0:04

Business Business doesn't have to be

0:06

as hard as you're making it.

0:08

It's all about mastering a few

0:10

key techniques, systems, and mindset. Welcome

0:12

to Well Oiled Operations. With over

0:14

2 million downloads, it's the go -to

0:16

podcast dedicated to helping you increase

0:18

your profit margins while getting your

0:20

time back. I'm your host, Stacey

0:22

I've been an entrepreneur for over

0:24

20 years and I own multiple

0:26

seven -figure businesses. Whether you're a

0:28

brick and mortar or an online

0:30

business owner, it doesn't matter. I've

0:32

got both and I'll show you

0:34

my framework to get you more customers

0:36

in the door, more profit in your

0:39

pocket and more happiness in your

0:41

home. It's time to get your business

0:43

less reliant on you. Rick, welcome

0:45

to Well Oiled Operations. Thanks for

0:47

having me Stacey. I'm excited about this conversation.

0:49

I love talking about this stuff. Yeah,

0:51

I geek out on this kind of

0:53

stuff, and when I found out, Rick is

0:55

the guy we need to talk to,

0:57

and I already had so much, I feel

1:00

like you had so much credibility in

1:02

my mind because you're just a techie guy,

1:04

you dig into this kind of stuff,

1:06

this is your wheelhouse. And what scares me

1:08

about listening to AI experts, you know,

1:10

air quotes. It's not

1:12

been around that long for anybody to be

1:14

an expert. So what I love is I

1:16

know. you are the techie guy,

1:18

you are going dig, you are gonna use

1:20

it, you are gonna test it. So you're giving

1:22

me confidence of what you say I can

1:24

really take back to my team and say, okay,

1:26

Rick said it, I believe it, let's go

1:28

all in. So I'm just really grateful to have

1:30

you here. Well, I'm I'm a

1:32

flatter that you think I'm techie because

1:35

I'm really not If

1:37

you can do Facebook ads or any

1:39

of that stuff, you are my eyes. I

1:41

I like to dig into it and figure

1:44

it out and be able to simplify

1:46

it. for

1:49

businesses. because, you know,

1:51

because everybody, most people, know, I

1:53

think the experts that you're

1:55

talking about are way technical. And

1:58

they're too technical to be a to

2:00

like it down. So

2:02

that a business can actually use what

2:04

they're talking about. Yeah, then, and then

2:06

they scare me because it just sounds so

2:08

advanced and they're using phrases that I just

2:10

don't get. So then I start to go,

2:12

maybe this isn't for me. However, I know

2:14

after what I've researched, this is for me.

2:16

And this is definitely for my audience. who

2:19

wants more help, wants to scale, but

2:21

not but necessarily just keep hiring, hiring,

2:23

hiring more people. So I'm really excited.

2:25

So. So I use the phrase

2:27

AI assistance. Can you tell us what

2:29

does that even mean? Just kind of give

2:32

us a little backstory. Yeah, so

2:34

AI assistance, So think the

2:36

first thing to remember is

2:38

that when people are using

2:40

terminology like assistance, GPTs,

2:44

chatbots, cloud

2:46

projects, They're all pretty

2:49

much interchangeable. Okay. Okay. And,

2:51

you know, a chatbot. yeah,

2:53

that could be like a

2:56

customer service assistant, for example.

2:58

But... in order to create. in

3:00

order to have an assistant, should

3:02

say, that can say. write sales

3:05

page copy, write copy, write

3:07

copy, be your business

3:10

analyst, be your business strategist.

3:12

These are all different

3:14

assistants. And

3:16

it means all the

3:18

same thing in terms of

3:20

when somebody says, oh, let's go

3:22

create a GPT in chat

3:24

GPT, or I'm going create a

3:27

project inside of Claude. We're

3:29

talking about the exact same thing. Now

3:32

When people use the word agent,

3:34

though, That's where it gets

3:36

a little. wonky, if

3:38

you will. Because I mean, I

3:40

don't know when this episode will

3:42

come out, but we're recording this sort

3:45

of third week -ish of November 2024.

3:47

As of right now, the technology, the

3:49

public -facing technology, I should

3:51

say, for agents doesn't

3:54

exist. I I

3:56

shouldn't say that either. It's not

3:58

refined enough to use. It exists, but

4:00

a true, you know, when we're talking

4:02

about an agent, it's like, you give

4:05

it a task and it does it

4:07

without an SOP, essentially. But you give

4:09

it a task, it goes and does

4:11

all of the steps all by itself.

4:13

And so a super simplified example of

4:15

that would be like, oh, I'm traveling

4:17

over the holidays, I'm going to Chicago,

4:19

take care of my travel arrangements. So

4:21

it'll go book you, it'll go find

4:24

the flight, book the flight, hotel, etc.

4:26

Book the car. You're not telling it

4:28

to do this and then this and

4:30

then this. You just tell it what

4:32

you want and then it'll go do

4:34

it. Yeah. That technology, like the public

4:36

facing agent, if you will, is, it's

4:38

here, but it's not, it's not streamlined

4:40

yet. So I would say Q. 2025,

4:43

which is not very far away. There

4:45

will be the ability to be able

4:47

to do this. I think it's going

4:49

to be rough at first. Yeah. Like,

4:51

Entropic has just, in just a quick

4:53

terminology, Entropic has claw, just like Open

4:55

AI has chat cheap, so Entropic has

4:57

their quote unquote computer use, which is

5:00

agent, agent-like, so it can access your

5:02

browser and do things that you tell

5:04

it to do. Google's coming out with

5:06

Jarvis later this later this year. I

5:08

mean, it's rumored to come out in

5:10

December. So these are more agents as

5:12

opposed to the assistant, which are these

5:14

GPTs or cloud projects. Okay, amazing. So

5:16

to give people some just like tangible.

