0:01

I never told no one that my

0:03

whole life I've been holding back . Every

0:06

time I load my gun up so I can shoot

0:08

for the star , I hear a voice like

0:10

who do you think you are All right ?

0:12

Another day , another dollar , another one of my favorite

0:14

episodes of my favorite podcast . Yes

0:16

, I'm biased , it's my own podcast with

0:19

me . My guest this week

0:21

, blair LaCour . Dynamic , dynamic business

0:23

executive career spans the entertainment

0:26

, aviation , ai

0:28

technology , aerospace and supply

0:30

chain sectors . Renowned for

0:32

his insatiable curiosity

0:35

, collaborative spirit and competitive

0:37

drive , blair has successfully steered companies

0:39

like Loseh Technologies

0:41

, exojet and Vertical Networks from startup

0:43

phases to IPOs . Blair's

0:46

exceptional talent for engaging and

0:49

motivating teams to achieve strategic and

0:51

operational excellence sets

0:53

him apart . His knack for transferring best

0:55

practices across diverse industries

0:58

has driven remarkable

1:00

growth and substantial

1:02

investor returns . Everybody

1:04

loves the sound of that . Beyond

1:06

his executive roles , blair's dedication

1:09

to mentorship and team

1:11

building shines through support for over

1:13

100 companies and nonprofits . As

1:16

an investor and advisor at

1:18

Dartmouth Tuck School , mba , recipient

1:22

of the prestigious Glebowitz

1:24

Award and a participant in Stanford's

1:26

executive coursework , blair's

1:28

academic credentials bolsters his

1:30

impressive career , his journey to a powerful testament

1:33

to the impact of innovative

1:35

thinking and transformational leadership

1:37

, and achieving extraordinary business success

1:39

. Man , I can tell you're an Ivy Leaguer

1:41

. All those three and four , I

1:43

mean , I'm an LSU grad man , dude

1:45

yeah .

1:48

Well , if you dig a little deeper

1:50

it's University of Maine . So you

1:52

know , local

1:54

boy does well . I think LSU

1:59

is more exciting than University

2:01

of Maine . I can tell you that .

2:04

So how's it going , man ?

2:06

oh , dude , you know life is good , life is good

2:09

. I'm actually tired after that intro . You know

2:11

it's the award that wore me out just

2:13

listening to all those things .

2:14

I you know I , I

2:16

, I see your , your hand , you're , you're

2:18

married , but if you're single , let me tell you

2:21

, talk about like an

2:23

intro for a dating app

2:25

. Man , you'd be like crushing

2:27

it . Man , I was like floored

2:30

.

2:31

But welcome , man , I'm proud to have you , yeah

2:34

, no , hey , listen , thanks for having me . I mean , look

2:37

, I grew up with two entrepreneurs and

2:39

although I tried to fight it , you

2:41

know I have a great love for people

2:44

who want to take risks , try things you

2:46

know be unreasonable , and I think that's

2:49

what makes our country great is

2:51

that you know we have those people Right

2:53

. So I'm glad to be here and , you

2:55

know , share whatever I've learned in

2:58

the process .

2:59

So both parents , everybody had

3:01

the entrepreneurial spirit then in your family

3:03

growing up .

3:05

Or we were very poor , and so you know . When my

3:07

parents got divorced , you know both of them had to

3:09

start up businesses to try to figure stuff out

3:11

. But you learn an awful lot when

3:13

you have to worry about making the rent every month

3:15

. You know entrepreneurship means

3:18

something different than this . You know the trendy

3:20

, the trendy kind of that we

3:22

talk about today know

3:26

the trendy , the trendy kind of that we talk about today .

3:28

Well , you mean like the trendy stuff because it's social media and everybody

3:31

follows Gary Vee and you know , yeah , you know , or you know .

3:32

I went back to , you know , actually

3:34

talk to students maybe it

3:36

was 10 years ago and

3:39

all the questions I got were you know

3:41

, hey , listen , how much money do I have to take , get

3:43

in the bank before I can start something ? You

3:45

know , what courses should I take ? You

3:47

know what do you think the best you know , attributes

3:50

of entrepreneurship are ? And I'm thinking , dude

3:52

, the only way you want to be an entrepreneur is it makes

3:55

you sick that you don't want to be an entrepreneur

3:57

because it's really hard . And

3:59

if you look at the statistics , you know the

4:02

statistics can be daunting when

4:04

you know one company in a million makes it to $10

4:06

million . But the reality is

4:08

, if you love what you do , you don't work

4:11

a day in your life . And most of the entrepreneurs

4:13

I know they

4:15

may not have got it on the first time , but by the third

4:17

time almost all of them did . So

4:19

it's more of a you know . To me it's

4:21

a way of life and a way of thinking that

4:23

you don't have a choice about .

4:29

I was an entrepreneur for 20 years

4:31

. Most of those were with

4:33

my partner , my ex-wife

4:35

, which

4:38

was another topic or another

4:40

episode . But , man

4:42

, the only reason why

4:44

I wanted to become an entrepreneur

4:47

was because , well , it was

4:49

twofold I I had a degree in arts

4:51

and sciences , mass communications

4:53

. So you know that if

4:55

I knew I had to get

4:57

educated and live a vow

5:01

of poverty , I would have just gone to seminary school

5:03

and two

5:05

like literally every time

5:07

I , the jobs

5:10

I had for like years , were

5:12

just like none of these bosses

5:14

ever believed in . Like reading

5:17

a business or

5:19

a personal development book , I

5:21

mean , zig ziglar would cringe

5:24

, john Maxwell would cringe

5:26

at their leadership structure

5:28

. And it got to the point where now

5:31

my grandfather was an entrepreneur but my

5:33

mom worked for Ma

5:35

Bell for so many years and she was always like go

5:38

to school , get that corporate

5:42

job , which she hated . By the way , my

5:44

mom always blamed me . She's like you better

5:46

go to college and get that degree so I could

5:48

, I can quit . And to this day

5:50

, like my mom , still , no

5:53

matter what , what are you going

5:55

back to corporate America ? Well

6:00

, at 51 , I think

6:02

it's a little too late for that .

6:04

Yeah , you know , look it's , it's . It's

6:06

the classic that we try to overcomplicate

6:08

a lot of stuff . You know , zig Ziglar was a door-to-door

6:11

salesman , right , and so was an Ogilvy

6:13

, and so weren't a lot of these guys , I mean

6:15

, the people who really invented the basis for

6:17

a lot of corporate marketing , were entrepreneurs

6:19

. They were killing what they eat

6:22

and they were learning about people . And

6:25

, at the end of the day , the only reason I say it has to make you sick is like you have

6:27

to decide . It's . It's not

6:29

the easy way , but the easy . The easy

6:31

path is not always the

6:33

path that makes you happy , but if you

6:35

can be happy listen , I have nothing against

6:38

someone who finds they want to do a

6:40

corporate job and nine to five

6:42

works and they're happy with what they're doing

6:44

and they do things outside of work , I think that's great

6:46

. But the country needs

6:49

entrepreneurs . I mean , the

6:51

reality is that , you know , small companies

6:53

make up 85 percent

6:55

of the job growth in this country today . So

6:58

when you talk about GDP growth , you're talking

7:00

about people who start up companies . You're not talking

7:02

about the IBMs anymore . They don't

7:04

even exist . In my past life , I

7:06

bought IBM and we merged it to

7:08

make a company called Lenovo . Okay

7:10

, so it doesn't even exist anymore . Right , it's a consulting

7:12

you know , consulting company . So big

7:15

companies aren't growing . Now , there's

7:17

a few tech companies out there that were growing

7:19

and now that are shrinking . But if

7:21

you look at what makes this company great and what makes

7:23

our GDP grow , it is those

7:25

people who decide . You know , I hate my

7:27

boss , I want to do something

7:29

. This makes me sick , or you know what ? I just

7:31

have this urge that I need to make something happen

7:34

. So , if there's a listener out there , that that's

7:36

what they're thinking . That's the first step

7:38

. The first step is wanting it Because

7:41

, again , the journey is

7:43

varied , but it's not easy . It's easier

7:45

to listen to your mother . Get a good degree

7:47

, get a good job , you know

7:49

.

