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if everything you've worked for

1:01

has become the very

1:03

thing holding you back? Life

1:08

is a continuous game

1:11

of reinvention. It's

1:13

a process of building,

1:15

breaking down what you've

1:17

built, and building back

1:20

again better. So, story

1:22

time. I've been at

1:24

this for 10 years, gang.

1:26

A decade. And

1:28

over that stretch, it's

1:31

been a roller coaster. I've experienced

1:33

some of the

1:36

craziest, hardest, sometimes loneliest,

1:38

most challenging times

1:40

of my life. But

1:43

simultaneously, some of

1:45

the most beautiful, exciting,

1:47

fun, and fulfilling

1:50

times in my life. The

1:52

thing is, right now,

1:54

in this moment, Life

1:56

is asking of me what

1:58

ultimately it comes to ask every

2:00

single one of us to break

2:02

down and build again. It's

2:05

asking and calling

2:07

for reinvention. A

2:10

new chapter. You might be

2:12

wondering why. Well, for

2:15

a few reasons. Other than

2:17

it just being intuitive and that

2:19

gut feeling that when you

2:21

know something you know, there are

2:23

some pragmatic components too. First

2:26

and foremost, a shifting media

2:28

landscape. A lot's changed with

2:30

media in the past few

2:32

years. And in this arena,

2:34

if you don't adapt, you

2:37

die. And that's accompanied with

2:39

data pointing at that same

2:41

thing. And then lastly, and

2:43

I think most importantly, it's

2:45

that dimming of the light

2:47

in my soul. Because

2:50

when you proceduralize anything,

2:53

To standardize and systematize, it's

2:55

very easy to lose the

2:57

very thing that made it

2:59

beautiful to begin with. These

3:03

things indicate to me

3:05

it's time to reinvent. And

3:08

you might hear that and think,

3:10

okay, great. So make a change. You're

3:13

not wrong. But

3:15

I'll tell you what, when you're starting

3:17

out, it's a lot easier. to

3:19

adjust course, to pivot, to change things.

3:21

It feels as though there's less

3:23

at stake because what I've come to

3:25

realize is that once you've built

3:27

something, letting go and

3:29

jeopardizing that stability that you've

3:31

finally assembled after years and

3:34

years of turbulence, that feels

3:36

like doing heart surgery on

3:38

yourself. But

3:40

truth be told, this

3:42

situation or this

3:45

operation needs a heart

3:47

transplant. I've known

3:49

that for a bit,

3:51

and perhaps you have

3:53

too. So before I

3:55

dive in further, I want to share

3:57

an anecdote with you about a sailor

3:59

and his ship. Now

4:02

this sailor, he constructed his

4:04

own boat, his own

4:06

vessel, piece by piece. And

4:08

he was incredibly proud

4:10

of the work that went

4:13

into it. You

4:16

know, the ability to master

4:18

his craft. And when he finished,

4:20

he dropped it in the

4:22

water and he set sail. And

4:24

he made the harbor and

4:27

the surrounding seas his world. He

4:29

would navigate the ship all

4:31

around the area. And that was

4:33

essentially where he stayed until

4:35

one day. He heard

4:37

rumors of treasure and

4:40

adventure out there. And

4:42

that's what got to him. What

4:44

if, he thought, I've

4:47

been playing too small. What

4:49

if I've outgrown this little

4:51

area that I've become so comfortable

4:53

and accustomed to navigating? What's

4:55

more important, the

4:58

safety of the

5:00

harbor or the

5:02

opportunity outside it? He

5:05

knew the answer, right? But he

5:07

also knew that the boat that

5:09

he made, that little vessel, it

5:11

couldn't sustain itself out. there,

5:14

right? In the distant oceans

5:16

where the waves were bigger and

5:18

the winds were stronger and

5:20

things were more turbulent. He knew

5:22

if he wanted to venture

5:24

out towards the horizon, he would

5:26

have to bring that ship

5:28

in, rip it apart piece by

5:30

piece and rebuild it again.