5:19

things like what does this even mean

5:21

why would this be easier for us

5:23

so this was really interesting for me

5:25

to see like it's one of those

5:27

things where I keep hearing about it

5:29

hearing about it hearing about it not

5:31

doing it and then And

5:33

And some of my

5:35

employees are just

5:38

starting to use it

5:40

on their own.

5:42

So for instance, one,

5:44

we have an

5:46

onboarding process, right? After

5:48

somebody buys into

5:50

the program, we onboard

5:52

them with a

5:54

coach. And it's really,

5:57

really important that

5:59

handoff, right? We want

6:01

to make sure

6:03

whoever spoke to them

6:05

originally has the

6:07

best notes to pass

6:09

to their coach.

6:11

So we're not having

6:13

to like, have

6:16

you repeat everything. So

6:18

what's really funny

6:20

is, all of a

6:22

sudden customer success

6:24

team is like, this

6:26

person has by far the best coaching notes out

6:28

of anybody. Could you ask them to show

6:30

how they're doing it so everybody else can do

6:33

it? Yeah, of course, he's using

6:35

AI. So basically what he's doing is

6:37

it's just like you would teach an employee,

6:39

hey, this is how you do the

6:41

system. Here's what we need to see. And

6:44

He's just putting the entire video into it

6:47

grabbing and it knows grab this grab

6:49

that Where's this that so of course he

6:51

looks amazing and he's like, I'm doing

6:53

less work than anybody on the team. Right,

6:55

he's getting the credit for it and

6:57

I love it. So to help the on

6:59

-boarding process amazing. We're looking at heavy marketing

7:01

stuff. Right. You just said. you

7:03

know, newsletters, email newsletters, what to

7:05

post on Instagram. I mean, I'm

7:08

not looking at firing anybody. I'm looking

7:10

at making everybody on my team like

7:12

10 times faster. That's the thing.

7:14

Yeah. Yeah, for sure. And I

7:16

mean something as simple as what

7:18

that person's doing on your team I

7:21

mean. I almost

7:23

want say it's thinking outside the

7:25

box, but unfortunately, or I should

7:27

say in actuality, these days, you

7:29

kind have to be thinking like

7:31

that. Yeah, You know, it's like,

7:33

well, I have a call. I

7:35

have a sales call with somebody. Normally,

7:37

it would be, okay, I'm going

7:39

to record the sales call or I'm

7:41

not recording the call and I'm

7:43

taking notes And then I'm going to

7:45

go and put my notes together

7:47

and write an email and or whatever

7:50

kind of thing I need to

7:52

forward on to somebody else. It's attach,

7:54

you know, Fathom Fireflies or Zoom

7:56

AI to the calls. So it's taking

7:58

the notes for you. and. And

8:00

then you can do, you can

8:02

ask that AI tool afterwards if

8:04

you ask it, meaning, all right,

8:06

it recorded the call, ask it

8:08

for whatever you want. What were

8:10

the biggest objections that person brought

8:12

up on the call? Yeah. There's

8:14

any number of, any number of

8:16

things you can do. And the

8:18

cool thing is, is like, it

8:21

doesn't have to be expensive to

8:23

do these things. Okay. I love

8:25

it. So, let's actually talk about

8:27

that. What kind of cost is

8:29

involved to get the right softwares

8:31

and to start setting some of

8:33

this up? Hey, are you a

8:35

business owner that's looking to not

8:37

just increase their revenue, but actually

8:39

have it positively impact your profit?

8:41

Without you working more, because let's

8:43

be honest, there isn't any more

8:45

time in the day. If so,

8:47

I want to invite you to

8:50

my free training call Protect Your

8:52

Profit. I'm going to be breaking

8:54

down our three-part well-oiled operations framework.

8:56

We're going to be going over

8:58

the plan, the people, and the

9:00

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9:02

We've already had over 100,000 small

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9:54

oiled class.com or click the link

9:56

in the show notes and I

9:58

will see you there. So. So

10:00

I'm going of flip that on its

10:02

head that on its most people do

10:05

is say, oh, okay, is have, know,

10:07

everybody's heard of know, everybody's heard a I

10:09

got chat t. So, okay, I got chat I'm

10:11

gonna do this with it. it.

10:13

Well, maybe this, whatever you're talking

10:15

about, isn't. isn't the best thing

10:17

to do with chippy t maybe maybe

10:20

isn't the best tool for that. for

10:22

that. So I like to do what

10:24

I call I call like the framework. framework.

10:26

looking at, and this is any

10:28

you know, talked about reverse engineering

10:31

things for years, right, in our

10:33

our in our business what What are the things that

10:35

we need to accomplish in our business? in our business

10:37

first understand that, like what are the

10:39

big pain points? What are the big challenges? what are

10:41

the big That person, for example. for

10:43

example your team. all right,

10:45

the challenge is is gonna have a

10:48

call a call And it takes me

10:50

a lot of time to put

10:52

these notes together notes that, and that's

10:54

important because the onboarding process needs

10:56

to be super streamlined. streamlined. Okay, cool.

