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and profiting.com/deals. I'm starting this new

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year in Texas y'all. Well I

1:21

still need to work on the

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y'all part but I've taken a

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big leap into the unknown and

1:28

booked a beautiful Airbnb here in

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1:34

I'm going to see if I

1:37

love it here as well and

1:39

so far so good. And while

1:41

I still have to make a

1:43

decision if I want to live

1:46

here in Texas permanently, one decision

1:48

I've already made is what to

1:50

do with my new pad when

1:52

I'm not in it. And that's

1:55

hosting it on Airbnb, of course.

1:57

The thing is... when it comes

1:59

to hosting my place on Airbnb,

2:02

I don't really want to worry

2:04

about the hosting part. I'm so

2:06

busy with my company and podcast, I

2:08

couldn't possibly put another thing on my

2:10

plate. And plus, you know me, I

2:12

love to delegate, especially if it saves

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me time and money. And now with

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at airbnb.com/host. I had people

2:55

banging down my door, asking to advertise,

2:57

but we agreed that we may never

3:00

take advertise. Adam Schaefer, co-founder of Mind

3:02

Pump Media and one of

3:04

the co-hosts of the popular

3:06

MindPump podcast. And they've built

3:08

multiple seven and eight-figure businesses

3:10

within MindPump. We have a lot

3:12

of brands that we are their number

3:14

one advertising partner over Joe Rogan and

3:17

that's because those 40,000 people that have

3:19

listened to us more than anything else

3:21

on their podcast, they buy almost anything

3:23

that we recommend and so we were

3:25

very careful to protect that. We were

3:27

a multi-million dollar business before Instagram even

3:29

hit 50,000 followers. You do not need

3:32

millions of people looking at you on

3:34

Instagram or YouTube or whatever, what you

3:36

need to do is... Yeah,

3:53

fam last week I had one of

3:55

the best conversations of the year where

3:57

I spoke with Adam Schaefer the co-founder

3:59

of mind pump. We ended up talking

4:01

for nearly two hours and that's because

4:04

he was just such a wealth of knowledge.

4:06

I loved learning from him. I loved hearing

4:08

his stories and if you haven't heard part

4:10

one yet, go back and check that out

4:12

now. We talk about his rags to riches

4:15

story and the way that he didn't let

4:17

himself be a victim even though he grew

4:19

up with so much adversity. He was able

4:21

to push himself and become the incredible entrepreneur

4:24

that he is today. In part two of

4:26

this episode, we're really focused on the mind

4:28

pump business. Now Adam is really the business

4:30

guy in mind pump. And although they talk

4:33

a lot about fitness advice, he's actually one

4:35

of the most accomplished and knowledgeable entrepreneurs that

4:37

I've ever come across. And we talk about

4:39

everything in this episode, their marketing message, how

4:42

they work together as partners. We talk about

4:44

how they approach social media versus podcast versus

4:46

email. We even talk about sponsorships. I love

4:48

the content in this episode. It's so interesting.

4:50

If you're a creator entrepreneur, which so many

4:53

of us are right now, we all need

4:55

to have some sort of way to connect

4:57

with our audience online. You are not going

4:59

to want to miss this episode. Without further

5:02

delay, here's my incredible conversation with Adam Schaefer.

5:04

Adam, welcome to Young and Profiting Podcast. Thank

5:06

you. I'm excited to be here. So I

5:08

want to talk about marketing and your marketing

5:11

message because I know that one of the

5:13

ways that you differentiate in the fitness industry

5:15

is by telling the truth, at least how

5:17

you started. So talk to us about how

5:20

intentional you are about your marketing messaging and

5:22

how you think about the way that you

5:24

communicate with your audience and the things that

5:26

you tell them. I think that we were

5:28

so intentional about it that I think it

5:31

was nine years ago when I bought the

5:33

trademark stay authentic for our clothing line. What

5:35

we saw when we got in the space

5:37

was how fake a lot of it was.

5:40

It's gotten better, but it still is. I'm

5:42

sure you know like how many people are

5:44

fake successful, fake fit, fake. It's just so

5:46

much of that. And we quickly saw it

5:49

right away. And we're like, man. And this

5:51

may be working for these people right now,

5:53

but eventually they're gonna be found out. Eventually

5:55

the customer will get smarter and eventually the

5:58

messaging will be about authenticity, about being yourself.

6:00

And that will be the only way to

6:02

win. So much that will be the only

6:04

way to win. So much that we decided

6:06

to go out and trademark stay authentic because

6:09

we believe that that wasn't a buzz term

6:11

when we trademarked that almost 10 years ago.

6:13

It was we believe that that was the

6:15

direction that common and you hear that was

6:18

the direction that was the direction that common.

6:20

I've heard you say it on your show

6:22

multiple times too, authenticity is so so important

6:24

to the brand. That's what we led with.

6:27

We really did that from the very beginning

6:29

and it was a slower game because it's

6:31

not as sexy, it's not as cool, it's

6:33

not as trendy, it's not as trendy, it

6:36

doesn't go viral, but it's authentic, it's real.

6:38

And I think that there's a big mistake

6:40

in the social media game that people make

6:42

that, again, we were lucky that we were

6:45

lucky that we did brick and mortar mortar

6:47

first. and I turned the lights on, it's

6:49

day one, and five customers, potential customers walked

6:51

in. How would I treat them? And how

6:53

would I be? What would I be like?

6:56

And what would I do? Oh, man. First

6:58

five people paid attention to my business. Like,

7:00

I'm over there greeting them and talking to

7:02

them and excited. I mean, I found out

7:05

all about that. I'm making those five people

7:07

my best friends, because I got all the

7:09

time in the world. I know customers. He

7:11

was the only five potential customers I have.