5:32

And so that's exactly what he

5:34

did. He gutted it. He

5:36

ripped it apart, plank by plank,

5:38

and his heart ached. This

5:40

was years of work. Things were

5:42

stable. The ship, as it

5:44

was, was perfect for navigating the

5:46

harbor. But he

5:48

also knew, again, that if he

5:50

ever wanted to point that compass towards

5:52

the horizon, it was time to

5:54

rebuild, to build a vessel more agile,

5:56

better equipped for the rough waters

5:58

and the unknown. And

6:01

so after stripping it down,

6:03

he built it back up. And

6:05

yes, it was different. There

6:07

were plenty of question marks, but

6:09

that was the name of

6:11

the game. He put it in

6:13

the water and off he

6:15

went. And the idea, the moral

6:17

of the story is that

6:19

sometimes life calls us to strip

6:21

down our vessels to its

6:23

parts, to its most basic components

6:25

and rebuild it again so

6:28

that we may point our compass

6:30

towards a new horizon. Which

6:32

brings me back to the point

6:34

at hand. One of the

6:36

most interesting things about creating for

6:38

the quote -unquote personal development genre

6:40

or niche is that people

6:42

assume because you are documenting and

6:44

philosophizing and talking about growth

6:46

that you have it all figured

6:48

out on your side of

6:50

the fence. That

6:53

simply couldn't be further from

6:55

the truth. What it does is

6:57

provide a beautiful opportunity to

6:59

keep your eyes open, to experiment,

7:01

to explore, to iterate, and

7:03

then most importantly, to share those

7:06

learnings and lessons with others,

7:08

to inspire them to do the

7:10

same. Charlie Munger says, you

7:12

are your own experiment. There is

7:14

no blueprint to life, just

7:17

a willingness to push into the

7:19

unknown and see for yourself

7:21

what works and what doesn't. So

7:23

what I'm going to do

7:25

is share three very specific ways

7:27

that I'm reinventing my world

7:30

or rebuilding my vessel. And the

7:32

point here is absolutely not

7:34

to say this is the way

7:36

or this must be done

7:38

to achieve success. The point is

7:41

sometimes life calls for a

7:43

realignment, understanding that you've deviated in

7:45

some way from that North

7:47

Star in that. not only are

7:49

you capable of recreating yourself

7:51

to align, but you have the

7:54

courage required to do it.

7:56

So let's start with business. And

7:58

I don't even like calling

8:00

it that. It's a creative outlet.

8:02

And when done correctly, it's

8:05

the most precious thing I have.

8:08

It's a vehicle to share my

8:10

thoughts with the world, to

8:12

create meaning and impact. But when

8:14

done incorrectly, It becomes sort

8:16

of a purgatory of sorts, a

8:18

car without wheels. See, long

8:20

story short, I've been a storyteller, creating media

8:22

aimed at inspiring and helping my listeners. You

8:25

can call it a podcast, a channel, a

8:27

media company. Call it what you will. The

8:30

crazy thing is, it was

8:32

fun. It was a portal to

8:34

share what I felt were

8:36

the most meaningful things in my

8:38

life. It

8:40

felt free. exciting

8:46

and new until

8:49

it achieved its

8:51

highest point of

8:53

success. And

8:55

that's when it became

8:57

this sort of system

8:59

that required maintenance, right?

9:01

Systems, they require attention

9:04

and more parts and

9:06

people. And before you

9:08

know it, You're focusing

9:10

on the operations. You're

9:12

focusing on making sure

9:14

the car is moving

9:16

smoothly. And you forget

9:18

to look at the GPS

9:21

and ask yourself, where do I

9:23

want this car to go?

9:25

It's time to go all in

9:27

on inspiration and creativity. That

9:30

brings us to this last

9:32

month. I sent an Instagram

9:34

story out asking if anyone

9:36

knew creative videographers. A

9:39

mutual friend named Ashley introduced me

9:41

to Brandon, who lives down the street,

9:43

and has talent like few others

9:45

and a love for the creative process

9:48

that mirrors my own. What's

9:50

even crazier is what he told me

9:52

about his journey to get to this point.

9:55

And I thought it was so powerful that

9:57

I asked him if he'd step out from

9:59

behind the camera and in front of it

10:01

to share the story. Before I even did

10:03

videography, I was listening to your channel. And,

10:06

dude. It's crazy that we're working

10:08

together because I reached a point

10:10

in my videography career where I

10:13

didn't have a place to live,

10:15

and I didn't know what was

10:17

going to happen. I didn't have

10:19

a plan. I was really scared,

10:21

and I had bills. So

10:23

my friend Ashley reached out to me,

10:25

and she said, come live with me

10:27

and Eugene, and we'll take care of

10:29

you. You don't have to pay rent.

10:32

We'll let you live with us for

10:34

free. And we'll take care

10:36

of you. You don't got anything to

10:38

worry about. We'll help you build

10:40

out here. And that saved me. That

10:42

saved me. And

10:46

it gave me a way

10:48

out. We became best friends. And

10:50

she's just so cool. And

10:52

every morning she would play Eddie

10:54

Pinero videos. And

10:56

it was like our morning routine. It would get

10:59

us hyped up for the day. And after that

11:01

we would just go crush the day. It's

11:04

wild that I'm working with you

11:06

now because Ashley sent me your

11:09

story where you're looking out for

11:11

a videographer. And I was like,

11:13

no way this is going to

11:15

work. I was like, this is

11:17

actually going to work. I know

11:19

it is because it's meant to

11:21

be because it's a full circle

11:23

moment. This channel contributed to Brandon's

11:25

recreation in a sense. And now

11:27

he's contributing to the channel's recreation.

11:30

Life is just... too short to

11:32

not go all in on what

11:34

you love. And this revamp, just

11:36

like the, you know, before the

11:38

channel quote unquote blew up, I

11:40

believe we'll put it right back

11:42

on target. Next,

11:44

let's talk about reinventing

11:47

from a fitness standpoint.

11:49

So until not that

11:51

long ago, I considered

11:53

myself a runner. I

11:55

love running. I always

11:57

will. But that was...