7:50

Yeah , but I mean the

7:52

thing with entrepreneurship and

7:55

this is coming from . I

7:57

had war wounds , I survived

8:00

the pandemic . Uh , the banking

8:03

crisis is that when

8:05

you finally achieve anything , people

8:08

don't see the A through the Z , you don't

8:11

A through the X , you see the Y

8:13

and the Z . And my second

8:15

book was called Vacation CEO

8:17

and it was because it

8:19

was a moniker that , yes

8:21

, I would take trips with my

8:24

wife at the time and our two daughters and

8:26

like , oh my gosh , you're so

8:28

lucky . And it was like you weren't thinking

8:30

I was lucky when , you know , I

8:32

had to become jack of all trades . Or you

8:35

know , I had times

8:37

where I was working 80 , 90

8:39

hours a week and you know , I

8:41

didn't have a day off or I didn't have

8:44

two nickels to rub .

8:45

But you know , or you didn't or you didn't know you were going to

8:47

make the rent in two months .

8:49

Oh , that too that's

8:51

.

8:51

But look that , you know that is the motivation

8:54

, right , you know I always , you know , I ran

8:56

a well , probably the world's largest

8:58

live entertainment tech company , right ? So I I

9:00

got to , you know , and when I was at tpg

9:03

, we bought , bought CAA , we bought MGM

9:05

Studios , I bought Univision . So

9:07

I've been , I've seen the entertainment industry . One of the things I

9:09

used to say about it is you

9:11

know it's , it's , you know , the best thing in the

9:13

world and the worst thing in the world to be an artist

9:15

, because , number one , you know what

9:17

you want . That's awesome . I

9:19

love this , I want to do this , I want to do this

9:21

. The worst is , I need to do this and

9:23

I don't want to do something else , and I , to me

9:26

, entrepreneurship is kind of an

9:28

art , right , it's you know . The good

9:30

news is , you know you want to do it , and the bad

9:32

news is you know that other

9:34

things aren't going to be as satisfying , and so you're

9:36

going to have to live through the ups and downs of

9:38

it .

9:39

But you know , honestly

9:47

, I continue to go back to the fact that you know it takes a village

9:49

and not everyone should be an entrepreneur . Thank

9:53

you , Thank you , Thank you .

9:53

Because you know what Social media lies , doesn't it ? It makes it

9:55

look , it makes it look easy and shows

9:58

you the end , but it doesn't show you . You

10:00

know , the worst thing , the hardest thing

10:02

, I think , is when you see

10:04

someone and you know that shouldn't be

10:06

an entrepreneur . But they're great people , like

10:08

I can tell you , during their first Internet

10:10

boom in the late 90s , every

10:13

consultant was out there wanted to

10:15

be an entrepreneur . And

10:21

I'm thinking , wow , what makes you a great consultant is not what makes you a great entrepreneur

10:23

. But there was so much money being made they thought I

10:25

want to start a company . And I'll tell you , there's a few

10:27

of them who made it , because they're exceptional , but the majority of them

10:29

, you know , didn't , because consulting

10:31

is different and if you're a good consultant , then

10:34

you should be a good consultant . But

10:36

I also will , you know , will say you

10:38

know , I read a bunch of Omar , a bunch of your stuff . You

10:41

know , look , at the end of the day , I had a

10:43

buddy who was a palliative care doctor , which

10:45

means he watched people die , helped

10:47

them to die , and he had a thousand

10:49

people that he helped die and

10:52

then he had a birthday party , and so you

10:54

walk in and he's got a big coffin in the middle . We

10:56

thought it was a joke , right . But he

10:58

gets out of the coffin and he said I'm done

11:00

letting people watching people die

11:02

. I'm going to go out and talk about what

11:04

they told me , so other people can learn

11:06

from that . And he basically said

11:08

they all said of 10

11:11

things , four of them were the things

11:13

they said over and over again who do I love

11:15

? Who loves me ? And

11:17

then the other two were did I make a difference in this

11:19

world ? And the final one was I authentic ? Did

11:21

I do what I should have done ? Did

11:24

I take some risks ? Did I come out to the

11:26

world and tell them who I was ? And that , again

11:28

to me , is you know , if

11:30

you're an entrepreneur , that's what you

11:32

got to do , because if you wait till the

11:34

end of your life , you know everyone

11:37

goes to the same place Death is undefeated

11:39

. We're all going to die , right

11:41

, and so the only question is when , whether

11:43

it's a bus or whether it's old age . But

11:46

if you haven't finished your checklist and

11:48

your checklist is to love and be loved and

11:51

to make a difference and be yourself

11:54

, then you're going to regret it . So

11:58

let's get out there and try . Now

12:00

, I have a lot of opinions being the

12:02

kid of an entrepreneur or two

12:04

entrepreneurs about how maybe to

12:06

do it a little better

12:08

than you know , taking all the risk

12:11

, but that doesn't mean I don't believe

12:13

in it , right . I just think there are just

12:15

like every sport , there are things

12:17

that you can do there that are make it

12:19

increase the probability that

12:21

you don't die before you get to the end . Increase

12:24

the probability that you don't die before you

12:26

get to the end . Right ? Because

12:30

you know , if you look at them , they've done a lot of studies on great entrepreneurs and they have

12:32

two things that they have in common . One

12:34

is quick start they're thinking , thinking , thinking

12:37

, trying , trying , trying . But the other is fact

12:39

finder they don't run out of money . Before they get there , they

12:41

need to know where they stand and know whether they're

12:43

losing or whether they're winning . They know

12:46

that they're failing and they know to fail fast

12:48

, but

12:53

they know when they're winning and that they double down . Just like in poker , you

12:55

can't beat the house unless you know when to double down . And so good entrepreneurs

12:57

aren't just people who come up with ideas , they're people

13:00

who actually listen and

13:02

think and connect the facts so that they don't

13:04

? They don't take too much risk .

13:06

Right , you got to take enough risk to break something

13:09

, but you don't have to take enough risk to break yourself

13:11

well , blair , and

13:13

I'll give you this analogy this

13:15

was like years ago and

13:18

was dating this woman

13:20

and went , uh fishing

13:23

with her son , rented a

13:25

captain and he's

13:27

out in the intercoastal and in florida

13:29

in the summer it gets , you

13:31

know , the weather can turn on a dime

13:33

and it started

13:36

pouring and the waves are like these

13:38

huge waves and

13:40

I could tell he's a good captain

13:42

, but he didn't have to explain . But he said we

13:45

have to move forward and

13:48

we have to keep going , If

13:50

not the boat will capsize

13:53

and it will take us all

13:55

under . And I think

13:57

about that because , you know , being an entrepreneur

13:59

, arts and science guy , writer

14:02

of books and stuff , and I'm like you know what

14:04

, that's a great analogy for a

14:07

leader . That's a great analogy for

14:09

an entrepreneur . Is it the

14:11

entrepreneur , the leader

14:13

that keeps on going forward

14:15

when things look bad

14:18

? Because a lot of times you

14:21

hit a little turbulence and the first

14:23

thing an entrepreneur is like oh well , we're

14:25

going to have to cut marketing , which

14:28

I don't know why . A mom

14:30

and pop that's that's their first knee jerk

14:32

is like , yeah , we need less

14:34

customers , so let's

14:36

cut that . But you know , they

14:38

always want to retreat because human

14:41

nature , it's like , oh my gosh . Oh my gosh , let

14:43

me retreat . But all you're doing is really

14:46

you're killing yourself . You're going

14:48

under instead of going

14:50

. Now I'm not saying go

14:52

reckless , but continue

14:55

on the path .

