0:00

We've gotten so good at growing

0:02

companies insanely fast it almost feels

0:04

illegal. But I promise you there's

0:06

nothing shady about it. In fact

0:08

we've hit the ink 5,000 list

0:10

two years in a row and

0:12

not by accident. But by following

0:14

a repeatable system that any business

0:16

can use. And it's not just

0:18

us, one of my clients doubled

0:20

their revenue in months without adding

0:22

a single extra hour to their

0:24

work week. If you follow these

0:26

steps, you can create a business

0:28

that scales quick... while freeing up

0:30

your time. No more feeling overworked,

0:32

overwhelmed, exhausted, stuck. Instead, you'll have

0:34

a business that runs like a

0:36

well-oiled operation. In this video, you're

0:38

going to learn the power of

0:41

doing less. How to over-deliver without

0:43

over-working and why you need to

0:45

find slot machines and avoid the

0:47

alligators. By the way, if you

0:49

don't know who I am, my

0:51

name is Stacey Tushel and I've

0:54

been a business owner now for

0:56

over 22 years and my business

0:58

is generate over $10 million in

1:00

annual revenue. So let's talk step

1:02

one. doing less better. Now I

1:04

get it. You've heard that before,

1:06

a billion times in fact,

1:08

and that's exactly the problem.

1:10

When advice gets repeated so

1:12

much, it actually stops meaning

1:15

anything. But here's the real

1:17

reason you should care. Most

1:19

businesses don't fail because they're

1:21

doing too little. They fail

1:23

because they're scaling a mess.

1:25

When you grow without focus,

1:27

you don't just add revenue,

1:29

you add chaos and you

1:31

might be feeling that. more

1:33

moving parts to manage, more

1:35

interruptions, more fires, and suddenly all

1:37

that growth starts working against you.

1:39

I've seen businesses double their revenue

1:41

and lose money. I've seen entrepreneurs

1:43

work twice as hard and burn

1:45

out while their business is plateauing.

1:47

Not because they weren't doing enough,

1:49

because they were doing too much

1:52

of the wrong things. And that

1:54

is the real game here. It's

1:56

not about doing one thing just

1:58

for the sake of it. Everything

2:00

that doesn't multiply your results. So

2:02

if you don't get this right,

2:04

scaling isn't going to save you.

2:06

It's going to break you. Most

2:08

business owners think that growth comes

2:11

from doing more, right? More marketing,

2:13

more sales, more hours. But in

2:15

reality, scaling starts with doing less.

2:17

So this is what we call

2:19

the power of one, one person.

2:21

Finding one specific type of person

2:23

or customer profile, where you describe

2:26

them to a T. You're marketing,

2:28

you're marketing. conversations, your actual customer

2:30

experience, it's thinking about this one

2:32

specific person in mind. Second, we

2:34

look at one problem. Solve one

2:36

pain point so well that your

2:38

audience can't ignore you. Too many

2:40

businesses are diluting their message by

2:43

trying to fix everything. Instead, go

2:45

deep, not wide, and whatever you

2:47

do, do not get shiny object

2:49

syndrome. Next, one product. Instead of

2:51

offering multiple services or products, dominate

2:53

with one. The best brands aren't

2:55

known for everything. They're known for

2:57

one thing. Think Apple's iPhone. Tesla's

3:00

electric car. Thanks, shape where? And

3:02

last, one platform. Instead of being

3:04

everywhere, build authority in one place

3:06

first. Master Instagram or go to

3:08

YouTube or really start to focus

3:10

on your email list. Whatever fits

3:12

your audience best. Now before expanding,

3:14

start with one and stay there.

3:17

By the way, we actually have

3:19

a whole video about this, which

3:21

you can watch by clicking here.

3:23

If you just stay there, it

3:25

sounds so simple, but it's not

3:27

easy. You will want to naturally

3:29

add more. Do more, expand faster,

3:31

resist the urge. The most successful

3:34

business owners are resisting all of

3:36

these shiny objects all day, every

3:38

day. And instead what they do

3:40

is they refine, they optimize, and

3:42

they master their current strategy. Simplicity

3:44

scales and complexity kills. We've had

3:46

so many clients think that another

3:49

location is going to be the

3:51

answer. And maybe if they're red.