11:59

extent of the identity. And

12:02

anytime I try and venture beyond

12:04

that, anytime I would try and

12:06

do any type of weight training

12:08

or anything like that, resistance training,

12:11

even injury constantly to the point

12:13

where I just sort of gave

12:15

up on even trying, right?

12:17

Eddie, be a runner, do

12:19

runners things. Clearly that's your lane.

12:22

Until I moved to Arizona

12:24

and surrounded myself with talented

12:26

people in the health and

12:28

wellness space. who helped me

12:30

really get beyond that limiting

12:32

belief. They helped me put systems

12:34

in place to reinvent myself

12:36

physically, diet, supplementation, a new workout

12:38

regimen, just a new

12:41

way of looking at life.

12:44

We're rolling. All right, so

12:46

in the name of reinvention, we're

12:48

going to go to a little street,

12:51

probably a half mile up the road, not a

12:53

lot of cars, and do some sprints. So

12:55

the reason this is significant, the reason I'm including

12:57

it in this, In

13:00

the past, I'd run. I'd put my running

13:02

shoes on, just do 8 to 10 miles, enjoy

13:04

the sun, listen to the music. You'd be

13:06

sort of therapeutic and it was comfortable to me

13:08

is what I knew. But

13:10

because my goals have changed and

13:12

I'm trying to change physically,

13:14

this is a sprint workout. So

13:16

I think it's a series

13:18

of like 10 to 12, 30

13:20

second sprints or something like

13:22

that. And I want

13:25

to bring you along with me, show you. That

13:27

I'm walking the walk and not just talking

13:29

the talk. So let's go do it. Running the

13:31

run. Running the run, baby. Let's

13:34

do it. It's different, for

13:36

sure. But one of the most

13:39

rewarding things I've ever done,

13:41

hands down. You just feel different

13:43

when you walk into the

13:45

room and your shoulders are, you

13:47

know, a little bit broader. Just

13:52

like, you know, my business.

13:55

It required a reinvention,

13:58

a death of the

14:00

old and birth of

14:02

the new. And

14:04

lastly, I reinvented myself

14:06

from the standpoint of

14:08

recovery. I used

14:10

to be work, work, work

14:12

all the time. That was my

14:14

identity. I never shut off.

14:16

I never created space to breathe.

14:18

It was just always go,

14:20

go, go. And it's like... know,

14:22

I wonder why I was

14:24

always sick or injured or so

14:26

frequently facing burnout. And it's

14:28

because, you know, the ability to

14:31

step away and recover isn't

14:33

a luxury. It's a necessity. If

14:36

work is swinging the axe,

14:38

recovery is sharpening it. And

14:40

I had to see myself

14:42

not as a product of

14:44

hustle culture, but as balanced,

14:47

refined and methodical with my

14:49

time in my actions. So

14:52

tangibly, what does that mean?

14:54

Well, I'm going to go back

14:56

to Charlie Munger's quote. You

14:58

are your own experiment. See what

15:00

works for you. There's been

15:03

trial and error in my life,

15:05

probably beyond belief. But where

15:07

I've landed now is sauna and

15:09

cold plunge for healing the

15:11

body, for reducing inflammation, for just...

15:15

letting sore muscles rejuvenate so that they

15:17

can give me the strength and power

15:19

that I need and back me up

15:21

at the gym or when doing difficult

15:23

workouts, whatever that may be. Journaling

15:26

or even just sitting without

15:28

a phone, right, to reflect

15:30

and prioritize. It's amazing how

15:32

many obvious opportunities surround us,

15:34

but they go unnoticed because

15:37

we simply don't stop and

15:39

think. We don't pause to

15:41

look. And the

15:43

last piece of this is

15:45

creativity, like totally detached

15:47

from outcome. It's picking up

15:49

the guitar, songwriting on

15:51

my own time. Again, with

15:53

no result in mind,

15:55

just being present, enjoying

15:58

it. And what I've found

16:00

is that recharges my

16:02

energy and ultimately inspiration. So

16:04

if you're going to work

16:06

hard, you need to make sure

16:08

you create time to heal,

16:10

to recover, to re -energize yourself

16:12

so that, you know, when it

16:15

comes time to exhaust energy

16:17

in a meaningful way, you're prepared.

16:19

There's an identity shift for

16:21

sure, a rebrand, but a necessary

16:23

one. Because if you don't

16:25

listen to life voluntarily, life will

16:27

find its own method for

16:29

slowing you down. the

16:34

ideal way one way

16:36

or another it's going

16:39

to get through though

16:41

so just like that

16:43

ship making its way

16:45

towards new horizons ask

16:47

yourself you know what

16:49

aspects of life call

16:52

for recreation what components

16:54

of your world should

16:56

be born again There's

16:58

just no better time than

17:00

now. And while the transition

17:03

might be turbulent and scary,

17:05

while the unknown might intimidate,

17:07

it's all untapped opportunity. It's

17:09

all oil under your feet,

17:11

waiting for nothing more than

17:13

you to find the courage

17:15

to reinvent yourself, to start

17:17

that new chapter to begin.