14:56

Now listen , momentum is a powerful

14:59

tool for survival and

15:01

I had a girlfriend before I was married

15:04

that was a Olympic gold medalist

15:06

in the snowboard , and she would always say look

15:09

, when I'm really scared I need to turn downhill

15:11

, because when I'm really scared it means I'm losing control

15:13

and I'm starting to slide . And the way

15:15

not to slide is to get my edge into it and

15:18

to be able to control it . And the only way to control it

15:20

is to pick up a little bit of speed , because

15:22

if I slow down to nothing

15:24

, I'm dead Right , and

15:26

you know so . I think there's many analogies

15:28

in life that you

15:31

know if you freeze , then

15:33

you're probably more vulnerable than

15:35

if you can put , you know , head into

15:38

the waves or head into the wind . Right

15:40

, I'm not saying do something crazy , but I'm

15:42

saying you know you got to , you know you got to survive , know

15:44

you got to survive , you got to move forward .

15:47

Now also , though , going

15:50

back to I love your analogy

15:53

not everybody , or you know , when you said

15:55

not everybody is designed to be

15:57

an entrepreneur , and I tell

15:59

that to people all the time . God

16:01

, god , created people . You know

16:03

, we all have said skills

16:06

. I mean , I couldn't be an athlete

16:08

.

16:08

I'm five foot eight and

16:11

you know zero athletic ability

16:13

so thank god I'm five foot eight and a half

16:15

, because that makes me feel better , you know okay

16:17

, well , there you go , man .

16:18

You're tall , I . You know short people . I

16:21

take the half inch man

16:23

, notice tall

16:25

people .

16:26

They don't know their height , but you know when you're

16:28

you're very yeah , you know I , I always

16:30

do it a half , half an inch yeah

16:32

, you , you're like a half inch

16:34

short of , I guess , average

16:36

height , whatever , whoever creates that

16:38

statistic .

16:40

But yeah

16:42

, it's like there's . No , there's no shame

16:44

in that , but there is a shame

16:47

in what you said not

16:50

living a life that

16:53

you , on your terms , holding

16:55

back . It's like those

16:58

memes of oh , this is why you shouldn't

17:00

. It's like

17:02

they're on a gondola out

17:04

in Venice , in the canals , and it's like two old

17:06

people passed out on the gondola

17:08

and the meme's like well , this is why you

17:10

don't travel when you're retired

17:13

. That's the same thing , though . People

17:16

a lot . I'm planning

17:18

on being an entrepreneur . I'm planning when

17:21

the time is right . There's

17:23

never . It's like buying

17:25

stocks . Imagine trying to

17:27

time the market . Well , I'm waiting

17:29

for the third distribution day in

17:33

the month or the quarter , and then that'll be my

17:35

time . No , man , you can't . There's no

17:37

perfect timing . That it's like what

17:39

? Um ? It's

17:41

like what warren buffett said yeah , the

17:43

the best time of plant and tree was 20

17:45

years ago . You didn't do it , so do it now . And

17:58

that to me , yeah , I quit watching others , quit

18:00

watching the parade , go by , jump

18:03

in . You know , in your notes one I didn't realize

18:05

that there was masterminds all

18:07

the way back from from 1700s

18:11

, business masterminds .

18:13

So yeah , benjamin Franklin's the one

18:15

who invented masterminds . I mean , he , you

18:17

know , he invented a lot of different things , but

18:20

you know , he was the second son , you

18:22

know , which meant he was indentured

18:24

to his brother . He had a shitty

18:27

life . He took off to

18:29

Philadelphia and because he took off and

18:31

he was an entrepreneur and left

18:34

his family , he actually saw

18:36

things a different way . And one of the things he saw was

18:39

that business is , you know , your family

18:41

, is your life , but business is just a sport . And

18:43

if you can't actually learn

18:45

from life , but business is just a sport , and if you can't

18:48

actually learn from other people , business is an apprentice game . So he would bring groups

18:50

of people in the village together who had

18:52

very different businesses and they would talk about things

18:54

. They would talk about , you know , in

18:56

this , you know , in this case , he had , you know , this

18:58

guy was having trouble , you know , sourcing

19:00

oil for his lamps and this guy was

19:02

having trouble , you know

19:04

, with being taxed on something . And

19:07

they would all talk about it and they would learn from each other

19:09

and it would make them all stronger because

19:13

, again , basic

19:15

business is not rocket science , it's an apprentice

19:17

thing where you learn how to do basic business . Now

19:20

to make something special , to

19:22

innovate , to create , that

19:24

is something special , but you still got

19:26

to have the basic blocking and tackling . So

19:29

I think masterminds are just a great

19:31

way to realize you're not

19:34

alone and to be able to ask the questions that

19:36

are very difficult to ask

19:38

when everyone works for you .

19:40

Well , it's also easier when

19:42

you're in a room full of like-minded people

19:44

and successful people , because

19:47

they're not going to judge you . People

19:49

have this fear of being judged

19:52

or ridiculed , but it's always

19:54

. It's never from successful people

19:56

, it's always like from that person that's

19:58

still living with mom and dad in

20:01

their basement wearing their underoos

20:03

, like at 45 . Mom and dad in their basement

20:05

wearing their underoos , like at 45 .

20:06

Yeah , and you know , when you find those people , the

20:12

other thing that is the reality is , no matter what their title is or who they

20:14

are is you get away from them ? It doesn't . Those people do not , do

20:16

not help you . And

20:18

you know I , you know I . Everyone has a hard time

20:20

because we all want to kind of think it's

20:22

it's us , not them . But I'm a huge believer

20:24

that someone who tells you the truth

20:26

, even if it's tough truth , is good

20:29

to be around , but someone that's jealous

20:31

or petty or

20:33

narcissistic , that has no interest

20:36

in helping you . You

20:42

need to believe them and you know so . You may have to deal with them in

20:44

business , but you don't have to hang out with them . That's been my learning

20:46

in life , as I wish I had done that earlier on

20:48

. There

20:54

were some people in my life that were great business people

20:56

but not good partners Because their business

20:58

for them was all about them .

20:59

Well , it's always about aligning with the right people

21:01

. I mean , trust me , I've

21:04

been in the right rooms . I've , I've

21:06

. I've

21:11

had the right business coaches . I've had the wrong

21:13

business coaches . I've been in the right

21:15

masterminds and I've been in those rooms that I'm like what

21:17

? But at least do your best to get in these rooms

21:19

. Everybody has this Well , I need to be

21:22

in my comfort zone . I need I . I'm

21:24

going to pat myself on the back because I hang

21:26

out with the people that I grew up with . Well

21:28

, how are you going to grow ?

