Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You’ll get actionable insights on leveraging luck and strategic networking to grow your career and business.

Today's Guest...

Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who’s studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that’s interested in forging their own career path.

Episode Highlights...

00:00 Introduction

01:33 Introducing Mel Barfield

02:12 Superman and 80s Movies Nostalgia

04:57 Mel's Career Journey

07:32 How Luck Works In Your Career

09:20 How To Maximise Your Career Opportunities

12:31 The Role of Luck in Career Success

14:32 The Impact of COVID on Career Paths

15:48 The Power of Online Connections

21:29 Promoting Yourself and Your Work

26:18 The Value of Self-Promotion

26:53 Attracting the Right Audience

29:45 Repelling Content Strategy

30:29 Setting Boundaries with Clients

35:28 One Simple Thing You Can Do To Be More Visible

39:49 Indie Business Club Podcast

44:08 Final Thoughts and Takeaways

45:44 Travel Favorites

Key Takeaways...

Create More Opportunities by Putting Yourself Out There – Luck isn’t just chance; it’s about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open.

Be Yourself Online – Trying to please everyone won’t help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don’t be afraid to be you!

Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you’re working with the right people.

Links Mentioned In The Episode...

Connect with Mel on LinkedIn

Listen To The Indie Business Club Podcast

Visit Mel’s Website

Visit Copy or Die’s Website

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