10:58

cool. Well, that is the problem, if

11:00

you will, that we're solving for. We

11:02

want to make that better. We want

11:04

to simplify it. to And then we figure

11:06

out which tool. out which tool is or

11:09

tools or automation is best way

11:11

to solve that problem. Most

11:13

people do not do it that way.

11:15

way. Most people go to, like I

11:17

said, the tool say, say, how can I use

11:19

how can I use this tool let's than

11:21

let's figure out what the problem or

11:24

thing that I wanna get off my

11:26

plate is. What are the what are the

11:28

steps in which to do that?

11:30

up, you know, the whole whole SOP that

11:32

everybody loves to loves to hate, myself

11:34

included, but it's super easy, easy, you know,

11:36

can help with that with that too. Yeah.

11:38

Once we know what that is,

11:40

then we get our we get then

11:42

we can figure we can there's seven

11:44

steps in this process. seven right here,

11:46

process. Oh, right can help with this,

11:49

or this, or ChatGBT, or this tool, or

11:51

that tool. That's how you do how you

11:53

do it. way Because that way you're

11:55

gonna save because all of these, because

11:57

there's eight million tools coming out

11:59

every single. the week, And it's super overwhelming.

12:01

So when we can understand what

12:03

problem are we solving first and then

12:05

figure out the tool. first and

12:08

then figure You know, I

12:10

think that to answer the original

12:12

question. the original you could be doing this

12:14

with. doing this literally two

12:16

to three tools. tools in your

12:18

in your business. I And I say,

12:20

you know, it's like the, the death by $20 monthly

12:23

monthly subscriptions. how many

12:25

how many more do we need? Yeah, I mean,

12:27

you you can can do, for example,

12:30

most people will say, will don't well, I

12:32

there a way to get around doing

12:34

a way to get around doing chatty BT uh,

12:36

plus getting Pro, pro. So 40

12:38

40 bucks, 20 bucks each.

12:40

And then this other tool.

12:42

what if you You know, a what if

12:45

you got a tool like P-O-E-D-com, it's

12:47

20 -O -E a month, and bucks a month

12:49

and you get access to all

12:51

the, all the models, and you you can build

12:53

your chatbots in there, your in there,

12:55

there assistance in there too. doing it that way

12:57

way yeah, yeah is I get it, I get it dollars. You're

12:59

like, 40 how many more of these do I need? more

13:01

of But when you're talking about making

13:03

your team that you might be spending team

13:05

that you might be spending a month. thousand a

13:07

month. Yep. And for $80, you're making him

13:09

or her faster. or is worth

13:11

every penny. worth every had a copywriter

13:13

that was doing a specific activity,

13:16

and it was taking her about

13:18

four hours to do that activity. four

13:20

I showed her how to do it with

13:22

AI. her how to do it with now she does it

13:24

in one hour. one hour. So I only only have

13:26

to pay for an hour of

13:28

output, right, input versus total. So I will pay 60, 80

13:30

dollars a month will pay know, $80 a

13:32

month to save, you know, a

13:34

right? And of what she was getting

13:36

paid, right? or And not that

13:38

she got a less, she's working less,

13:41

she's just doing more for me,

13:43

which is really speeding up our

13:45

company. Totally, yeah, I I mean, she can

13:47

get through things quicker, you know, you

13:49

know, the, the, the, for everybody listening like the

13:51

like the copyrighters are gonna be the last

13:53

to adopt this because they think they

13:55

feel, you know, the biggest threat

13:57

to biggest threat to their to their their job.

13:59

job But that's a great way, way,

14:01

a great way to think about it as long

14:03

as they're open to it. long as they're

14:06

her. was like, Yeah, I had to not replacing you.

14:08

But you are I'm if this really took you

14:10

four hours, I have to show you how

14:13

I could whip this. I mean, some of

14:15

these things I could do in 10, 20

14:17

minutes. to I do think I could whip this,

14:19

I mean, is only as smart as

14:21

the person running it, right? mean,

14:23

just like if I had a coach,

14:25

but I ask bad questions, I'm

14:27

going to get like really low it, right?

14:29

So I do think we have do think

14:31

we have to still educate ourselves on AI

14:33

way she was using way she was using AI,

14:35

she wasn't getting what I was getting. I

14:38

said, said, let me show you how I

14:40

do it. She's like, how I mind is

14:42

blown right now, my mind Very different. right it's

14:44

the whole Very in, crap out. know,

14:46

if you are asking a bad question,

14:48

Yeah. not going to get a great

14:50

answer from in, crap It's like anything

14:52

else. are asking a bad question, people to

14:54

use it, but you've got to get educated before

14:56

you start using it and thinking AI. is amazing. Because

14:59

it's like, know, as know, I did you know, I did

15:01

Facebook ads for years and years are like, oh, I people

15:03

are like, oh, I tried it and it doesn't

15:05

work so I'm not doing it anymore. how Well, like,

15:08

well, how long did you actually do it? It's

15:10

the same thing with AI. It's like, well, I

15:12

tried to write an email with AI and it

15:14

didn't sound like me at all me at all, it

15:16

was all off. So, you you know, this doesn't work.

15:18

work, well, No, No, it's because you didn't do

15:20

X, Y, and Z. X, Y, will work,

15:22

it can sound like you, but you

15:24

gotta do a few things in order

15:26

to get it to do that. in order

15:29

to get the team, know, Yeah.

