Gordon Borrell serves as the CEO of Borrell Associates Inc., a leading research and consulting firm focused on media and advertising. The company specializes in delivering data-driven insights and strategic counsel to media entities, advertisers, and industry stakeholders. His research and analysis have proven invaluable to media companies seeking to thrive in a dynamic media environment, enabling them to align their marketing strategies with evolving consumer behaviors and technological shifts. Advertising plays a very important role in the success of businesses across all industries. As Gordon aptly puts it, "Are you allocating enough of your revenue to marketing? Are you targeting the right audience? Do you have the optimal mix of marketing channels? Avoid aimless efforts; ensure you have a clear target and the right tools."

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• Home - Borrell Associates
• Gordon Borrell | LinkedIn
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