In this episode of Commerce Talks with Alexander Graf, I dive into the luxury flower and gift-giving industry with Samer El Sahn from Floward. We explore how Floward has evolved from a flower platform to a comprehensive gifting retailer, operating across multiple countries including Saudi Arabia, UAE, and London. Samer shares insights on their impressive $156 million Series C funding, emphasizing the cultural significance of gifting in the region and Floward's focus on luxury and reliability. We discuss Floward's unique approach to customer experience, including innovations like video messages and seamless delivery solutions. Join us as we uncover the strategies behind Floward's rapid growth and its commitment to making every gifting moment special.