21:31

That's the basic . It's the basic of biology

21:33

. It's cognitive dissonance . You only grow through

21:36

cognitive dissonance , which is pain . You

21:38

have to stretch yourself and you have to feel pain

21:41

in order to grow . It's truth

21:43

in medicine when you rip

21:45

a muscle , it grows . It's truth psychologically

21:48

. When you actually

21:50

push yourself in an uncomfortable place , you

21:53

actually learn . That is the definition

21:55

of cognitive dissonance and growth . So

21:58

humans were made to keep growing . The second

22:00

we stop growing . Again

22:02

, it's like a ship who stops in the middle of the

22:05

ocean . Now you're actually vulnerable

22:08

to the waves , right , because you're

22:10

not making waves . I sit on the board

22:12

of the number one longevity institute

22:14

in the world , the Buck Institute . If

22:20

people hadn't heard about it , if you're a scientist , you'd know who it is . We invented

22:22

autophagy , or at least the concepts behind it , which is reduced calorie

22:24

. We invented autophagy , or at least the concepts behind

22:26

it , which is reduced calorie . We

22:32

invented ketosis , stenosis , cleaning out of the excess , misreplications

22:34

. So we've done a lot of basic science on aging and what you'll find

22:36

is the number one correlate

22:39

. There's two correlates to living

22:41

a longer , healthy life . One is that

22:43

you have connection with people and

22:46

the second is that you stress out your body

22:48

. So 10

22:50

minutes of HIT is all you need a day

22:52

, but you need 10 minutes of HIT and 10 minutes of LIT

22:55

. It's not exercise , right

22:57

, that's not what makes your body healthy

23:00

. It's what your body wants to be

23:02

stressed out . And look , I think that

23:04

in business , that

23:06

you don't want to be too stressed out , but you also

23:08

don't want to be stressed out at all . You

23:10

don't want to play the game and you want to get better . Every

23:12

time you need to push yourself

23:15

. Like my dad would say

23:17

look , either you're learning or

23:19

sometimes you're earning and you'd

23:21

like to do both at the same time . But the

23:23

big key is not to burn out so

23:26

you can learn . You can earn , but don't burn

23:28

, and in order to

23:30

learn , you've got to actually push

23:32

yourself . Beyond where you are today , very

23:34

rarely do you take something you have

23:36

and you don't need to keep moving it forward

23:39

speaking

23:41

of top 50 , 25

23:44

hours .

23:45

Is that the best time to fast Like

23:48

once a ?

23:49

week . Look again autophagy

23:51

is the extreme version , which is , if I

23:53

cut you down to 600 calories a day , you'll

23:55

live 10 years longer . It's one of the absolute

23:58

. The research is absolute . Now , 600

24:01

calories a day you're going to feel like it's 20

24:03

years and you're going to hate yourself . Now , 600 calories a day you're going to feel

24:05

like it's 20 years and you're going to hate yourself .

24:07

It's really fucking hard , right ? I've tried .

24:11

But if you did it you would live longer . Now , why

24:13

does autophagy ? Why do we think

24:15

or believe it works ? What

24:17

happens is we've been in starvation most

24:20

of our history and cells

24:22

want to survive and so when you

24:24

don't give it enough calories , they go inward and

24:27

the energy goes towards the core , which means that

24:29

around the edges , the misreplications

24:31

read cancer . The viruses die

24:34

because they don't get enough energy . So it's a difficult

24:36

way to protect yourself . Now , when you take

24:39

a look at intermittent fasting , there is some

24:42

debate , but in reality there's

24:44

certain things that are clear . If

24:46

autophagy or calorie reduction itself

24:49

helps you , then only

24:51

eating two meals a day is going to limit

24:54

your eating because you're going to have less calories

24:56

. Because you're only eating two meals a day . You just can't eat three

24:58

meals and two meals unless you really try . The

25:01

second is that there's a

25:03

symbiotic relationship between

25:05

bringing

25:07

the energy in and maintenance to your body

25:09

. So when you eat , your body

25:11

has to take energy to digest food . So

25:14

if , for instance , you only eat

25:16

an eight-hour window , then you've

25:20

got 16 hours for your body to repair itself

25:22

. Now the best time

25:24

to fast is in the evening , before

25:27

you go to bed , right , so you wouldn't eat dinner

25:29

. The problem with that is let's go

25:31

back to rule number one . Rule number one

25:33

is that the highest correlate is

25:35

connection with other people , and if you didn't eat dinner , you

25:37

probably wouldn't socialize , and that's worse

25:39

than not having connection with people

25:41

, is worse than eating too much food

25:44

. So what we tell most

25:46

people is you skip breakfast , not

25:49

because it wouldn't be better to skip dinner , but because if

25:51

people don't do it , it doesn't matter

25:53

what you tell them . And really most

25:55

of the things you need to do to live 10 years

25:58

more healthy life are easy

26:00

. We just don't have the habits , and

26:03

so part of the whole thing is , if I said number

26:05

one was connection

26:09

, number two was that you needed to figure out how

26:11

to stress your body and eat less . Number

26:13

three would be you need to do it , and

26:15

the way you do it is you find things you like and

26:20

you find things that your friends will do , so that you

26:22

develop a habit around it , like intermittent

26:24

fasting . Once you've started doing it , if you've tried it

26:26

, it's not that hard to do , unless

26:29

you're going out to breakfast with your buddies every

26:31

morning and then it's . You know it's hard to do , right

26:34

? So you know part of this

26:36

is developing . There was a study done on

26:38

Facebook which is politically incorrect , but

26:40

they looked at people and whether

26:42

they were overweight , and they looked

26:45

at them in two caveats

26:48

and at the end of the day , they

26:50

found when people got overweight , all their friends

26:52

got overweight . Now how did they read

26:54

that ? Well , you could either read it that all

26:56

those people were doing the same stuff and they were getting

26:59

fatter , or you read it that once you

27:01

get fat , you hang out with fat people because they do the

27:03

same things you do , because you're not going and playing

27:05

basketball anymore . Whichever way you read

27:07

it , that's the reality is

27:09

that what you surround yourself with is

27:11

who you become , or what you become is who you surround

27:13

yourself with . So be careful .

27:17

No , I mean , we've heard it . Even

27:20

if you're not into personal development

27:22

, even if you're not into business development , you

27:25

are the Jim Rohn you are

27:27

, who you associate with

27:29

. You are the average of five

27:31

of the five people that you hang

27:33

out with . Everybody

27:36

knows it , but how

27:39

many people really practice it Well

27:41

, outside of the successful people in

27:43

general , the masses like well , I

27:45

guess that's my buddy . I grew

27:48

up with that , we went to high school together

27:50

.

27:52

But you know , but your buddy is toxic to you

27:54

. You know again how many people

27:56

practice tough leadership Like I worked

27:58

for Jack Welsh in the old days , right

28:00

, and you know

28:02

his attitude was get rid of the top bottom 10

28:04

percent . Now , when I first heard it

28:06

I was like wait a minute . You know , there's reasons

28:09

why . You know , and we know you know

28:11

there's there's still good people and that's the truth . They're

28:13

good people . But his point was , if

28:15

you don't keep pushing really good people

28:17

in , then you're not going to get any

28:19

better . And that's who you're associating with . And I

28:21

had and I had that experience later on in

28:23

life the first time I took over a big

28:26

part of a big company . We

28:28

were doing 360 reviews and I remember

28:30

this is my first general manager role and

28:33

I wanted to be a good person because that's who I

28:35

want to be . And there was a guy who

28:37

had sick twins

28:39

and he was not coming into work

28:42

and they turned out to be fine

28:44

. But I went and I

28:46

helped him and I covered for him and I did a bunch of

28:48

sales and when my 360 review came

28:51

in , everyone in the group didn't say

28:53

, hey , your brother's a good guy

28:55

. When I need something he's going to cover

28:57

for me . They said you spent

28:59

all your time with a guy that you were covering for . You should have

29:01

just given him a leave of absence and you spent no

29:03

time with us . So again

29:05

, it's really hard to say I'm hanging

29:08

out with the wrong people . It's one of the highest correlates

29:10

. When you get out of jail , they tell you don't hang out with the

29:12

same people . Right , because it's not

29:14

that they're terrible people , but they're gonna

29:16

do the same things and you're gonna do the same thing . So

29:19

you know , I do this exercise

29:21

with people in the mastermind , where we

29:23

do an audit of where you spend your time

29:25

and who you spend your time with . And

29:27

I don't know if we have enough time today , but I'll give you a

29:29

couple of highlights . It's fascinating

29:31

that most people

29:34

spend 60% of their time with people that they don't

29:36

want to , because it turns out those people

29:38

who really want something from you find ways

29:40

either to make you feel guilty or to

29:43

be important , or to find ways to spend time

29:45

with you , and when you really look at it , they're not doing

29:47

you any good and it's not healthy for you , but

29:49

they need something from you . The

29:52

second point is you know , there's

29:54

Dunbar's number about you , about 150

29:56

people you can share emotional energy with , which

29:59

is why we used to start , we used to build divisions at

30:01

150 or no more

30:03

. When you really look at it and you look at

30:06

family and friends

30:09

, you really have to be clear

30:11

that your top 10 friends

30:13

get at least 30 , 40 percent of your time

30:16

. And if you look at it , it's really

30:18

hard and in fact guys are the worst

30:20

. When I asked them , we've done a bunch of primary

30:22

research to update this Dunbar

30:24

number thing which is the

30:26

state of the art in psychology

30:28

is that when

30:30

you ask a guy how many best friends he has

30:33

, the national average is less than one . Ok

30:36

, now , when you ask and when you actually

30:38

look at how many times they actually talk to these people

30:40

, they pick their best friend as someone they've

30:43

known the longest , even if they only talk to him once

30:45

a month . When you

30:47

actually look at friends , most

30:49

of Guy's friends come from business , which are

30:51

really defined as acquaintances . You

30:53

may be friends with them , but you have a single thing in common

30:55

, but you tend to actually hang

30:57

out with them and like them and that's not

31:00

a makeup for friends , because

31:02

what friends give you that acquaintances don't is

31:04

. You can be vulnerable in front of friends and they

31:06

won't reject you . It's really

31:08

difficult to go into work

31:10

and say to a couple of guys you know

31:12

what I feel like I'm going to cry today

31:15

and I don't want to work anymore . Okay

31:17

, because they don't forget it . When you tell your

31:19

parents that your girlfriend cheated on you , they

31:22

still think she's a whore , even if you're still going

31:24

out with her girlfriend cheated on you they still think

31:26

she's a whore , even if you're still going out with her , okay

31:31

, so you know . So , at the end of the day , it's really difficult , even if you have

31:33

really good friends in business , to separate

31:35

business from you know , from the vulnerability

31:37

that you get in there . So you need some people

31:39

who have no vested interest

31:41

in what you do every day , maybe not even understand

31:44

it , and that know you and care about you . And

31:46

I'll give you one last fact , because I'm a big

31:48

mouth , so I'm going to tell you my last fact , which is when

31:51

I said the highest correlate to 10

31:53

years more healthy life is connection . There's

31:56

actually a lot of

31:58

research that talks about this thing called the dyadic relationship

32:00

, which means that you have a relationship

32:02

with one other person that they

32:05

actually you know , that they are empathetic

32:07

to you , that they like you , they care about you

32:09

, they ask you questions , but most important

32:12

is that you believe in your head

32:14

that if you were in

32:16

trouble , they would say something or do something . And

32:19

that's called compassion , because compassion

32:21

is a two-way relationship . Not only

32:23

does someone empathize with you . A lot

32:25

of people empathize with other people . They feel

32:27

bad or they want to know what's up , but a lot

32:29

of people won't take that next step . And

32:34

if you believe that that's a superpower , because that allows you to

32:36

take advice and to get saved by people

32:38

, and that's the thing that keeps

32:41

us whole , because humans are very

32:43

different than any other animal in the world . We

32:49

have a parasympathetic nervous system and the vagus nerve that goes from our brain to our mouth

32:51

, to our stomach , to our heart , to all of our organs . The brain and the body

32:53

calm down when you know you're loved

32:56

, and that's the reality

32:58

of how we survive through that tough day when

33:00

the storm's out there and we say we got to keep going , I

33:03

got to keep going . If I stop right now , I'm

33:05

going to die . The way you keep going is

33:07

you believe it's going to get better

33:10

and that people love you . Bookended

33:13

with what I told you at the beginning . Again

33:15

, you can look what you . I can tell you the future

33:17

by telling you what you're going to think about when you die , right

33:20

, and what you think about when you're going to die is what

33:22

you should be thinking about now , right , and what you

33:24

think about when you're going to die is what you should be thinking about now . You've

33:26

got to surround yourself with good people and

33:28

you've got to care for them , and they've got to care for you

33:30

. And then all this other stuff about

33:33

business is just a sport .

33:38

Just a sport we play

33:40

. Blair

33:46

, the thing is most people they don't realize that tomorrow's never guaranteed . Everybody believes

33:48

that . I mean my grandfather's 100

33:50

. Bless his heart . I know I'm not going

33:52

to live to be

33:54

100 like him , but not

33:56

everybody's going to live that . But we all

33:59

act like we're going to be Betty White or we're

34:01

going to be George Burns and

34:04

you know tomorrow's guaranteed . That's why everybody , that's why procrastination

34:06

is oh well , you know how many people

34:08

already checked out . There's like four months

34:10

, five months , like I said , arts and science

34:13

, I can't count . Left in

34:15

the year , plenty of days to just turn

34:17

your life around . Short-term , mid-term

34:19

goal , accomplish it

34:22

. A lot of people are lying to themselves

34:24

and saying 2025 , blair

34:26

, this wasn't my year . I'm more

34:28

of an odd year type of person .