7:14

And so it's wild to me because that's

7:16

like that's like rules of business like any

7:18

good business person 20 30 years ago would

7:20

say of course of course you would do

7:23

that. Well then why do so many people

7:25

treat it differently on social media? Why are

7:27

they looking for so much so many eyeballs

7:29

they want to go viral and have a

7:31

million people paying attention to them but then

7:34

they don't even respond to the one comment

7:36

or they don't DM and talk to the

7:38

people was like so I think the strategy

7:40

that people were doing early that people were

7:43

doing early on to get famous and get

7:45

attention. was a terrible strategy for a long-term

7:47

business. And there was kind of this, what's

7:49

the term I'm looking for, where they get

7:52

there, it was, it's a false perception of

7:54

what what reality is for them, like meaning

7:56

they had a million followers, and if you

7:58

got a million eyeballs. I guess you could

8:01

start a t-shirt line and by default

8:03

you could make a few hundred

8:05

thousand dollars initially just because you

8:07

got a million eyeballs. But that's

8:09

not a really successful business. Like

8:11

it's just because you have that

8:13

many and by default one half

8:15

a percent of them bought something

8:17

from them, it's like that's a

8:20

half a percent of them, it's like

8:22

that's a half a percent of them,

8:24

it's like that's a half a percent

8:26

of them, bought something from all these

8:28

people doing a trainer business. was I

8:31

realize how powerful. Now granted, it's great

8:33

to get leads, it's great to get

8:35

all these potential customers looking at you

8:37

or coming into your gym or anything

8:40

like that, but nothing was more powerful

8:42

than changing that one life. I changed

8:44

that one life and that lady 20

8:46

years later is still talking about me

8:48

and I still get people that find

8:50

me from her 20 years ago because

8:52

I changed her life. Like, holy, the

8:54

ROI on that is crazy. How many people

8:57

has she turned on to me and what I

8:59

do because I put so much in it? And

9:01

so we approached even the social media game the

9:03

same way. Let's not try and overcomplicate this and

9:05

try and go viral and figure out what all

9:07

the trendy stuff is. Let's go change five lives.

9:09

Let's go find our people that need our help

9:11

and just really follow it because we would none

9:14

of us knew what the hell we were doing

9:16

in the marketing space of social media. Like we

9:18

didn't know, but we knew that about business about

9:20

business. We knew the power and the power and

9:22

the value of that. And we just looked at

9:25

it as like, well, this is cool that

9:27

we're in this place where

9:29

this ability to do it

9:31

for free and people could

9:33

find us online. Like, that's

9:35

a really powerful, unique tool,

9:37

but let's not overcomplicate it

9:39

with and measure it by

9:41

how many followers we have

9:43

is this position several. And

9:45

we were a multi-million dollar

9:48

business before Instagram or YouTube

9:50

or whatever. You don't. What

9:52

you need to do is

9:54

go find your thousand loyal

9:56

customers. And I forget what book that is

9:58

or who wrote that. It's a great. read. Seth

10:00

Godin. Yes, thank you. Your Thousand Tribe or

10:02

whatever, right? So once you and so that

10:04

was it was like we're on this mission.

10:06

Let's go find a thousand people that we

10:08

can and I think that's such a it's

10:11

such a good number because I really did

10:13

think I felt right around a thousand loyal

10:15

customers. It was like the business was rocking

10:17

and rolling. I mean it was just because

10:19

at that time once you reached that point

10:21

where you've changed a thousand you've got a

10:23

thousand people out there marketing and advertising and

10:25

advertising for marketing and advertising for you. And

10:28

let's say obviously not all thousand people are

10:30

out there walking with signs saying listen to

10:32

my and public, of course not. But there's

10:34

enough of them at all times always doing

10:36

that. They are constantly talking to a family

10:38

or a friend and that lead is

10:41

so much more valuable than any paid

10:43

lead you could ever potentially get in

10:45

this game. And I've spent tens of

10:47

thousands, probably hundreds of thousands of dollars

10:49

now in all the different ways that we

10:51

can advertise on Google and Facebook and

10:53

Instagram. And we've always ran these campaigns,

10:56

and then at the end of the

10:58

day, we come back to organic

11:00

traffic, because those customers are so

11:02

much better than the lead that I

11:04

paid all this money to get them

11:06

to convert right away, who don't have

11:08

a relationship with me, don't know who

11:10

I am, but because they got hit

11:12

with this ad or whatever, they converted,

11:14

like those actually end up being the

11:16

worst customers. They're the most difficult

11:18

to deal with. A lot of times,

11:20

if you have any sort of refunds,

11:22

They are the hardest customer and it

11:24

costs me so much to get them

11:26

versus if I put out a good

11:29

piece of content with the intent of

11:31

helping somebody for free and giving them

11:33

something super valuable that I learned over

11:35

my decades of training clients, if I

11:37

can impact them with one piece of

11:39

content that goes out and helps like

11:41

five people, those five people that I

11:43

helped for free on that Instagram post

11:45

or that YouTube clip or that podcast

11:47

episode, those five potential leads, oh my God,

11:49

those people are so much more valuable. than the

11:51

thousand people I just added on Instagram because I

11:54

paid for some post to go, you know, to

11:56

be pushed out there to a bunch. And I

11:58

just don't think a lot of... people realize

12:00

that. I don't think they think that the

12:02

game is volume and it's like, no. And

12:05

in fact, I actually think that that sometimes

12:07

can convolute what you're doing really well because

12:09

you might be getting all this attention and

12:11

so you get this idea like, oh, we're

12:14

doing really good, but it's like, you're not

12:16

even attracting your true customers. You're just getting

12:18

eyeballs and random people and that just causes

12:20

more headaches and confusion. So yeah, the

12:23

people that are, you might be doing the right things

12:25

in the right things in your business. you're getting steered

12:27

in these wrong directions because you have a bunch of

12:29

random lookie loose who don't even know who you are

12:31

to oh that sucks or I don't like that or

12:33

why don't you do more of this and then you

12:35

start we had to be careful this I remember early

12:38

on like not allowing that noise to steer our mission

12:40

like we know what allowing that noise to steer our

12:42

mission like we know what the goal is we know

12:44

what the mission is like of course there's gonna be

12:46

some haters or some people who don't know us that

12:48

are gonna hop in there just gonna make some comment

12:50

about some comment about I do think that's the problem

12:53

with a lot of entrepreneurs that

12:55

are trying to build on these

12:57

social platforms is they get so hung up in

12:59

the race to followers game and it's

13:01

like no you can build a million

13:03

dollar plus business off of thousand people.

13:05

You do not need tens of thousands

13:07

or hundreds of thousands to build and

13:09

those people the lifetime value of those

13:11

customers. And so that's kind of like

13:13

even how we've scaled this business and

13:15

with all these arms, what we look

13:17

at is our best customers. And then

13:19

we ask ourselves, what do those 10,000

13:21

people have in common? What are other

13:23

things that we can serve them, that

13:25

community? Because we've already won them over

13:27

on the value of already provided them. I

13:30

bet you there's something in common with those

13:32

10,000 people. And what are we not doing

13:34

to provide that? Because they're already bought into

13:36

us and what we're doing. If I can

13:38

now find a way to service the most

13:40

common thing, those 10,000 people have to service

13:42

them, I've got another business. And so that's

13:44

kind of how we've continued to stack the

13:47

business is looking at our customers and we

13:49

started that way even when we were just

13:51

a handful of them of what are these

13:53

people these five people have in common that

13:55

we can give to them and then build

13:57

and letting that steer the direction of the

13:59

company. even though we had that one

14:01

program, and that was initially how we

14:04

monetized, every program thereafter and every revenue

14:06

stream thereafter has really been steered by

14:08

the consumer. It's never been, I always

14:10

tell people that are trying to build

14:12

a business like, it's important that you

14:15

love your ideas, because it's important to

14:17

be passionate about your ideas, but don't

14:19

marry them and be okay with pivoting.