15:31

And with the not all of

15:33

them, but a lot of

15:35

the bigger tools, say of them, but

15:37

a lot of the bigger you know,

15:39

some of these or Claude or, you know,

15:41

some of these AI note for Zoom

15:43

calls, they have team plans. plans

15:46

you can add a whole bunch of people

15:48

to it. not 20 bucks a month bucks

15:50

price will go up because you have

15:52

a lot of people using it. But you have

15:54

a you want to get adoption on you want

15:56

tool across the team, they've got team

15:58

plans for that. that. Okay, amazing. So what

16:00

are are some key key tasks

16:03

or processes that you think AI

16:05

could be taking over to

16:07

free up some time? in

16:09

somebody's small business. things that, things

16:11

that, you an well, I can give you

16:14

an example my from my own business you know,

16:16

and you know, and I've been, I

16:18

mean, I'm almost embarrassed to

16:20

say it, but it's, but

16:22

it's, I mean, it's the reality,

16:24

right? Yeah. So right? Yeah. put out

16:26

a newsletter every Sunday morning. Sunday morning. It's

16:29

called the AI playbook and The top part

16:31

is news stories. are

16:33

relevant to relevant to online

16:35

businesses umpteen daily AI newsletters and

16:37

newsletters the and you have

16:39

to find the little things

16:41

within them. to You really have

16:44

to in the needle in

16:46

the haystack in there I don't it's

16:48

it's cool cool that they've developed

16:50

an AI robot that will

16:52

make my coffee. I

16:55

want I want one, but the

16:57

online business owner doesn't care, Right? Yeah,

16:59

right. They to know, to know, oh, know whatever.

17:01

Claude has just has just released projects

17:03

and this is how it can is

17:05

it can help you you.

17:07

So anyway, so it's putting

17:10

putting together an AI workflow create

17:12

will create my newsletter for

17:14

me and cut literally five

17:16

hours a week down to

17:18

30 minutes. are the things that

17:20

are, and what are the things that are, and

17:23

everybody's favorite exercise, by the way, is the

17:25

whole time you you know? if you if you

17:27

can do a time audit. audit. It's a a

17:29

pain in the butt, but what it can

17:31

tell you is gold, right? right? So looking at those

17:33

looking at those things that are

17:35

like, you know what? It's taking a

17:37

long time, every single week. I hate

17:39

doing it. And if I could get

17:41

that off my plate, it is gonna

17:44

free up my brain space, my energy,

17:46

my time. my time. Start with those things. know,

17:48

do an an audit of where you're spending

17:50

your time or what your team is

17:52

working on working we wanna make sure

17:54

that our team, our team. that they're they're

17:56

working in their zone of genius

17:58

for their specific role. role. and and

18:00

not getting bogged down with

18:02

the tedious tasks within that.

18:04

or yourself. So yourself. those

18:06

with those things. And

18:09

again, newsletter, for email newsletter, for

18:11

example, what is the process for

18:13

putting that together? then and then

18:15

breaking each of those steps down. have, oh,

18:17

Now I have, and such I need such

18:19

and such tool to do this or

18:21

I can build an automation for this,

18:23

but those types of things. the

18:26

repetitive things that are going on in

18:28

the business that are just tasks that

18:30

you don't wanna be doing to are

18:32

just draining your energy. Start with

18:34

those things, get those things off your plate. those

18:36

And then off there, you then you can

18:38

get more creative. So for example, you you've got,

18:40

more you know, hopefully you're looking at a

18:42

P and L. got, month. Well,

18:44

you could you're looking at a P&L every

18:47

month. Well, you could have chat CPT

18:49

Gemini or analyze that

18:51

P analyze that and give

18:53

you ideas for how to

18:55

increase profit profit or you know, trends you.

18:57

what have you. of are a

18:59

of like a little bit

19:01

more advanced, but be thinking

19:03

how can this be made How can this

19:05

be made easier? that, again, I keep

19:07

And then in order to answer that what I keep going

19:09

back to it is like, what are the steps? out all

19:11

right, then figuring out, all right, what are the things that we

19:14

can do in order to make that happen? Yeah. So

19:16

we So we just had an experience

19:18

where, last month, our expenses were just

19:20

so much higher than last month. We

19:22

thought, month. We maybe it was Facebook Facebook like

19:24

What was was And we couldn't figure it

19:26

out. This is the perfect thing to

19:28

let it, I mean, we thing through

19:30

it it. I very, we know, line by line

19:32

through it throw this in there and say,

19:34

you tell me, what to noticing? Why

19:36

is it this much more than last

19:38

month? Like, what did we do different? you

19:40

noticing? Why is it this seconds and it has

19:42

the answer. Like, it's unbelievable. what did we do

19:44

I mean, that's a pert example Absolutely.

19:47

let's just say that it's your

19:49

team is and it has all right,

19:51

where did this come from?

19:53

What happened? Yeah. Well. Well. An An

19:55

analysis of that data can

19:57

help set priorities for the

19:59

team for the that like, oh, it

20:01

was whatever was causing

20:03

that increase in costs last

20:05

month. Oh, this person

20:07

over here on the team sees

20:09

that, understands it, and can now

20:11

go take action to improve that.

20:13

And all of that whole thing

20:15

was sped up by leveraging AI.

20:18

Yeah, and I think too, what people have to understand

20:20

is the more you can feed it a system

20:22

and say, like, this is how I want it done,

20:24

or this is what I, like how you just

20:26

said, I like a stat at the top of it

20:29

with this, right? So I think some

20:31

people freak out because they're like, but I don't have systems,

20:33

they're in my head. But if you

20:35

can just pause for a minute and

20:37

think, how do I really write this

20:39

newsletter, right? How do I really weed

20:41

through resumes? How do I really, right?

