell ourselves these stories or

9:50

we have these limiting beliefs where people tell

9:52

themselves, I'm just not a great reader, I'm

9:54

not a great public speaker. The list goes

9:56

on on some of the things we tell ourselves.

9:58

So talk to us. Talk to us more about

10:00

this idea of, you know, trying to

10:03

reframe and rewire the way we think and

10:05

the beliefs we have and open ourselves up

10:07

to what it is we can set out

10:09

to achieve. No

10:11

doubt, Clay. The first 25% of the

10:13

book is based on our mindset. The

10:16

significant part of the book is all methodology,

10:18

how to read faster, how to improve your

10:20

memory, how to remember names and faces in

10:22

business, client information, product information, statistics, everything. But

10:25

I realized that common sense is not common

10:27

practice. A lot of your listeners have probably

10:29

forgotten more about personal growth and success, investing

10:31

than most of their friends and family will

10:33

ever learn. But are they implementing it? And

10:35

I think part of it, if we self-sabotage,

10:38

if we take a step forward and

10:40

maybe two steps back, it's because we

10:43

really have to get our mindset right. It's

10:45

the foundation for everything. I mean, the classic

10:47

books, I mean, you think about thinking we're

10:49

rich and how to win friends and influence

10:52

people and psychosibernetics, these classics all talk about

10:54

the power of the mind. I

10:56

think it's going to be people's very practical strategies

10:58

to reframe their limiting beliefs because I believe all

11:00

behavior is belief-driven. That if your listeners want to

11:02

create a new result in their life, maybe

11:05

it's a new level of wealth, they need to

11:07

do a new behavior. That's kind of obvious, right?

11:09

But in order to do that new behavior, you

11:11

need a belief that says that's even possible. At

11:14

events where they know I'm a memory coach, often

11:16

they'll pull me aside in the lobby before I

11:18

go on stage and say, I'm so glad you're

11:20

here. I know you're a brain coach. I have

11:22

a horrible brain or I have a horrible memory.

11:25

I'm not that smart or you fill in

11:27

the blanks, right? And I always say, stop.

11:29

If you fight for your limitations, you get

11:31

to keep them. If you fight for

11:34

your limits, they're yours. Our brains, we've discovered more about

11:36

the human brain in the past 20 years than the

11:38

previous probably 2000 years combined. And

11:40

what we found is we're grossly underestimating our own capabilities and

11:42

our mind is always eavesdropping on our self-talk,

11:44

right? That old Henry Ford quote, if you

11:46

believe you can or believe you can, either

11:48

way, you're right. And

11:50

that's the power of our mind. As an example,

11:53

I believe our brains are this incredible supercomputer and

11:55

our self-talk and our belief system are the programs

11:57

it will run. So if you tell yourself,

11:59

I'm not. good at remembering people's names. You

12:01

won't remember the name of the next person

12:03

you meet because you program your supercomputer not

12:06

to, right? And so, even if

12:08

you say find yourself in simple check

12:10

like the awareness of the fact that

12:12

we have this negative self-talk and I'm

12:14

not saying like be totally positive, right?

12:16

Either. I think it's important to be

12:18

realistic but if you have one negative thought, it doesn't ruin

12:21

your life any more than eating that donut ruins your life

12:23

but if you ate that donut 20

12:25

times a day, every single day, then

12:27

there's gonna be a consequence. Same thing

12:29

with the reinforcing beliefs because most beliefs

12:32

are exactly that, they're BS. There

12:34

are belief systems, right? And

12:36

so, I believe that your brain is an incredible supercomputer so

12:38

you say, I just can't remember whatever you remember the name

12:40

of the next person you meet. Again, you

12:43

could just check yourself. You sound yourself, I'm not

12:45

gonna remember any names. Just add a little word

12:47

at the end when you catch yourself being negative

12:49

like a word like yet. I'm not

12:51

great at remembering names yet and it just keeps the

12:53

possibility open for all of us. You

12:56

mentioned one of my favorite quotes from you

12:58

or favorite ideas is that all behavior is

13:01

belief driven and it also reminds me of

13:03

an interaction you shared that you had with

13:05

Quincy Jones where he asked him about his

13:07

problems and his struggles in life and he

13:09

told you that he doesn't have problems, he

13:11

has puzzles and that's very much the way

13:13

I sort of view the investing world and

13:15

many aspects of my life is like it's

13:17

so much more helpful when you think of

13:19

it as a puzzle and not something that's

13:21

just like a total burden. Yeah,

13:24

it's just another way of reframing beliefs.

13:26

We do an annual Brain Power conference

13:28

every year and Quincy at this event

13:30

was in the audience and I couldn't

13:32

help but pull him on stage kind

13:34

of impromptu because he's one of the

13:36

most amazing music producers of all time

13:38

and when we're having this fireside chat

13:40

in front of this audience and we

13:42

had in the audience we had like

13:44

the founder of WordPress. I mean it

13:46

was a very, it was an interesting

13:48

group of attendees. I was asking him,

13:50

it's like everyone knows about your successes,

13:52

right? We are the world and

13:55

thriller and all these and I

13:57

wanted to know about your problems and exactly.

13:59

of that he said, I don't have any

14:01

problems. I'm like, well, we were human, we

14:04

all have problems and he's like, no, I

14:06

have puzzles and think about the association. They're

14:08

like words that we choose to

14:10

use have an effect on our nervous system

14:12

and problems just for me at least it

14:14

just seems like this is something that's daunting.

14:16

I have to deal with it. It's something

14:18

that's negative but a puzzle. I mean, who

14:20

doesn't love a good like puzzle and the

14:22

thing with the puzzle, it could be fun

14:24

and there's always a solution to also as

14:27

well. So a challenge to audit our

14:29

self talk even when you say things like,

14:31

oh, I got to read today or I got

14:33

to work out. I got to pick up my

14:35

kids even changing like a word got to get

14:38

you change that O to an E I get to work

14:40

out today. I get to I get to

14:43

meditate. I get to take some time

14:45

off and just 10 minutes just be

14:47

quiet. I get to study and learn

14:49

from these amazing financial Wizards or what

14:51

have you. It just changes our attitudes

14:53

about something. You know, often the problem

14:55

is not the problem often the problem

14:57

is our attitudes and assumptions we have

14:59

about that problem. And so I feel

15:01

like that again coming from the place where

15:03

our minds are number one wealth building asset

15:06

everybody listening to this right now. It's not

15:08

like it was hundreds of years ago like

15:10

an agricultural age or the dawn of the

15:12

industrial age where it was your brute strength

15:14

that was your value to society today to

15:16

brain strength is not your muscle power today

15:19

to mind power. But when's the last time

15:21

we've upgraded that an incredible wealth creating device

15:23

we upgrade technology all the time everyone always

15:25

rushes out to get the new iPhone or

15:27

update their apps or new television or computer

15:30

but when last time we upgraded the most important

15:32

wealth technology that has created all the other technology

15:34

in the world and so yeah, that's that's why

15:36

I'm so passionate about this. I feel like there's

15:39

if there's a gap play between where someone is

15:41

listening to this and where they want to go.

15:43

I feel like a big part of that if

15:45

they're watching us on video, I'm spreading my index

15:47

fingers like a foot apart. I think a big

15:50

part of that is here. I'm putting my fingers

15:52

to the side of my head meaning in between is

15:54

really I want people to know their brain and

15:57

we give people really easy ways to understand

15:59

their brain. But I also want people

16:01

to really trust their brain and love their

16:03

brain again and use their brain most important.

16:07

And part of figuring out this

16:09

puzzle is creating a level of

16:11

motivation that gets you to want

16:13

to go out and solve the

16:15

puzzle. And you put together this

16:17

really insightful framework that I found

16:19

really useful. You're referred to as

16:21

P times E times S3. So

16:24

walk us through what this means. So

16:26

the second section, the first 25% of

16:29

the book is all on mastering your mindset. In

16:31

reframing these limiting beliefs that hold us back, a

16:33

second 25% is all about the second M.