14:21

And I do think that that is

14:23

some of the most common traits of

14:26

really, really successful people. Is there their

14:28

speed and their ability to pivot? and

14:30

to not hold on to a bad

14:32

idea or a bad direction because that's

14:34

what they wanted to do. It's like,

14:36

okay, I think this is what everybody

14:39

wants, let me go put it out

14:41

there and test it. It's like, oh

14:43

shit, nobody cares about that. It's like,

14:45

okay, how quick can I let go

14:47

of that? And move in the direction

14:49

that I think, and move in the

14:52

direction that I think, that's like, how

14:54

quick can I let go of that

14:56

and move in the direction that, Oh

14:58

my gosh, you just dropped so many gems.

15:01

There's a couple things that I want to

15:03

add to this. So I interviewed Gary V

15:05

in person, Mel Robbins in person. And those

15:08

are two extremely, extremely successful people

15:10

and they are of the same mindset

15:12

of you. Speak to one person. They're

15:14

not only kind to their following and

15:16

want to provide value and want to

15:19

provide value and like that's their main

15:21

concern is like providing value and helping

15:23

people live better lives. Even in person,

15:25

they're shaking the videographer's hand, they're thinking

15:27

everybody, they're kind. The most successful people

15:29

that I've met are kind, and they

15:31

want to help other people. They didn't

15:33

get to where they are by being

15:36

an asshole to everyone, right? They actually

15:38

want to help people, and you can

15:40

see that in all their content and

15:42

everything that they do. So I feel

15:44

like it's so smart that you were

15:46

like, let's just focus on five people, so

15:48

you were able to sort of niche down who

15:50

the perfect client would be for you, and then

15:53

you listen to them. What do they want? What

15:55

do they want from you? How can I add

15:57

more value? Grow the LTV, the lifetime value of

15:59

this customer. So they buy a course and

16:01

then maybe they do something more expensive and

16:03

then they tell their friends And it's

16:05

this like flywheel effect that you've basically created

16:07

with your audience So I think that's

16:09

just so super cool. My question for you

16:11

is you've got this podcast You've got

16:13

social you guys have an incredible email list

16:15

I heard you say that your podcast

16:17

and email subscribers are way more valuable than

16:19

your social followers Oh by far we

16:22

could shut off we can when we tested

16:24

this back when Sal got kicked off

16:26

So this was about two years ago, right?

16:28

It was right in the heart like

16:30

right in the thick of the COVID stuff

16:32

That was going on and Sal sometimes

16:34

can can say stuff politically and at that

16:36

time That was a very dangerous thing

16:38

to do on social media He has I

16:40

don't give a shit attitude and so

16:42

do all of us who were like go

16:44

for it say what you want to

16:46

say do what you want to do and

16:48

he was removed so he was kicked

16:50

off a Facebook our Facebook and Instagram multiple

16:52

times and We had our best revenue

16:54

run at that time We didn't feel an

16:56

ounce of that he had the biggest

16:58

Instagram page He had the most engagement so

17:00

he had the most powerful Instagram out

17:02

of all of us at that time and

17:04

he was completely removed off of it

17:06

for six months eight months something like that

17:08

and We continued to scale during that

17:11

entire time And so it was it really

17:13

made us realize that these assets are

17:15

good and are powerful and a tool But

17:17

they're not necessary for us because we

17:19

had a very strong Foundation from the podcast

17:21

from the email list from building these

17:23

could these customers this whole conversation you and

17:25

I have been having If you truly

17:27

change the lives of a thousand people like

17:29

that, they'll follow you. They'll find you

17:31

They will they will you could shut down

17:33

all plat and I believe that from

17:35

us right now We could turn everything off

17:37

go to some other random platform No

17:39

one's ever heard of and maybe not everybody

17:41

but a good portion of people they

17:43

will find us I mean we just did

17:45

the you know the Spotify wraps that

17:47

come out and like that Just came out

17:49

I love when those come out because

17:51

it gives me I get to peer into

17:53

some more insight that I don't get

17:55

to see And I love data numbers like

17:57

that and for 40 ,000 over thousand

18:00

people. We were the number one

18:02

thing they listened to all year

18:04

in on on Spotify. And that's

18:06

just Spotify. And that's and that's

18:08

our small, one of our smallest

18:10

platforms. We are significantly bigger on

18:12

iTunes and about the same in

18:14

the podcast on YouTube. And so

18:16

to think that 40,000 people for

18:18

an entire year listen to mine

18:20

put more than anything else in

18:22

their ears is crazy to think

18:24

that. And I confidently believe that

18:27

so at least 40,000 of those

18:29

people. listen to me every single day

18:31

is more than enough people to build

18:33

a livelihood for all of us here right. So

18:35

social I think is is a great tool

18:37

to have and a complement another way to

18:39

connect with your audience another way to tell

18:42

your story kind of like a little bit

18:44

of a business card too like so it

18:46

has its place and it's valuable but we

18:48

don't place a lot of value on a

18:51

single thing like and this was again intentful

18:53

right like we always agree that we wanted

18:55

to own our audience like we didn't want

18:57

to because I had never heard horror stories

18:59

of people that I knew that were making

19:02

really big money on Facebook or Snapchat and

19:04

then all of a sudden the algorithm changed

19:06

and they were losing tens of thousands of

19:08

dollars like overnight and we knew that early

19:11

on so we were always like listen we

19:13

have to find ways to connect to our

19:15

people on so many different platforms and build

19:17

a relationship so well that it didn't matter

19:19

if these platforms got weird or shut down

19:22

or like that like we want to control

19:24

and so we were mindful of that early

19:26

I will admit. that I was naive and

19:28

for the first two years did not build

19:31

an email list. I say this is the

19:33

biggest regret or mistake that might have ever

19:35

made and I'm responsible for this.

19:37

I actually thought, and this was

19:40

learning curve for me, I thought,

19:42

and this was learning curve for

19:44

me, I thought that social media

19:46

replaced email marketing. I really thought

19:48

that social media replaced email marketing.

