THE DEAL: In Episode 14 of WTF, Aidan joins the boys for a chat. Aidan was a believer from day 1 and a pivotal figure assisting Marty in articulating the vision of WHITEFOX. Their collaboration was instrumental in shaping the brand's distinctive tone of voice, which plays a crucial role in connecting with audiences authentically. In 2018 they formed WHITEFOX Marketing which became successful in its own right. Together, they navigated pivotal moments that defined WHITEFOX and broke the traditional mold, establishing WHITEFOX as the industry innovator.