16:36

We go from mindset to motivation. Because if

16:38

anyone's listening to this, Limitless, which is the

16:40

title of my book, it's not about being

16:42

perfect. It's about advancing and progressing. But if

16:45

you feel like you're in a box and

16:47

you feel stuck or not advancing or progressing

16:49

beyond what you're currently demonstrating, that box is

16:51

three-dimensional. So the three forces that contain that

16:53

box and the other same three forces that

16:55

will liberate you and give you freedom,

16:57

financial freedom and freedom of expression,

17:00

freedom of the things that you

17:02

want in life, lie outside that

17:04

box. So the first dimension is

17:06

mindset. The second dimension

17:08

is motivation. So let's make this

17:10

very practical. People

17:12

want to read. We know leaders are readers.

17:14

People have seen pictures of me with Gates

17:16

or Elon or Oprah or

17:19

whoever. I know this is themed around studying

17:21

billionaires, which has been a big focus

17:23

of my work because I believe Genius

17:26

leaves clues is let's say they all

17:28

read. Because if people ask me how I

17:30

bonded with them, connected with them, went deeper, we

17:33

bonded over books because you read to

17:35

succeed. We talked about the power of reading.

17:37

I think I'm preaching to the choir. So

17:39

if you're not reading every day, you're not

17:41

motivated, talk about this formula, then you

17:43

need P times E times S3. You need

17:45

three things in place. Or if you want

17:47

to motivate somebody else to invest in your

17:50

company or your idea or to influence them,

17:52

they need three things to be motivated. The

17:54

P stands for purpose. And purpose for

17:56

me is not something in your head, it's something in your heart.

17:58

I believe when we talk about it, it's purpose. a mindset

18:00

that your head purpose, the more we're talking about

18:02

motivation is the second H which is your heart.

18:04

It comes from your head to your heart to

18:07

your hands. But if you're not acting with your

18:09

hands, i.e. you're procrastinating, you're not motivated which is

18:11

the theme of this question, then you have to

18:13

check in with the second H which is the

18:15

heart which is the emotions, right? The symbol of

18:18

emotions. Because we're not logical. We

18:20

are more biological. Dopamine, oxytocin, serotonin, endorphins,

18:22

these neurotransmitters, these are these is what

18:24

make us feel certain things. And so

18:26

you need to go from your head

18:28

to your heart. And so what I

18:30

mean by that is without reasons, you

18:32

won't get the reward. Even if you

18:34

want to do something simple like remembering

18:36

people's name, you want to

18:38

be motivated to remember someone's name, which is so important

18:41

to business, right? How are you going to show somebody,

18:43

I think it's the number one business etiquette networking skill

18:45

there is. Because how are you going to show somebody

18:47

you're going to care for their future, their finances, their

18:49

family, whatever you have to offer them if we don't

18:52

care enough just to remember their name, right? It's finding

18:54

purpose. So that's where you ask yourself why. I'm going

18:56

to mention a number of books which I'm sure your

18:58

readers have. My question is, you have them on your

19:01

shelf on read and become shelf help, not self help

19:03

because a lot of people are really good at buying

19:05

books, but they don't read it. Limitless Expand is the

19:07

one book, the testimony we get all the time

19:09

on Amazon and for the original book, we did

19:11

over a million copies sold in just three years

19:13

and 18,000 ratings were abused.

19:16

The reviews though, it's always like, hey, this book helped

19:18

me with all the books because if

19:20

you can learn how to focus, read faster,

19:22

understand what you read, retain what you read,

19:24

it's like a lead domino. We have our

19:26

own podcast called Quick Brain, and it's all

19:28

about those lead dominoes. We recently had Jay

19:31

on who co-wrote the One Thing and he

19:33

talks about the lead domino, that one thing

19:35

you hit and all the dominoes fall into

19:37

place and that's the nature of becoming more

19:39

limitless, but it really starts after your mindset,

19:42

finding purpose. And so if someone's not reading

19:44

on a regular basis, do they have not

19:46

only they know in their mind they should,

19:48

but a lot of people don't do it

19:50

because knowledge is not power, it's potential power,

19:52

only there's power when we feel the emotions

19:55

that have the impetus to do something about

19:57

it, right? And so what are all the

19:59

benefits that... So Start With

20:01

Why by Simon Sinek is the book I

20:03

recommend in this subject. But what are all

20:06

the benefits that come from following through on

20:08

this thing? Or what are all those consequences

20:10

of not following through? I remember years ago,

20:12

there was a big boxing match. It was

20:14

probably the biggest one in history at that

20:17

time. It was Mayweather versus Pacquiao. And I

20:19

feel a little mixed with some of these

20:21

sports because I love seeing people who are

20:23

just top mental performers, right? Because it's not just

20:25

their physical training, it's their mental training. And I

20:28

got a call from Sylvester Stallone, right? I'm going

20:30

to drop a few names because I find that

20:32

sometimes if I just talk about John Smith, no

20:34

one's going to really know who that is. It

20:36

won't stick in your mind. But next time you

20:39

see his documentary or a Rocky movie or whatever,

20:41

they'll just expendables. They'll just bring back the story

20:43

as memory aid. And he says, hey, do you

20:45

want to watch the fight together? I'm like, I

20:47

can't make the biggest. He's like, no, you want

20:50

to come to my home? I'm watching it. I'm

20:52

like, yeah, I totally want to watch it with Rocky. We knew

20:54

we don't want to do that. So we're sitting, I'm sitting on

20:56

the couch. It's me. To my

20:59

left is Sly and to his left is Arnold

21:01

Schwarzenegger. And if somebody took a picture clay of

21:03

that couch, people would be like, who photoshopped that

21:05

Asian dude on that couch? Because that's literally what

21:07

it was. But afterwards, I was

21:10

like, hey, I went to Arnold and Sly, I

21:12

was like, what does it take to be like,

21:14

$300 million? And like, what does

21:16

it take to be the best of the best?

21:18

And Arnold said, hey, the difference between a champion

21:20

and an amateur is the champions willing to push

21:23

past the pain period. But I was like, wow, that's

21:25

very, that makes sense to me, right? To build your

21:27

body or bank out, you have to do certain things

21:29

that other people won't do. And

21:31

when you do what other people won't do, you'll get to live

21:33

a life other people can't live. Right?

21:36

And then I had this life choice I had to

21:38

make. And I was asking because I'm very familiar with

21:40

Sylvester Stallone's origin story, how he created Rocky. And, you

21:42

know, he was he couldn't even pay the bills and

21:44

he had to sell his dog and he was living

21:46

in the library. And I was like, I presented my

21:48

situation. And he was like, I was like, what

21:51

do you think I should do? And he said,

21:53

hey, Jim, will the game be worth the pain?

21:55

And I'm like, wow, will the pleasure be

21:57

worth like the discomfort going through and doing

22:00

what you need to do and if the answer is yes, then you

22:02

do it, right? And I thought

22:04

that was interesting because that's coming back to purpose.

22:06

So when I say P, I feel like people

22:08

need to find out what the pain and also

22:10

the pleasure that they'll gain from doing it or

22:12

not doing it and really allowing them to feel.

22:14

And then if you feel all the benefits from

22:16

reading that book in advance, then I feel like

22:18

you're more likely to follow through. Even a simple

22:20

question like who's counting on me, if your values

22:22

are like family or something like in your value

22:24

structure, we talk about that in the book, how

22:26

to find your purpose and what's most important to

22:28

you in life and the kind of probing dominant

22:30

questions that you ask. And if it's family,

22:32

then link that act to your family. Like

22:34

who's counting on you to be at your

22:36

best and play at your A game. So

22:39

that's purpose. But then I realized, Clay, that

22:41

somebody could have limitless purpose and still not

22:43

be motivated because they need the E, P

22:45

times E times S3 and the E stands

22:47

for energy. I realized that if people aren't

22:49

reading, maybe it's because they ate a big

22:51

processed meal and they're in a food coma

22:53

or, you know, we have a 10 month

22:55

old and I'm not getting a whole lot of sleep of

22:58

late the past X amount of months and maybe

23:00

I'm just depleted and I'm not really motivated

23:02

to work out. Right? So

23:05

exhaustion will make us procrastinate more than anything.