19:50

I really was, I thought that

19:52

that was what we were seeing

19:55

happening. It's very very clear that

19:57

I have a Spotify audience. I

19:59

have a... YouTube audience, I have an

20:01

Instagram audience, I have an email audience. Now

20:03

there is definitely a crossover on all these

20:05

platforms. There's a problem, and I would, if

20:07

I had to put a number on it,

20:09

I'd say five or 10% of these people,

20:11

maybe cross over all platforms. But for the

20:14

most part, most people stick to the

20:16

platform, they consume all their content out,

20:18

and that's, they would consider themselves, a

20:20

YouTube person, or an Instagram person. And

20:22

so it's important to learn your voice on

20:24

each platform. and know like how you communicate on email

20:27

is a little bit different than how you communicate on the

20:29

podcast. I remember when we first learned this mistake, when we

20:31

started the YouTube channel, we'd already been talking, we'd already

20:33

like been doing pretty well at the podcast. We weren't on

20:35

YouTube yet because we kind of thought, who the hell wants

20:37

to, we kind of thought, who the hell wants to watch,

20:40

we weren't on YouTube yet because we kind of thought, who

20:42

the hell wants to watch, who the, we kind of,

20:44

we are, we are, we weren't on YouTube, we are, we,

20:46

we, like, we, like, like, like, like, like, like, been doing,

20:48

been doing, doing, doing, doing, doing, doing, doing, doing, doing,

20:50

doing, doing, doing, doing, doing, doing, doing, doing, doing, doing, doing,

20:52

doing, doing, doing, doing, doing, doing, doing, doing, doing, doing, doing,

20:55

doing, doing, doing, doing, doing, doing, visually like exercises. That's a

20:57

good way to bolster business. Agreed. Okay, we all did.

20:59

Well, this worked for the podcast, so let's do this on

21:01

the YouTube channel. So if you go back on our

21:03

YouTube channel, you'll see how we used

21:05

to start every YouTube episode on the exercise

21:07

channel. And it was literally the three of

21:10

us making jokes and talking all silly and

21:12

goofy and goofy and being ourselves. And Doug

21:14

would swoop in with the camera and like

21:16

the first, I don't know, two minutes of

21:19

the YouTube video, which is supposed to be

21:21

exercise tutorial videos. was us, you know, Josh

21:23

and each other and having fun and teasing

21:26

and kind of like talking, you know, telling

21:28

a story and then we would get into

21:30

the exercise demo and we just thought because

21:32

that was the formula for the podcast that

21:35

okay, it'll work on YouTube and it like

21:37

it kept falling on its face and people

21:39

were commenting like crazy. This is stupid. Who

21:41

are these idiots? I don't get to the

21:43

exercise. Tell us how to do this and

21:46

we kind of ignored that for a while

21:48

and we kind of ignored that for a

21:50

while. How do I use YouTube? If I

21:52

want to learn how to bake a cake

21:54

and I YouTube that recipe, do I want

21:56

the person to be talking five minutes about

21:59

jokes and their personal... before they get to

22:01

it. I'm gonna skip and I'm gonna

22:03

go right. Give me the guy or

22:05

the girl, it gets right to the

22:07

recipe and teaches me. That's why I

22:09

searched for this. What are these idiots

22:12

doing talking? Why do I need all

22:14

three of them? Like, I mean, looking

22:16

back, I go, oh, of course. But

22:18

we didn't know that. And I didn't

22:20

know that until we tried that and

22:22

we realized, like, oh, okay, wow, these

22:24

platforms are really different. and shape it

22:26

into whatever medium that you are using.

22:29

How we write long form content like

22:31

white papers is so different to how

22:33

we do short form emails is so

22:35

different to how we do one minute

22:37

reals is so different to how we

22:39

do one minute reals is so different

22:41

to how we do hour and a

22:44

half long podcast. And it took a

22:46

while to kind of really figure out

22:48

how we change those, but yet stay

22:50

on brand authentic to who we are

22:52

and continue to communicate the message that

22:54

we're trying to do. But understanding that

22:56

on each platform. we're speaking from a

22:58

different voice. But to this day, the

23:01

email marketing, which I thought was dead,

23:03

is responsible for about 40% of MAPS

23:05

fitness products revenue every single month, which

23:07

is hundreds of thousands of dollars every

23:09

single month that I thought was dead.

23:11

And so we were a little bit

23:13

behind when we started actually capturing emails.

23:15

Yeah, I love email so much. I'm

23:18

like obsessed with writing newsletters and I

23:20

just feel like it's such a great

23:22

tool. I think it has like 30

23:24

times more ROI than social media. So

23:26

I think that you're smart. Let's hold

23:28

that thought and take a quick break

23:30

with our sponsors. Yeah, fam, when I

23:32

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23:35

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23:37

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23:39

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23:41

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23:43

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23:47

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to audio being so much different to

27:24

YouTube because YouTube, every video is sort

27:26

of like its own. thing like it

27:29

could go off by itself people can

27:31

find a random video and so they're

27:33

not your fans and so they're a

27:35

lot meaner in the comments whereas like

27:37

my reviews on my podcast everybody loves

27:39

oh holly changed my life I love

27:41

her so much on YouTube it's like

27:44

do you hear your own voice you

27:46

have the worst voice they're like stop

27:48

wearing so much lip gloss I'm like

27:50

these are not my fans like YouTube

27:52

is I tell people like before you

27:54

get into YouTube you better have some

27:56

thick skin It's a bunch of teenage

27:58

boys on there. That's like 80% of

28:01

the platform. It's about the teenage mean-ass

28:03

boys sitting at home in their basement

28:05

with their mom just trying to talk

28:07

shit and troll people. So I tell

28:09

people like, before you get on YouTube,

28:11

you better have thick skin because it

28:13

is just like you. We had like,

28:15

if I want to get emotional and

28:18

feel really good about what we're doing,

28:20

and I'll go on and I'll read

28:22

iTunes reviews reviews. They're so nice. Oh

28:24

yeah, we have thousands of reviews that

28:26

will bring a tear to your eye,

28:28

the stuff that people say about us.

28:30

And I mean, it's literally like 99.99%

28:32

5 star. That's like how awesome the

28:35

podcast reviews are. So I used to

28:37

go on there all the time when

28:39

I want to feel good about it.

28:41

So I used to go on there

28:43

all the time when I want to

28:45

feel good about myself. Like, oh, I'll

28:47

read those reviews for the day. the

28:49

mediums and how people use them and

28:52

understand what the game you're kind of

28:54

playing with those people and so and

28:56

you can't let it bother you you

28:58

really have to be okay with like

29:00

that's just the nature of the beast

29:02

is I'm communicating this to people that

29:04

aren't necessarily the people that aren't necessarily

29:06

the people that I've put a lot

29:09

of the people that aren't necessarily the

29:11

people that I've put a lot of

29:13

work into building. So as we're talking

29:15

about all this, and you're saying, you

29:17

know, we gotta figure out how we

29:19

sound like on Instagram versus email, versus

29:21

YouTube, versus podcast, as an entrepreneur. nowadays,

29:24

you really got to be online. Like,

29:26

you really can't do it, especially if

29:28

you're an online entrepreneur, right? You've got

29:30

to have some sort of personal brand,

29:32

some sort of presence. We're also running

29:34

companies. If somebody's overwhelmed, where do they

29:36

start? What advice do you have for

29:38

them? Great question. And I love to

29:41

answer this question because I do think

29:43

that it can be overwhelming at first.

