0:00

you're feeling stretched thin and you're

0:02

wondering how some entrepreneurs managed to

0:05

run multiple million dollar businesses without

0:07

working 24 -7, this video is

0:09

for you. I used to be

0:12

in the weeds every single day

0:14

answering emails, getting interrupted,

0:17

doing the fulfillment myself. That

0:19

was until I mastered these three

0:21

key strategies that allowed me to

0:23

scale While working last, now

0:26

I'm able to run the multiple seven

0:28

figure businesses in just 30 minutes per

0:30

week. Now, in this

0:32

video, I'm going to share with

0:34

you what to master first before

0:36

you spread yourself way too thin.

0:38

Number two, how to actually remove

0:41

yourself from the daily operations just

0:43

one stage at a time, and

0:45

the number three data -driven decision

0:47

-making that I use to track

0:49

business health in just 30 minutes

0:51

per week. By the way, if

0:53

you don't know who I am,

0:55

my name is Stacey Tushel, and

0:57

I've been a business owner for

0:59

over 22 years, and my

1:01

businesses now produce over $10

1:03

million in annual revenue. Number

1:06

one, master before you

1:08

diversify. Most business owners make the mistake

1:10

of jumping into way too many things

1:12

at once, and they get caught up

1:15

in shiny object syndrome. So

1:17

starting new businesses before the first

1:19

one is actually successful, this

1:21

is a recipe for chaos. And

1:24

you may not know this, but I

1:26

actually own three children's dance music acting

1:28

schools in Milwaukee, Wisconsin. But

1:30

I didn't go big right away.

1:32

My second location wasn't actually created

1:35

until 10 years after my first

1:37

business was started. So instead of

1:39

rushing, I focused on mastering one

1:41

business before diversifying. I didn't create

1:44

well -oiled operations, the business you

1:46

see here, until I was completely

1:48

out of my performing art studios.

1:50

In fact, I had already been

1:53

removed for 18 months before I

1:55

even considered another business. So many

1:57

business owners want to create more

1:59

when they don't have the first

2:02

one dialed in. So say no

2:04

to more locations, more products, more

2:06

revenue streams, and dial in one

2:08

thing at a time. And before

2:10

you just make the assumption that

2:12

you are out of the day

2:14

-to -day operations, do a test

2:16

before you make the next commitment.

2:18

I see business owners lying to

2:20

themselves saying, yeah, I'm not really

2:22

involved. It runs without me. And

2:24

if you watch them for 30

2:26

days, they would have constant interruptions

2:28

and need to jump in to

2:30

save the business. So yes, today

2:32

you see me with three dance

2:34

music and acting schools. And we

2:36

had pre -school, pre -COVID, but

2:38

those things were years apart. We

2:41

started with Just Dance for years, and

2:43

then we added Just Music for years,

2:46

and then we added, you see what

2:48

I'm saying. So make sure you test

2:50

before expanding permanently. I actually

2:52

rented for three years before I committed

2:54

to a permanent location. So don't just

2:57

go from zero to 60. How can

2:59

you dip your toes and just see

3:01

if expanding is really as great of

3:03

an idea as you think it is?

3:05

Can you rent? instead of buying. Can

3:07

you do a pop -up for a

3:09

short term versus gambling on one to

3:11

three years? You need to build strong,

3:13

repeatable systems so the business can actually

3:16

run without you. Ask yourself,

3:18

if you stepped away right now

3:20

for 30 days, what would go

3:22

wrong? What about a year? Because

3:24

this new opportunity will cost you

3:26

and you won't be as available

3:28

when you start something new. When

3:30

you master one business first, then

3:32

you create a blueprint that makes

3:34

growing another one so much easier.

3:37

Number two, let others shine.

3:40

One of the most critical yet

3:42

difficult shifts for business owners is

3:44

letting go of control and empowering

3:46

other people. Many business

3:48

owners believe that their business thrives

3:50

because of their involvement in every

3:53

decision. But in reality, a business

3:55

that depends on you is a

3:57

business that owns you. So to

4:00

truly scale and create sustainability, you've

4:03

got to shift from being the

4:05

central figure to building a team

4:07

that takes ownership. Here's how we

4:10

do that. We build a team

4:12

that doesn't depend on you for

4:14

every single decision. So if every

4:16

question, problem, or approval needs you,

4:19

you're the bottleneck. Instead, we

4:21

want to hire leaders and not just

4:24

employees, people who take

4:26

initiative and feel confident solving

4:28

problems. We want to clearly

4:30

define roles and responsibilities so

4:32

everybody knows who is accountable

4:34

for what. You'll also need

4:36

to establish a decision -making

4:38

hierarchy so that team members

4:40

have the authority to act

4:42

without waiting for you. If

4:44

your team is always waiting

4:46

for you to approve pricing

4:48

changes, create a pricing approval

4:50

process or guidelines so they

4:52

can confidently make those decisions

4:54

within set parameters. Number

4:56

two, create systems and processes that

4:58

allow others to take the lead.