23:07

And that's why in the book we talk

23:09

about 10 keys to have like limitless mental

23:11

energy for people to suffer from mental fatigue

23:14

and brain fog, how to optimize your sleep,

23:16

what are the best foods to give your

23:18

brain energy and best nootropics, how to manage

23:20

your stress and so much more. And then

23:23

finally, somebody could have limitless purpose and limitless

23:25

energy and still not follow through because maybe

23:27

they need S3. S3

23:30

stands for small simple steps because I

23:32

realized that not only lack of purpose

23:34

will lead to procrastination or if you

23:37

lack energy, you'll procrastinate. But also if

23:39

that thing we're going for is too

23:41

big or too abstract or too intimidating

23:44

for something that we not used to doing, we're

23:46

not going to do it. So the best thing

23:48

you could do is to break it down into

23:50

small simple steps. So maybe reading for 30 minutes

23:52

a day is too hard of a task for

23:54

someone who just is not part of their lifestyle.

23:56

And a small simple step is opening up the

23:59

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back to the show. I wanted to comment

29:35

on the purpose aspect. It reminds me

29:37

of on the show, we talk all

29:39

about just having that

29:41

long-term mindset. And it's like in

29:43

our head, we know what

29:46

it is we want to go out and

29:48

do and achieve. But I think being in

29:50

touch with that purpose really sort of anchors

29:53

you into like, okay, why am I taking

29:55

these small simple steps? Because it's so easy

29:57

to just skip the little things today. sacrifice

30:00

of that longer term. And I think

30:02

that purpose is like really powerful and

30:04

anchoring you in why you need to

30:06

do what it is you need to

30:08

do today. I

30:10

agree. I mean, there's this marshmallow test that they

30:12

did that's very famous in terms of they took

30:15

kids and give them the option said,

30:17

you know, in this room, they say, hey, you

30:19

got this marshmallow now, or you

30:21

could wait a little bit longer, and then

30:23

you'll get like two or three marshmallows. And

30:25

they follow those kids that didn't have the

30:27

state regulation or the impulse control, they just

30:29

wanted to the quick fix right now, as

30:31

opposed to just waiting just like they would

30:33

with an investments kind of long term vision,

30:36

and they follow them through and by

30:38

far the more successful ones were the ones that

30:40

could delay gratification. You know, I believe

30:42

with this, where no matter who's listening

30:44

to this, whatever age or stage you are in

30:47

life, and also in business and finance, that

30:49

a long term approach is so important that

30:51

you shouldn't sacrifice what you want now for

30:53

what you really want in the future. And

30:55

so is some kind of a balance, but

30:58

it's a choice. Like an in limitless, there's

31:00

a quote that gets tweeted a whole lot

31:02

that says life is the letter C between

31:04

B and D life is C between B

31:06

and D, where B stands for birth

31:08

and D stands for death, life C choice.

31:11

And we always have these choices that everyone who's

31:13

listening right now your life is a sum total

31:15

of all the choices you made up to this

31:17

point, you know, good, bad or indifferent, what are

31:19

you going to focus on? What are you gonna

31:21

feed your mind? What you're gonna feed your body?

31:23

Where you gonna live? You're gonna spend time with

31:26

all these different things. But I believe these difficult

31:28

times they can distract you or these difficult times

31:30

they could diminish you or these difficult times they

31:32

can develop you, we ultimately decide what the choices

31:34

that we make. And so, you know, I'm a

31:36

big believer that even if you can have your

31:38

job and then work your your side hustle or

31:41

investments in the evening, because you have

31:43

to feed your business until it feeds

31:45

you back, right? It's always a kind

31:47

of like an allocation resources where you

31:49

know, with your time, your talent, your

31:51

treasure at that given moment. And yeah,

31:53

but just just like compounding, which is

31:55

just absolute magic investing, it's also little

31:57

by little, a little becomes a lot.

32:00

So when you're reading something each day for

32:02

30 minutes, you're compounding, right? You're getting like

32:04

1% better every single day and 1% compounded

32:06

over the course of a year. It's

32:09

not a little bit, it's a lot. Like if you took 1.01,

32:11

which is 1%, times 1.01 and did it 365 times over the

32:13

course of

32:18

a year, you would get 37 times

32:20

multiple, which is just improving some area,

32:23

maybe your health, your happiness, your –

32:25

and obviously it doesn't equate just like

32:27

that, but the idea of what compounding

32:29

and exponential thinking and actions could do,

32:31

it's like seems like magic to everybody

32:33

else. But there's always a method behind

32:35

what looks like magic. In

32:37

the motivation section, you also have a chapter

32:39

on flow. It's one of those

32:41

things where people know what flow is, but a

32:44

lot of people don't know, seem to know like

32:46

how to achieve flow, how to stay in it.

32:48

So since you're the brain expert, talk to us

32:50

about flow. Yeah. So

32:52

flow is a state that I guess

32:55

many people could relate to. It's where you

32:57

feel your best and you perform at your

32:59

best. And some people will call it

33:01

they're in the zone. And

33:04

the markers for it are three things. You lose

33:06

your sense of self, your ego, you're just kind

33:08

of like – you're not really thinking about yourself.

33:10

You lose your sense of time. You don't know

33:12

if like five hours or five minutes pass by,

33:14

there's this time distortion. And it

33:16

also feels almost effortless. And

33:18

one of the ways of getting into these

33:21

flow states is to just look at your

33:23

– it's the challenge and the capabilities that

33:25

have to be in a certain ratio. Meaning

33:28

if something is too challenging and your

33:30

capability is too low, right? So you

33:32

have high challenge, low capability

33:34

or competence, you're not going to get into flow

33:36

because you're going to be stressed. Because the challenge

33:39

is much bigger than your capabilities. And if you've

33:41

reversed it and your challenge is so low but

33:43

your capability is so high, you're not going to

33:45

get into flow because you're going to be bored.

33:47

You're going to be checked out because it's just

33:50

too easy, right? And so it's this balance where

33:52

you're kind of stretched and so it forces you

33:54

to focus and be alert but it's not so

33:56

stretching and stressful that it puts you in that

33:58

kind of like – anxiety, fight

34:01

or flight kind of response. But flow states

34:03

is the state, again, whether it's your work

34:05

or whether you go on again in state

34:07

of like in your, you know, playing a

34:09

certain sport or anything else, it's kind of

34:11

or maybe you're surfing, you just kind of

34:13

lose a sense of time, you lose your

34:15

sense of self and you're just kind of

34:17

in the moment. And that's again, not only

34:19

where we're feeling the best, so I can

34:21

be very healing in general, but also it's

34:24

where you're performing your best. And just like

34:26

with motivation, the purpose of the book, because

34:28

we have chapters on habit design and flow

34:30

states and you know, motivation is that

34:33

we don't have to wait and just hope

34:35

it happens. We could actually design it. So

34:37

my the principle behind this with our teaching

34:39

is get in the habit of taking the

34:42

nouns in our life and turning them into

34:44

verbs or you don't have motivation, you

34:46

do it. You don't have focus. Like people say

34:48

like, I hope I have focus today so I

34:50

could do what I need to do for work.