20:44

Well, when I read through a resume, I'm looking

20:46

for that they're not hopping around and have

20:48

a new job every other month. Okay, what's the

20:50

minimum I want see? and you

20:52

just start feeding it like all this

20:54

information. Weeding through resumes is

20:56

a nightmare, right? It's a nightmare. You

20:58

have to go through hundreds sometimes. Perfect example

21:01

example of AI. what What AI

21:03

can do. Yeah. It's unbelievable. And

21:05

it's only going to feed you the ones that

21:07

you said, right? So it's like, again, you have

21:09

to be smart enough still. We're still using your

21:11

brain to figure out what this looks like. But

21:13

it just becomes this assistant that it's like up

21:15

all of the stuff that you're doing. Yeah,

21:17

I mean, that's a perfect example of

21:19

like, all right, you know what, you

21:21

put out a job post and I

21:23

don't know what, you get 50 applicants.

21:25

and how much time is it gonna

21:27

take you to, you know, whittle that

21:30

down to the top five that are

21:32

gonna make the first interview or what

21:34

have you? Like, that's ours. If

21:36

you don't have a system for that, it's gonna take you

21:38

a ton of time. and then

21:41

What most people don't want to do with that

21:43

is like, you know what? Okay, I

21:45

get it. I know what

21:48

I'm looking for. How do

21:50

I put that into a

21:52

prompt or a tool or what

21:54

have you in order to try to

21:56

make that easier to use AI to be able

21:58

to do it. And again, I know that

22:00

you do a lot of ads and

22:02

I keep going back to that example.

22:04

It's like, you're not going to hit

22:06

it out of the park on day

22:09

one. So it's not like you're going

22:11

to find the perfect prompt that solves

22:13

everything in your resume process and analysis.

22:15

You're going to have to tweak that

22:17

until you dial it in and then

22:19

like once you dial it in, okay,

22:21

cool. All right, I'm good at saving

22:23

you a ton of time. I kind

22:25

of look at like passive income. Yeah.

22:27

Where it's like you put that work

22:30

in up front. Yes. It's going to

22:32

take you some time to do it.

22:34

But the idea is you're going to

22:36

see the returns ongoing after that initial,

22:38

you know, amount of work. Yeah. So

22:40

good. Okay. And that is what it

22:42

is. This is a temporary sacrifice to

22:44

set this up. Yep. If you can

22:46

put in the time now, if you're

22:48

listening, you're like, no, I'm going to

22:50

do it. next month next month next

22:53

quarter and we're sitting here and it's

22:55

like 2027 and you still have barely

22:57

scratched the surface you're just wasting so

22:59

much time and money by not like

23:01

getting serious about this now and setting

23:03

up the work yeah totally so good

23:05

so good so good okay so how

23:07

do we make sure though that like

23:09

you said you know I've the first

23:11

time I ever tried it I put

23:14

something in and I was like this

23:16

isn't very good I put in that

23:18

time How do we make sure that

23:20

as we're starting to really utilize this

23:22

that we're not losing the personal touch

23:24

or all of a sudden every part

23:26

of our business is just automated with

23:28

AI and you know that's I'm sure

23:30

that's a scary thing for many people

23:32

listening totally the big one mistake that

23:35

people make with it is a big

23:37

one is like all right I'm gonna

23:39

have whatever Claude write this email yeah

23:41

I'm gonna copy it I'm gonna paste

23:43

it paste it into kit or whatever

23:45

and send it out it's it's I

23:47

want to really encourage people, don't ever

23:49

think of it as like a copy

23:51

and pace. Like it's going to, it's

23:53

going to get you, depending on how

23:55

good your prompt is. and

23:58

you know, knowledge base

24:00

and all that

24:02

stuff. hopefully it's getting

24:04

you to about 90%. And

24:07

then, but that other 10 % is really

24:09

important is like you go in and

24:11

you put you put your personality into it,

24:13

if it's missing, you put personal stories

24:15

in there, you do some editing or what

24:17

have you or somebody on your team

24:19

is doing this, it is not a copy

24:21

and paste. order to, you know, speed

24:23

that process up, it's speeding it up because

24:25

it got you to 90%. and

24:27

you're not looking at a blank screen. Most

24:29

business owners, this is

24:31

where they're looking for

24:33

content help. with AI.

24:36

What do I say? What do I do? Like what do they

24:38

want to hear from me, right? Exactly.

24:40

and you can do

24:43

that. in in a

24:45

whole bunch of different ways. Like I

24:47

actually, in the middle of recording a

24:49

YouTube video right now, walking through creating

24:51

a million dollar offer idea. And

24:54

so for example, like the first step

24:56

is creating that customer profile, understanding your target

24:58

audience. Well, you can use AI. to

25:00

do that. Um But

25:02

yeah, creating that content and to get

25:05

it to sound like you in my membership,

25:07

it is the first thing I have

25:09

people do. is create what

25:11

I like to call a writing style

25:13

paragraph, where you're teaching AI how to

25:15

sound like you. Your tone of voice,

25:17

your writing style, your structure, your format,

25:19

what have you. And essentially,

25:22

you're feeding it. writing

25:24

examples. Some people. You

25:27

know, have a book. Some people have

25:29

a podcast. As long, by the way,

25:31

as long as you talk like you

25:33

write. Use transcripts, same

25:35

thing with video, use transcripts. But a lot

25:38

of people too are like, no, no, no,

25:40

I write very differently than I talk, okay,

25:42

cool. So you're not gonna want to use

25:44

a transcript. to train AI

25:46

to write like you. So you

25:48

can use anything, you can use emails,

25:50

blog posts, whatever you've, you know,

25:52

writing samples that you have that sound

25:54

like you, you can be giving

25:57

it to no, by

25:59

the way by far

26:01

the better. AI model

26:04

to use for writing. Way

26:06

better than ChatTBT, way better

26:08

than ChatTVT. I'm using perplexity. So

26:12

Proplexity is great for

26:14

research and you can access

26:16

if you're paying for

26:18

the Proplexity Pro. You can

26:20

use the Claude 3 .5

26:22

Sonnet. which is at

26:24

this time Claude's highest model. You

26:27

can use it within there.