34:30

January 1st

34:32

, I'm with you and the reason

34:34

we don't like to think about it is because it's scary

34:37

. But the reality is , as

34:39

I said earlier , death is undefeated

34:41

. You're going to die . The

34:43

only question is when you're going to die

34:45

. And if you look at the probabilities , there

34:48

are things you can do to change that , and we've been going back

34:50

and forth between business and my stuff in longevity

34:52

. But , yeah , there are things you can do to

34:54

impact that and there's there's also

34:56

bad luck that you don't impact it . So

34:58

the reality is , you know I am a

35:00

recovering Luddite and a , you know , an aspiring

35:03

Buddhist . You have to be present , and being

35:05

present doesn't mean you think about when you're going to die

35:07

. It means that you optimize what you're

35:09

doing today . And they're two

35:11

sides of the same coin , right ? If you optimize

35:13

what you're doing today , when it comes you'll

35:15

say I've done the best . When my dad

35:17

passed away I think about it almost

35:20

every other day . I must think about

35:22

him , and it was 18 and a half years ago . But

35:26

on his deathbed , one of the things I said to him was look

35:28

, this moment does not really matter

35:30

because we've lived our lives and

35:32

loved together every day , and

35:35

so the end is

35:37

just another day . But you don't have to feel

35:39

bad about today and that you can't talk

35:41

or you can't do what you want to do or

35:43

say what you have to say to me , because it's already

35:45

done . But the only reason that I

35:47

felt that way and that he felt that way is because

35:49

we didn't take it for granted , right

35:52

, and I think that's the

35:54

. You know , the thing that I would again

35:56

say at the I said at the beginning is

35:59

if you're going to be an entrepreneur , then

36:01

you know 99% of the people in

36:03

this world get up every day and work and

36:05

they have no choice about what they do . If

36:08

you have any choice , then

36:10

you are gifted . You have a gift , right

36:13

? You have a gift , and even if you fail , you'll

36:15

always go back and do something else . When

36:17

I was at GE , when I mentioned Jack Welch

36:19

, one of the things I was perplexed

36:21

by was a lot of the guys

36:23

that I work with would tell me

36:25

you know , I'd really I'd like to , I'd like

36:27

to leave and go start something , but I

36:30

just can't . I have these golden handcuffs . And

36:32

then I realized later they were

36:34

just afraid , and it's okay

36:36

, we're all afraid , but they were just

36:38

afraid that they , that they weren't going to be

36:40

able to do something because they all had boats

36:43

and second houses , you know , on St George

36:45

, lake St George , so weren't going to be able to do something because they all had boats and

36:47

second houses , you know , on Lake St George , so they weren't destitute . They

36:50

just really they were scared

36:52

. So you know , part of our challenge

36:54

again is to figure out how to do the things

36:57

where you know that

36:59

we're afraid of , because we don't want to be there in our deathbed

37:01

saying damn it to

37:08

be there in our deathbed saying , damn it , I wish I tried I could have , I should

37:11

have .

37:11

And there's , there's so much of that and there's , there's . So you

37:13

know , there's books and there's ted talks on

37:16

a person . You know the dying

37:18

and their last wishes , but nobody lives

37:20

like they're dying , nobody . Everybody

37:22

takes the . Yeah

37:25

, nobody lives for the now , which

37:28

, being a buddhist , that's all . What we really should

37:30

focus on is the now . Instead

37:33

, they either focus on , you

37:35

know , being victim oh my

37:37

gosh , she dumped me , or

37:39

oh , that guy took all my

37:41

money or you know , venting

37:43

over stuff that you can't change

37:46

, or a future

37:48

which is abstract , because

37:50

we don't even know if nobody

37:53

knows .

37:57

Use that sports analogy , which is , you

37:59

know if you worry about the last

38:01

play and whether someone cheated , or whether

38:03

you , you know your sneaker , you

38:06

know , didn't grip or whatever , it doesn't matter . You

38:08

know I've learned two experiences

38:11

in my life you know , one in sports and one

38:13

in the military . And

38:15

the reality is that you go into theater

38:17

or you go into the game and you play it with great

38:19

emotion . That play is with great emotion . The

38:22

next play , you strip the emotion

38:24

and you actually remember

38:26

the facts because you want to do better

38:28

. So you don't want to , you know , you don't want to forget that you

38:31

made a mistake there . But feeling the emotion

38:33

of the mistake is

38:35

not going to help you get to the next play . All

38:38

it does is makes you afraid . So

38:40

part of this is it's just a practice

38:42

, and you know the practice in Buddhism is

38:44

of not forgetting what's

38:47

happened , but letting it pass

38:49

through you . And I use

38:51

analogy with the kids I coach which is

38:53

look , mental is the same

38:55

as physical . We have you jump

38:57

rope , you jump rope , you get you're up to 185

39:00

. And then I tell , and I then I have a stopwatch

39:02

and I tell you how long it takes to get your heart rate down

39:04

and that will tell you your physical fitness level

39:06

, because your body readjusts from

39:09

stress . It was very stressed . It

39:11

comes down . If you can do it in less than 60 seconds

39:13

, you're in good shape . The same thing is true

39:15

of failure in life , in

39:17

business . How

39:20

long does it take you to get over it ? It's not that it shouldn't hurt , it's going to hurt

39:22

. It's going to hurt . It's going to hurt when you do something

39:24

physical and it's going to hurt when someone

39:26

cheats or you fail at something or you

39:29

messed up in a presentation . Let

39:35

it hurt , but how long is it going to be before you recover ? Because if those short of the recover

39:37

period , the more time you have to get onto the next play . And you know what , if you

39:39

run more plays , you're going

39:42

to score more points .

39:44

It's all about winning . Always

39:46

score more than the opposition .

39:49

And we all in life . It's all about scoring

39:52

.

39:52

Yeah , usually , blair

39:54

, this keeps on . Your

39:56

publicist sent this and I

39:58

need to ask because you know I'm playing

40:01

the back nine , 51 . But

40:04

please explain , since you have

40:06

this to add 10 years of a

40:08

healthy lifespan , I'm 51 . So what

40:10

are the 10 things ?

40:14

So look before 60 years old

40:16

, almost everything

40:19

is reversible . And

40:21

I'll say , within a context , only

40:25

7% of your predestiny

40:27

is genetic and of that 7%

40:29

, only 1% are things that , oh my God

40:32

, we can't do anything about . So there

40:34

are things you can do for the other 6% . So

40:36

, if you know what it is Of the 93%

40:39

of other things , what happens to

40:41

us is this called phenomics . It's

40:43

the expression of our genes . We smoke a lot

40:45

, therefore we get cancer because

40:48

our genes are stressed and therefore they present

40:50

this way , or we don't exercise

40:53

, and this is what happens . So 93%

40:55

of this stuff is reversible , right

40:57

? And so when you take a look at adding

41:00

10 years of healthy life , there's

41:02

only five categories of things , and

41:05

my attitude is you pick two things in each

41:07

category and you do it every day , and

41:10

what we'll show you is that that can give you

41:12

10 years of

41:14

extra healthy life . So the first

41:16

category is the most obvious and the ones

41:18

that people don't want to talk about or

41:21

believe . But every study , including the Harvard

41:23

study , which was 70-year longitudinal

41:25

every single study has

41:28

shown that there's the number

41:30

one thing in having a healthier life is

41:32

having relationship . The number one

41:34

cause of mental illness under 25 is

41:37

loneliness . The number one killer of people

41:39

over 65 is loneliness . We

41:41

are designed to have

41:43

connection . In fact , I said there was

41:45

one difference between us and every other animal is our

41:47

parasympathetic system . The second

41:50

is that we have an imagination . Animals

41:53

don't have an imagination . They don't make things up

41:55

. So we can connect to people . You

41:57

and I could be connected because you

41:59

know , we both love

42:01

business . So people who aren't book

42:03

cubs live longer . People who join a political group that

42:06

does something live longer . People who are married live longer . People who join a political