29:45

Like, oh my God, everyone's telling me.

29:47

Gary V has a good saying too

29:49

of like, real estate assets and you

29:51

just want to start you want to

29:53

acquire all these things and allow it

29:55

to organically grow over time and but

29:58

like it could still be like daunting

30:00

of like where do I start what

30:02

I do what the advice that I

30:04

give is most people hopefully especially if

30:06

you're an entrepreneurship know this about yourself

30:08

enough to know that what you like

30:10

doing the most meaning like so I

30:12

can't put three sentences together grammatically I

30:15

just am the worst of all of

30:17

us so I do not touch copy

30:19

I do not write emails like I

30:21

would be the worst for that. So

30:23

being an e like I would be

30:25

a horrible person to write our emails

30:27

I would be a horrible person to

30:29

write our 5,000 word documents that we

30:32

give out for free like I can't

30:34

that would be a terror and if

30:36

I was doing this all by myself

30:38

that's not the first place I would

30:40

I would do a go to and

30:42

eventually what I'd probably do is build

30:44

the other businesses up and then hire

30:46

somebody who is that skill set better

30:49

than me. So I tell people to

30:51

lean into what you like doing. best

30:53

or what you know that you do

30:55

best. And so you might not know

30:57

what you do best yet, but probably

30:59

that's going to be where you like,

31:01

where you like. So if you do

31:04

really well with talking for an hour

31:06

and a half and you have a

31:08

lot to say and you have a

31:10

lot of experience on that, I think

31:12

podcasting is really good, but podcasting will

31:14

kill you. If you're relatively new, you

31:16

don't have a lot of information, you

31:18

don't articulate, you can't story tell. If

31:21

you can't do those things, then like

31:23

podcasting those things, then like podcasting, like

31:25

podcasting is a surefirefirefirefirefirefirefire way for you

31:27

for you to tank right for you

31:29

to tank right away for you to

31:31

tank right away. Maybe you're really good

31:33

at like very poignant things. One minute

31:35

I can I can just drop some

31:38

knowledge on somebody in one minute or

31:40

give them a tip that's super value.

31:42

Oh, then maybe like Instagram reals or

31:44

Tik Talk. is a really good place

31:46

for you to start. Maybe you're somebody

31:48

who's like really good with like a

31:50

camera and you understand lighting and you

31:52

take really aesthetically pleasing pictures and you

31:55

know you can write witty captions and

31:57

you're really good at like tying like

31:59

something that's fun and informative like a

32:01

together and you can write an Instagram

32:03

cabinet and maybe Instagram is the place

32:05

that you lean into right so maybe

32:07

you're really good about talking one on

32:09

one to a camera vlog style on

32:12

YouTube and so you do like vlogging

32:14

on YouTube. But I would, my recommendation

32:16

is, is decide what that is for

32:18

you, whether you, you try it all

32:20

out and kind of figure out, oh,

32:22

this is what I'm better at, or

32:24

you already know that about yourself. Like,

32:26

I obviously knew I'm not the person

32:29

to write. I didn't need to go

32:31

try that. It was just like, that

32:33

I'm not good. That's not a strengthlessly,

32:35

let's go somewhere else. So my advice

32:37

is to lean into the thing that

32:39

you feel most comfortable with, because every

32:41

one of. on any one of those

32:44

mediums and you're most likely to be

32:46

successful on the one that you like

32:48

doing and that you're good at. And

32:50

so instead of like spreading yourself thin

32:52

and trying to do a little bit

32:54

of all of it and kind of

32:56

being like a jack of all trades

32:58

instead of an ace of one like

33:01

literally hone in on the one or

33:03

two things that you communicate best on

33:05

and really double and triple down on

33:07

figuring that out because I think you

33:09

could build a sustainable business on one

33:11

platform. Stay in your lane first, get

33:13

really good at it, and then if

33:15

you are like me, you learn to

33:18

outsource and you outsource that, or you

33:20

learn those other platforms over time. And

33:22

you'll learn a lot just by growing

33:24

a community on one of them first.

33:26

So that's typically what I recommend to

33:28

people. Such good advice. Last question on

33:30

business. I know that there's a lot

33:32

of creator entrepreneurs out there right now.

33:35

This is a world that we live

33:37

in, so a lot of entrepreneurs also

33:39

have a large following. which means that

33:41

they're probably getting brands approaching them for

33:43

sponsorships. So would love to understand if

33:45

you guys are taking sponsorships and how

33:47

you go about thinking about... the brand

33:49

partnerships that you go with. I love

33:52

that we got here because one of

33:54

the things I'm most proud of that

33:56

we did was I think we really

33:58

disrupted the advertising space on podcast. So

34:00

10 years ago when we came in

34:02

this, this is relatively new. No big

34:04

brands are advertising on podcast yet. Very

34:06

few people realize what a powerful medium

34:09

it is. So the companies are pretty

34:11

sparse. Although in the fitness space there

34:13

was a lot of like supplement companies

34:15

and a lot of these companies were

34:17

were there they were figuring this out

34:19

early on and what was really good

34:21

was that we were so protective of

34:24

the brand and our branding and our

34:26

voice that we didn't want to convoluted

34:28

it with other brands and other people's

34:30

voice and direction and vision. So we

34:32

agreed that we may never take advertising.

34:34

So we said that early on. We

34:36

said you know what we can build

34:38

a successful business and we don't need

34:41

to take on. advertising sponsorship money from

34:43

any and it obviously when we hit

34:45

new noteworthy and we were getting out

34:47

there we are getting approached right away

34:49

and of course there's a temptation when

34:51

you're making no money and someone says

34:53

I'll give you a thousand dollars to

34:55

do a commercial on your show every

34:58

day or what like that would you

35:00

take a commercial on your show every

35:02

day or what like that would you

35:04

take it like oh wow thousand bucks

35:06

we're making no money that's reocc to

35:08

do a commercial on your show every

35:10

day or what like that we were

35:12

getting actually I mean, if that would

35:15

have happened, I'm sure we would have

35:17

been over the moon, but that ain't

35:19

happened. If you're just building your business

35:21

and you're just getting started, those huge

35:23

companies are not going after the small

35:25

entrepreneur that's getting their first thousand listeners.

35:27

What you're getting is a lot of

35:29

other startup companies, a lot of other

35:32

supplement companies, small brands, that know that

35:34

they could probably offer you a couple

35:36

hundred bucks, because to you that's a

35:38

lot of money, because you're just getting

35:40

started, and so it's appealing, and it's

35:42

great for them. a thousand or a

35:44

few thousand people to hear about their

35:47

brand. It's great ROI for them. So

35:49

it is very selfish on their end.

