Summary

Recently on my podcast, I chatted with Thomas Haynes about how cool word-of-mouth marketing is, why real relationships rock, and how writing can totally boost your business. I was all about how trust and genuine vibes mean more than just chasing followers or engagement tricks. Thomas got into how he’s built brands with smart writing and newsletters. I threw in my two cents on the magic of storytelling and the realness you get from writing that’s totally unfiltered. Both of us love writing to bits—it’s done wonders for our businesses, and we’re even thinking about writing books someday.

In part of our chat, we dove into why it’s key to just start things without overthinking. Confidence and believing in yourself beats waiting for others to clap for you. We also talked about doing your own thing, not just following the usual rules or blueprints. It's about making stuff for you and loving the process, not just eyeing the crowd. Plus, we’re both keen on meeting people who get us, in the real world.

Wrapping up, Thomas and I got into why Twitter is such a great spot for networking and how it stands out from other socials like Instagram and TikTok. It’s all about those real conversations and finding your tribe. We touched on the quality of writing on Twitter too. Ending on a high, we speculated about TikTok’s possible ban in the US and what’s next for Twitter as a go-to for connecting and sharing stuff.

Takeaways

• Word-of-mouth marketing and building authentic relationships are more powerful than follower counts and engagement hacks.
• Writing is a valuable tool in business, allowing for the expression of thoughts, the development of clarity, and the building of trust with an audience.
• Authentic, raw, and unedited writing can have a greater impact than polished and edited content.
• Sharing experiences and stories through writing can create connections and inspire others.
• The focus should be on enjoying the process and providing value, rather than solely chasing money or follower counts.
• Writing can be a powerful way to share knowledge, build an audience, and amplify one's message.
• Trying new things and taking action is often more valuable than overcomplicating the process with excessive planning and research. Don't overthink when starting something new, just take action and learn along the way.
• Confidence and self-belief are crucial for success.
• Find your own path and don't rely on templates or frameworks.
• Create for yourself and enjoy the process, rather than focusing solely on the audience.
• Community and connecting with like-minded individuals are important for personal and professional growth. Twitter is a powerful platform for networking and connecting with like-minded individuals.
• The conversation-based nature of Twitter sets it apart from other social media apps.
• Writing is an important skill on Twitter, and quality content is valued.
• The potential ban of TikTok in the US raises questions about the future of social media platforms.
• Twitter has the potential to continue evolving as a valuable networking and information-sharing platform.

Sound Bites

"Word of mouth and building out that part of it... there's just this human touch that I feel like is unfathomable to anything else."

"Writing is the most powerful and important thing you can do right now in a business."

"Writing, in my opinion, has become this pillar. It surpassed everything else I knew."

"You can't make a mistake. Like nobody's looking at you right now."

"Just be happy with it. Like you don't need to sit here and oh, this person is better or this person is better. Like all that is complete noise that you don't need to worry about at the moment."

"The only way to get that self-belief is putting in the reps and putting stuff out there and trying and failing."

"There's no better app for networking than Twitter."

"Twitter is a written format and the written format works really, really well for people to bring people into an engagement perspective."

"Not everybody can write, you know. And I think there's more quality there than there is, you know, I mean I could post 16 pictures on Instagram today and I probably will get like three comments. But if I post, you know, 16 pieces of content over the week on Twitter, I guarantee you that there's going to be a much more thorough conversation with people."

Chapters

00:00 Introduction and Discussion on Recent Soccer Games

10:02 The Power of Writing in Business

26:36 Enjoying the Process and Providing Value

32:48 Taking Action and Trying New Things

44:24 The Power of Community

01:01:43 The Power of Networking on Twitter

01:15:06 The Potential Ban of TikTok