In this episode of 'What's Working in Ecommerce,' Eagan talks to Hristo from Hyperzon. 

Hristo shares his expertise in optimizing Amazon sales strategies, including using Amazon's latest tools, focusing on customer lifetime value, and innovative advertising approaches. 

He discusses the benefits of creating product bundles, leveraging branded search wisely, and building a dedicated customer community. 

Hristo also shares detailed case studies showcasing remarkable growth for clients by rebranding products, enhancing listings, and optimizing PPC strategies. 

Additionally, the episode covers practical advice on expanding to European markets and ensuring accurate financial reimbursements from Amazon.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Hristo Arakliev from Hyperzon here:
Website: https://hyperzon.io/ 

LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/ 

Timestamps:

00:00 Introduction to Amazon Ad Strategies

00:36 Meet the Expert: Hristo from Hyperzon

01:17 Current Trends and Effective Tactics

03:19 Maximizing Customer Lifetime Value

04:31 Advanced Advertising Techniques

08:27 Building a Community for Your Brand

10:09 Case Study: The Magic Scent

17:51 Expanding to European Markets

27:29 Prime Day Success Story

30:14 Conclusion and Contact Information