26:29

And so, You might be

26:31

getting the benefit of writing content right from

26:33

within there. I do know a lot

26:35

of people actually. I have students that use

26:37

perplexity for pretty much everything. It's great.

26:39

It's a great tool. It's one of those things

26:41

where it's like... I was

26:43

in chat GPT, I heard about I

26:45

went to perplexity. was like, Oh, this

26:47

is better, but I also am getting

26:49

stronger. So I could be prompting it

26:51

in a better way, which is giving

26:53

me better content. So who knows, right?

26:55

I mean, I'm growing with it, but

26:57

just like you would onboard somebody on

26:59

your team and you pour into them

27:01

for 30 days, 60 days, 90 days.

27:04

that is exactly what we're doing here.

27:06

Like I want everybody listening to think

27:08

of AI as their next hire. Totally.

27:10

We hiring this person to do this

27:12

and we're gonna to teach them and we're going

27:14

to pour into them. So it's not going

27:16

to take any longer than it takes to onboard

27:18

a physical, like a real human, right? We're

27:20

just looking at them the same way. Yeah,

27:23

And the cool thing with AI is you're going

27:25

to get an immediate result, like immediate result

27:27

so that you can say, okay, you know what,

27:29

that wasn't very good. I'm going to tweak

27:31

this or I'm going to revise the prompt or

27:33

whatever it may be. Sometimes you can say

27:35

I don't think this is very good. Could you make

27:37

this better for me? Or could you you're not

27:39

gonna say that to a human like hey, thanks for

27:41

the first draft. It's awful. Yeah. yeah. Need you

27:43

to rework this entire thing. You could say to AI

27:45

I really don't like this like I would like

27:48

to see you know, so you're more honest. You're gonna

27:50

get a better output I did a

27:52

video on my channel called,

27:54

forget what called like the end

27:56

of prompt engineering or something

27:58

like that and it ruffled of

28:00

feathers. I get a lot of people a there of

28:02

people on there being nice comments, but the

28:04

point of that was, is these

28:06

AI models are getting so smart.

28:08

so smart you can just go in

28:10

there and just have a conversation with

28:12

it, meaning it. don't have to, I mean,

28:14

it is helpful to have some semblance of

28:17

a prompt. But if you're like, if don't

28:19

want to deal with this, I just

28:21

want to talk to Claude, for example, want

28:23

and ask it for what I want it

28:25

to do. ask it for can go in

28:27

there and say, to do. So to write an in

28:29

there and say. newsletter for my my online

28:31

business or for my business or what

28:33

have you you. And then then you can

28:35

literally say say information would be

28:37

would be helpful for you to know in

28:39

order to do this. this. And it'll tell And

28:41

it'll tell you, you just answer the you just

28:44

answer the questions write then it will

28:46

write give then you just give it feedback.

28:48

You're just having a conversation with it.

28:50

with it. You be like, oh, I don't like

28:52

that, whatever. I don't like the intro of this

28:54

email. of you change it? Can you change It'll

28:56

rewrite it. So it's really, that's the

28:58

that's the big skill, too, that

29:00

I try to. in this

29:03

video is this video. be able

29:05

to ask for what have

29:07

to be able to ask

29:09

for what you actually

29:11

want but that is hard to do. so

29:13

easy. clearly But that is, that

29:15

is hard to do. you it is.

29:17

know what articulate. or know what to do or

29:19

what they want. They want to be told, right?

29:21

right? So I So was was about to go into

29:23

a team meeting and I was just feeling like

29:26

I needed to come in with something more

29:28

motivational than I was going to train on. So

29:30

I quickly went in there and I said,

29:32

listen, I'm about to speak to this department. and I

29:34

said, My company, we're about this revenue, right? I

29:36

am wanting to motivate them, inspire

29:38

them, help them hit these KPIs.

29:40

Here are five things I really

29:42

want them to know. KPIs. me

29:44

write something that could be like

29:46

a to presentation. help me write something. That like a

29:48

30 minute for me, I can just

29:50

look at a sentence a sentence then

29:53

just talk about it and just be

29:55

yourself You're a leader. You the are

29:57

the leader of the company they want

29:59

to hear for your opinion. So you're like, I don't

30:01

even know what to do I team meetings. know

30:03

what to go. team mean. there

30:05

you go. I mean, yeah, a, that's a

30:07

perfect example because you're like. You

30:09

know what, I'm just having a what, I'm just

30:12

having a right now I'm what I can talk

30:14

about. I've talked about all these different

30:16

things. What should I talk about? all these

30:18

different things. What should I talk saved

30:20

you hours. what have I yeah. That so what

30:22

you could do with that. Oh, yeah.