34:53

You don't have focus, you do it. You don't

34:55

even have a memory. There's a process for remembering

34:57

and the benefit of taking the nouns in your

34:59

life and turn them into verbs is it gives

35:01

you your power back. It gives you your agency

35:03

back because if you ever are stalled or you're

35:05

not making progress, you could say like, hey, I

35:07

don't have to hope because hope is not, it's

35:09

a horrible strategy, right? But then you could say,

35:12

oh, how do I do this? How do I

35:14

remember this? Or how do I focus better? And

35:16

then it just opens, you don't even have energy,

35:18

you do it. There's a process for generating more

35:21

energy in your mind and your body. So you

35:23

know, flow is a wonderful place. That's why we

35:25

wanted to document a lot of the research done

35:27

on from Mihai, Michek Mihai

35:29

and his work and I

35:31

just wanted to bring it present in

35:33

the book because I mean, our being

35:35

limitless is accessing those states. Yeah,

35:38

you sort of just made me realize why I

35:40

liked your book so much. It's just so easy

35:42

in this world to just like be a victim,

35:44

you know, you have all these pressures and it's,

35:46

there's so many pressures you have to fight and

35:48

you're thrown into the world and you kind of

35:51

have to figure a lot of stuff out on

35:53

your own and then you run across a book

35:55

like this and you just kind of have a

35:57

tool to add to your toolkit and add all

35:59

these frameworks for... If you want to

36:01

achieve flow state, then here's a framework

36:03

to do that. And there's just so

36:05

many examples of reading, learning, focusing. And

36:08

again, how we open the conversation, a lot

36:10

of these, I really think every chapter in

36:12

this book should have been taught back in

36:14

school, how to reframe your limiting beliefs, right?

36:17

How to motivate yourself, how to find more purpose,

36:19

how to have more, you know, mental energy, how

36:22

to access, how to change your habits or break,

36:24

you know, limiting habits or how to access flow.

36:26

That would have been a fun class to take

36:28

and certainly more practical because you could apply towards

36:30

everything. When somebody can learn how to learn, they

36:33

can focus, remember, read, understand, they

36:35

can apply towards money, management, marketing,

36:37

medicine, martial arts, Mandarin, music, everything

36:39

gets so much easier when you

36:41

can learn how to learn. I'm

36:45

reminded of a story, Warren Buffett and

36:47

Bill Gates were once together and they

36:49

were asked to share one word that

36:51

was most essential to their success and

36:53

they both wrote down the word focus.

36:56

We all know that you need to focus if

36:58

you want to succeed or achieve whatever it is

37:01

you want to achieve. And I'm

37:03

just reminded that technology has made it

37:05

more and more difficult for us to

37:08

focus with the notifications, the emails, the

37:10

social media, the list goes on. So

37:12

talk to us about how we can

37:15

improve our focus and improve

37:17

our concentration muscle. I've

37:20

had this conversation with Bill Gates. We've had

37:22

the opportunity to meet a number of times,

37:25

share stages and I ask him about always

37:27

about the power of reading and how it's

37:29

a wonderful way to just learn from other

37:31

experts, right? The shortcut, everything. And focus is

37:33

definitely a big issue even when it comes

37:35

to reading. If you ever read a page

37:37

in a book, got to the end and just

37:40

forgot what you just read and you reread it

37:42

and you still don't know remember what you just

37:44

read, a lot of it's not our memory, it's

37:46

our paying attention because sometimes people read so slowly

37:48

that when you're reading and we have the largest

37:50

online accelerated learning academy in the world and where

37:53

we teach this and we have students in every

37:55

country so we have a lot of data, we

37:57

actually found that the faster readers actually had better

37:59

comprehension because they have better focus. Because

38:01

when you're learning too slow, you're feeding,

38:04

like say you're reading, and you're feeding

38:06

this amazing supercomputer, right? 86

38:09

billion neurons and each one has

38:11

upwards of 10,000 synaptic connections, more

38:13

connections than there are stars in

38:15

this universe, right? We're feeding this

38:17

incredible supercomputer one word

38:20

at a time.

38:23

Metaphorically we're starving our brain and if I was

38:25

to talk that slowly during this conversation, people would

38:27

lose their focus, their mind would wander somewhere else

38:30

or they would fall asleep. But that's what they're

38:32

doing when they're reading, they're reading too slowly. And

38:34

so we talk a lot about focus, there's a

38:36

whole chapter dedicated to it and it's interesting because

38:38

I don't know Clay, but when you were a

38:40

kid, do you ever play with like a magnifying

38:42

glass on a sunny day outside and maybe burn

38:44

like leaves or something like that? And so they

38:47

can burn like, well not other toys or ants

38:49

or stuff, but you could burn like leaves or

38:51

stuff. But at that point that's doing the burning

38:53

is very sharp, it's very bright. It's

38:56

interesting the words that we choose to use going back

38:58

to the vocabulary when we're talking about earlier about got

39:01

to get or getting the word yet. We

39:04

use the word sharp and bright to

39:06

describe people who are smart, they're

39:08

intelligent, but maybe they're not smarter or more

39:10

intelligent, maybe they're better focused, right? And that's

39:12

the power of focus. And one of the

39:14

things people can do to improve their focus,

39:16

thinking about your brain as a,

39:19

it's mostly a deletion device. And

39:21

what I mean by that is there's a

39:23

billion stimuli you could pay attention to at

39:25

any given time, especially with our phones, every

39:28

ring, ping, ding, app notification, social media alert

39:30

is driving us to distraction, right? What we

39:32

decide to let in, there's like a gatekeeper.

39:34

And that gatekeeper is a part of your

39:36

brain called the RAS, Reticular Activating System. It

39:38

lets in the things that are important to

39:40

you. And it's really driven,

39:42

one of the tools to access more of

39:44

it is by asking better questions. As

39:47

we talked about, you know, the power of questions

39:49

and how questions can lead to better answers. And

39:52

when you ask a different question, you'll get a new answer. And

39:54

so when you ask questions, a lot of times it

39:56

shines a spotlight on something that

39:59

you weren't really paying attention to. to before. And

40:01

so I have something in the story

40:05

where we have about 60,000 thoughts a day.

40:07

And a lot of those thoughts come in

40:09

the form of questions that we ask ourselves.

40:11

And it's my theory that there's one question

40:13

that we ask more than any other question

40:15

in a day. And some of

40:17

it is conscious, some of it's unconscious. So for

40:19

example, a friend of mine looked at it and

40:21

said, you know, her fair out heard dominant question

40:24

was, how do I get people to like me?

40:26

How do I get this person to like me?

40:28

Now people listening, they don't know this person, they

40:30

don't know what they look like or what their

40:32

job is or where they live or anything. Like

40:34

you would know a lot about a person if

40:36

100 times a day they ask myself, how do

40:39

I get people to like me? Because she's signing

40:41

a spotlight on answers. So what would you guess,

40:43

Clay, is like some of the facets

40:45

of her personality? What would you think her day to

40:47

day and if somebody was just obsessed with how do

40:49

I get this person to like me? Yeah,

40:51

it's a very external viewpoint,

40:54

very worried about, you know, what's going

40:56

on externally. Pretty much so.

40:58

And her personality changes depending who she's spending

41:00

time with because she wants the person to

41:03

like them, right? And she ends up people

41:05

pleasing. She's a sicko fan, chill, she's a

41:07

martyr, people taking advantage of her all the

41:09

time. And you know all this stuff about

41:11

her and you only know one question that

41:14

she asks herself, her dominant question. And so

41:16

my question for everyone who's listening obviously is,

41:18

what do you think your dominant question is?

41:20

What do you think the question that is

41:22

that you're asking all the time? Like when

41:24

you're stressed or in certain situations or even

41:27

when you're calm, what's the question that always comes

41:29

up and percolates up to the top? And for me,

41:31

growing up with a traumatic brain injury, I had

41:34

like migraines every day when I was a kid.

41:36

I thought that was normal. I had balance issues

41:38

and I never knew the answer. So my dominant

41:41

question was like, how do I

41:43

not get noticed? How do I

41:45

become invisible? Because I don't want to be called

41:47

on in school, right? And I don't be bullied

41:49

out in the schoolyards. And that informed my behavior.

