Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Gen Furukawa

Cart Overflow: Where eCommerce Marketing Playbooks Are Writ…

A weekly Business, Marketing, Entrepreneur and Management podcast

Good podcast? Give it some love!
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Gen Furukawa

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Episodes
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Gen Furukawa

Cart Overflow: Where eCommerce Marketing Playbooks Are Writ…

A weekly Business, Marketing, Entrepreneur and Management podcast
Good podcast? Give it some love!
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Episodes of Cart Overflow

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StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.  After spending over $400 million and testing thousands of ads, we’ve
Bamboo Ave: https://bambooave.com/Vybe Interior: https://vybeinterior.com/
Rush App: https://www.rush.app/Kiro on Twitter: https://mobile.twitter.com/heykiroKiro on Linked In: https://www.linkedin.com/in/heykiro/
 Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers1
Optimonk:  https://www.optimonk.com/Eric on Linked In: https://www.linkedin.com/in/ericmelchorEric on Twitter: https://twitter.com/melchor_eric
BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157  0:46 The personal experience that changed Billy's life, and career.10:50 The one channel that has driven much of the growth
SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value12:22 - How to calculate the break even point for advertising campaigns16:40 - Why you should send traffic to a long form sales page (and not a product des
Show Highlights: 1:10: Danavir's philosophy on email06:16 How Danavir builds out post-quiz flows14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarriaLinked In:  https://www.link
Check out Zeenk: Zeenk.comBrian on LinkedIn: https://www.linkedin.com/in/brianeberman/Brian on Twitter: @beberman
HIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash11:35 How to maximize a limited budget and resources to launch PaddleSmash17:21 What the hardest challenges at the early stage are, and how they are addressing them.21:37 How af
HIGHLIGHTS03:07:  Overview of how Strategy Sprints are organized over 90 days12:08 How to accelerate the customer journey from from Awareness To Purchase17:06 How to avoid falling into the weeds as a leader and stay focused on the big pictureNO
HIGHLIGHTS: 02:11 -  How Andrew Scaled To 8 figures as a one-person team08:24 How to do keyword research to identify easy organic traffic opportunities15:11 How to approach omnichannel marketing to improve the customer experience22:03 How to ca
Highlights: 04:08 -  The framework to understand your Customer Value Journey12:20 - Why Performance Max is the future of paid marketing22:57 - How Jordan leveraged SMS Marketing for a $109k campaign28:31 - Why Ambassadors are still a huge arbit
Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations.Daniel shares tacti
Find Brad on Twitter: https://twitter.com/bhoosThe Outloud Group: https://www.outloudgroup.com/
Sarah Williams website - https://sarahwilliams.tv/Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en
Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/Referral Candy Website: https://www.referralcandy.com/ 
Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/
Links: Blake on TwitterAttentive Mobile Highlights: 04:03 -  3 Fundamentals to building an SMS strategy15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement21:26 - How to use customer data to improve personal
Learn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2
Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground:  https://www.sullytyler.com/
Show Highlights: 01:50:  A breakdown of Samar's email audit checklist10:30 Why Samar creates visual wireframes along with her email copy16:25 How Samar hooks customers to repeat purchases21:17 Content frameworks to make email creation easier (a
JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 -  The Founding Story behind JOI08:24 How Hector educates customers about a new product type17:30 How JOI addresses customer objections t
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