3:53

Yeah, sure, it could be great.

3:55

But we've also seen clients let

3:57

go of losing locations and the

3:59

main business takes off. So the

4:01

moral of the story is do

4:03

less better. Number two, over deliver

4:06

without over working. Most business owners

4:08

here over deliver and they assume

4:10

that it just means work more.

4:12

So they just write it off

4:14

completely. And honestly, if over delivering

4:16

just met more stress, more effort,

4:18

more unrealisticistic expectations, you'd be right

4:20

to ignore it to ignore it.

4:23

here's why it actually matters. Your

4:25

highest paying, easiest sales don't come

4:27

from new leads. They come from

4:29

people who already trust you. So

4:31

think about it. If you're always

4:33

chasing new customers, you're constantly stuck

4:35

on that marketing hamster wheel. More

4:37

ad spend, more cold outreach, more

4:40

convincing, and every sale feels like

4:42

a battle. But the best businesses,

4:44

they don't win by always hunting

4:46

for new people. They win because

4:48

their existing customer base spends more.

4:50

Refers. and sticks around longer. The

4:52

kind of over-delivering I'm talking about

4:55

isn't about working harder, it's about

4:57

making people feel like they're getting

4:59

more than they paid for without

5:01

you doing extra work. So how

5:03

do you over-deliver without over-working? Well,

5:05

surprise and delight. Give unexpected bonuses.

5:07

Personalized touches or exclusive perks. This

5:09

is going to make your clients

5:12

feel valued and keep them engaged.

5:14

So an example could be a

5:16

bridal boutique surprises their VIP brides

5:18

with... a veil upgrade, right? Making

5:20

them feel extra special and increasing

5:22

word-of-mouth referrals. Solve problems before they

5:24

ask. Anticipate needs and provide proactive

5:26

solutions. So maybe a many spot

5:29

owner sends post-treatment skin care guides

5:31

to clients positioning the business as

5:33

caring and knowledgeable while increasing those

5:35

product sales. Make them feel like

5:37

insiders. Give your top clients access

5:39

to early product jobs, behind the

5:41

scenes insights or private. communities. A

5:43

professional organizer can make feel like

5:46

VIPs by offering exclusive in-home organization

5:48

audits or private virtual coaching sessions

5:50

for repeat clients. This is going

5:52

to build loyalty, encourage referrals, and

5:54

keep clients engaged long after their

5:56

initial service. Why over-delivering creates loyal

5:58

high-spending clients? Well clients stay longer,

6:00

which means higher lifetime value. They

6:03

spend more. They trust you so

6:05

upsels feel natural. And clients refer

6:07

like crazy, and they just can't

6:09

stop talking about you. The businesses

6:11

that scale the fastest, they don't

6:13

just sell a product or service,

6:15

they create an experience that people

6:18

will never want to leave. In

6:20

fact, I just read a Google

6:22

review on my studios and the

6:24

parent wrote, I can't imagine going

6:26

anywhere else. That is what we're

6:28

talking about. Step three, keep playing,

6:30

winning slot machines and avoid the

6:32

alligators. Every decision in your business

6:35

either multiplies your time and money.

6:37

Those are slot machines. Those are

6:39

alligators. your job as the CEO

6:41

is to double down on the

6:43

slot machines and eliminate everything that

6:45

drains your resources. Let's talk about

6:47

finding the slot machines. Now a

6:49

slot machine business is just something

6:52

that when you invest in it

6:54

it pays you more. These could

6:56

be things like people, a high

6:58

performing employee or contractor who directly

7:00

generates revenue, you pay somebody 50,000

7:02

a year, they're making the company

7:04

100,000 a year. It could be

7:06

marketing, adds that convert, referral programs

7:09

that bring in new... leads or

7:11

content that works for you 24-7.

7:13

Software and automation, tools that save

7:15

you time and eliminate manual work.