30:24

And so for example, do you

30:26

could create an example. because I would

30:28

would assume that you're having

30:30

these meetings regularly. regularly. So could

30:32

come up with a prompt

30:34

for this assistant, feed it past

30:36

the past topics that you've

30:38

already done, for example, into

30:40

the the base. and then whenever

30:43

then a new you want a new idea,

30:45

you go in there and say, you give

30:47

you give me five new ideas to week?

30:49

about that I haven't haven't already talked about about.

30:51

So it we've been doing. been doing.

30:53

Yeah. So so good, because a lot of

30:55

people I'll say to them, you're not having meetings,

30:57

you need to start having meetings, but they're like,

30:59

what am I doing in these meetings? But they're

31:01

I supposed to do? like, doing we're here to

31:03

motivate, we're here to inspire, I but that's not

31:05

our natural, to know, the behaviors we typically have.

31:07

Sometimes we're but and just like, you did this

31:10

wrong, you did that wrong, and then it doesn't

31:12

make them want to do anything. Right? we're

31:14

one of those things where I

31:16

do think people you the opportunity

31:18

to use wrong. And then it just

31:20

tell it, to say, right? Just

31:23

like you just like you did Stacey this is what I'm

31:25

gonna be doing, but can you help me

31:27

come up with ideas? Or I don't know

31:29

what to talk about. come You could even say,

31:31

or I don't want to accomplish talk about

31:33

you but I don't know how

31:35

to prompt accomplish X, but I don't know how

31:37

you, in order to help

31:40

get me this, BT your clot should I

31:42

have you yeah in order to help you? And

31:44

it will tell you. I how

31:46

should I will tell you. you and it will

31:48

tell you yeah I want to okay I ahead and

31:50

go the opposite. yeah I'm a

31:52

big, like, I like to to plan and

31:54

I like to plan for her.

31:56

What could go wrong? could So what

31:58

are some challenges, pitfalls? things you've seen seen

32:00

with clients or we need to be aware

32:02

of so we don't make that same aware

32:04

of so we it really is same

32:07

first thing that we talked

32:09

about is is that the problem first

32:11

we then is like in

32:13

the first so forth. then The

32:15

other thing is that and

32:18

so forth. The to jump

32:20

right to people want to jump is

32:22

just like, okay, I wanna set

32:24

something up such that okay I want to

32:26

set something don't know. that I

32:28

don't know. So for every,

32:30

I want to set an

32:33

automation up All right, I

32:35

wanna set an automation up for every

32:37

resume that I get in. It is

32:39

It is doing the check for me,

32:41

and then then yes or no, then

32:44

it splits out, does the the automate. want

32:46

to jump to that, I think, too quickly.

32:48

to that even understanding

32:50

how to

32:53

understanding how to use AI

32:55

to accomplish something, if that if

32:57

sense. So they spend their

32:59

time figuring out how to use

33:01

out how you make or order to

33:03

do this stuff. But when in

33:05

fact, let's just start with that

33:08

simple prompt simple Start there, Start test

33:10

it out it out this hypothetical with

33:12

a resume to see if it

33:14

works and then you can start

33:16

to build then you can of that. to

33:18

build off of that. Okay. The other

33:20

thing too is like really focused

33:22

on the task like... Delegating to

33:24

to AI, those tasks that are the

33:26

biggest pain in the in biggest

33:29

energy biggest energy sucks, the there

33:31

to get those things off your

33:33

plate and then continue and then to

33:35

move through. through. Okay, amazing. Where

33:38

this is, and I don't know if don't know if you

33:40

have any thoughts on this, where do you

33:42

see this going? this going? and I talk in five

33:44

years. in five years, is our life

33:46

looking like? Do you know what I

33:48

mean? what I mean? Like, what is just some just some

33:50

crazy stuff we can't even fathom? them.

33:52

The the big thing is the agent

33:55

part where well, it's we're not gonna

33:57

not going to be

33:59

prompting we're just just going to

34:01

be, able five years. a task

34:03

in mean, it could be like

34:05

90 days say would are we at the we

34:08

at the end of next year,

34:10

end of 2025 is really going

34:12

to be with this be with technology,

34:14

this AGI as they say, AGI as they

34:16

just going to be able to

34:18

put a task in here. be able

34:20

to put a task in here,

34:22

like create me, I want

34:25

start a podcast. a podcast, and

34:27

this is the topic. Go and it

34:29

does all of the and it does

34:32

all of the things. recording it. It's just I

34:34

mean, it could record it, it but.

34:36

Eventually yes It does all of those

34:38

things, you know. you know It it it

34:40

up in Buzz sprout whatever you're using. Like

34:42

it does all those things. It

34:44

writes the outlines for the episodes. It

34:46

could be reaching out to people be

34:48

up. out to it's gonna do all

34:51

that. like it's gonna technology is not

34:53

far off. far And I really

34:55

think by, I mean, the end

34:57

of next year, another 13 months

34:59

or so. months or so, maybe not

35:01

to that extent, there's going to be

35:03

be a level of

35:05

that. we just put we just put

35:07

in what we want it's going it's going to

35:09

do it. is amazing. And is

35:11

amazing. And then there's this other

35:14

side like, that's terrifying. So So

35:16

come in and just. in and just, you

35:18

know, dominate, right? Are Are there

35:20

any things that we can be

35:22

proactively thinking about or about? How

35:24

do we lean into like keeping our

35:26

credibility when anybody can start

35:28

fresh tomorrow? can start it's

35:30

the Yeah. Number one, you

35:32

gotta lean into AI at this point. AI

35:35

at this point. not, your competitor

35:37

is is 100% so you

35:39

can't compete with how fast

35:41

they're going. they're to use it. Yep. You

35:43

have to just learn, just know, you know, learn

35:45

the basics, learn how to use it, learn

35:47

what can do can Like I said, Like I

35:49

you know. know, understand that that

35:51

is a better writer than

35:54

writer than for example. for example.

