This episode genuinely blew my mind - you’ll hear it for yourself. At one point, I almost wanted to disconnect from the call to implement the advice in my own business! Ibrahim Zaghw shares high-level insights on content strategy, ready-to-use frameworks, and actionable tips that you can start using right away. I’m honoured to have featured him on the show and am confident you’ll walk away from this conversation feeling energised and clear on your next steps for content strategy.

In this episode, we cover:(00:00) Understanding Customer Motivations

(04:37) The Importance of Buyer Personas

(08:26) Stakeholders in B2B Purchases

(20:11) Elements of Value in B2B Transactions

(26:31) Jobs to Be Done Framework

(40:53) Power of Iterations

(45:15) Content Marketing Metrics

(48:06) Quality vs. Vanity Metrics

(55:25) Optimizing Content Based on Feedback

(59:21) Segmentation in Content Strategy

(01:03:21) The Limbic Map

(01:07:06) The TEEL Framework

(01:22:16) Recycling and Repurposing Content

(01:41:18) Limitations and Strategic Use of Content

(01:52:50) Recommended Books

Watch the episode on YouTube:

• ⁠⁠https://www.youtube.com/watch?v=KV23z7Hsck8

Where to find Ibrahim Zaghw:

• LinkedIn: https://www.linkedin.com/in/ibrahim-zaghw/

Where to find me:

• LinkedIn: ⁠⁠https://www.linkedin.com/in/tomaszlisiecki/⁠⁠
• Website: ⁠⁠https://nerdcow.co.uk/⁠⁠
• Newsletter: ⁠⁠https://webabunga.com/⁠⁠

Referenced:

• The Elements of Value by Bain & Co
• Jobs to Be Done by Tony Ulwick
• Competing Against Luck by Clayton Christensen
• Playing to Win by A.G. Lafley and Roger L. Martin
• Thinking in Bets by Annie Duke
• They Ask, You Answer by Marcus Sheridan
• The Sense of Style by Steven Pinker
• Epic Content Marketing by Joe Pulizzi
• The Elements of Style by William Strunk Jr. and E.B. White
• Letting Go of the Words by Janice (Ginny) Redish

Thanks!