41:51

I was shrinking down and collapsing. I would always

41:54

sit behind the tall kid in school. So that

41:56

dominant question, I would get answers, answers, answers. People

41:58

are asking like, why am I so? so dumb

42:00

or why does this always happen to me? They're

42:02

gonna get a certain quality of answer. As opposed

42:04

to like for me, my question shifted over time

42:07

as like I have a broken brain, so I

42:09

started asking how do I fix this? I'm

42:11

a very slow learner, how do I learn better?

42:13

And I started getting answers, answers and answers. And

42:16

so even when you read something going back to

42:18

focus, if you read something, forget what you just

42:20

read, are you asking them questions about what you're

42:23

reading? Because if you did, you would say, oh,

42:25

there's an answer, there's an answer, there's an answer.

42:28

So I do believe that it's not just

42:30

about time management, it's about mind management. And

42:32

part of mind management is controlling not only

42:34

our negative self-talk, but also the questions that

42:36

we ask on the repeat. And so it

42:38

might be fun for people to kind of

42:40

just kind of meditate and think about the

42:42

questions and just be self-aware when you're facing

42:44

a challenge. Where does your mind go? What

42:46

do you ask yourself? Because that's what

42:48

thinking is, it's just always asking and answering

42:50

your own questions. And

42:53

another tip you shared that I found

42:55

quite useful. You talked about how your

42:57

mind is pretty good at remembering the

42:59

beginning and end of a reading session,

43:02

and we forget quite a bit of

43:04

what's in the middle. And then you

43:06

also combined sort of this idea of

43:09

our concentration tends to wane anywhere between 10

43:11

to 40 minutes into a reading session. So

43:13

I found it helpful just to have sort

43:15

of this science and framework to back up,

43:17

oh, we should probably read in like a

43:20

25 minute session, something like

43:22

that, give or take, depending on the

43:24

person. And we're able to take

43:26

advantage of that retention curve and

43:28

then naturally give our brains a

43:30

break when the distractions and the

43:32

concentration start to fade away. So

43:36

there are three things that you're about,

43:38

I'll mention the science, because everything, we

43:40

wanna anchor it back into the brain science, because

43:43

this is obviously what's doing all the thinking and

43:45

learning, it's our brain. So there's something called primacy

43:47

and recency. And primacy says that we tend to

43:49

remember things in the beginning of something. So if

43:51

I gave you a list of 30 words

43:54

to memorize, like people have challenged me, or

43:56

100 words, or 100 names, you probably remember

43:58

the first few. primacy prime like

44:00

one first right recency says you tend to remember

44:03

things at the end of something so if I

44:05

gave you a grocery list of 30 things you

44:08

probably remember the last few things too the

44:10

things that are most recent or if you

44:12

went to a party met 20 strangers probably

44:14

remember the first people there and the last

44:16

people that you met there right primacy recency

44:18

what does that mean it's the challenges when

44:20

we're studying I don't know about you back

44:22

in school but a lot of people crammed

44:24

right they didn't study for weeks and then

44:26

they six hours straight without taking a break

44:28

the problem with studying for six hours straight

44:30

is you remember things in the beginning and at

44:32

the end and then there's a big dip in

44:35

the middle and so how you pick up that

44:37

retention and understanding in the middle is you take

44:39

a little brain breaks like maybe 30 minutes

44:42

maybe max every hour right and what you

44:44

do is you create more stops and starts

44:47

you create more primacy and recency and that

44:49

allows you to do it and the technique

44:51

is called the palmadaro technique the palmadaro technique

44:53

is and I actually palmadaro means tomato actually

44:55

so people watching this video have a tomato

44:57

cooking timer for the kitchen and I just

45:00

set this when I want to do like

45:02

focused work I'll set it for like 45

45:04

minutes you know 40 minutes

45:06

and then when I'm done then I'll take a

45:08

five minute brain break and what do I do

45:10

during that brain break I'll do three things I

45:13

will move my body because I think they say

45:15

sitting is a new smoking and we're sitting all

45:17

day behind screens and all the bloods pulling to

45:19

our legs as you know away from our brain

45:21

which was where we need it you move your

45:24

body I also will get some fresh air because

45:26

sometimes we're tired when we're we're talking about leaders

45:28

or readers some people don't read because if they

45:30

put them to sleep and part of it is

45:32

their posture it's like when they're reading something they're

45:34

collapsed and the lower one-third of your lungs absorbs

45:37

two-thirds of the oxygen so a lot of people

45:39

are just getting exhausted because they're not getting enough

45:41

air and oxygen to their blood flow to

45:43

their brain and then finally I will hydrate

45:46

you'll notice like if you're watching the video

45:48

I'm just always drinking because your brain is

45:50

75% water and

45:52

on our podcast recently we had

45:54

a neuroscientist nutritionist Dr. Lisa

45:56

Moscone and she's like even a 2% dip in

45:59

your hydration You're like you're dehydrated just 2% could

46:02

affect your cognitive performance and just staying

46:04

hydrated to boost your reaction time, your thinking

46:06

speed upwards of 30%. So

46:09

it's so very important. So I'll do that

46:11

for like a move. I'll do some deep

46:13

breathing exercises and then just kind of clear

46:15

the mental cobwebs and then I will hydrate

46:18

and I'll come back refreshed and I'll start

46:20

another Pomodoro, another 25, 30, 40

46:22

minutes of dedicated work and

46:25

focus. And I feel like my

46:27

energy levels are really, really peaked

46:29

throughout the day. Let's

46:31

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49:53

Alright back to the show. really

50:00

just love reading. Obviously, there's the

50:02

benefits of what you learn and

50:04

you talk about also just the

50:06

extreme benefits it gives to our

50:08

mind and our body and our

50:10

longevity. You think about how

50:13

retirees, you know, once they retire, many of them

50:15

just kind of have this tendency

50:17

to sort of wither away because they aren't keeping

50:19

their brains active. And I pulled this quote from

50:21

your book where he said, reading is to the

50:23

mind what exercise is to the body. So I'd

50:25

love for you to expand more on this and

50:27

expand on the benefits of reading. I'm

50:30

a big obviously fan. I didn't

50:32

read a book, you know, throughout

50:34

school, all through high

50:36

school, never came close to finishing

50:39

a book. And so again, you know, my teachers

50:41

would have been surprised if I

50:43

read a book, much less wrote a book. What

50:45

I would say about reading is the through line

50:47

as your show talks about with all these successful

50:50

investors and entrepreneurs that if one or for them,

50:52

their business to grow that they need to grow.

50:55

And I think it's the best way.

50:57

So reading is to your mind would

50:59

exercise your body. What I mean by

51:01

that is the reason why everything is

51:03

possible for all of us is this

51:05

thing called neuroplasticity. Neuroplasticity is the phenomenon

51:07

that says that our brains are malleable

51:09

like plastic in a good way. When

51:11

we're exposed to new ideas, a person's

51:13

mind once stretched by a new idea

51:15

never regains its original dimensions. Right? Oliver

51:17

went to home, said that. And so

51:19

I think reading is a wonderful way

51:21

to get new ideas, new facts, new

51:23

insights. And your brain cells that

51:25

fire together, they wire together. And so when

51:28

you're reading something, so you grow through your

51:30

brain grows like your body grows. If you

51:32

want to build a muscle, you give it

51:34

two things are required, you have to give

51:36

it novelty and you have to give it

51:38

nutrition, right? You give a novelty, you work

51:40

it out, you exercise it, and then you

51:42

give it nutrition so it could nourish, right?

51:44

What you nourish flourishes the same thing with

51:46

your mental muscles. And I'm not

51:48

a big fan of a lot of the

51:51

brain training apps like matching colors and shapes

51:53

because I don't see the, it's not shown

51:55

to be able to actually go

51:58

from that to. other things

52:00

that you need to for your work or

52:02

anything else like that. That's why we focus

52:04

on areas that are highly relevant and measurable

52:06

like remembering names or learning a language or

52:09

improving your business vocabulary, giving speeches without notes,

52:11

remembering client information, product information, reading three times

52:13

faster because all that stuff is measurable, right?

52:15

You can measure someone's reading comprehension, their focus

52:17

and everything. Going back to the power of

52:19

reading, it gives you that novelty constantly. And

52:21

I'm a big believer also in doing nonfiction

52:24

and fiction. When I first learned these skills,

52:26

I was reading every nonfiction book you could

52:28

imagine. And over the years,

52:30

I really saw a certain research and

52:32

just also personal satisfaction for reading fiction

52:34

reading. Fiction reading, where

52:36

nonfiction you learn through information, fiction

52:38

you learn through imagination. And

52:41

fiction reading actually has been shown to

52:43

improve your EQ, your emotional quotient. It

52:46

builds higher levels of empathy and fosters

52:48

curiosity and perceptual positions because you get

52:50

to through the narrative of fiction, you

52:52

get to see things from other people's

52:54

point of view, which is so important

52:56

in business and so important in life.

52:58

The big challenge though is like people

53:00

aren't scheduling their reading. And I think to

53:03

read a book a week, let's so we

53:05

triple everyone's readings to be with better comprehension

53:07

through our Academy. And you could

53:09

still read a book a week, which is 52 books

53:11

a year when the average person is reading two books

53:13

a year and somebody's reading 50 books a year. I

53:16

mean, that person is reading 50 books has just a

53:18

clear advantage. I don't think anyone would debate that because

53:20

once you know something, you can make better decisions because

53:22

you're based on it's like this gap between yes, there's

53:24

some people who have and those who have not, but

53:27

there's also a gap between those who know stuff and

53:29

those who don't know and those who know

53:31

stuff can make better choices, right? With their

53:33

finances, their investments, their health, whatever, right? And

53:36

so one of the things I would say

53:38

is when you're reading something, you're building these

53:40

new connections is to you also have to

53:42

schedule it because one of the most important

53:45

productivity tools we have is our calendar. And

53:47

so people will schedule investor meetings or Zoom

53:49

meetings or PTA meetings with, you know, for

53:51

their kids, but they're not scheduling their personal

53:54

growth. And I also think you don't have

53:56

to just schedule like you're learning, but you

53:58

should also be scheduling your expectations. execution. I

54:01

think for every hour someone spends listening to

54:03

a podcast or reading a book or an

54:05

audiobook or something else, they should spend an

54:07

equal hour applying what they learned. Again, in

54:09

the habit of learning something saying, how can

54:11

I use this? Why must I use this?

54:13

When will I use this? And then things

54:15

really take care of itself. The one stipulation

54:17

I would say is I do all my

54:19

nonfiction reading during the day and my fiction

54:21

reading at night because when I'm at night

54:23

and I have a whole evening routine, millions

54:26

of people could see it on YouTube. I viewed it.

54:28

It's just I want to get in that sleep, parasympathetic,

54:30

rest and digest so I can restore and then

54:32

be refreshed the next day. And I don't want

54:34

to read nonfiction because it gets me in my

54:36

kind of my executive brain and I want to

54:39

get more in that kind of relax and so

54:41

fiction reading does that really well for me. I've

54:44

met a number of people that consume

54:47

a lot of audiobooks, especially at

54:49

high speeds. Do you have a

54:51

view on reading versus audiobooks? Yeah,

54:54

I do. And again, I've been doing this

54:56

for 32 years, so we have a lot

54:58

of data. Most people actually, if they're reading

55:00

properly, they'll get more out of reading a

55:02

book and then they will listening to it. And

55:05

one of the reasons why is a lot of

55:07

times when people are watching TV or listening to

55:09

something, they're not active in doing

55:11

it. But reading, you really have to be active.

55:13

And so we don't just teach speed reading, we

55:15

teach smart reading. But that aside, a lot of

55:18

times when people listen to a podcast or listen

55:20

to an audiobook, when they're tested, they don't do

55:22

as well if they read the physical book, usually

55:24

because one of the obvious, kind of the elusive

55:27

obvious is usually when they're listening to something, they're

55:29

doing something else. Like they're

55:31

working out and changing plates or working on

55:33

their treadmill, you know what I mean? Or

55:35

they're driving, so they're multitasking or they're cleaning

55:37

the house, they're doing something other than just

55:39

listening to that book. But if you're reading

55:41

a book, you're not driving. If

55:44

you're reading a book, you're not working out and

55:46

doing like, you know, you're bench pressing and stuff.

55:48

So one of the reasons why if you're going

55:50

to listen to an audiobook and you're doing it

55:52

for the study and the information, it's best to

55:54

just not multitask and just do that one task.

55:56

But it's interesting that people could, going back to

55:58

your point, they can listen to it at like

56:00

faster speeds 1.25 or 1.5 or 2x because we

56:02

can understand that fast but

56:07

most people can't read that fast but I'll

56:09

tell you why though it's because of something

56:11

called subvocalization. You ever notice Clay when you're

56:13

reading something you hear that inner voice inside

56:15

your head reading along with you? Hopefully

56:18

it's your own voice it's like somebody else's voice

56:20

in there. If you have to say the words

56:22

in order to understand them that means your reading

56:24

speed is limited to your talking speed but not

56:26

your thinking speed. Now the question becomes

56:28

do you have to say computer or New

56:30

York City in order to understand what those

56:32

words mean and the answer is absolutely not.

56:35

It's like when you're driving and you see

56:37

a stop sign on the corner you don't

56:39

say to yourself stop. Nobody listening says themselves

56:41

stop but do they understand what it means?