7:17

Maybe coaching and education. The right

7:19

mentor can ten X your business

7:21

by giving you the shortcut to

7:23

success. We recently started running Google

7:26

ads and I hadn't really heard

7:28

too much from the ads company

7:30

on what was happening and when

7:32

I finally brought it up, I'm

7:34

like what's going on? They said,

7:36

well we haven't spent too much,

7:38

only about 1300, but you made

7:41

12,000 in sales from it. And

7:43

I'm like, So why are we

7:45

scaling that? Not everybody under. this

7:47

concept. They have a slot machine.

7:49

A slot machine where you put

7:51

in 1300 and you get 12,000.

7:53

So I said to them, keep

7:55

putting money in the slot machine.

7:58

So don't just think it sounds

8:00

simple and easy. Make sure you

8:02

are actually paying attention to this

8:04

data so you know where the

8:06

winning slot machines are in your

8:08

company. We need to avoid the

8:10

alligators. Allegators are things that look

8:12

harmless but slowly drain your profit.

8:15

Meteor offers, if it's breaking... for

8:17

free. I am so guilty of

8:19

this one. I used to say,

8:21

okay, there's a dance class with

8:23

with three kids in it and

8:25

they're each paying acts and we

8:27

paid the teacher this. Okay, well,

8:29

we're not losing money, right? So

8:32

we can just keep it. That

8:34

is called working for free. And

8:36

what we realize was, you know,

8:38

sometimes we have to have a

8:40

bare minimum where we say, okay,

8:42

unfortunately, this class isn't going to

8:44

be going. them like their first

8:47

or second class free to offer

8:49

this incentive to switch. So now

8:51

there is no cost of a

8:53

teacher and we just took three

8:55

kids and put them in a

8:57

class that wasn't full and had

8:59

capacity to make more. Lightballed moment

9:01

for me when we change that.

9:04

Another one is an underperforming team

9:06

member. If they don't generate or

9:08

protect revenue you need to reassign

9:10

or replace them. This is a

9:12

big one and we can talk

9:14

so much more about this but

9:16

what you need to know is

9:18

this happens even sometimes even sometimes

9:21

with commission only contractors or employees.

9:23

So you might say we've worked

9:25

with hundreds and hundreds of clients

9:27

that will oiled and one of

9:29

the biggest areas that this pops

9:31

up as a red flag is

9:33

when somebody is on zero dollars

9:35

an hour and commission only. So

9:38

when somebody's underperforming earning low commission

9:40

I'll have a business owner say

9:42

well it's not really costing me

9:44

any money because I'm not paying

9:46

them. Okay but there is something

9:48

called opportunity cost. So yes you're

9:50

right you might be paying them

9:52

zero dollars to produce enough. But

9:55

if you had somebody else in

9:57

there and you were paying them

9:59

a lot of money, but they

10:01

were generating four times their salary,

10:03

that's a big, big difference. So

10:05

do not think, oh, well, they're

10:07

not costing me anything. There is

10:10

always an opportunity cost. Next is

10:12

software bloat, and wow, this one

10:14

has skyrocketed. I've been in business

10:16

for a few decades, and what

10:18

we used to spend on software

10:20

is nothing compared to what we

10:22

spent today. 27 here, 97 there,

10:24

it adds up to thousands of

10:27

dollars per month. And a lot

10:29

of companies have what we call

10:31

software bloat. Meaning, a lot of

10:33

the tools are overlapping functions, wasted

10:35

money. And sometimes you have software,

10:37

you don't even remember that you're

10:39

still paying for. You thought you

10:41

got rid of them a year

10:44

ago. So be really, really careful

10:46

that you're not overpaying for software.

10:48

Busy work. Just because something is

10:50

getting done doesn't mean it's moving

10:52

the business forward. Don't tolerate break

10:54

even. If it's not making you

10:56

money. or saving you time, let

10:58

it go and focus on something

11:01

that will. These strategies are the

11:03

exact type of thing we help

11:05

business owners with. If you want

11:07

to find out how well-oiled can

11:09

help you streamline and scale, you

11:11

can book a free 60-minute call

11:13

at book woo call.com.