In episode 11 of With Aplomb, we’re thrilled to share the story of Forward Madison FC.

In their inaugural season in USL League One, Madison WI’s first pro soccer team is bringing joy to a community that from what we saw from our visit is hungry and pumped for the world’s ultimate sport to have come to their city.

The stories you’ll hear in the 1st of our 2 part series with the team will shine a light on the ins and outs of what it takes to build a community-oriented pro soccer team in the United States.

Boasting the highest home game attendance as well as the most Instagram followers in the league, we were blown away by the quality of their branding, merchandising and grassroots fan engagement efforts.

When we asked about the vision for the club, this is what we were told:

“To become a staple of the community...We just want this to be Madison’s soccer team, forever.” 🖖🏽

🗣Since you're probably a Forward Madison fan now, you'll wanna get some of their incredible merch, here!