A pro tip for buying wine is to familiarize yourself with wine importers since they can be the key to unlocking your next favorite bottle. But how do wine importers go about discovering under-the-radar producers? Our good friends Jonah and Sara Beer of True North Wine Merchants join the program to share their stories from the wine trail and what their secrets are to spotting that next big thing. Plus, don’t miss how an unusual inscription on a wine bottle led them on a path to find their holy grail.📺 Watch the Episode in full on YouTube

🛒 Wine Featured on this Episode2022 Diego Morra Pelaverga Verduno

📢 Other Mentions

Gabriel-Glas (Wine Glasses)

Pilcrow Wine

💡Other Topics Discussed:

Hundred Acre's Jayson Woodbridge Buys Kelly Fleming Winery in Napa Valley

Burgundy wine estate worker sentenced for stealing bottles worth £550,000

Kermit Lynch 'Adventures on the Wine Route' Book

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