35:51

It's a completely motivated by that. It's

35:53

a numbers game. Plus at that time,

35:55

so I was here before people realize

35:57

how powerful podcasting was I've been here

35:59

after. the companies were really taking advantage

36:01

of a lot of the podcasting. And

36:04

I actually, luckily, I had enough of

36:06

business acumen to recognize that right

36:08

away. Wait a second. You're gonna pay me

36:10

just based off of listens the same. So

36:12

let me get this straight. You have three

36:15

guys have a marketing sales background. We pride

36:17

ourselves on being really good at that. We've

36:19

built an incredibly community. Our community might be

36:21

small. My only be 5,000 people right now.

36:24

What you're going to pay me the exact

36:26

same amount of money as this other just

36:28

random person who might not have a relationship

36:30

might not have any sales skills the same

36:32

just based off a CPM's just off of

36:35

downloads that's how you decide how much you're

36:37

like no way no way I know how

36:39

I know how valuable even my five customers

36:41

are because those five customers they'll go buy

36:43

anything I tell them to because I've already

36:46

built that relationship with them so you can't

36:48

and and used for the audience let me

36:50

tell you how important and powerful this is

36:52

We have a lot of brands that we

36:54

work with that work with someone like Joe

36:56

Rogan and Joe Rogan obviously is way bigger

36:59

than us. We are their number one advertising

37:01

partner over Joe Rogan and that's not because

37:03

we're anywhere close to as big as he

37:05

is, but it's because the relationship that we

37:07

have built with our community, those 40,000 people

37:09

that have listened to us more than anything

37:11

else on their pockets, those are like real

37:14

customers. They buy almost anything that we recommend

37:16

and so we were very careful to protect

37:18

that. We didn't want to just to make

37:20

a couple extra bucks here or there. We

37:22

didn't want to take advantage of that. So

37:24

and we actually told that story on the

37:26

podcast while we were growing. So if you

37:28

go back far enough, you can hear me

37:30

share on the podcast. Oh, if you go

37:32

back far enough, you can hear me share

37:34

on the podcast. Oh, yeah, this company tried

37:36

to get us to sponsor them and we

37:38

would talk about it. So if you go back

37:40

far enough, you could hear me share on the

37:43

podcast. Oh, you can hear me share me share

37:45

on the other supplement coming, and we, and we

37:47

just another supplement coming, and we're just another supplement

37:49

coming, So the small audience that got to

37:51

hear that and the ones that were coming

37:53

on could hear it for a long, and

37:56

then when we started to take partnerships on,

37:58

they weren't people that were reaching. out to

38:00

us. I began to go after companies

38:02

that I was interested in. If it

38:04

was a product or a clothing line

38:07

or something that I liked, I used,

38:09

the guys all love, I'm like, you

38:11

know what, let me reach out to them.

38:13

They don't know who we are. We're not

38:15

big enough. We're not big enough. We're not

38:17

big enough for them to be on their

38:20

radar. But let me know who we are.

38:22

We're not big enough for them to be

38:24

on their radar. We're not big enough for

38:26

them to be on how big enough. we'd

38:28

hit it off relationship-wise and then it'd come

38:30

down to money like wait we're not I

38:32

don't know if we're gonna pay you guys

38:35

that much we don't know what the ROI

38:37

on that is and so if it was

38:39

a brand that I believed in that I

38:41

like that I wanted a partnership one of

38:43

the ways that I would lead with them

38:46

is to say hey listen this is my

38:48

commitment to my commitment to say listen this

38:50

is my commitment to you I like your

38:52

brand so much and relationships and this is

38:55

how much I'm committed to that with you

38:57

So we have the podcast, which is our

38:59

biggest media and where we get the probably

39:02

the best ROI and also this is how

39:04

much I think our commercials are worth. And

39:06

if you do not make that money back,

39:08

I will guarantee you to get it because

39:10

what I'll do is I'll use my email

39:12

list, I'll use my Instagram, I'll use Facebook,

39:14

I'll use all my other platforms to make

39:16

good on that deal. And they were like,

39:18

really? I said, yeah. So it's zero risk

39:20

for you. You spend $5, you spend $5,000

39:22

with me, I will guarantee you. you communicate

39:24

with my team weekly I have a person

39:26

on point who does this every Monday you

39:28

talk to her you let her know if

39:31

we're under performing on numbers then our job

39:33

will be then to make sure that we

39:35

bring those up using our other social media

39:37

platforms so we never sold any other medium

39:39

we only sold any other medium we only

39:41

sold the podcast and then I would agree

39:43

to them that I will deliver on our

39:45

I we built a reputation around that and

39:47

then before long we were the podcast that

39:49

everybody was like go work with mine pump

39:51

because you're guaranteed not to lose and so

39:53

then I had people banging down my door

39:55

asking advertising so then I got to be

39:57

very picky and choosy with the brands that

39:59

aligned. that I love, that I wanted

40:01

to work with, and it was less

40:03

about the exact dollar amount and it

40:06

was more about building that relationship with

40:08

brands that align with us and that

40:10

our customers we thought would like. And

40:12

so at first, what do we do

40:14

the first year? $60,000 or something in

40:16

advertising, something like that. It'll do over

40:18

$5 million in advertising now. But it

40:20

started as this small revenue stream that

40:22

we didn't need that we said, hey,

40:25

let's go build it this way. And

40:27

I didn't see anybody else making promises

40:29

like that in the space. The conversations

40:31

I had were awesome. They would go,

40:33

oh my God, like, nobody is doing

40:35

that. You guys are going to guarantee.

40:37

I said, yeah, I'm going to guarantee

40:39

you. Because my goal is to present

40:41

you a price that I'm pretty confident

40:44

that we can deliver on the podcast.

40:46

And my goal is to not deliver

40:48

on the podcast. Because I don't want

40:50

to convolute my message on social media.

40:52

So if you go through my social

40:54

media, you won't see any brands. You

40:56

won't see any promotion. I don't do

40:58

any of that stuff. Especially on my

41:01

personal page. None of my personal page.

41:03

None of my personal page. None of

41:05

that stuff. None of that stuff happens.

41:07

None of that stuff happens. None of

41:09

that stuff happens. None of that stuff

41:11

happens. None of that stuff happens. None

41:13

of that stuff happens. None of that

41:15

stuff happens. that if I needed to

41:17

bring that brand up to show them

41:20

to make good on a deal like

41:22

that, then I would. And so now

41:24

when you fast forward, what is it,

41:26

seven years or so later when we

41:28

started, I go into 2025 by August

41:30

of this year, we have all advertising

41:32

locked out completely for 2025. Contract signed,

41:34

there's no opt-out, there's no negotiation, there's

41:37

no minimum marks, there's no nothing. This

41:39

is what it costs, this is where

41:41

the spots are, you're paid for the

41:43

year, and then we deliver. And so

41:45

we've built that reputation with brands that

41:47

it's cool now. It was work at

41:49

the beginning. It was a lot of

41:51

work to build those relationships, to find

41:53

those companies, to prove that to them.

