• Introduction
  • WPBeginner uses its video membership site to grow its email list.
  • The goal is to help people learn WordPress for free while also reaching a wider audience.
• Why Choose a Video Membership Site?
  • Videos offer engaging, easy-to-follow educational content.
  • Membership sites foster a sense of community, loyalty, and authority.
  • The online membership industry shows huge growth potential.
• The Mission
  • WPBeginner aims to make WordPress education accessible to all, regardless of budget.
  • Quote from Syed Balkhi, WPBeginner Founder: He believes WordPress knowledge should be free, and that was the motivation behind starting WPBeginner.
• How the Membership Site Works
  • Users browse free videos or sign up for in-depth WordPress training courses.
  • Creating a free account grants access to the curriculum and adds the user to the WPBeginner newsletter mailing list.
• Tools Used in the Process
  • MemberPress: Powers the membership site functionality (courses, content restriction, etc.) https://memberpress.com/
  • Drip: Handles email marketing automation and personalization. https://www.drip.com/
  • Custom Landing Pages: Designed to highlight the benefits of WPBeginner Academy and convert visitors. https://seedprod.com
  • WPForms: Creates user-friendly signup and login forms. https://wpforms.com/
  • OptinMonster: Lead generation tool for popups. https://optinmonster.com/
  • PushEngage: Tool for push notifications. https://www.pushengage.com/
  • Smash Balloon: For embedding social media feeds. https://smashballoon.com/

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