In this episode of What’s Working in Ecommerce, Adam shares his entrepreneurial journey, discussing the rapid growth of BottleKeeper using Facebook video ads, the critical mistakes made in product development, and the importance of leveraging data for profitability. 

He also introduces his new SaaS tool, Pentane, designed to help businesses optimize revenue and understand key profitability metrics.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Adam Callinan from Pentane here:
Email: adam@pentane.com

Phone: 3106069487

Time Zone: MST

Website: https://pentane.com/

LinkedIn: https://www.linkedin.com/in/adammcallinan/

Twitter: https://twitter.com/Adam_Callinan

Timestamps:

00:00 Introduction.

01:18 Adam's journey from BottleKeeper to Pentane.

01:32 Adam recounts BottleKeeper's start.

03:21 Adam explains data's role in decisions.

04:55 How Adam marketed BottleKeeper.

05:16 Significance of Facebook video ads.

08:05 Expanding into retail for revenue stability.

09:39 Adapting to advertising strategy changes.

10:12 Hiring key roles during scaling.

11:41 Delays in product launches' impact.

13:49 Initial capital by Adam and partner.

14:35 Applying learnings to Pentane profitability.

17:17 Developing Pentane software for metrics.

18:35 Pentane analyzes expense, revenue, advertising.

19:10 Calculating daily revenue to break even.

19:39 Revenue increase affects ad spend return.

20:41 Creating budget based on realities.

22:24 Fixed expenses hinder early profitability.

23:40 Contribution margin and fixed expenses relationship.

24:45 Manually track expenses with spreadsheets.

25:53 Pentane automates financial analysis.