56:45

So 95% of what you're reading every single day

56:47

are like that stop sign. They're what they call

56:49

sight words. You know by sight you don't have

56:51

to pronounce them by sound in order to understand

56:53

them and so like leaders or readers which is

56:56

you know a big theme of your show. John

56:58

F. Kennedy, President Kennedy was a very fast reader. He was

57:01

said the average person reads 200, 250 words per minute. He

57:04

was said to read 600 to you know upwards of

57:06

1200 plus words per minute and

57:08

he also is on record as having one of the

57:10

fastest speeches in American history but if he could talk

57:13

at 300 words per minute but read at let's say

57:15

a thousand words per minute there are 700

57:17

words per minute he's not pronouncing because and

57:19

think about most of the words like it's

57:22

like reading something you don't pronounce

57:24

like the punctuation marks. You don't say

57:26

when you're reading question mark or semicolon

57:28

or period or exclamation point but you

57:30

understand what they mean. They're symbols. All

57:32

those other words and they're but because of

57:34

the they're all they're all these symbols. So

57:36

we don't have to take the time to

57:38

pronounce those words but we had to do

57:40

it back in school when we first learned

57:42

how to read because the teacher needed to

57:44

know you're pronouncing the words correctly so you

57:47

had to read out loud but then the

57:49

teacher said okay class read quietly to yourself

57:51

or read silently to yourself and that's where

57:53

you learn well if I had to say

57:55

it out loud I'm not saying it out loud

57:57

I have to whisper it or say it inside

57:59

my own head but you know that's why people

58:01

are such poor readers because the last time they

58:03

upgraded their skills, we took the last time you

58:05

took a reading class, most people were six or

58:07

seven. So the demand has increased a lot, the

58:09

difficulty has increased a lot, but how we're reading

58:12

it is exactly the same as when we last

58:14

were trained. And that's why I feel like you're

58:16

not born with the ability to read. And so

58:18

how do you develop any skill? You do it

58:20

through proper training. earlier,

58:22

you mentioned the idea of reading a page

58:24

and not remembering what it is you just

58:26

read. And I think another issue is just

58:29

people read books and you know, tend to

58:31

forget, you know, so much of what they

58:33

just read, which is I feel like it's

58:35

normal to some degree just because there's so

58:37

much content in a book. So what do

58:39

you usually teach in terms of retention and

58:41

increasing retention? I'll give

58:44

you two quick tips. I mean, and obviously the

58:46

book goes way more into detail. And our courses

58:48

are 21 to 30 days. So it's the difference

58:50

between a tip and a training, right? You get

58:52

a little tip to kind of move the needle

58:55

a little bit training is where it's just much,

58:57

you know, how to type, you know, how to

58:59

type, right? It takes just a few weeks, 15

59:01

minutes a day. But if you want greater comprehension

59:03

and speed, first, use a visual pacer and ask

59:06

everyone to test it. Don't trust everything I'm saying,

59:08

pick up where you left off, put a little

59:10

mark in the margin where you left off of

59:12

your latest book, and then read, set your timer

59:14

to go off in 60 seconds. And then when you're

59:16

done, 60, the alarm goes off, put a

59:18

little mark in the margin and then count the number of lines

59:21

you read in 60 seconds. So I'll give you a base rate,

59:23

right? Now, when you pick up where you finished,

59:25

I want you to do just continue reading for

59:27

60 seconds, but this time underline the words with

59:30

your finger. You don't have to touch the screen

59:32

on your ebook or you don't have to touch

59:34

the paper just going margin to margin. Don't

59:36

skip anything and count the number of lines

59:39

you read in the second 60 seconds. That

59:41

number is usually 25 to 50% greater.

59:44

So then that's not a small amount.

59:46

Improving anything 25,

59:48

50% is a huge amount because, you know,

59:50

time is money and reading takes time. And

59:52

the average person, the reason why we do

59:54

all this training at Facebook, Nike, Google, Space

59:56

X, these companies is the average person reads

59:58

four hours a day. just to keep up.

1:00:00

I mean think about everything you read in the media

1:00:02

or emails or research, whatever you have to read, right?

1:00:05

You just double your reading speed, save two hours a

1:00:07

day. I mean goodness, two hours a day over the

1:00:09

course of a year. Even if you save one hour

1:00:11

a day over the course of years, 365 hours. If

1:00:14

you divide that by a 40-hour workweek, that's

1:00:17

more than nine weeks you get back every single

1:00:19

year. Two months you get back every single year

1:00:21

on something ubiquitous like reading. That's why reading is

1:00:23

such a needle-mover, not just exercise your brain, not

1:00:25

just for learning new information and knowledge that you

1:00:27

could turn into profit. But to save you time.

1:00:29

But going back to this, using your finger while

1:00:31

you read, just going left to right or a

1:00:33

pen or a highlighter or mouse on a computer,

1:00:35

our eyes are attracted to emotion. It helps us

1:00:37

to focus and because we have better focus, we

1:00:39

have better comprehension. Literally, people using their finger will

1:00:41

say, I feel more in touch with my reading.

1:00:43

But the second thing going back to the power

1:00:45

of questions that will help your comprehension is to

1:00:47

ask more questions. Even when you're reading something, the

1:00:49

three questions I ask myself all the time is,

1:00:51

how can I use this? So I'm listening to

1:00:53

this podcast. I'm like, how can I use this?

1:00:55

How can I apply this? Why

1:00:57

must I, going back to motivation and purpose so

1:01:00

I could feel it, all the benefits? And then

1:01:02

when will I? And I'll put it into my

1:01:04

schedule and my notes and I'll

1:01:06

put something in saying, I'm gonna apply this one

1:01:08

idea with the team on this day

1:01:10

and time. And so if you

1:01:13

want greater speed, use your finger while you

1:01:15

read. If you want better comprehension, ask more

1:01:17

questions. That's why even when we do test

1:01:19

prep, people read pages of paragraphs and then

1:01:21

reading comprehension questions at the end. But what

1:01:23

if you ask those, what if you read

1:01:26

those questions first and then you go through

1:01:28

and you're like, oh, that is an answer.

1:01:30

There's an answer. There's an answer. That's why

1:01:32

every single chapter of Limitless, it's not just

1:01:34

teaching you accelerated learning, it's doing it. Every

1:01:37

chapter opens up with three questions. So

1:01:39

it gets you priming that reticular activating system. So

1:01:41

it's yours. You're looking for those answers when you

1:01:43

go through it. And then we do at the

1:01:45

end a summary of it and how we can

1:01:48

apply it and throughout every page or every other

1:01:50

page or something called quick starts. My last name

1:01:52

quick starts. Something you do in 60 seconds to

1:01:54

apply it, right? Because we want to

1:01:56

get it ingrained. So it's not only a book

1:01:58

on accelerated learning. It's a... book that's actually

1:02:01

designed and written to learn faster,

1:02:03

just because that's how our brain works. I

1:02:06

know you work a lot with organizations and

1:02:08

working with groups, but I believe you've also

1:02:11

worked with investors and wealth managers as well.

1:02:13

I'm curious if there's anything that's stuck out

1:02:15

in working with them that seems to be

1:02:17

a common theme, because each group or each

1:02:19

profession's kind of gonna be a unique bunch.

1:02:23

This is a new chapter in the

1:02:25

book. It's all about cognitive types. It's

1:02:29

a new model that I introduced. I've

1:02:31

always used it with our one-on-one clients

1:02:33

for years, and this is the first

1:02:35

time we've opened it to the public. This

1:02:37

is an interesting thing that allow

1:02:40

everybody to have greater productivity and performance

1:02:42

throughout the year, because I realized after

1:02:44

three decades that as a brain coach,

1:02:46

everybody learns a little bit differently. Just

1:02:49

like with our diet, everyone's a little

1:02:51

bio-individual. Some people, certain foods,

1:02:53

they thrive on it. Other foods, they're not

1:02:56

because they're microbiome. Just like there's personalized medicine

1:02:58

based on your genetics, like a test for

1:03:00

your genetics, or there's a test for your

1:03:02

microbiome that would inform personalized nutrition, we created

1:03:05

a personalized assessment for your brain type.

1:03:08

We realized that there are about four buckets, and

1:03:10

I used animals for each of these. You

1:03:12

could see the leaders, these individuals

1:03:15

that are big investors, they run

1:03:17

big companies, or they're founders, what

1:03:19

animals they exhibit. Just to make

1:03:21

it really simple, remember the word

1:03:23

code, C-O-D-E. Maybe you can kind

1:03:25

of see yourself at one of these. So

1:03:28

the C stands for cheetah. So this quick

1:03:30

assessment, you can go to mybrainanimal.com, you can

1:03:32

take it for free with the release of

1:03:34

the new book. We're just making it available

1:03:37

complimentary, and you'll get personalized instruction on

1:03:39

how to read faster, improve your

1:03:41

memory, make better decisions, hire better,

1:03:43

parent better based on your brain

1:03:45

type. mybrainanimal.com, and

1:03:47

you'll get a whole track, a follow-up in

1:03:49

terms of based on your brain type. So

1:03:51

the first animal, the C, is the cheetah.

1:03:55

The defining characteristic is they are

1:03:58

fast implementers. These

1:04:00

are people who are known for their

1:04:02

speed, their agility, they're quick to

1:04:04

make decisions, they have very strong intuition,

1:04:06

they adapt very quickly, they thrive in

1:04:08

fast-paced environments. The O in

1:04:10

code are your owls and their defining

1:04:12

trait is logic. They love

1:04:14

data, they love facts, they love figures,

1:04:16

they love research, they're very studious. The

1:04:20

D in code are your dolphins and

1:04:22

their defining characteristic is creativity. And so

1:04:24

these are individuals that are great pattern

1:04:26

recognizers. These are often your founders that

1:04:28

have a vision for something maybe other

1:04:30

people can yet see, like

1:04:32

Walt Disney. The E finally are

1:04:34

your elephants and your elephants, the

1:04:36

defining trait is empathy. And they

1:04:38

have high EQ and they're very

1:04:41

compassionate, they're very loyal, these are

1:04:43

your community builders. These are

1:04:45

individuals that support others, they

1:04:47

want people to feel seen, they want

1:04:49

them to feel understood and feel valued.