5:01

So when systems are in

5:03

place, people can follow structured

5:06

workflows without needing your input.

5:08

So focus on those SOPs,

5:10

standard operating procedures for recurring

5:13

tasks. automated reporting

5:15

dashboards so the team can access

5:17

key data without needing to ask

5:19

you. And then set up team

5:21

meeting cadences to keep communication flowing

5:24

and have accountability. So instead of

5:26

being the only one who monitors

5:28

finances, Implement a weekly financial

5:30

review process where a team member

5:32

presents those key numbers before you

5:35

even need to ask. And next,

5:37

develop trust by training and empowering

5:39

the right people. Many business owners

5:41

hesitate to delegate because they don't

5:43

fully trust their team. But

5:45

trust isn't automatic. It's built

5:48

through consistent training and empowerment.

5:50

So invest in leadership development for

5:53

key team members. Use

5:55

incremental delegation. Start

5:58

by handing off small decisions that if they

6:00

mess up, it's not as big of a

6:02

deal. and build from there. And

6:04

then recognize wins publicly because you

6:07

want to reinforce their confidence and

6:09

independence so they feel comfortable doing

6:12

this without you. If you're hesitant

6:14

to let a team member lead

6:16

client meetings, start by having them

6:19

co -lead while you observe. Then

6:21

gradually step back until they can

6:23

handle it independently. Number four, remove

6:26

ego and step away. A business

6:28

design to function without you is

6:31

a well -oiled operation. The

6:33

goal is not for you to be

6:35

needed, but to create something that thrives

6:38

without your presence. So

6:40

accept that your team may do

6:42

things differently and that's okay. Shift

6:44

from being the operator to being

6:46

the innovator, focusing on big picture

6:49

growth instead of in the weeds

6:51

in the day to day. and

6:53

celebrate when your team shines without

6:55

you. This is a sign

6:57

of true success. You win

7:00

when your team wins. The biggest

7:02

mindset shift? Your success

7:04

isn't about how much you

7:06

do. It's about how well

7:08

your team performs without you.

7:11

If your business can grow without

7:13

your constant involvement, you've

7:15

created something scalable, profitable,

7:17

and sustainable. And

7:19

that result is going to get you more

7:22

time, more profit, more freedom. And this is

7:24

the exact type of thing we help business

7:26

owners with. If you want to find out

7:28

how well oiled can help you streamline and

7:30

scale, you can book a

7:32

free 60 minute strategy call at

7:35

bookwoocall .com. And the last big

7:37

point I want to make is

7:39

data driven decision making. So when

7:41

you step back from the daily

7:43

operations, the key to staying in

7:45

control without micromanaging is having the

7:47

data -driven decision -making. The goal

7:50

is to get a clear picture

7:52

of your business in just 30

7:54

minutes per week, not spending hours

7:56

sifting through unnecessary details and metrics

7:58

and KPIs. So here's what you

8:00

should do. Number one, non -negotiable

8:02

is a profit and loss statement,

8:05

a PNL, your business health check.

8:07

Your P &L statement is like

8:09

a financial scorecard that tells you

8:11

if your business is trending up

8:13

or down. Rather than getting lost

8:15

in every expense, just focus on

8:17

what was your revenue? What

8:20

were your expenses? Are we

8:22

growing? Stable? Shrinking? What

8:24

were your profit margins? Is your

8:26

profitability staying healthy? Take a peek

8:28

at cash flow. Do we

8:31

have enough liquidity to sustain growth? Do

8:33

we have cash reserves? Now,

8:35

instead of reviewing your P &L in

8:37

isolation, compare it to last month and

8:39

last year, this is going to help

8:41

you spot trends and adjust your strategy

8:43

before problems arise. So what I mean

8:45

by that is when you look at

8:47

how much you made and how much

8:49

you kept, it might not

8:52

mean a whole lot to you. But

8:54

when you see this is what we

8:56

did this month, But compared to last

8:59

month, here's what's happened. You might go,

9:01

oh, wow, why are we down? Why

9:03

are we up, right? Or you might

9:05

have a seasonal business where September really

9:08

has nothing to compare in August. They're

9:10

very different months. But you might want

9:12

to say, okay, this September we brought

9:15

in X. What did we bring in

9:17

last September? And that data might really

9:19

help you. You'll want to make sure

9:22

you have critical KPIs, key performance indicators.