42:08

group that does something live longer . People who are married live

42:10

longer . So the number one thing

42:12

is you only need one dyadic relationship

42:14

at one time . You need one person to believe

42:16

, cares about you , and then you need to have

42:18

connection with a group that's bigger

42:20

than just yourself and then

42:22

, ultimately , you have to have some reason for getting up in the

42:24

morning , whether that's woodworking or it's taking

42:26

care of your grandkids or whatever , so

42:29

that those things right there have

42:31

a 10 times force multiplier

42:33

on the other four things . So if you don't do

42:35

, if you don't go out there now , if you're an introvert

42:37

, it doesn't mean you need 100 friends , but

42:40

it does mean that you have to have some things

42:42

that you connect with people on and that you can either talk

42:44

online or that you you go to

42:47

a trading card show and you talk about trading

42:49

cards . Right , it's a 10 times force

42:51

multiplier on fuel , which

42:53

is basically nutrition , exercise

42:56

, maintenance , which is basically sleep , and

42:58

then exosome is just looking at your environment

43:00

. So let me tell you very quickly two things

43:02

in those four categories that everyone on this call

43:05

can do that can have up

43:07

to 80% impact of what

43:09

they would do . So in food , anyone

43:11

who's never tried a CGM doesn't know

43:14

what food they're supposed to eat . I owned a couple

43:16

of dieting companies . I own the number one scientifically

43:19

proven diet company in the world , itrim

43:21

, and I was an early investor in Nutrisystem

43:23

. Right , dieting is wonderful

43:25

because it's the only product we can sell you that

43:27

when you fail , you blame it on yourself and you're back 18

43:29

months from now . Diets are a joke . Eating

43:32

healthy foods , non-processed

43:39

foods , reducing calories , is not a joke . But any diet you talk about , no one knows whether you

43:41

should be on keto diet , right ? Unless you have a CGM , which is what we spend

43:43

. We spent hundreds and hundreds of millions of dollars

43:46

developing for diabetics . It shows

43:48

you what foods spike your insulin

43:50

. Insulin causes

43:52

chronic inflammation . Chronic inflammation causes

43:54

diabetes , alzheimer's heart

43:57

disease , all of the illnesses that kill

43:59

you , cancer , all of them

44:01

. So the number one thing when you eat food

44:03

is does that food turn

44:05

to pure sugar and is not absorbed

44:08

by your muscle ? That will tell you

44:10

. Now a CGM you've seen diabetics

44:12

. They have it . They put a little thing on their arm and

44:14

then they eat a food and

44:16

it will tell them if their insulin spikes and then they'll take

44:18

some insulin . If you do it before

44:20

, you're a diabetic . What you're finding out

44:22

is what foods spike your insulin . So

44:25

if you go to your doctor , it's $125

44:27

. It's

44:29

easy to get . You do it for 15 days . You can actually find it anywhere on Facebook . A lot

44:32

of diet companies are doing it . That's number

44:34

one . Number two is you do a biome of your stomach

44:36

, which costs 300 bucks . It tells you what

44:38

foods you're allergic to . Okay , those two

44:40

things will tell you what your diet should be . So

44:43

, but those two things will make your

44:45

diet will stop causing chronic inflammation

44:47

In the exercise area . The

44:49

number one thing in exercise is 10 minutes

44:51

of HIT only 10 minutes to

44:54

get your heart rate up , and

44:59

then 10 minutes of LIT a day . And then the second is you have to move 15 minutes

45:02

every hour . Because when they say sitting is the new cancer or the new cigarette , it's because

45:04

when you sit for four or five hours the

45:06

toxins stay in your joints and stay in your organs

45:09

. So just getting up for 15

45:11

minutes and walking around the table every

45:13

hour is more important than two hours

45:15

of exercise . If you had to trade off

45:17

between moving 15 minutes every hour

45:19

and doing two hours of exercise at night

45:21

, you would pick 15 minutes of moving

45:24

every hour . It's five

45:26

times more healthy for you . So again , if

45:29

you do 10 minutes of HIT , you jump rope

45:31

or you do whatever you want to do , you rest

45:33

for 10 minutes a day in the dark and

45:36

then you move . Those are two things in exercise

45:38

. When you look at sleep the

45:40

number one thing in sleep and it's all coming

45:42

out . It's been here for a long time but they're now pushing

45:44

on it . It's not

45:47

how many hours you sleep , that's really

45:49

important . It's what your chronotype is

45:51

. There's three chronotypes . You're genetically

45:53

wired for a chronotype that either

45:55

you should be going to bed at nine o'clock , you should

45:58

be going to bed at 11 o'clock . You should be going to bed at one o'clock

46:00

. If you know your chronotype and

46:02

you can figure it out with an aura ring or a watch

46:05

or whatever . Deep sleep

46:07

comes in the first two hours of your chronotype . That

46:10

heals your body . Rem sleep

46:12

comes in the last two hours of your chronotype , which

46:14

means if you don't get up too early or

46:16

too late , you're going to get your REM sleep , which heals

46:18

your brain . So going

46:20

to bed the same time for three

46:23

to five times a week at the same time

46:25

is the most important thing

46:27

you can do , because not only does it go to your chronotype

46:30

, but you have a maintenance crew that comes in

46:32

and your body knows if it knows

46:34

you're going to sleep , sends the maintenance crew in . That maintenance

46:36

crew is 20% more effective . So

46:39

if you're only sleeping seven hours , all of a sudden

46:41

, I just gave you 20% more sleep than

46:43

you would have before . And then the final

46:45

one is just what you put in your environment . The

46:49

easiest one to tell people is there's three ways . You absorb chemicals

46:52

that destroy your body and then that

46:54

you get phenomics your genes mis-express

46:56

. The number one is you breathe it

46:58

in . We all know about that . Don't smoke cigarettes or

47:00

polluted air . You know you won't want to live in a city

47:03

with polluted air . We don't talk about the other

47:05

two ways you absorb chemicals the . The largest

47:07

organ in your body is your skin

47:10

. Okay , so what

47:12

you wash your clothes with is

47:14

actually what is going to be on your skin . So

47:17

if you're not using a organic washing

47:21

liquid and you're using dryer sheets

47:23

which dryer sheets ? Are pure chemicals ? They're lotion

47:25

that have never been tested but

47:27

have terrible effects on you Stop

47:30

doing those two things . Don't use dryer

47:33

sheets and have organic . And the other way

47:35

you get it in is through your mouth Guess what Dishwasher

47:37

liquid or rinse liquid . So when

47:40

I tell you there's these things , none of those

47:42

will be tough to do . Those

47:44

things can bind because it's a multivariate

47:46

problem If you tried

47:49

hard to connect and have purpose

47:51

and you do two things in each category

47:54

. That , we believe

47:56

, is 10 years of healthspan

47:58

. Now , lifespan is a little

48:00

bit different . The last statistic

48:02

that people don't realize is that America

48:05

is 39th in the world in longevity

48:07

, which is frigging horrendous , which we're behind Cuba

48:10

. But the worst statistic in America

48:12

is we die faster and

48:15

slower than anyone in the world . The

48:17

genetically gifted people who live

48:19

to 100 die in the last 18 months . Regular

48:22

people around the world die in the last five years

48:24

of their life . They start getting illness , they fall down

48:27

, they do different things . America's

48:29

Americans 14 years . So

48:31

if the average age in America is 73 , that

48:33

means at 60 , our

48:35

body is getting chronic illnesses and

48:38

reducing the quality of our life and

48:40

is irreversible . So when you ask me , at

48:42

51 , I can easily

48:44

add 10 years to your life If

48:46

you're thoughtful about those five categories

48:49

, because your health span

48:51

will be longer .

48:52

Yeah , Health span . You know

48:54

that that's the one thing , that's

48:56

the one resource quality

48:59

time that you can have a billion dollars

49:02

, but if you've had a piss

49:04

poor diet and you didn't follow any of those

49:06

, you can't buy

49:08

it . You can't buy health you

49:10

. You can work towards so

49:13

.