1:04:52

So once you take the quiz, you'll see what your

1:04:54

primary and secondary is. It doesn't mean you don't have

1:04:56

other characteristics, but it's just like if you're right-handed, it

1:04:58

doesn't mean you don't use your left, it's just you're

1:05:00

more productive with your right hand. But

1:05:03

often somebody, if you're trying to learn

1:05:05

something, often your brain animal is different

1:05:07

than the teacher's brain animal and

1:05:09

it's like your two ships in a

1:05:11

night and you see. And they have

1:05:13

high EQ and they're very compassionate, they're

1:05:15

very loyal, these are your community builders.

1:05:18

These are individuals that support

1:05:20

others, they want people to feel seen,

1:05:22

they want them to feel understood and

1:05:24

feel valued. So once you take

1:05:26

the quiz, you'll see what your primary and secondary is.

1:05:28

It doesn't mean you don't have other characteristics, but it's

1:05:30

just like if you're right-handed, it doesn't mean you don't

1:05:33

use your left, it's just you're more productive with your right

1:05:35

hand. But often somebody, if

1:05:37

you're trying to learn something, often your

1:05:39

brain animal is different than the teacher's

1:05:41

brain animal and it's like your two ships in

1:05:44

a night and you pass each other and you

1:05:46

don't even recognize the other one there, there's no

1:05:48

connection. It's kind of like love languages, if

1:05:50

you're familiar with that. If somebody used words for

1:05:52

affirmation and their partner happens to be acts

1:05:54

of kindness, they're speaking a different

1:05:56

language and so maybe they don't feel valued or

1:05:59

recognized or they can't. communication is different. So

1:06:01

going back to answer your question, a

1:06:03

lot of these leaders, they've leaned into

1:06:05

their brain animal, right? If I was

1:06:08

to like even our team, we had

1:06:10

everybody on our team take this assessment

1:06:12

in four minutes, 100% of our customer

1:06:14

service team, they're elephants. They have high

1:06:17

levels of empathy. They are community builders.

1:06:19

They're very supportive and loyal. Our CFO,

1:06:21

our financial person is an owl, just

1:06:23

loves the data and loves the numbers,

1:06:26

right? Our CEO, my business partner, she's

1:06:28

a creative dolphin. She's a visionary, right?

1:06:31

And so it's interesting. If you go through this,

1:06:33

you can even look at friends, if you watch

1:06:35

the television show friends, it would be like the

1:06:38

owl in the show would be Ross, scientist,

1:06:40

professor, loves a lot of research. Cheetah

1:06:42

would be a Joey who just acts,

1:06:45

doesn't think about it, just acts, right? Phoebe

1:06:47

would be the dolphin, the creativity, the creative

1:06:49

one. Monica would be the one that just

1:06:51

always brings people together at her apartment. She

1:06:53

wants to host everything. She's the elephant. But

1:06:55

you know, if you go through it, and

1:06:57

not everybody is one thing, right? But there

1:06:59

is definitely a dominant trait, like Jeff Bezos

1:07:01

could be the fast Cheetah, right? She doesn't

1:07:03

know for their speed and their agility. He's

1:07:05

quick decision making rapid, the rapid growth of

1:07:07

Amazon reflects, you know, these characteristics. Elon

1:07:09

would be, I would say is more

1:07:11

of a creative dolphin, you know, dolphins,

1:07:13

symbolize creativity and intelligence and work in

1:07:16

creating groundbreaking companies that he can envision,

1:07:18

like, you know, rockets that are going

1:07:20

to Mars more in Buffett, 100% would

1:07:23

be a logical owl, you know,

1:07:25

wisdom, logical thinking, his investments, treasure highly analytical,

1:07:27

they're based on long term predictions and body,

1:07:29

a logical owl, right? Zuckerberg could be a

1:07:31

cheat, like, so you can kind of go

1:07:34

through, but if people fall in the end,

1:07:36

once you know your brain type, because here's

1:07:38

here's the bottom line, Clay, it's not how

1:07:40

smart you are. It's how are you smart?

1:07:43

It's not how smart your kids are, your

1:07:46

team is, how are they smart? It allows

1:07:48

people to kind of design their life and

1:07:50

takes the judgment off of others that they're

1:07:52

just working from their brain type and they're

1:07:55

communicating through their brain type, like cheetahs, even

1:07:57

their communication styles, their parents, they're very fast

1:07:59

to the point. They don't beat around

1:08:01

the bush, right? Because they don't want to

1:08:03

waste time, cheetahs. Owls speak in a more

1:08:05

logical, linear fashion. They're very organized with their

1:08:08

thought. They take more time before they make

1:08:10

a decision because they want to get all

1:08:12

the facts, right? Creative dolphins would think and

1:08:14

communicate more in pictures and then in visions.

1:08:17

And they would read that way too. A

1:08:19

dolphin would read and imagine everything that they're

1:08:21

reading. An owl will take more time and

1:08:23

be more deliberate. A cheetah would skim and

1:08:26

scan getting through the information. An elephant would

1:08:28

read as if they're more empathetic. They want

1:08:30

to see what the author's point of

1:08:32

view is, you know, and see things

1:08:34

from other people's perspective and have high

1:08:36

level empathy. So it informs everything, parenting,

1:08:38

hiring, managing your team. And so that's

1:08:41

a big part of this

1:08:43

new book, Limitless Expanded, where we show

1:08:45

you different ways to apply it towards

1:08:47

your wealth, towards your health, towards your

1:08:49

learning, obviously, and so much more. Tim,

1:08:53

it was such a pleasure reading

1:08:55

your book and having you on the

1:08:57

show. I read it over the past week and

1:09:00

kind of, you know, in preparation for this conversation,

1:09:02

but definitely going to be revisiting it and giving

1:09:04

it more of a, you know, in-depth deep dive.

1:09:06

So thank you for joining me. Really, really appreciate

1:09:08

it. For those in the audience that want to

1:09:10

get connected with you and check out the book,

1:09:12

where should they head? Thank

1:09:14

you. If you go to limitlessbook.com or

1:09:16

anywhere where you buy books, we're donating

1:09:19

the proceeds, the author proceeds, to charities,

1:09:21

build schools. For the last book, we

1:09:23

built schools in Ghana, Guatemala, Kenya, also

1:09:25

Alzheimer's research in memory of my

1:09:27

grandmother who I lost when I was a child

1:09:29

also. So it's just, I believe part of the

1:09:32

process is you learn to earn to return. And

1:09:34

so I would challenge everybody actually take a screenshot

1:09:36

wherever you're consuming this right now and tag us

1:09:39

both in it. I'm at

1:09:41

Jim Quick, K-W-I-K, and share your brain

1:09:43

animal. After you get the book or

1:09:45

you go at mybrainanimal.com, you'll get some

1:09:47

AI art for each animal. If you're

1:09:49

watching this on video, we have like

1:09:52

the cheetah and we have the

1:09:54

different animals represented, but you can post it and tag

1:09:56

us so we get to see it and then I'll

1:09:58

repost some. And I just

1:10:00

want to thank you. But yeah, social media, limitlessbook.com,

1:10:03

mybrainanimal.com, 95% of what we publish out

1:10:05

there is absolutely free. We're on a

1:10:08

mission to build better, brighter brains. No

1:10:10

brain left behind. So this is a

1:10:12

fun conversation. I appreciate it, Clay. My

1:10:14

final words really are that there's a

1:10:16

version, I'm talking to the listener, that

1:10:18

there's a version of yourself that's patiently

1:10:21

waiting. And the goal is

1:10:23

we show up every single day until

1:10:25

we're introduced. And so every single day,

1:10:27

small, simple steps, little by little, a

1:10:30

little becomes a whole lot. I

1:10:32

love it. That's a good place to end it. Thanks so much,

1:10:34

Jim. So stay. Resourceful

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