35:56

You've got to lean into it,

35:58

learn. It is not. a nice

36:00

to have these days, it

36:03

is a must to

36:05

have. Another thing is really

36:07

lean into your personality

36:09

and what sets you apart

36:11

from everybody else and

36:13

really leaning into your personality,

36:15

your stories, that sort

36:17

of thing. What makes you

36:19

unique and how you

36:21

specifically help people or other

36:24

businesses? never

36:29

been a big

36:31

fan of memberships, but

36:34

the community aspect

36:36

is something that AI

36:38

cannot take away. That's

36:41

why I started, and the other

36:43

thing too is like AI is changing

36:45

every day, so creating a course

36:47

or what have you doesn't make sense,

36:49

but the more community that you

36:52

can create around your business, AI is

36:54

not going to be able to

36:56

replicate that. That is

36:58

actually really good for me to

37:00

hear because we've really taken on events

37:02

and in person, we just had

37:04

one last week and the people were

37:06

like, oh my gosh, these are

37:08

my people, and that actually just made

37:10

me feel so good to know

37:13

like you can't replicate what we just

37:15

did in person. There's no way.

37:17

I hear that from all that time.

37:19

People are like, I went to

37:21

this event or I went to such

37:23

-and -such mastermind and it was, you

37:25

know, we did this weekend and wherever,

37:27

like people absolutely still want that.

37:29

They're craving that connection. That is not,

37:31

I think that's only going to

37:33

increase, and so if you can incorporate

37:35

more of that aspect into your

37:37

business in some way, I think you're

37:39

going to set yourself apart. Yeah,

37:41

so good. Oh my goodness. Okay, hit

37:44

the like button if you've learned

37:46

something new you didn't know before today.

37:48

We've covered so much stuff. So

37:50

AI to scale your business more efficiently,

37:52

focusing on productivity, getting more out

37:54

of your team, reducing costs because of

37:56

that, and just different processes. So

37:58

Rick, this has been so good. Where

38:01

can people find you, learn more about

38:03

AI? Like Like, is your your so where

38:05

can they go? Cool.

38:07

Thank you for that. I have so a YouTube

38:09

channel just search for my name on YouTube. I'm

38:12

putting out we focus

38:14

a lot on tools focus

38:16

a lot on use

38:18

cases for for businesses for

38:20

online businesses specifically, newsletter

38:23

it's called the AI Playbook. if you want to

38:25

sign up for that just go to my website There'll

38:28

be a link in the description of

38:30

YouTube videos as well and then I

38:32

have a membership community. I

38:34

started on school. It's called the AI Playbook Premium.

38:37

And I'm very active.

38:39

in that. so I can shoot

38:41

you a link and if you

38:43

to if you want to to that,

38:45

but yeah, yeah, I'm to serve

38:47

online businesses. Okay, I love it. So

38:49

is an expert in online businesses, but what I

38:52

will tell you for everybody listening who's like,

38:54

I don't have an online business. First

38:56

of all, there's so much in today's

38:58

episode that you could do if you had

39:00

a brick and mortar or whatever type of

39:02

business you have. Even a lot of brick

39:04

and mortars don't have the building anymore, but

39:06

even my studio, we are still pumping out

39:08

content on social. We're still writing newsletters.

39:10

We're even using this for like our dance

39:12

studio. like of the biggest nightmares is trying

39:15

to get every dance class. on

39:17

a rehearsal schedule. And what's so funny is like this

39:19

used to take hours and hours and hours, we would

39:21

say like. Here are the students. Make sure

39:23

there are no siblings in different shows. Make sure that

39:25

they don't have quick changes. Now

39:27

you just tell AI and it's like

39:29

literally life changing. So here's what I

39:31

will tell you. There's not a lot

39:33

of people out there teaching it. And

39:36

even if you're a brick and mortar, I think

39:38

you're going learn so much from Rick, even though he's

39:40

like, this is for online businesses. But when I

39:42

listen to his stuff, I'm like, ooh, the studio can

39:44

do this. And well, oil can

39:46

do this. So I really, really think he's

39:48

still your guy to go check out. So

39:51

Rick, appreciate that. Thank you for your time.

39:53

This has been so, so valuable. I know

39:55

my audience just is keep like for

39:57

more and more AI. So I'm excited to

39:59

have them pop on over to your channel

40:01

and check it out. For those listening,

40:03

thank you so much. Please like, subscribe, share,

40:05

review. It means the world to us. us. My

40:07

My name is Tushel, to streamlining and scaling

40:09

your business. We'll see you in We'll see

40:11

you in the next video. And

40:15

that's a wrap. If If you're loving

40:17

the the well-oiled then I know

40:20

you would love our Well Oiled mastery

40:22

It's a a month program for you

40:24

and your team to help you

40:26

get the business running like a the business

40:28

operation. We pull back

40:30

the curtain and share all of our

40:32

systems when it comes to marketing, fulfillment

40:34

and operations. We guarantee

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to increase your profit margins

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your reducing your time by

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reducing your or your or back.

40:43

back. over to well-oiled .com

40:46

get get your business running like

40:48

a well a operation today. today.