The holidays are upon us, and with them comes a surge in customer traffic and, inevitably, reviews. But not all reviews are created equal! In this episode, Brigitte and Dan dive deep into the world of reviews, exploring:

• What makes a perfect review: Learn the six key components that make a review informative and valuable for potential customers.
• The power of replying: Discover how to respond to both positive and negative reviews to maximize their impact. (Spoiler alert: Don't be a troll fighter!)
• Unleashing the hidden value: Learn how to view negative reviews as free customer research, giving you insights to improve your business.
• Holiday review best practices: Get tips for efficiently handling the influx of reviews during the busy holiday season.

Plus, Bridget and Dan share their exciting holiday plans and tease their upcoming episode predicting trends for small businesses in 2025!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial