Special Guest Marc Monseau joins the show to discuss the challenges pharma has with its reputation, being a knight of the reputation roundtable, John Oliver’s takedown of pharma, lessons learned from Comcast, why not doing social listening is bonkers, whether video can be a difference maker, the false economy of digital metrics, the dichotomy of the sales-based mindset, buggy whips, new paradigms for situational selling, and the mythology of customer centricity.