41:56

But now we have a reputation. We

41:58

have a reputation in the space that

42:00

you want to work with us. And

42:02

so now it's cool. Like I had

42:04

a last year, I don't know if

42:06

you're familiar with the brand, Chile or

42:08

Ulers. They're their sleepbed pads or whatever.

42:10

That business went under last year. We

42:13

were partners with them last year. We

42:15

were partners with them for like partners

42:17

with them for like two or three

42:19

years with them for like two or

42:21

three years. and we found out we

42:23

didn't know that their business was going

42:25

under the way we found out was

42:27

through their competitor eight sleep had been

42:29

and wanting to work with us for

42:32

so long had been watching the market

42:34

knew that that company was going under

42:36

before we knew they were going under

42:38

they were still in their contract with

42:40

us and still paying their bill so

42:42

we didn't we weren't the wiser but

42:44

they were about to go under they

42:46

reach out to us and say hey

42:49

they're not going to reach out to

42:51

us and say hey they're gonna they're

42:53

not going to reach out to us

42:55

and say hey they're not going to

42:57

be able to be able to sponsors

42:59

them we're a better product we'll send

43:01

you Let us send you a couple

43:03

of mattresses right now so you can

43:05

try the product ahead of time. That's

43:08

the type of relationship building that we've

43:10

done with partners and that's how bad

43:12

people want to work with the company,

43:14

but it wasn't built overnight. It was

43:16

built over years of building relationships and

43:18

being very careful and meticulous about who

43:20

we work with as a sponsorship and

43:22

a partnership on the show. And if

43:25

you chase the the little bit of

43:27

initial money you might get, it could

43:29

really tarnish a brand and a relationship

43:31

that you have with your customers. because

43:33

our and we took our audience along

43:35

with that journey they know like if

43:37

we if we if we if this

43:39

is a new company we're working with

43:41

and we drop it like people go

43:44

run and buy it before they even

43:46

think twice about it they don't they

43:48

know that we did all that vetting

43:50

and they know we wouldn't represent them

43:52

if they weren't a brand that's awesome

43:54

or that aligns with our community and

43:56

so that's really served us today and

43:58

and now it's one of the most

44:01

powerful revenue streams that that we have

44:03

that we didn't intend on having I

44:05

love to hear about this because this

44:07

is what I do for a living.

44:09

I own a podcast network. So I

44:11

represent like Jenna Kutcher and Amy Porterfield

44:13

and John Lee Dumas and all these

44:15

top business podcasts and I get them

44:17

sponsorships. And so it's just so cool

44:20

to hear from like somebody who's been

44:22

in the game for even longer than

44:24

me and it has like pioneered. We're

44:26

doing we have a lot of similarities

44:28

in the terms in terms of like

44:30

how we sell the fact that you

44:32

were including other channels to guarantee and

44:34

all that cool stuff. So for me.

44:37

That was awesome to just hear somebody

44:39

like you share all that insight. So

44:41

thank you so much. We'll be right

44:43

back after a quick break from our

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Well I can think of some common

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48:31

we go, one question about fitness. We didn't

48:33

talk about fitness at all because you have

48:35

so much business acumen. You're the business guy

48:38

of mine pump. What is one piece of

48:40

fitness advice that you could give to entrepreneurs

48:42

specifically? I think in general, and this goes

48:44

for entrepreneurs and just people in general when

48:47

it comes to working out and fitness is

48:49

that we overcomplicate it because there's so much

48:51

noise in what's the best exercise program? What's

48:53

the best diet? What's the best this? And

48:56

it's like honestly. If you lift weights, two

48:58

hours to three hours tops a week, that's

49:00

it. Strength train, focus on the big lifts,

49:02

squat, deadlift, bench, overhead press, that by itself,

49:05

and approach working out like a skill, not

49:07

a punishment. You don't go into your workout

49:09

trying to get a crazy sweat. You're not

49:11

trying to chase being super sore. Go in,

49:14

practice those movements, get good at them, get

49:16

strong, and slowly do that. and consistency matters

49:18

more than anything else. That's the first thing

49:20

related to like what to do exercise wise.

49:23

Don't over complicate it. Focus on those things.

49:25

Exercise is not a form of punishment. The

49:27

biggest mistake people make is over applying intensity

49:29

and volume. Takes very little to elicit that

49:32

to elicit that change and to get the

49:34

body adapting to want to build muscle and

49:36

then feed it properly with making sure you're

49:38

hit your protein intake. That's the simple advice.

49:41

Why you want to do this as an

49:43

entrepreneur? I'm reminded of this every time I

49:45

fall off the wagon or I'm on an

49:47

off streak of say 30 days where I

49:50

might not have or something like that because

49:52

I'm busy. And I tell myself this, the

49:54

same excuse, like, oh my God, I'm so

49:56

busy, I can't get to my work and

49:59

work out or, oh, I don't have time

50:01

at this time, I've got all this going,

50:03

this and that. It is wild. How much

50:06

more time you get when you work out?

50:08

You're a better, you're a better, you're a

50:10

better, you're a better, you're a better entrepreneur,

50:12

you're of yourself. So if you really care

50:15

about being very successful in entrepreneurship and you

50:17

which the skill sets are speed stamina like

50:19

your acumen your cognitive function like these things

50:21

all matter when you want to be successful

50:24

the healthier stronger version of you is better

50:26

on all those attributes all of them they

50:28

all come up and you even get more

50:30

time in the day I know that sounds

50:33

weird like way how does that make sense

50:35

you're telling me that I work out for

50:37

an hour and I get more yes because

50:39

it's wild what happens like. And why that

50:42

is, is because every minute of your day

50:44

is slightly more productive than it would be

50:46

if you're not working out. And those minutes

50:48

in the day or the entire day add

50:51

up way more than the 50 minutes that

50:53

you committed to that workout. And so do

50:55

it. Your future successful entrepreneurial self will thank

50:57

you because you've made time to do that

51:00

and you will get the time back and

51:02

you'll get the return on investment tenfold, being

51:04

a healthier, stronger version of yourself. So good.

51:06

Adam, this has been an incredible conversation. I

51:09

really, really enjoyed it. I usually don't go

51:11

almost two hours is my guest. So thank

51:13

you for your time. It's been an hour

51:15

and 45 minutes, but it's been awesome. You

51:18

are, like, so knowledgeable, just so impressed with

51:20

you. I end my show with two questions.