49:13

So I used , I used to sit next to steve jobs

49:15

, right , and so you know , when

49:17

he died , I can tell you , the first time through

49:19

he actually went and researched everything

49:22

and figured out how to survive . The second

49:24

time through , he actually had a bizarre

49:27

, you know , kind of approach to

49:29

it , which he did not want to actually take

49:31

any acute interventions , and

49:33

I can tell you he wanted to

49:35

live . He had all the money

49:37

in the world and there was nothing that was

49:40

going to happen , right , because at

49:42

a certain point it's irreversible . You

49:44

know we spend 83%

49:46

of all of our medical costs in the last

49:49

year of people's lives , where it has the lowest

49:51

impact and

49:54

has the highest cost and the lowest impact At

49:57

51 , 55 , and 60,

49:59

. I can actually spend money

50:01

and the impact is actually

50:03

a great ROI , a

50:09

great ROI . And you know . One other thing that you know , I know we're pretty much done here today is I

50:11

talk about the things . You know how you change , you know what you do

50:13

to live longer . But there's also

50:15

a great book called Scientific Wellness by

50:17

a guy named Lee Hood who helped sequence

50:20

the genome , started the company Amgen , the company

50:22

, one of the most amazing

50:24

doctors in the world and it's . And

50:27

the premise of scientific wellness is predict

50:29

and prevent . We have a lot of science today that

50:31

you can test for things and prevent it before

50:33

it starts . And the second is personalize

50:36

and participate , which is what I just talked about . Personalize

50:38

what you do every day and participate in

50:40

your own health . Don't wait till you break 98%

50:43

of what your doctor does not . Their fault is

50:45

to actually find sickness when

50:47

it's too late . Once you've hit sickness , you've

50:50

already broken something , and 100% of what hospitals

50:52

do are treat sickness . So

50:54

by the time you get there , you want them

50:57

, you want them to save you , but , dude

50:59

, it's too late to avoid

51:01

it . And

51:05

so one of the tests that I've been pushing with people and there was

51:07

a huge article in the Wall Street Journal six months ago , so you can go read

51:09

that instead of just listening to me there's

51:12

things like the Grail test , which is called the Holy Grail

51:14

test . It actually screens out 50

51:16

cancers before stage one . Once

51:23

you get to stage one of a cancer , it hits at least 14 methods and mechanisms , which means it's really

51:25

difficult to treat because we have to treat all of these different little things

51:27

. When you get to stage two and stage three , it grows

51:29

so quickly . That's why we use chemo

51:31

to burn every system . The

51:34

Grail test it's a blood test and it tells

51:37

you before stage one if

51:39

you don't change your lifestyle in these

51:41

areas , you're probably going to get this cancer . It's

51:48

amazing . Now the downside is it's 800 bucks and it's not covered by insurance

51:50

companies . Right , the reason it's not covered by insurance companies is not a conspiracy . They

51:52

want to cover it . They're worried and

51:55

this is just so . People talk about conspiracies . There's

51:57

no conspiracies with hospitals . They make their

51:59

money on treating things , so they spend money on

52:01

treatments for things . That when people are sick

52:03

, their business isn't preventive health

52:06

because they don't get access to you when you're not sick

52:08

. So there's no conspiracy that they're

52:10

investing in cancer drugs

52:12

or machines and things like that . Insurance

52:15

companies there's no conspiracy . The average

52:17

American , when you count hourly workers

52:19

, changes jobs every two years and the average company

52:21

bids out insurance every three years . So

52:23

if I give you a test that tells you you're going to get cancer

52:25

within the next three years , I don't know if you'll

52:27

be with me , so I can't actually

52:30

pay for it because you probably have changed insurance

52:32

companies . So what I'm saying

52:34

to you is , in the interim . Before we fix this problem

52:36

, which we're trying to , there are tests

52:38

you can take today that are highly

52:40

respected , tests that can give you

52:42

a head start , predict and prevent and

52:45

then , the most important , participate

52:47

and personalize your own life .

52:51

Thank you . Now , Blair

52:53

, you were talking about

52:55

masterminds . I'm assuming you have

52:57

a mastermind yourself . I'm assuming

53:00

you have some sort of coaching

53:02

, some sort of consulting programs

53:04

. How do people get more information

53:07

about everything

53:09

that you have to offer ?

53:12

Sure , you know , for the mastermind , you

53:14

can go to our website , which is PPE

53:16

Pinnacle Performance Elite

53:18

. I didn't make up the name , don't upset

53:21

me PPE Mastermind , and

53:24

I do it with a good friend , jay Abraham

53:26

, who was actually Tony Robbins' mentor

53:28

and Damon Jaynes' mentor , and

53:31

if you want to , but if I can help you with something

53:33

around your business , you can also just go to my LinkedIn

53:35

as well and send me a message

53:37

. I mean my belief

53:40

right now since you know I retired from

53:42

a big public company is that you

53:44

know I can spend my time the way I want to , and what

53:46

I like to do is I've been a coach for a long

53:48

time and I'm very curious . I like to

53:50

learn about things and

53:52

that's what I'm doing and where I am . And

53:55

if the PPE thing is

53:57

for you , we have a great group , but if it's not

53:59

, if I can help you , let me know .

54:02

Sounds good . And one final question

54:04

, blair what words of wisdom

54:06

do you have to that one

54:08

day ? The entrepreneur

54:10

, the person that keeps on setting

54:13

things off in due time

54:15

, the right time when I

54:17

raise enough capital , etc

54:20

. What words of wisdom do you have to that

54:22

person ?

54:22

Look , you know my coach in high school . I

54:26

asked him you know , like you , I'm a

54:28

little , I'm on the challenged short

54:30

side . And I said I said I want to be great

54:32

. He said listen , this is the path . And

54:34

the path is first is self-awareness . And

54:37

he said once you become really self-aware , you're going to get disillusioned

54:39

. And once you get disillusioned , you're going to have

54:41

to take a next step . And so what we talked

54:44

about I think hopefully all of this session

54:46

is look , if you really look at

54:48

yourself and you really are an entrepreneur and you

54:50

want to be an entrepreneur , you can figure out

54:52

a way to do it . And what

54:55

you're going to find is it's going to be scary , but

54:57

if you don't take a first step , you'll never know . So

54:59

my advice to you is to really

55:01

decide are you an entrepreneur

55:03

or are you just entrepreneurial ? And being entrepreneurial

55:05

is freaking great , but go help

55:07

people by being entrepreneurial , you

55:10

don't need to start something . But there is a big

55:12

difference between an entrepreneur , entrepreneur

55:14

and just being entrepreneurial . They're both

55:16

great , they just get applied in a different way .

55:19

Thanks . Well , thank you for

55:22

the time , man , and thank you for for

55:24

everything like-minded people I could

55:26

have . We could have had a beer

55:29

and spoken for another hour or

55:31

two , but literally , thank

55:33

you for your time . And yeah

55:35

, I myself who loves going to masterminds

55:38

, I will definitely check it out . The

55:40

PPE , it'll be all

55:42

thrown up on the show notes

55:44

and whatnot . And thanks , man , thank

55:46

you for your time you are Sure

55:48

?

55:48

No , listen , I enjoyed talking and thanks for what

55:50

you're doing . You're getting information out there and

55:53

you're inspiring people . So , Omar

55:55

, this is . You know , that's . That's God's work , dude

55:57

. Thank you , brother , Thank you .

56:03

Okay , take care inside of your purpose

56:05

. What if it did work ? Right now you can

56:07

make the choice to never listen to that

56:09

negative voice no more

56:12

. The hardest prison to escape is

56:14

our own mind . I was trapped inside that

56:16

prison all for a long time

56:18

. To make it happen , you gotta take

56:20

action . Just imagine

56:22

what if it did work . You .