Conversation with Equalize Digital CEO Amber Hinds about making the web more accessible for people with disabilities.Amber Hinds is the founder and CEO of Equalize Digital, a mission-driven agency focused on digital accessibility. As the creato
Conversation with brandiD’s Founder and CEO Rachel Gogos about how SaaS leaders can build personal brands that drive connection, credibility, and growth.Your personal brand is more than a polished LinkedIn profile — it’s how you stand out, conn
Conversation with Nexus CEO Justin Sacks introducing the FastSpring and Nexus web shop integration.If you're looking for one of the fastest ways to launch your D2C channel, you may be interested in hearing more about the incredibly easy-to-impl
Conversation with oeksound CEO Hannes Andersson about taking an audio plugins business global.When the first oeksound plugin, Soothe, was created in 2016, creator Olli Keskinen and his friend Hannes Andersson were studying music technology to b
Conversation with Here’s Waldo Recruiting’s Founder and CEO Lizzie Mintus about how to compete with large brands to recruit the best talent.If you're running a smaller digital business, you may find it challenging to hire great talent. Larger t
Conversation with Flippa CEO Blake Hutchison about Flippa and selling a SaaS or digital product business.If you own a SaaS or other digital product business — such as a Slack plugin, Chrome extension, online publishing business, mobile app, or
Conversation with Nexus CEO Justin Sacks about earning 50% or more of your game’s revenue via D2C sales.With changes to legislation in the EU and lawsuits in the U.S., the future of monetizing your game direct to consumer looks brighter than ev
Conversation with FastSpring Product Manager Sudipto Manna about using targeted payment methods to achieve global growth.As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right paym
Conversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia.If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to f
Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring.Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of pr
Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing.With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on mult
Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use
Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO.Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with t
Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies.Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge
Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model.If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re like
You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product ad
Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game v
If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business for
Conversation with WP Engine Director of Corporate Development & Strategic Partnerships Carl Hargreaves.As you build out your software, SaaS, or digital product business, you may be wondering what form your eventual exit might take. One potentia
Conversation with Browser to Buyer founder and director of conversion Dave Gowans about how CRO is even more powerful when we move beyond just top-of-funnel website visits and sign-ups.Listen for the full insights into:Why SaaS and subscription
Conversation with Dopple founder and CEO Justin Scott about building a business that is not just growing with its market — it's helping define it. Listen to the full interview for insights into:Why partnerships are key for building out your pos
Conversation with Narrator Cofounder Cedric Dussud about building WeWork's billing platform and how it led to Narrator. Listen to the full interview for insights into:Why metrics often don’t add up.What happens when there’s not a single source
Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean.EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Bus
Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across
“47% of businesses created 51 or more videos just last year. So there's all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next