Getting to the Point
Getting to the Point
Episodes
Episodes of Getting to the Point
Mark All
Torie Wilkinson has gone from leading multi-million-pound banking campaigns to championing toasted marshmallows, muddy wellies, and the magic of slow living. As CMO of Lovat Parks - the UK’s first certified B Corp holiday park group - her world
What’s the secret behind the marketing powerhouses of Red Bull and Monster Energy? In this episode, we dive deep with industry expert John Beasley to uncover the strategies that turned these brands into global disruptors. Hear the wild story of
In this episode, we dive into the world of female audiences—their buying behaviors and how marketing often gets it wrong when targeting women. Guiding us are Jane Cunningham and Philippa Roberts, authors of Brandsplaining: Why Marketing is Stil
Exploring the world of esports with Josie Brown, Head of Marketing for Team Liquid - one of the most iconic organisations in competitive gaming. Josie reveals how esports is transforming the marketing of major brands - Thank you, Honda! - and
When a bunch of students from Delft University of Technology hit on a new way to do online dating, they decided to test their idea on campus armed with printed paper profiles and a mobile phone. Having proven the concept they dropped out of un
How do you become a CMO? What skills does the modern CMO need? What should you do in the first 100 days? How has the role changed as technology has developed? And how do you become that rare thing - the multi-category CMO? If anyone should
Poppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how they've gone from Day 1 to a community of 3m people
Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of the most interesting things we saw out there,
In this episode, Jo Fox provides the insights as we explore the streaming wars. Who's winning? What are the latest trends in the sector? And where are we headed?Netflix, Amazon Prime, Disney+, Max, Paramount+, Hulu, Peacock, ESPN+, Apple TV,
Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on what was happening to the economy and where the
Alfie and Matt, founders of Elo AI, are two of the smartest (and youngest) entrepreneurs in the AI sector. We caught up with them to find out how AI actually works, what it means for the creative industries and what it's like to raise $3m at a
The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we s
On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing
Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And that's before the chapters where he becomes Des
The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip Heywood, Managing Director of Thortful, explains h
The marketing and advertising industries can be stressful places to work, as David Meikle discovered to his personal cost. But then a life-changing moment gave David a new perspective, allowing him to manage his stress and get his work-life ba
Barbenheimer is the movie-marketing phenomenon that blew up the box office. But its origins are surprising and it left some unexpected winners and losers in its wake. Who better to give us the inside track on all this than Karen Stacey, CEO o
Cazoo is the fastest British company ever to have reached unicorn status. But having been valued in excess of US$1 billion, the wheels came off and it lost 97% of its value. Where did it all go so right - and so wrong? We caught up with Luca
In this episode we're talking Personal Branding on LinkedIn with Scott Millward. What is a personal brand? How can it contribute to business success? And what LinkedIn tips, tricks and secrets can Scott share, to make our own content more succe
Gareth, FMCG marketing guru and founder of Big Black Door, shares his tips for making FMCG marketing simpler and more effective. Plus the story behind Beans on Weetabix, a reading of the John Smith's No Nonsense scripts that never got made and
Ally tells us the inspirational story of creating Brixton Finishing School and how she turned a big idea into reality via three remortgages. With hundreds of under-represented people now being helped into the creative, media and tech industrie
Lucie Greene, futurist, trend forecaster and founder of Light Years, takes us through the forces driving a revolution in B2B Marketing. From the rise of the BETAs - a new generation of corporate decision makers - to a focus on design-led brands
Elie tells us about Anghami’s remarkable journey from start-up to Nasdaq float. We hear how an idea born on a ski holiday quickly became a successful business and the marketing lessons Elie and his team have learnt along the way. Hosted on Acas
Andrew, founder of Frank PR, reveals the secrets behind some of the UK’s most successful PR ideas. We hear how the meerkats saved Compare the Market, why changing Jimmy White’s name to Jimmy Brown sent sales of HP Sauce through the roof, and wh
Ben and Tom hear how Vodafone’s global business rallied around ‘red, rock solid and restless’ and how getting to the point in a FTSE 100 company is all about keeping things simple. Hosted on Acast. See acast.com/privacy for more information.
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