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In this episode of What One Thing, Smart Meetings VP and Content Director JT Long speaks with IMEX Group CEO Carina Bauer about bold sustainability lessons from IMEX Frankfurt 2024. 

Bauer shares how simple changes—like removing beef from menus and reordering vegetarian options—can dramatically influence attendee behavior. She explains how IMEX measures sustainability efforts using external consultants, carbon tracking platforms, and venue partnerships. 

The conversation also dives into green RFPs, regional differences between the U.S. and Europe, responsible sourcing, waste diversion, and meaningful community give-back initiatives. 

Tune in for actionable insights and inspiring first steps to create more sustainable events.

www.smartmeetings.com

Host: JT Long

Producer: Eming Piansay