51:22

We can be quick with them. What is

51:24

one actionable thing my young and profitors can

51:27

do today to become more profitable tomorrow? To

51:29

become more profitable. Here's what I'm going to

51:31

pursue. of daily growth. I didn't come from

51:33

a big family of reading and I didn't

51:36

think of that is something that would return

51:38

on my investment, but holy crap is that.

51:40

And I know that Alex Hermozi, right, says

51:42

this a lot too, talks about, like I

51:45

love the way he talks about when someone

51:47

asks him how to invest $10,000, how do

51:49

I do this, how do I do this,

51:52

I'm 20 years old, I have $10,000, and

51:54

he's like, reinvest in yourself, go grow your

51:56

skill sets in the marketplace because nothing is

51:58

going to give you a greater return on

52:01

your return on your investment. on a daily

52:03

on a daily like go ask yourself at

52:05

the end of every day what did I

52:07

learn today how did I get better at

52:10

my craft how did I become a better

52:12

person what did I read and learn and

52:14

if you were you're stringing days together where

52:16

you don't have an answer to that that's

52:19

your first thing to go do right now

52:21

is don't let a day go by that

52:23

you're not growing and learning and improving yourself

52:25

because that shit starts to compound and when

52:28

you look back five years later and boy

52:30

will you be so much more valuable in

52:32

the marketplace five years later of doing that

52:34

every single day, then if you just kind

52:37

of half-hazardly go about it. So true. And

52:39

what is your secret to profiting life? This

52:41

can go beyond business, beyond finance, can go

52:43

beyond what we even talked about today. So

52:46

the single best piece of advice that was

52:48

even talked about today. So the single best

52:50

piece of advice that was ever given to

52:52

me, changed my life. I'll tell you the

52:55

short version of it. I had just finished

52:57

crushing goal at my gym, and he picked

52:59

me apart. told me I was all the

53:01

things I was doing wrong unless that and

53:04

it just it broke my heart inside but

53:06

that's not who I am. What did I

53:08

do? Work harder. So I was in the

53:10

back just working all these things getting my

53:13

paperwork work being better of all the things

53:15

that he said and my later on who

53:17

became a best friend who became better of

53:19

all the things that he said and my

53:22

later on who became a best friend who

53:24

became my later on who became a best

53:26

of all the things that he said and

53:28

my later on who became a best friend

53:31

who became a best friend who became a

53:33

best of all the things that he said

53:35

and my later on who became a best.

53:38

And my later on who became a best

53:40

of all the things that he said and

53:42

my later on who became a best he

53:44

said and my later on who became a

53:47

best he said and my best he said

53:49

and my later on who became a best

53:51

he said and my later on who became

53:53

a best he said and my later on

53:56

who became a best he said and my

53:58

later on who became a best he said

54:00

and my later on who Focus on what

54:02

you're good at and be fucking great. And

54:05

that just hit me like a ton of

54:07

bricks. And it's just like, he's like, go

54:09

be great at what you're at. And so

54:11

I tell people, like, don't get hung up

54:14

on your weaknesses and the things you're not

54:16

so good at. Lean into the things that

54:18

you love and that you're good at, lean

54:20

into the things that you love and that

54:23

you're good at and that you're good at

54:25

and that you're good at, and that you're

54:27

good at. And that's like, go be great.

54:29

free resources are. You can find the show

54:32

on any platform out there. Don't buy anything

54:34

from me. Go listen to all the free

54:36

valuable content I have first and then hopefully

54:38

become a listener too. Amazing. Adam, you are

54:41

welcome back whenever you'd like. Thank you so

54:43

much for joining us on Young and Profiting

54:45

podcast. Thank you all. Well

54:50

that wraps up my two-part interview

54:52

with Adam Schaefer and there was

54:54

so much here to take away

54:56

from his approach to marketing and

54:58

audience building. It was a master

55:00

class. And I think the one

55:02

big thing that I really took

55:04

away from this conversation is that

55:07

so many entrepreneurs and businesses, they're

55:09

chasing followers, they're chasing trends on

55:11

social media, and it ends up

55:13

that they lose sight of their

55:15

true audience. It becomes just like

55:17

a pure numbers game. But remember

55:19

that getting eyeballs is way different

55:21

than getting customers. And if you

55:23

focus too much energy on getting

55:25

people's attention online by going viral

55:28

and following algorithms and trends, you

55:30

could get steered in the wrong

55:32

direction and away from actually helping

55:34

people and the people that need

55:36

your help the most. So if

55:38

you're getting started and you feel

55:40

overwhelmed by the world of online

55:42

marketing, then do what Adam did.

55:44

Go help that one person who

55:46

values your particular expertise, skill, or

55:49

product. Help them change their life

55:51

for the better. Then once you

55:53

help that person, go help five

55:55

other people. Like Adam said... the

55:57

return on investment from changing a

55:59

life is worth so much more

56:01

than views, clicks, or paid advertising.

56:03

And if you build that loyal

56:05

following organically, break by brick, follower

56:07

by follower by providing value, then

56:10

that audience will follow you across

56:12

platforms and to other products and

56:14

services. You've built yourself an audience-based

56:16

business. and if one platform changes

56:18

its algorithm, you won't be stuck

56:20

trying to rebuild or relocate your

56:22

audience. Thank you for being a

56:24

loyal follower of this podcast. If

56:26

you listen learned and profited from

56:28

this conversation, then help us spread

56:31

the word about young and profiting

56:33

podcast and share this episode with

56:35

somebody else. And if you did

56:37

enjoy the show and you learned

56:39

something, and you're a loyal listener,

56:41

a loyal subscriber, then drop us

56:43

a five-star review on Apple podcast.

56:45

If you're a new listener, let

56:47

me know what you thought about

56:49

the show and make sure you

56:52

don't forget to subscribe so you

56:54

never miss an episode. If you

56:56

want to watch all of our

56:58

podcast on videos, you can find

57:00

us on YouTube. My YouTube channel

57:02

is growing really fast. I think

57:04

you guys are going to love

57:06

it. You can also find me

57:08

on Instagram, Adjap with Hala, or

57:10

LinkedIn by searching my name. It's

57:13

Hala Taha. And of course, I've

57:15

got to take a moment to

57:17

thank my young and profitinging and

57:19

profiting podcast team podcast team at

57:21

Yap media. You guys are absolute

57:23

rock stars. It takes a whole

57:25

village to put on this show.

57:27

We've got producers, video editors, audio

57:29

editors, bookings team, sponsorship coordinators. You

57:31

guys are so amazing. You make

57:34

this podcast an incredible show. And

57:36

it's really thanks to all your

57:38

hard work. I couldn't do it

57:40

without you. This is your host,

57:42

Halataha, aka the podcast princess princess,

57:44

signing off.