9:24

And these are just the numbers that

9:26

matter the most. Not all numbers are

9:29

created equal and your time is really

9:31

valuable. So we only need to focus

9:33

on one or two key performance indicators

9:36

per department that actually impacts the profitability.

9:39

Here are some department examples. So

9:41

maybe in marketing, you are tracking

9:43

cost per lead and the lead

9:45

to sale conversion rate. In sales,

9:47

it might be new customers acquired

9:49

this week and revenue per sales

9:51

rep. In operations, you might be

9:53

looking at the customer retention rate

9:55

or fulfillment speed, maybe in finance,

9:57

profit margins, or accounts receivable aging.

10:00

And the biggest pro tip I

10:02

can give you is get a

10:04

dashboard. Use Google Sheets, Monday, Notion,

10:06

whatever you want, where the team

10:08

updates these numbers weekly so you

10:10

can just go in there and

10:12

track at a glance. From there,

10:14

we want to do team check

10:16

-ins and get fast and effective

10:18

updates. Instead of long, unnecessary meetings,

10:21

use structured check -ins that actually focus

10:23

on progress on those KPIs. Are we

10:26

on track? If the answer is yes,

10:28

You know you're in good shape. If

10:30

the answer is no, you might have

10:33

to jump back in that business and

10:35

really help them. Look for bottlenecks. What

10:37

roadblocks need attention? And then always end

10:39

with the action plan. What are next

10:42

steps? You'll want to find out your

10:44

meeting cadence. Now, if we're

10:46

talking specifically about how to run a

10:48

multi -million dollar business in just 30

10:50

minutes a week, let me break down

10:52

what that would actually look like. Weekly

10:54

10 minute department check -ins. Slack, email,

10:57

quick call. monthly 30

10:59

minute leadership report review,

11:02

and quarterly 60 minute deep dive into

11:04

company strategy. For my business specifically, I've

11:06

been out of the day to day

11:08

for 12 years. We have a full

11:10

leadership team in place. So

11:12

me personally, what I do is every other

11:14

Tuesday, I've got about a

11:16

one hour time slot marked on my calendar.

11:19

Now, I travel quite a bit. So

11:21

if I am out of town for

11:24

one of those two meetings, we do

11:26

not make up that meeting. So in

11:28

some months, I'm only working on that

11:30

business one hour a month, total 15

11:32

minutes a week, basically, right? And

11:35

at the most it's about two hours

11:37

per month. But again, I've been out

11:39

of the day -to -day operations for

11:41

over 12 years. There are leaders in

11:44

place. In fact, my general manager really

11:46

behaves as the CEO of that company.

11:48

And I am more like an investor

11:50

of that company. And I consult them

11:52

just because it's still my business. And

11:54

I want to make sure when I

11:56

look at those KPIs, I am not

11:59

getting surprised where all of a sudden

12:01

the business has been doing this and

12:03

I didn't know. So I'm still involved

12:05

to make sure that we are seeing

12:07

this. A couple of pro tips. Use

12:09

a standard update form like what are

12:12

your wins? What are your challenges? What

12:14

are next steps? The ultimate goal is

12:16

high visibility, low involvement.

12:19

And this systems allows you to actually

12:21

see the problems before they become emergencies.

12:24

So ensure your business is scaling

12:26

in the right direction and keep

12:28

your team accountable without getting dragged

12:30

in to the day to day

12:32

operations. You might attempt to start

12:34

backing away and you may realize

12:37

your business is as well -oiled

12:39

as you think. So don't back

12:41

out too quickly. Make sure you've

12:43

got a well -oiled system before

12:45

you ever consider leaving. By focusing

12:48

on these three main pillars, mastering

12:50

before you diversify, letting others shine,

12:53

and using data -driven decision -making,

12:55

you can confidently run multiple million

12:57

-dollar -plus businesses in just 30

12:59

minutes per week. And if you

13:02

want our help while oiling your

13:04

business, you can book a free

13:06

60 -minute strike. Call at bookwoocall

13:08

.com.